Visualization

Somebody wise once said simplicity

is the shortest path to a solution
Dashboard
Dashboard

A single page,
often called a canvas,

that tells a story through visualizations.

Because it’s limited to one page, a well-designed dashboard contains

only the story’s highlights,

and readers can view related reports for the details.

It provides the highlights or

important information and data from stories or reports in a visual

form
Power BI

● Is a Business Intelligence tool from Microsoft.

● It helps users to analyze data present in various
sources and
● build reports and dashboards based on that.
● Power BI is available as a stand-alone desktop application
as well as a completely managed cloud-based service.

● While Power BI desktop comes as a free application, Power

BI service is a paid offering based on subscriptions.

● Microsoft also offers Power BI mobile

Some examples
Customer Segmentation Dashboard
Sales Analysis Dashboard
https://community.fabric.microsoft.com/t5/Data-Stories-Gallery/Superm
arket-Dashboard-Case-in-Kenya/m-p/1095982
Importance / Significance of Data Visualization

● Clarifies which element influences customer behaviour.

● Identifies the area to which you need to pay attention.

● Guides you to understand which product should be placed in which

location.

● Predicts the sales volume.

Top Microsoft Power BI Visuals List

Area
Charts
● Area charts are a key tool for data visualization because they can help communicate large
amounts of data in a clear and visually engaging way. They are useful for a variety of purposes,
including:

● Comparing data sets

● Area charts can compare different data sets by filling in the space between the line and the axis.

● Communicating cumulative totals

● Area charts can show how individual values contribute to a total over time.

● Showing scale
● Area charts can demonstrate scale more effectively than line charts.

● Making data scannable

● Area charts can help viewers understand data points without needing to interpret numerical
information.

● Emphasizing gaps
● Area charts can show the gap between two series or between a series and 100%. Shading the
region between the lines can emphasize that gap.
Gauge charts
Gauge charts are useful for

● displaying data values within a range, and can be used to show progress towards a goal or
target. They can also be used to monitor key performance indicators (KPIs) and compare performance
across entities.
● Here are some of the uses of gauge charts:

● Tracking progress
● Gauge charts can be used to show progress towards a goal, such as sales targets, campaign objectives,
or customer satisfaction scores.

● Monitoring KPIs
● Gauge charts can be used to monitor KPIs like website uptime, equipment utilization, or financial ratios.

● Comparing performance
● Gauge charts can be used to compare the performance of different departments, products, or
employees.

● Tracking trends
● Gauge charts can be used to track trends in performance over time.

● Representing a situation
● Gauge charts can be used to represent a situation in which a container may be either full or empty or
somewhere in between.
● Showing key indicators
● Gauge charts can be used to show key indicators in academics, analysis, HR, and healthcare.

● Gauge charts can use color-coded performance ranges to indicate if progress is on track, meeting
expectations, or falling short. The colors are usually similar to traffic lights, with green indicating
normal, yellow requiring attention, and red indicating a critical state.
● What is a Gauge Chart? - Jaspersoft
● Gauge charts are useful for displaying progress towards a specific goal or target value, such as sales
targets, campaign objective targets etc.
● Jaspersoft

● Gauge Charts: A Comprehensive Guide to Visualization - Spotfire

● Ideal uses for a gauge chart could include anything with a goal or target: * Work completed against
a total volume of work.
● Spotfire https://www.spotfire.com/

● Gauge Chart - Atlas Charts - MongoDB

● Use Cases. Gauge charts are useful for displaying a data value represented as a fraction of a larger
value. Gauge charts are a fam...
● MongoDB
Funnel charts :
Funnel charts are often used in sales, marketing, and product teams to
improve their processes.
● Funnel charts are significant because they help visualize the progression of data through a
process, and can help identify issues and create business strategies:
● Identify bottlenecks: Funnel charts can help identify bottlenecks in a process, such as
stages where the number of customers decreases.

● Track drop-offs: Funnel charts can help businesses understand where users drop out of a
process, and make changes to improve the user experience.

● Create business strategies: Funnel charts can help businesses identify potential issues
and create business strategies.

● Track performance gaps: Funnel charts can help track performance gaps.

● Analyze conversion rates: Funnel charts can help analyze conversion rates and drop-offs.

