Address verification tools aim to verify, correct, and standardize residential and corporate addresses and other physical identifying data. Businesses use address verification tools to verify mailing lists, customer addresses, and other data that rely on correct mailing addresses. Sales and marketing teams typically find the greatest use out of address verification solutions as the software can check address data acquired by lead generation software. E-commerce channels also benefit from address verification software by confirming customer shipping addresses are valid. With verified physical addresses, mailing, shipping, and customer location data are more reliable.
While tangentially related to data quality software solutions from a functional standpoint, address verification tools are set apart by its distinct use cases, focus on physical location data, and reliance on authoritative location data sourcing to verify correctness. This leads address verification tools to be distinct products from data quality solutions.
To qualify for inclusion in the Address Verification category, a product must:
Automatically check addresses, both incoming and existing, against an authoritative database
Standardize address data to a universal format
Purge or update askew data through fuzzy matching or other corrective processes
Integrate with industry solutions or address databases
