Physical Needs

Protection
Safety

Aesthetic Needs
Creative Social Needs
ArtisticWHY CLOTHING? Affiliation/Fitting in
Decoration Standards
Source of beauty

Psychological Needs
Identity
Adornment
Cultural Identity
 What Has Changed
From Picture To Picture?
Clothes . Grooming . Gestures . Expressions . Mannerism
 Clothes can not take the place for
knowledge, skills and efforts for
success
Can Clothes Alone
Make You
Successful?
If you must wear something, you might
as well wear what will aid in
achievement of your goals
 Low self image and self esteem

Lack of confidence
What happens
when the Lack of concentration-Focus shifts
clothes are not from desired goals

right People respond negatively

Wrong perceptions effect

realities of your life
IMAGE IMPACT
 UNIVERSAL EFFECT OF
CLOTHING & GROOMING
 DEVELOPMENTAL LEVELS OF SELF

BODY IMAGE
 DEVELOPMENTAL LEVELS OF SELF

SELF IMAGE

The way a person

thinks about and views
his or her beliefs, traits
or purpose in this
world
DEVELOPMENTAL LEVELS OF SELF

SELF
ESTEEM
DEVELOPMENTAL LEVELS OF SELF

SELF
CONFIDENCE
DEVELOPMENTAL LEVELS OF SELF

SELF
COMPETENCE
DEVELOPMENTAL LEVELS OF SELF

SELF
ACTUALISTION
 GOALS

Self Actualisation

C E
N Self Competence
R IE
X PE
& E
E Self Confidence
AG

Self Esteem

Self Image

Body Image
BIRTH
CLOTHING AS A UNIVERSAL ELEMENT IN
NON VERBAL COMMUNICATION
 CLOTHING SELECTION- KEY WORDS

Appropriate and Attractive are the

words to keep in mind when
selecting your clothes.

When dressed appropriately and Thinking of dressing in terms of:

attractively we tend to feel more  The occasion, situation or activity
confident, at ease, and tend to act  The person, people or the group you will
more appropriately. be with
 You as an individual.
  Clothes don’t matter- This attitude is
appropriate during times of extreme
emergency or natural disasters where it is a
matter of survival

REALITY  During ordinary times clothes do matter

and make a positive difference in your life.
CHECK
If still in doubt ask
yourself-
When was the last
time you went out
without clothes?
 Clothing and Image Management is
REALITY one of the fastest and most effective
ways to build self-esteem, boost self-
CHECK confidence, to reflect ability, and to
increase credibility.
What is the Influential Persuasive
communication/message to be Credible More Formal
created and how would you like Relaxed Precise
to be perceived in different Functional Dependable
situations. Authoritative Temporary
Consistent Accessible
Casual Approachable
Put these messages as per your
Flexible Agreeable
understanding in various Receptive Capable
situation in the form shared by Official Less formal
your trainer. Easy going Stable
Conscientious Available
These messages can also be
repeated.
 Takes care to reflect roles, goals and
occasions- Appropriate to Lifestyle

Challenge
In line with your personality and
physical characteristics
Creating a Authentic Personal Style
wardrobe which
meets all the Accommodates your body shape and
personal colouring
requirements Attractive

Is affordable to maintain
 DNA of Clothes
• Line

• Shape

• Colour

•Texture

•Pattern
 They change the message communicated by
clothes
Each design
element has a They need to be manipulated to reflect
language and physical and personality characteristics
psychology
They need to be manipulated
as per body shape and personal
coloring to look attractive
 Historically

FORMAL CASUAL
Too Broad a Classification
 Enter International Style Scale

Softly Tailored Casual Tailored

TAILORED UNTAILORED
 TAILORED SUIT- MEN

Straight Lines Strong Dark/

Light Contrast

Angular Shapes Geometric

Patterns
Firmer
Fabrics
 TAILORED SUIT-
WOMEN
Straight Lines Strong Dark/
Light Contrast