● Visualize recruitment workflow: Funnel charts can be used to visualize a recruitment

workflow, from the first touchpoint with an applicant until they sign a work contract.
Cards
● Cards are an important component of dashboards because they help
organize information and create a visual representation of data:
● Display data: Cards can display data in a variety of ways, including tables,
charts, maps, and numbers.
● Display text: Cards can display text such as headings, descriptive
information, and links.

● Create visual differences: Cards can help differentiate between items on

a page.

● Accommodate different information: Each card can include different

information, such as a title or byline.

● Pull data from multiple sources: Cards can pull data from various
sources linked to an account.

● Link resources: Cards can link resources and power direct interaction with
● When designing cards for a dashboard, it's important to consider the
following:
● Integrate: Take advantage of existing experiences on the intranet.

● Stay in context: Keep interactions within the dashboard.

● Refresh data: Use data that refreshes dynamically, such as company

stock prices or task assignment updates.

● Configure content: Configure the content for each card, including the
title, size, time range, and more.

● Decide how much information to show: The amount of information to

show depends on the number and complexity of account features
Basic map
● Maps are often a central part of dashboards because they are an
effective way to display geographic information. They can also be
used to create other data visualizations on a dashboard. Here are
some ways maps can be used in dashboards:
● Represent geographical data
● Maps can be used to represent views of regions, climates,
populations, and more.

● Create intuitive visualizations

● Maps can be used to create interesting and intuitive visualizations
when combined with other data visualizations.

● Make data-driven decisions

● Maps can be used to make data-driven decisions, such as
optimizing marketing efforts or increasing profitability.
● Provide near real-time information
● Maps can be used to keep track of happenings in near real-time.

● Here are some tips for using maps in dashboards:

● Consider the color you use. Bright colors like red are often
overused, and can scare readers. Instead, consider using colors
like yellow or orange to inform readers without invoking alarmist
feelings.

● Use a map as a filter.

● Consider locking down pan and zoom

Ribbon Chart
● Ribbon charts are a powerful tool for visualizing and analyzing data, and are especially useful
for showing how rank changes over time:

● Rank change: Ribbon charts are effective at showing how the rank of a data category
changes over time. The highest value is always displayed on top for each time period.

● Trends and patterns: Ribbon charts can help you identify trends and patterns in data.

● Comparing data: Ribbon charts can be used to compare data across multiple categories
or segments.

● Visualizing distribution: Ribbon charts can be used to show the distribution of values
within categories.

● Highlighting anomalies: Ribbon charts can help you identify patterns or anomalies in
data.

● Hierarchical data: Ribbon charts can be used to visualize hierarchical data.

Scatter - Bubble Chart
Bubble charts are a useful data visualization tool that can help you
understand relationships between multiple variables and make
informed decisions

● Compare three variables

Bubble charts can show the relationship between three variables, while scatter plots
can only show the relationship between two.

● Identify patterns
Bubble charts can help you identify patterns in data, such as how a country's
population grows over time.

● Make comparisons
Bubble charts can help you compare data quickly and easily. For example, you can
use a bubble chart to compare the performance of different products or services.
● Track trends
Bubble charts can help you track changes over time, such as growth rates, market
trends, or shifts in customer behavior.

● Visualize complex data

Bubble charts can present multi-dimensional data in a visually engaging manner.

● Use colors and patterns

You can use colors and patterns to show more information than the standard three
values. For example, you could use different shades of red to show a country's
population density.
● https://www.highcharts.com/demo/highcharts/packed-bubble
Advantages

● Enables users to analyze reports and view all important metrics

at a glance.

● Users can create visualizations from multiple datasets or

multiple reports.

● Customization to meet the requirements of any enterprise.

● Visualization of data helps in easily delivering information.

Thank You
References

https://www.syskit.com/blog/power-bi-dashboards-vs-reports/

https://hevodata.com/learn/top-10-best-power-bi-dashboard-examples/

https://www.datacamp.com/blog/9-power-bi-dashboard-examples

https://mindmajix.com/power-bi-visualization-types

https://learn.microsoft.com/en-us/power-bi/visuals/power-bi-visualizatio
n-types-for-reports-and-q-and-a