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Innovation Secrets of Steve Jobs

Steve Jobs was a pioneering American entrepreneur and innovator best known as the co-founder of Apple. He followed his passions relentlessly and believed innovation stems from doing what you love. Jobs also emphasized the importance of having a broad range of experiences to spark creativity, selling dreams over products to inspire customers, and tuning out critics to achieve bold innovations.

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Maria sagheer
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202 views

Innovation Secrets of Steve Jobs

Steve Jobs was a pioneering American entrepreneur and innovator best known as the co-founder of Apple. He followed his passions relentlessly and believed innovation stems from doing what you love. Jobs also emphasized the importance of having a broad range of experiences to spark creativity, selling dreams over products to inspire customers, and tuning out critics to achieve bold innovations.

Uploaded by

Maria sagheer
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPT, PDF, TXT or read online on Scribd
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Innovation Secrets of Steve Jobs

There are very few people in the world today more


closely associated with innovation than Apple co-
founder, Steve Jobs. He is the classic American
entrepreneur—starting his company in the spare
bedroom of his parents’ house, and pioneering the
first personal computer for everyday use.
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Biography

✓ Born in Fab 24 1955 in America.


✓Death in Oct 5 2011.
✓Best know as Entrepreneur,
Inventor and CEO of Apple.
✓Drop out from Reed College after
one semester.
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Principle
One:
Do what
you love.

Passion is everything. Innovation—which simply means


—new ways of doing things that improve our lives---
cannot successful unless you are truly obsessed with
making something better—be it a product, a service, a
method or a career.
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Jobs has followed his heart his entire career and that
passion, he says, has made all the difference. It’s very
difficult to come up with new, creative ideas that move
society
12/07/10forward if you are not passionate about the subject.
The Macintosh was the world’s first computer with beautiful
fonts and typography. If Steve Jobs hadn’t followed his
passion, we’d still be entering line commands.
“Being the richest man in the
cemetery doesn’t matter to
me. Going to be bed at night
saying we’ve done
something wonderful—
that’s what matters to me.”

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How to do find your passion? Passions are those ideas that
don’t leave you alone. They are the hopes, dreams and
possibilities that consume your thoughts. Follow those
passions
12/07/10 despite skeptics and naysayers who do not have the
Steve Jobs has never underestimated the power of vision to
move a brand forward. In 1976, Steve Wozniak was
captivated by Jobs’ vision to “put a computer in the hands
of12/07/10
everyday people.”
In 1979, Jobs took a tour of the Xerox research facility in Palo
Alto, California. There he saw a new technology that let users
interact with the computer via colorful graphical icons on the
screen instead of entering complex line commands.
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Passion fuels the rocket, but vision points the rocket to its ultimate
destination.
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Principle
Three:
Kick start
your
brain.
Creativity leads to innovative ideas. Jobs believes that a broad
set of experiences expands our understanding of the human
experience. A broader understanding leads to breakthroughs
that others may have missed. Breakthrough innovation requires
creativity and creativity requires that you think differently
12/07/10 way you think.
about…the
“Stay Foolish Stay hungry.”

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Principle
Four:
Sell
dreams,
not
products.
Your customers don’t care about your product, your company
or your brand. They care about themselves, their hopes, their
dreams, their ambitions. Help them fulfill their dreams and you
will them over.
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“The people who are crazy
enough to change the world
are the ones who do.”
—Apple Ad

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“Innovation comes from saying no
to 1,000 things to make sure we
don’t get on the wrong track or try
to do too much.”

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Steve Jobs reduced complexity in the Smartphone category
by eliminating the keyboard.
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The iPad is so simple a 2-year-old can use it.
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“People don’t want to just buy
personal computers anymore.
They want to know what they
can do with them, and we’re
going to show people exactly that

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Apple created an innovative retail experience by studying a
company known for its customer experience—The Four
Seasons. Apple Stores would attract shoppers not by
moving boxes, but by “enriching lives.” The lesson—don’t
move “product.” better lives instead and watch your sales
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“If you just think about what makes customers and
employees happy, in today’s world that ends up being good
for business.

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You can have the most innovative idea in the world, but if you
can’t get people excited about it, it doesn’t matter. Steve Jobs
is considered one of the greatest corporate storytellers in the
world because his presentations inform, educate and
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entertain.
One more thing…

Don’t let
the foolish
get you
down

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Innovation takes confidence, boldness and the discipline
to tune out negative voices.
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“Don’t the let noise of
others’ opinions drown out
your own inner voice.”

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“Dream bigger.”

Perhaps the ultimate lesson that Jobs teaches us is that


innovation requires risk-taking and risk taking takes courage
and a bit of craziness. See genius in your craziness. Believe
in yourself and your vision and be prepared to constantly
defend those beliefs. Only then will innovation be allowed to
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flourish and only then will you be able to lead an “insanely
Thank you

12/07/10

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