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25 views16 pages

Nethra Ppt

Uploaded by

vishnupriyapeddinti
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© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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SREENIVASA INSTITUTE OF TECHNOLOGY AND MANAGEMENT

STUDIES
DEPARTMENT OF MANAGEMENT STUDIES

COMPANY ANALYSIS ON TITAN LIMITED


REVIEW-2

PRESENTED BY:
C.NETHRA
(23751E0005)
GUIDED BY:
Mrs G.SHOBHA Mam
ASSISTANT PROFESSOR
STATEMENT OF THE PROBLEM

• Titan is a part of Fashion Accessories Industry faces a stiff competition


from multinational companies . There is a need to focus on the specific
issue or challenge the company is facing. The analysis of Market
Competition, Supply Chain Disruptions, Product Innovation and
Differentiation, Financial effectiveness and environmental forces helps to
face the challenges.
OBJECTIVES OF THE STUDY

• To analyze strength and weakness, opportunity, threats, of the


organization
• To analyze the external environment using PESTLE
• To analyze the marketing mix elements.
• To analyze the effectiveness of HR GUESTmodel
• To analyse the liquidity and solvency position of the company
SWOT ANALYSIS
PESTEL ANALYSIS
POLITICAL ECONOMICAL SOCIAL
• Govt.policy to • Per capital. income of • Gifting jewellery
decrease tax on Indian people is ever
watches increasing

TECHNOLOGICAL ENVIRONMENT LEGAL


• Ever changing • There was no major • Companies act of
technology in India competitiveness faced using new product
by Titan launches
MARKETING MIX
PROMOTION PRODUCT
• Advertising • Features
• Public Reaction • Quality

PLACE PRICE
• Location • Pricing
• Channels • Discounts
HR GUEST MODEL
FINACIAL Analysis

CURRENT RATIO

YEAR CURRENT ASSET CURRENT LIABILITIES CURRENT RATIO

2019-2020 22,693.00 13,362.00 1.70

2020-2021 20,686.00 11,521.00 1.80

2021-2022 16,379.00 9,559.00 1.71

2022-2023 12,501.00 7,193.00 1.74

2023-2024 9,534.83 5,243.88 1.82


DEBT EQUIDITY RATIO

Debt equity ratio


1.04
1.02
1.02

1.00

0.98
0.96
0.96 0.95
debt equity ratio
0.94
0.92
0.92
0.90
0.90

0.88

0.86

0.84
2019-2020 2020-2021 2021-2022 2022-2023 2023-2024
LIQUIDITY RATIO
QUICK RATIO
0.70
0.63
0.60

0.50
0.50
0.44
0.40 0.38
0.34
0.30

0.20

0.10

0.00
2029-2020 2020-2021 2021-2022 2022-2023 2023-2024
FINDINGS
• The major strength of the company a strong market position by utilizing its
established brand image as a subsidiary of the diversified Tata Group. It is a
well-known brand worldwide and in India.
• The weakness of the Titan’s capacity to develop and provide competitive
technologies will determine how much more traction it has with tech-
savvy consumers in the future.
• Opportunity of the company There is an excellent case for entering
foreign markets, where customers now view timepieces as fashionable
accessories.
• Economic factor of the company Since the middle class considers these
products to be luxury, Titan needs to make sure that the consumer has a
great experience with its product, and gains the value for the money he
expends.
• The company has evolved with the changing trends. To accommodate the
youth, new brands were launched, which to date have very little
competition e.g. Fast-track.
• The company technological factor is recently has launched a smart watch
for women that helps them stay connected with their loved ones and stay
safe. It has a system that allows users to send SOS messages with their
location.

• The company environment factor of, believes in improving lives, not just
by creating products, but by creating a sustainable environment for the
future generation.

• The company of product is focuses on offering innovative, high-quality,


and design-driven products across categories.

• The financial year of2021-2022 is the current ratio is 1.71%.


SUGGESTIONS
– It is suggested to add customization to their watches to
attract the different customer base.
– It is suggested to supply more models of products to face the
competitors in the market.
– It is suggested to improve current ratio in terms of financial
analysis.
– The company faces fierce competition from global player is
some sectors, like watches & jewelry so they should invest in
tech and innovative designs .
– The revenue is mostly from the Indian market the company
has not expanded geographically much.
CONCLUSION
• Titan is a solid player in the Indian consumer goods space,
with strong growth potential, a diversified portfolio, and a
robust financial position. Its ability to innovate and adapt to
changing market conditions has enabled it to maintain a
leadership role across several categories. The company is
well-positioned to continue its growth trajectory, though it
must remain vigilant to the competitive pressures and
economic factors that could impact its performance.
REFERNCES

• https://www.titancompany.in/
• https://
www.mordorintelligence.com/industry-report
s/fashion-accessories-market
• https://www.amazon.in/dp/B07KSF8VCH?ref=
cm_sw_r_ffobk_mwn_dp_D5AFJRX4F0VM3XR
QK6X2&ref_=
cm_sw_r_ffobk_mwn_dp_D5AFJRX4F0VM3XR
QK6X2&social_share=cm_sw_r_ffobk_mwn_d
p_D5AFJRX4F0VM3XRQK6X2&language=en-IN
&skipTwisterOG=1&bestFormat=true
THANK YOU

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