PROJECT MARKETING

Hot deals in Digital Marketing Date: 2023/7/11

ONE-VALUE INC.
For more information, please contact to
An Advisory Company for business strategy development, M&A,
and Investment in Vietnam ONE-VALUE VIỆT NAM ONE-VALUE JAPAN
Website: www.onevalue.jp Hotline: (+84) 826 726 579 Hotline: (+81) 80-1980-9493
JP Office: 6F, Towa Imas Kameido - 2-44-5, Kameido, Koto, Tokyo, Japan For M&A Information: [email protected]
VN Office: 14F, Viet A Tower - No 9, Duy Tan, Cau Giay, Ha Noi, Vietnam For Vietnamese Business Information: [email protected]
 PROJECT STAR
The company has stable growth and strong position in marketing industry. They are also welcoming
Japanese investors who can share latest technologies to support their long term schemes. Private & Confidential

Company Introduction +++ +++

• Number of employees: 60 staffs

2010 17-20% 5 yrs
Founded
Annual growth Experience in
• Main services: Strategy marketing consulting, communication strategy, digital
Year rate digital marketing
marketing, TV gameshow, TVC creation. service
• Clients in sectors: State-owned companies (40% Revenue), foreign
companies (40% Revenue), non-governmental organizations (20% Revenue) Industry & Headquarters
• Large clients: VTV, TH True Milk, Habeco Beer, Vietnam Airlines
(1) Producing TVC, corporate movies, TV programs (Main), (2) Advertising, (3) PR
• Current Shareholder Structure: Not public yet Services
in general, (4) Event organization, (5) Digital Marketing

Investment Highlights Headquarters​ Ha Noi, Vietnam

• Offering shares: Minority or Majority is OK. However, the owner wants to keep at least
Revenue & Profit 2017 – 2022
30-40% shares after M&A. Deal size: Not clear yet  Outstanding clients
(Unit: Mil USD)
• Investment Reasons: Because the company has had a stable growth rate in recent years,
9.00 8.48 8.46
the company wants to find partners to support technology and knowledge, in order to
8.00 7.18
increase the growth rate in the coming years. (Not welcome partner with financial 7.00 6.55
strengths only) 6.00 5.62
• Selling Points: The company has experience in working with Vietnamese state- 5.00
owned companies so they can attract large scale contracts from these clients. 4.00
Besides, strong financial health also supports them keep a steady development 3.00
2.00
through tough time 2019-2021. Last but not least, their professional service and
1.00
stable system will be 2 strong points which can support business activities in PMI
0.00
phase.  2017 2018 2019 2020 2022

Website: www.onevalue.jp Email: [email protected]

 PROJECT DIGIT
This is one of the few businesses in Vietnam that can do marketing from planning to implementation. Their
Private & Confidential
CEO is young but has very deep knowledge in the digital marketing industry

Company Introduction +++ +++

• Number of employees: 20 staffs (including 3 minority shareholder) 2019 400%

Increase in
4 yrs
Founded Experience in
• Clients in sectors: Banking, Real estate, Education, Ecommerce, Fashion,… Year
revenue in digital marketing
• 2022 service
Large clients: Sungroup, Flamingo Group, BIDV, Sacombank
• Current shareholder Structure: CEO (60%), Cofounder (30%), 2 Minority
shareholders (10%) Industry & Headquarters
• System: 2 Associated companies in (1) Consulting and implementing
(1) Strategic Planning (Main); (2) Digital Marketing (Main); (3) Public Relation; (4)
communication activities; (2) The leading social media news platform in Vietnam
Services
Media Booking. In which, strategic planning and digital marketing

Headquarters​ Ha Noi, Vietnam​

Investment Highlights
Revenue 2021-2023
Oustanding clients
(Unit: Mil USD)
• Offering shares: up to 40% (negotiable)
0.35
• Deal size: Not clear yet, will be negotiable later
0.30 0.29
• Investment Reasons: Find partnership to support enterprise in operating business
• Selling points: This is one of the few businesses in Vietnam that can do marketing from 0.25

A to Z (from planning to implementation). In addition, their CEO is young but has very 0.20
0.16
deep knowledge and experience in the digital marketing industry (more than 12 years), 0.15
especially in implementing web marketing and EC platforms for large corporations. 0.10
Although the company's revenue is still modest, they have a clear development plan and
0.04
0.05
promise to become one of the competitive players in the industry. -
2021 2022 6M2023

Website: www.onevalue.jp Email: [email protected]

 PROJECT APPLE
The company have experiences in corporating with Japanese partners/clients so they understand
Private & Confidential
Japanese working style. Their strong point is doing brand marketing strategy.

Company Introduction +++ +++

• Number of employees: decreased to 35 staffs in 2023 due to restructuring 2009 16.7% 5 yrs
Increase in
Founded Experience in
company system (they used to have 58 staffs in 2022 ) Year revenue in digital marketing
2022 service
• Clients in sectors: F&B, Fashion, Jewelry, Real estate, healthcare
• Large clients: Vinamilk, Diageo, Vingroup, Sony, Aeon, Singletown
Industry & Headquarters
• Current shareholder structure: CEO (30%), Cofounder (60%), Other (1) A strategic brand consulting and executing (Main); (2) Integrated communication
individual (10%) Services solution from creative, production & media planning; (3) Creative live content &
influencer solutions
Headquarters​ Ho Chi Minh, Vietnam​
Investment Highlights

Revenue 2020-2022 Oustanding clients

• Offering shares: up to 100% (negotiable, minor first and then major) (Unit: Mil USD)
• Deal size: Not clear yet, but Apple expects around 5 Mil USD to develop their system. 2.00 1.88
• Investment Reasons: Find partnership to develop digital marketing service in 1.80 1.61
1.60 1.43
ecommerce industry 1.40
• Selling points: The company have experiences in corporating with Japanese 1.20
partners/clients so they understand Japanese working style. Besides, the CEO has 17 1.00
0.80
years of experience in doing brand marketing. Last but not least, because digital
0.60
marketing is their main service, they are familiar with the process and they are 0.40
willing to develop this service in the near future. 0.20
-
2020 2021 2022

Website: www.onevalue.jp Email: [email protected]

 PROJECT GIANT
The company has small scale but they are good at data analysis and they can use analysing skills to advise
Private & Confidential
clients in doing different marketing schemes.

+++ +++
8-10% 4 yrs
Company Introduction
2019Founded
Increase in
annual
Experience in
Year digital marketing
• Number of employees: 31 staffs revenue service

• Clients in sectors: Ecommerce, Real estate, Fintech, Beauty, Education

• Large clients: Lego, Lazada, O’HUI, LG, Huawei, Suzuki Industry & Headquarters
• Current shareholder Structure: CEO (82%), Cofounder (18%)
(1) Consulting marketing strategy; (2) Creative content & influencer solutions; (3)
Services
Production & media planning

Investment Highlights Headquarters​ Ho Chi Minh, Vietnam​

Revenue Breakdown 2022

Outstanding clients
(Unit: %)
• Offering shares: from 51%
• Deal size: Not clear yet 10.20%
9.80%
• Investment Reasons: Need source of finance to deploy business plans in the future.
60 Bil VND
• Selling point: They have experiences in optimizing media performance; experience in
(2.55 Mil USD)
deploying CDP (customer data platform), marketing automation. Besides, small-size
business also supports them in updating their business model in a faster speed. They are 80.00%

not very good at executing marketing approaches, but they can use analysing skills to
advise clients in doing different marketing schemes.
Advertising Content & Creative program

Others

Website: www.onevalue.jp Email: [email protected]