Business managers’ attitudes and

actions towards sustainable

business practices in
Accommodation industry
 RATIONALE
• Business is an organization that seeks to gain profit in its operations,
involving risks and management.
• Lapu-Lapu City is known as the historic resort city, attracting many
tourists with its grand resorts and fine beaches. As quantity of
tourists grow yearly, accommodations such as hotels and apartments
are needed to satisfy this scarcity.
• The main motive of “Business Managers’ attitudes and actions
towards sustainable business practice in accommodation industry” is
to know the different attitudes and action made towards having a
sustainable business, specifically in the accommodation area.
CONCEPTUAL
FRAMEWORK
 Statement of the
Problem
The main focus of the study is to know the
importance of sustainable business practices
employed by selected business establishments in
the accommodation industry of Lapu-Lapu City.
Specifically, it was bound to give light on the
following queries:
 Statement of the
Problem
1. Retailers/selected business establishments in the
accommodation industry described as to their:
1.1 classification
1.2 type
1.3 ownership
1.4 bed spaces
1.5 full-time employees
1.6 part-time employees
1.7 Year of Business opened
 Statement of the
Problem
2. Attitudes and actions towards
responsibility for sustainable tourism
development
3. Benefits of sustainable business practices
4. Barriers of sustainable business practices
 Statement of the
Problem
5. Effect of managers attitude and actions
taken towards sustainable business practices
6. Investigation of existing relationships
between the attitudes of managers towards
sustainability
 HYPOTHESIS
Null Hypotheses
Ho: There is no significant relationship between:
Attitude and Strategic Planning
a. General attitude and Strategic Planning
Responsibility and Strategic Planning
 HYPOTHESIS
Null Hypotheses
Ho: There is no significant relationship between:
Action and Strategic Planning
a. Environmental and Strategic Planning
Ecological and Strategic Planning
Socio-cultural and Strategic Planning
 HYPOTHESIS
Null Hypotheses
Ho: There is no significant relationship between:
Attitude and Benefits of Sustainable Business Practice
a. General attitude and Benefits of Sustainable
Business Practice
b. Responsibility and Benefits of Sustainable Business
Practice
 HYPOTHESIS
Null Hypotheses
Ho: There is no significant relationship between:
Action and Benefits of Sustainable Business Practice
a. Environmental and Benefits of Sustainable Business
Practice
b. Ecological and Benefits of Sustainable Business
Practice
c. Socio-cultural and Benefits of Sustainable Business
Practice
 HYPOTHESIS
Null Hypotheses
Ho: There is no significant relationship between:
• Strategic Planning and Benefits of Sustainable
Business Practice
• Barriers of Sustainable business Practice and
Benefits of Sustainable Business Practice
Significance of the Study
Significance of the Study
The findings of this study will redound to the benefits
of the society considering the attitudes and actions of
business practices related to the business’
characteristics. This research aims to contribute
significantly to business entity, the managers, and the
consumers/guest.
Significance of the Study
• Business Entity- Now our study is to aim to investigate
the importance managers of Lapu-Lapu
accommodation businesses attribute to sustainable
business practices for the .
• Managers- They will come to know the knowledge of
the connection of their attitude and action to their
strategic planning and business sustainability and
apply their results to their day to day operations.
Significance of the Study
• Consumer/Guest- They will know the effect of attitude and
action to strategic planning and sustainability of businesses. In
addition, understands the attitude and actions of the
managers.
• Researcher- For us researchers, the significance of this study
helps us to analyze any differences in attitudes and actions
concerning the characteristics of the accommodation business.
. By doing so, we investigate any existing relationship between
attitudes expressed by accommodation managers and actions
taken concerning sustainable business practices in Lapu-Lapu
accommodation businesses.
Significance of the Study
Future Researcher- Future researchers would be able
to use this for future reference. They could expound
and improve the findings, using the results as a guide
for their own research.
Scope and Limitation
The study is a non-experimental quantitative design employing
the test variables: Attitude and Action (Independent), Strategic
Planning (Mediator) , Benefits of Business Sustainability Practices
(Dependent) and Barriers of Business Sustainability Practices
(Extraneous) . General attitude, Responsibility, ecological,
environmental, and socio-cultural will also be considered as
Independent variables. Thirty (30) participants will be gathered for
quantitative respondents, out of thirty, five (5) will be gathered as
qualitative respondents. The standardized, researcher-made,
normalized and validated instruments will be used. The timeline will be
one (1) month.
 Research Design
This study will utilize the mixed methods of research, employing
the descriptive (correlational approach), employing the Spearman
Correlation Coefficient for the quantitative analysis and Kruskal Wallis
Test in the qualitative analysis. The profile of the establishments, the
attitudes and actions of owners or managers and the benefits and
barriers of sustainable practices is gathered for the study. Further, the
relationship and difference between the variables will be statistically
