Scribd
Upload
8 views

Data_Visualization_Presentation

Data Visualization is the graphical representation of information that uses visual elements like charts and graphs to reveal patterns and insights. It is essential for effective communication, decision-making, and storytelling, making complex data accessible and understandable. Key characteristics include clarity, accuracy, efficiency, interactivity, and aesthetics, with various techniques and tools available for effective data representation.

Uploaded by

Divi Shivle
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
8 views

Data_Visualization_Presentation

Data Visualization is the graphical representation of information that uses visual elements like charts and graphs to reveal patterns and insights. It is essential for effective communication, decision-making, and storytelling, making complex data accessible and understandable. Key characteristics include clarity, accuracy, efficiency, interactivity, and aesthetics, with various techniques and tools available for effective data representation.

Uploaded by

Divi Shivle
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
You are on page 1/ 15

Introduction to Data Visualization

• Data Visualization is the graphical


representation of information and data.
• Uses visual elements like charts, graphs, and
maps to help understand patterns, trends, and
insights.
• Example: A sales dashboard showing revenue
trends using bar charts and line graphs.
Characteristics of Data
Visualization
• Clarity: Presents data in an understandable
way.
• Accuracy: Represents data truthfully.
• Efficiency: Allows quick insights.
• Interactivity: Enables user engagement and
exploration.
• Aesthetics: Visually appealing and easy to
interpret.
• Example: Interactive COVID-19 dashboards
with real-time case updates.
Goals of Data Visualization
• Exploration: Identify patterns and anomalies.
• Explanation: Communicate findings effectively.
• Decision Making: Support business and
scientific decisions.
• Storytelling: Narrate insights compellingly.
• Example: A marketing campaign performance
report using pie charts.
Need for Data Visualization
• Human brain processes visuals faster than
text.
• Makes complex data accessible and
understandable.
• Helps detect patterns, trends, and outliers
easily.
• Essential for data-driven decision-making.
• Example: Heatmaps used to visualize website
visitor engagement.
Data Science vs. Data Visualization
• Feature | Data Science | Data Visualization
• Focus | Extracting insights from data |
Representing insights visually
• Methods | Statistics, Machine Learning |
Charts, Graphs, Dashboards
• Purpose | Model building and analysis |
Effective communication
• Example: Predictive analytics in data science
vs. sales trends visualized in dashboards.
Types of Data
• Quantitative Data: Measurable (e.g., height,
temperature)
• Qualitative Data: Categorical (e.g., colors,
names)
• Discrete Data: Countable (e.g., number of
students)
• Continuous Data: Infinite values (e.g., weight,
time)
• Example: A scatter plot showing income vs.
education level.
Operations on Data Types
• Sorting: Arranging data in a meaningful order.
• Filtering: Selecting specific data subsets.
• Aggregating: Summarizing data (sum,
average).
• Joining: Merging multiple datasets.
• Transforming: Converting data into different
formats.
• Example: Filtering customer reviews by rating
in an e-commerce platform.
Data Dimensions
• Univariate Data: One variable (e.g., height of
students).
• Bivariate Data: Two variables (e.g., height vs.
weight).
• Multivariate Data: More than two variables
(e.g., sales, profit, region).
• Temporal Data: Data over time (e.g., stock
prices).
• Example: A line graph showing temperature
changes over a year.
Bertin's Visual Attributes
• Position: Placement of elements.
• Size: Relative magnitude of elements.
• Color: Categorical differentiation.
• Texture: Pattern representation.
• Shape: Different object forms.
• Orientation: Alignment of elements.
• Example: A geographical heatmap using color
to show population density.
Mackinlay’s Design Criteria
• Expressiveness: Ensures data is represented
truthfully.
• Effectiveness: Optimized for human
perception.
• Consistency: Maintains uniform
representation.
• Simplicity: Avoids unnecessary complexity.
• Example: A simplified dashboard with a clear
focus on key performance indicators (KPIs).
Designing Visuals
• Choose the right chart type based on data.
• Maintain a clean, simple layout.
• Use appropriate colors and labels.
• Ensure accessibility and readability.
• Example: Using a bar chart for revenue
comparison rather than a pie chart.
Retinal Variables and Their Usage
• Size: Emphasize magnitude (e.g., Bar Charts).
• Texture: Show variation (e.g., Patterns in
heatmaps).
• Shape: Categorization (e.g., Scatter plots).
• Orientation: Show direction (e.g., Line graphs).
• Color: Differentiate categories (e.g., Pie
Charts).
• Color Saturation: Show intensity (e.g.,
Heatmaps).
Stages of Data Visualization
• Data Collection: Gather data from sources.
• Data Cleaning: Remove inconsistencies.
• Data Transformation: Convert into the right
format.
• Visualization Design: Choose appropriate
charts.
• Interpretation: Extract meaningful insights.
• Example: Preparing and visualizing customer
churn data in a dashboard.
Conclusion
• Data Visualization is crucial for understanding
complex data.
• It helps in better decision-making and
storytelling.
• Choosing the right visualization techniques is
essential.
• Continue exploring tools like Tableau, Power
BI, and Python libraries (Matplotlib, Seaborn).
• Example: An interactive Power BI dashboard
for financial reporting.
Thank You!
• Any Questions?

You might also like