For my KE first year Data mining methodology and methods project

• One business objective is to find which customers to promote the product to and hence build a model to predict who would be a good candidate to purchase this.
• Another objective is to explore the data to see if any interesting and useful patterns can be discovered which may help the company deterimine valuable customers.

• Exploring data
• Clustering
• Building base models
• Building final models
  • Using basic models
  • Using advance models
• Comparing models and finding insights