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Unit3 - New Era Cross Functional Integrated Systems

The document discusses e-business systems and their role in supporting cross-functional enterprise applications. It describes how e-business includes e-commerce, which involves buying and selling online. It also explains how enterprise application integration software connects major applications and enables data sharing and business process modeling across departmental boundaries. Transaction processing systems and online transaction processing systems are discussed as examples of integrated applications.

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rakesh kumar
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272 views29 pages

Unit3 - New Era Cross Functional Integrated Systems

The document discusses e-business systems and their role in supporting cross-functional enterprise applications. It describes how e-business includes e-commerce, which involves buying and selling online. It also explains how enterprise application integration software connects major applications and enables data sharing and business process modeling across departmental boundaries. Transaction processing systems and online transaction processing systems are discussed as examples of integrated applications.

Uploaded by

rakesh kumar
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPT, PDF, TXT or read online on Scribd
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INTRODUCTION TO E-BUSINESS SYSTEMS

E-business is the use of the Internet and other networks and


information technologies to support electronic commerce,
enterprise communications and collaboration, and Web-enabled
business processes, both within a networked and information
technologies.
E-business includes e-commerce
Which involves the buying and selling and marketing and
servicing of products, services, and information over the
Internet and other networks.

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CROSS-FUNCTIONAL ENTERPRISE
APPLICATIONS

Many companies are using IT to develop integrated cross-


functional enterprise systems that cross the boundaries of
traditional business functions in order to reengineer and
improve vital business processes all across the enterprise.
Example :

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ENTERPRISE APPLICATION ARCHITECTURE

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(CONTD….) ENTERPRISE APPLICATIONS ARCHITECTURE

•It Illustrates The Interrelationships Of The Major Cross-


functional Enterprise Applications That Many Companies
Have Or Are Installing Today

•This Architecture Spotlights The Roles That E-business


Systems Play In Supporting The Customers

•Focused On Accomplishing Fundamental Business


Processes In Concert With The Company’s Customer,
Supplier, Partner, & Employee Stakeholders

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ENTERPRISE APPLICATION INTEGRATION

Enterprise application integration (EAI) software is being used by


many companies to connect their major e-business applications
(next slide).
EAI software enables users to model the business processes
involved in the interactions that should occur between business
applications.
EAI also provides middleware that
•Performs data conversion & coordination
•Provides application communication & messaging services
•Provides access to the application interfaces

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(CONTD..) ENTERPRISE APPLICATION INTEGRATION

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HOW EAI WORKS

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TRANSACTION PROCESSING SYSTEMS

Cross-functional information systems that process


data resulting from the occurrence of business
transactions.
Transactions – events that occur as part of doing
business
• Sales
• Purchases
• Deposits
• Withdrawals
• Refunds
• Payments

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ONLINE TRANSACTION PROCESSING SYSTEMS
(OLTP)

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ENTERPRISE COLLABORATION SYSTEMS(ECS)

It defines as Cross-functional E-Business systems that


enhance communication, coordination, & collaboration

 Communicate – share info with each other.


 Coordinate – coordinate individual work efforts
& use of resources with each other.
 Collaborate – work together cooperatively on joint
projects and assignments.

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TOOLS FOR ECS

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Electronic Communication Tools: It enables you to send
messages, documents and files in data, text, voice or
multimedia over communication networks.

Electronic Conferencing Tools: It enables teams and


workgroups at different locations to exchange ideas
interactively at the same time.

Collaborative Work Management Tools: It help people


accomplish or manage group work activities.

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FUNCTIONAL BUSINESS SYSTEMS

A variety of types of information systems


that support the business functions of
•Accounting
•Finance
•Marketing
•Operations management
•Human resource management

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FUNCTIONAL BUSINESS AREAS

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MARKETING SYSTEMS

Marketing systems are concerned with

•Planning, promotion, and sale of existing products


in existing markets.
•Development of new products and new markets.
•Better attracting and serving present and
potential customers.
•It is the vital function in the operation of a
business enterprise.

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COMPONENTS OF MARKETING SYSTEMS

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INTERACTIVE MARKETING

Interactive Marketing
•A customer-focused marketing process uses the
Internet, intranets, and extranets.
•Establishes two-way transactions between a
business and its customers or potential customers.
Goal
•Profitably use networks to attract and keep
customers
•Get customers to help create, purchase, and
improve products and services

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TARGETED MARKETING

It is an important tool in developing advertising and


promotion strategies to strengthen a company’s e-
commerce initiatives.
Five Components:

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Contd…

•Community: customized ads to appeal to specific virtual


communities
•Content: ads placed on a variety of selected websites,
aimed at a specific audience
•Context: ads placed on web pages that are relevant to a
product or service
•Demographic/Psychographic: web marketing aimed at
specific types or classes of people
•Online behavior: promotions tailored to each visit to a
site by an individual

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SALES FORCE AUTOMATION

Outfit sales force with notebook computers,


web browsers, and sales contact software.
Connect them to marketing websites and the company
intranet.
Goals
•Increase personal productivity
•Speed up capture and analysis of sales data
•Gain strategic advantage

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MANUFACTURING INFORMATION SYSTEMS

•Supports The Production/Operations Function That


Includes All Activities Concerned With Planning And
Control Of The Processes Producing Goods
Or Services.

•Information Systems Used For Operations Management


And Transaction Processing Support All Firms That Must
Plan, Monitor And Control Inventories.

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HUMAN RESOURCE MANAGEMENT (HRM)

It involves recruitment, placement, evaluation, compensation and


development of employees of an organization.

The goal of human resource management is the effective and


efficient use of human resources.

Information systems designed to support


•Planning to meet personnel needs
•Development of employees to their full potential
•Control of all personnel policies and programs

HRM websites on the internet or corporate intranets have


become important tools for providing HR services.
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ACCOUNTING INFORMATION SYSTEMS

The oldest and most widely used information system in business


which:
•Records and reports business transactions and economic events
•Produces financial statements
•Forecasts future conditions
Typically consists of
•Order processing
•Inventory control
•Accounts receivable
•Accounts payable
•Payroll
•General ledger systems

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CONTD..ACCOUNTING INFORMATION SYSTEMS

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FINANCIAL MANAGEMENT SYSTEMS

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FINANCIAL MANAGEMENT SYSTEM(EXAMPLE)

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Problems Caused by Lack of Integration

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