Angular Shapes Geometric

Patterns
Firmer
Fabrics
 SOFTLY TAILORED -MEN

Angular Shapes
Straight Lines
Firmer Fabrics

Soft Pliable fabric

Strong Dark/
Light Contrast
Rounded Shapes

Less Dark/ Light

Contrast Geometric
Patterns
 SOFTLY TAILORED - WOMEN

Straight Lines Rounded Shapes

Firmer Fabrics
Less Dark/ Light
Contrast Angular Shapes

Strong Dark/
Soft Pliable fabric
Light Contrast
 CASUAL TAILORED - MEN

Straight Lines
Curved
Rounded
Angular Shapes Patterns

Less Dark/ Light

Contrast
Firmer
Fabrics
 CASUAL TAILORED - WOMEN

Geometric
Straight Lines Patterns

Soft Pliable
Fabrics
 UNTAILORED

Curved Lines
Curved
Rounded
Angular Shapes Patterns

Less Dark/ Light

Contrast
Pliable
Fabrics
 UNTAILORED- WOMEN

Less Dark/ Light

Curved
Contrast
Rounded
Patterns

Pliable
Fabrics
 Most Organized, Structured or Defined
Tailored
(Matched Suit)
Level 4

Softly Tailored
(Jacket) What is actually happening The same happens
Level 3 As you go from lower level Within the levels also
to
Casual Tailored higher
(Collar)
Level 2

Untailored
(No Collar)
Level 1 Least Organized, Structured or Defined
 You Project a Winning Image When
Clothing
Grooming
Body Language
Clothing Clothing Clothing
Etiquette
Grooming Grooming Grooming
Behavior
Communication
Digital Presence

Attractive by
Appropriate to Authentic to reflect accommodating Affordable to
roles, goals and your values and your body shape, maintain life long
occasions personality face shape and
personal colors
Level – 4: Tailored
Cue: Matched Suit

• Straight lines
• Angular shape
• Dark color with
Strong dark/light
contrast
• Firm Fabric
• Geometric patterns
 Appropriate
Level 4

Matched suit
Level – 3: Softly Tailored
Cue: Unmatched Suit

Predominantly tailored
design elements, mixed
and softened with some
untailored design
elements.
 Level 3 Appropriate

3rd layer/Unmatched suit/ 2 collars

Level – 2: Casual Tailored
Cue: Collar

Predominantly untailored
design elements, mixed
and strengthened with
some tailored design
elements.

Editorial comment
 Appropriate
Level 2

Collar
Level – 1: Untailored
Cue: No Collar
• Curved lines
• Rounded shape
• Lighter colors with Less
dark/light contrast
• Soft, pliable Fabric
• Curved, rounded patterns
Level 1

No collar
Indian Style Scale
Positioning Traditional Indian Clothing on the
Style Scale
• Most Indian companies do not consider Salwar suit as formal. Sari is
accepted, however depending on the type.
• This creates a problem because many women do not wear western clothes
due to cultural limitations.
• Till now there was no solution to this problem.
• Due to First Impression’s initiative in association with Judith Rasband,
this problem has been resolved.
• We have introduced a new look in Indian Clothes for Women on the Style
Scale.
Why the need for an Indian Style Scale?
Western formals:

• Too westernized
• May not be acceptable in conservative families due to cultural
limitations
• Skin shows
• Many not be acceptable by most women because of being out of
shape
Level 4: Tailored
Cue: Matched suit
Level 3: Softly Tailored
Cue: Jacket
Level 2: Casual Tailored
Cue: Collar
Level 1: Untailored
Cue: No Collar
APPROPRIATE BUSINESS FORMALS

Do’s
Don’ts
Do’s
Don’ts
Do’s
Don’ts
Formal Formal Ties
Belts Shoes
BAGS
Do not wear hoops or dangling earrings
 Bracelets/Bangles:
You may wear either a bracelet or a bangle. Avoid both.

Avoid chunky bracelets or too many bangles.

Rings: Keep them simple and not Chains: You may wear thin chains
chunky with small lockets.

Avoid Chunky jewellery

Do’s
Don’ts
Do’s
Don’ts
APPROPRIATE BUSINESS FORMALS
COLOUR
Do’s
Don’ts
APPROPRIATE BUSINESS FORMAL
FABRICS
Do’s
Don’ts
APPROPRIATE BUSINESS
FORMAL PATTERNS
Do’s
Don’ts
BUSINESS CASUALS/
FRIDAY DRESSING
INDIAN BUSINESS CASUALS
Dupattas
Sarees
 IMAGE MAKERS AND BREAKERS
1)

VS.
2)

VS.
3)

VS.
VS.
VS.
VS.
VS.
VS.
VS.
VS.
VS.