Presentation on flower store
Presented by: Debabrata Pradhan(10) Debjyoti Bandyopadhyay(11) Sudipto Chakraborty(32)
Naming
Location
Basic factors considered
Size of store
Store front
NAMING
Our store name is synonymous with style, elegance, fragrance and the highest quality - a reputation which will be known across the megalopolitan.
The name should be innovative and unique as we are determined to continue and enhance the tradition of flowers through innovative design and most importantly quality products and service.
The significance of the name is to share the essence and fragrance of unique flower philosophy.
ODOUR ODOUR
the aura of rich beauty
Whatever the occasion, our flowers will make it special!
LOCATION
While choosing a location we have to remember the three rules of
retail space... Location, Location, Location.
If the target market includes customers who will come into the place of business, we need a location that is accessible, attractive, safe and well laid out.
We have to determine what are the income levels in the community
and how stiff is the competition?
Eastern Metropolitan Bypass opposite ITC Sonar Bangla.
Our store is a stand alone store opposite ITC Sonar Bangla.
We are expecting random footfalls as E.M. Bypass is one of the busiest roads with a huge number of vehicles passing by daily.
We are targeting the upper middle class and elite class people travelling through E.M. Bypass and people visiting ITC and other places of interest. E.M. Bypass is well connected with the rest of the city, Science City is a place of huge public gatherings.
SIZE OF THE STORE 300 sq. ft
STORE FRONT- OPEN BACK WINDOW DISPLAY
These windows have no back wall, but may have side walls. We prefer them because they let in lots of natural light and they make the interior of the store visible from the outside.
We have paid attention to all the angles when dressing this type of window because they can be seen from all sides, both inside and outside the store.
Customers will also have access to this type of window since it is not enclosed in a room.
STORE LAYOUT
INTERIORS OF THE STORE
FURNITURES
LIGHTING
FLOORING
WALL TEXTURES
GIANT LED DISPLAY
FURNITURE
3 Step Wood Stool
3 Step Stair Stringer
Wire & Glass Shelves
Colour Box
3 Tier Table
Center Island Display
Maple Wood Table
Sturdy Shelves For Pots
Standard Wire Shelves
Flower Pot Holders
Miniature Outside The Store
LIGHTING
Glow Lights
Portal Gun Lights
Ceiling Spot Lights
Wall Mounted & Hanging Lights
Tea Lights For Special flowers
Moonlights
FLOORING
We have planned for wooden textured floors
WALL TEXTURES
Though the exterior will be of concrete, we have chosen a wooden textured wall for interior with hanging Orchids
GIANT LED DISPLAY
The catalogues and up coming events organized by us will be displayed on the screen throughout the working hours
OTHER ELEMENTS
CROSS MERCHANDISE ITEMS
COLLATERALS
CROSS MERCHANDISE ITEMS
Red Floral Votive Candle Holders
Gift Card Box
Classic Elegant Birdcage
Balloon Bag
Romance and Chocolate Accessories
Confectioneries
Chocolates & Toffees
Flower Clock
Photo Frames
Key Rings
COLLATERALS
Flower Pot Holder
Flower Pitcher
Flower Basket
Flower Cans
Flower Vase
Flower Pot
ODOUR ODOUR
the aura of richness
Catalogue
Delivery is available all over West Bengal from Monday to Saturday. At non-peak periods, same-day delivery is available to most areas on orders received by 1:00 pm weekdays, and 12:00 noon on Saturdays. At peak periods, such as Christmas, Valentines Day & Mothers Day weeks, please order one or two days in advance, if possible. For deliveries outside West Bengal, call us or visit our website for assistance. Some flowers, colors, containers, and other items may vary due to availability. Roses may be requested in red, pink, white, yellow, or assorted colors, but color substitutions may be necessary in some cases. Prices subject to change and normally increase slightly near Valentines Day and Mothers Day weeks.
Call us @ 033-24356261 /62/ 63 Visit us @ www.odourodour.co.in
In Store Now- Order Now and get complimentary gifts
Romantic Roses
A. Roses For You #TF311 B. So Beautiful #TW347 C. One Dozen Mixed Roses #TW334 D. Fancy Half Dozen Roses Vase #P0506 E. Pink Lemonade Roses #WEB13 F. Dozen Pink Roses Vase#0471T
Soft & Pretty
G. Forever More Bouquet #TW153 H. Heaven Scent Flowers Vase #TF151 I. Close To My Heart #TW307 J. Pastel Sunshine and Smiles #0052B K. Pastel Birthday Flowers Cake #TW313 L. Sweetness Bouquet #0061T
New Baby Wishes
A. Babys First Wagon #0476T B. White and Blue Bouquet #TW281 C. Just Ducky #0TJDG (Girl), #0TJDB (Boy) D. Cuddle Bear Bud Vase #0192T E. Pastel Jubilee Basket #0481T F. Love Me Tender Bouquet #WEB28
Bright & Cherry
G. Colorful Vase Assortment #0031T H. Bright Blossoms Bouquet #WEB10 I. Fresh Blossoms Potpourri #00F4T J.GerberaVase#00G2D K. Simple Pleasures Bouquet #0151T L. Brighten The Day Bouquet #1071T
Spring Blooms
A. Purple Persuasion* #TW285
B. Springs First Blooms* Bouquet #0511T C. Spring Delight* #TF131 D. Nesting Bird Flowers Basket #00F6T E. Tulips, Tulips, Tulips #TF129 F. Lavender Fields Basket #00F7T * Generally available Feb. through early May.
Spring Blooms
G. Yellow and White Lilies #TW523 H. Pretty Please Flowers Bouquet #TW511 I. Spring Tulips Vase #TW406 J. Spring Sonata Flowers Bouquet* #TW413 K. Fashionista Blooms Flowers Vase #TW411 L. Peak of Freshness* #4103X * Generally available Feb. through early May.
Summer Blossoms
A. Sunny Skies Vase #TW233 B. Grande Summer Flowers Basket* #0651T C. Make A Wish Bouquet #TW164 D. Rose Fest Bouquet #4107X E. Splash of Color Bouquet #TW192 F. Summer in the Park Basket #4139X *Generally available May through Oct.
Autumn hues
G. Watercolor Wonder* #TW360
H. Harvest Hues Candle Centerpiece* #0751T I. Citrus Kissed Roses #TW423
J. Morning In Sorrento #TW426
K. Citrus Splash* #TW418 L. How Sweet It Is Bouquet #TW490
*Generally available Sept. through Nov.
Sympathy Tributes
A. Loving Remembrance #1883T B. Lifes Tribute Sympathy #1898T C. Deepest Condolences #2077T
D. Lavender and White Sympathy Tribute #1862T E. Heavenly Blooms Bouquet #TW175 F. Spring Color Tribute #1861T
WEDDING IS THE GLAMOUR WHICH TURNS THE DUST OF EVERYDAY LIFE INTO A PURE FLOWER
WEDDING GATES
MARRIAGES & RECEPTION
LUNCHWAGON & DINNER
FLORAL DECORATED CHAIRS
FLORAL DECORATION IN CARS
FLORAL DECORATION IN PARTIES
Every flower is a soul blossoming in nature
