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People As Media

This document discusses the roles of people in media. It describes people as media, which are people well-oriented to media sources who can provide reliable information to others. This includes opinion leaders who influence lower-end media users, and citizen journalists who create and fact-check media without professional training using modern tools. The document also discusses social journalism, where journalists use social media to share content with more people, and crowdsourcing, which obtains content and services from online communities.

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Kate Garcia
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513 views

People As Media

This document discusses the roles of people in media. It describes people as media, which are people well-oriented to media sources who can provide reliable information to others. This includes opinion leaders who influence lower-end media users, and citizen journalists who create and fact-check media without professional training using modern tools. The document also discusses social journalism, where journalists use social media to share content with more people, and crowdsourcing, which obtains content and services from online communities.

Uploaded by

Kate Garcia
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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PEOPLE AS

MEDIA
- People who are
- Media
well-oriented to People media practitioners who
media sources
provide
and messages and
information
able to provide
coming from their
information as PEOPLE PEOPLE expert knowledge
accurate reliable AS IN
MEDIA or first-hand
as possible. MEDIA
experience of
event.
PEOPLE AS MEDIA
1.OPINION LEADERS
2.CITIZEN
JOURNALISM
3.SOCIAL
JOURNALISM
OPINION LEADERS
•Highly exposed to and actively using
media
•Source of viable interpretation of
messages for lower end media users
•Opinions are accepted by a group
The Two-step Flow
Communication
model (1994) by Paul
Lazarsfeld, Bernard
Berelson, and Hazel
Gaudet
CITIZEN JOURNALISM
- People without professional
journalism training can use the tools of
modern technology and internet to
create, augment or fact-check media on
their own or in collaboration with
others.
SOCIAL JOURNALISM
- Journalists are using social
media to make their content
available to more people.
CROWDSOURCING
-The practice of obtaining needed
services, ideas, or content by soliciting
contributions from a large group of
people and especially from the online
community.
EXAMPLES OF
CROWDSOURCING
PEOPLE IN MEDIA
• Media practitioners
• Provide information
coming from their
expert knowledge or
first-hand experience
of events
TYPES OF JOURNALIST BY MEDIUM

1.PRINT JOURNALISTS
2.PHOTOJOURNALISTS
3.BROADCAST
JOURNALISTS
4.MULTIMEDIA
JOURNALISTS
PEOPLE IN MEDIA
SUMMARY OF THE
LESSON
• Media practitioners • People with limited
access to media and
• Experts
information
• Provides information to media users
Lower-end
People in People as Media Users
Media Media

• Media users
• Well-oriented to media sources and messages
• Intermediaries, provide information to lower-
end media users
THANK YOU!!!

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