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A Case Analysis On Apex Electrical Company LTD

The document presents a case analysis of Apex Electrical Company Ltd. It discusses problems the company faced with independent distributors having little information about marketing. Some dealers also complained about unfair treatment. To address these issues, a solution proposed opening a sub-office in Madras to help distributors with marketing. The sub-office was estimated to generate Rs. 60 lakh in sales in Tamil Nadu with expenses of Rs. 1.2 lakh, achieving a good sales to expense ratio.

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Rushi Vyas
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353 views7 pages

A Case Analysis On Apex Electrical Company LTD

The document presents a case analysis of Apex Electrical Company Ltd. It discusses problems the company faced with independent distributors having little information about marketing. Some dealers also complained about unfair treatment. To address these issues, a solution proposed opening a sub-office in Madras to help distributors with marketing. The sub-office was estimated to generate Rs. 60 lakh in sales in Tamil Nadu with expenses of Rs. 1.2 lakh, achieving a good sales to expense ratio.

Uploaded by

Rushi Vyas
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PPTX, PDF, TXT or read online on Scribd
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A CASE ANALYSIS ON APEX

ELECTRICAL COMPANY LTD.


PRESENTED BY :
NIDHI MALHOTRA
RUSHI VYAS
INTRODUCTION:-

• Mr Nathan, sales manager of apex electrical company ltd.


• The company was in the business of manufacturing and
marketing electric motors of wide range of horse power
• The company’s factory and head office were situated in
Bombay and it had its branch offices at New Delhi, Calcutta
and Banglore each headed by a regional manager.
PROBLEMS FACED:-

• Distributor operated almost independently that’s why the


regionsl managers office had very little information on the
exact marketing
• There were also complaints received from some of the
dealers that they did not get fair deal and would instead
prefer to deal with the company
• Problem of getting actual information for taking good
decision
SOLUTION:

• The solution is to open a sub office at Madras, headquarter


for distributor
• It would help distributor in marketing
• The company had strict policy of insisting on the regional
office to achieve a fixed ratio of sales per rupees of expense
Q1

• If I would be at the place of Mr. Nathan than I would accept


the proposal for opening the sub office at Madras. I would
treat my regional manager or sub ordinate as a human being
and try to maintain good relation with them. Decision would
be good for short and long term.
Q2

• Estimated expense at Madras Office


• The proposal stated that a sales forecast of Rs 60 lakh could be
expected in Tamil Nadu next year and estimated expenses of the
Chennai sub-office at Rs 1.2 lakh, thus achieving a ratio of Rs 50 sales
per rupee of expense. Among other things, the details of the proposal
stated the following splitting up of expenses-Rs 40000 towards salaries
and Rs 30000 towards travelling expenses of two sales personnel who
would be transferred from Bangalore to Chennai.
THANK YOU

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