established.
The study uses purposive sampling technique to collect data
from a sample of managers or owners of various accommodation
industry establishments.
Research Environment
This study will utilize the mixed methods of research, employing
the descriptive (correlational approach), employing the Spearman
Correlation Coefficient for the quantitative analysis and Kruskal Wallis
Test in the qualitative analysis. The profile of the establishments, the
attitudes and actions of owners or managers and the benefits and
barriers of sustainable practices is gathered for the study. Further, the
relationship and difference between the variables will be statistically
established.
The study uses purposive sampling technique to collect data
from a sample of managers or owners of various accommodation
industry establishments.
Research Participants
The population of this study consisted of thirty (30 selected
participants, according to a set of criteria, (i) 1-3 star classification, (ii)
in the accommodation industry, (iii) establishment must either be
owner-managed, franchise or part of hotel chain, and (iv) has operated
for 3 or more years. The name of the managers or owners from the
different accommodation industries is being withheld to ensure
anonymity. (In addition, the population of the different establishments
will be withheld; however the number of owners or managers that
completed the survey will be shared.) This population sample
accumulates the attitude and actions of managers towards sustainable
business.
 RESEARCH
INSTRUMENT
• In conducting the study, survey questionnaires and semi-structured
interviews will be used to gather data. A standardized survey
questionnaire will be distributed to all the respondents together with
the transmittal letter that proves the legality of the study.
• The questionnaire will be divided into four (4) parts. Part I will
ask the characteristics of the accommodation industry establishment
which gathers data about the characteristics of the hotel, such as
classification, typology, ownership, bed spaces, employees, and year
of business opening.
 RESEARCH
INSTRUMENT
• Part II is the tool to determine the attitude and actions taken by
managers or owners towards sustainable business practices. Part III
will delve on the strategic planning of the owners or managers, Part
IV focuses on the benefits of sustainable business practices and Part V
is about the barriers of sustainable business practices.
• The questionnaire was designed according to the rules for
questionnaire construction, layout and question content (Sarantakos,
2005). All attitude statements were constructed regarding criteria for
attitude statements summarized by Edwards (1957). Possible
problems that could affect the validity of the questionnaire are
carelessness of respondents, social desirability, extremity of response
and acquiescence (Oskamp, 1997).
 RESEARCH
INSTRUMENT
• Conducting a pilot study to test the questionnaire for potential
misunderstandings or problems and consequently correct possible
weaknesses and inadequacies is recommended before the actual data
collection commences (Veal, 2006; Brunt, 1997; Sarantakos, 2005).
• The questionnaire was already pilot-tested with accommodation
businesses outside of Vienna so the main survey would not be biased
through the pilot.
• Semi-structured questionnaire is given on several research
assumptions such as a) avoidance of personal bias, b) less pressure
for immediate response, and giving the respondents a greater feeling
of anonymity.
Research procedure
• Gathering of Data
• After acquiring all the formal permission that the
researcher must acquire from managers where the
data will be collected, they will delve into the
gathering of data needed on the profile of the
respondents, attitude and actions of the business. For
this, the researcher is allotting one (1) month to
gather and compile all the data needed.
Research procedure
• The researcher will self-administer the survey
questionnaire and conduct an in-depth interview. The
time limit in answering the 3 parts of survey
questionnaire will be 3-5 minutes. This is done to
ensure that all items are answered correctly. The
interpretation of the statistical tool of Pearson
Product Moment Correlation Coefficient will used to
quantify the actions and attitude among companies in
Lapu-Lapu City.
Research procedure
• For qualitative data, an in-depth interview will be
done choosing only 15 managers from the selected
respondents using purposive sampling. The
respondents must fully expressed their willingness to
participate and should sign the inform consent. The
in-depth interview will be done in the office of
managers at about 5-7 minutes per session. Data will
be coded and interpreted through themes.
Research procedure
• A 5-minute documentary will also be prepared based
on the concept of the problem, findings, conclusions
and recommendations.
Research procedure
Statistical Treatment
The data gathered will be defer to the following
statistical treatments:
Simple Percentage will be computed to analyze the
background information of the respondents.
Weighted Mean will determine the entire response
distribution of the respondents. The following are the
parameter limits:
Research procedure
Response Category and
Parameters of Limits
Interpretation

1
Strongly disagree
2
Disagree
3
Undecided
4
Agree
5
Strongly Agree

Pearson r will determine the relationships between the profile and the
levels of each variable

Transcription and coding will be used for the qualitative data analysis.
The end result will be presented in tabular and written form.