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Guide to Ecosystem Mapping and Field Building

The Case for Ecosystem Mapping

Situation

  • You are encountering an emerging field or ecosystem—something distinct but not yet fully formed.
  • This might be an extension of an existing domain (e.g., cognitive science emerging from psychology) or a novel convergence of ideas and actors.
  • You want to make sense of it—understand who is involved, what ideas are circulating, and how the field is structured.
  • The goal could be research, investment, philanthropy, or field-building—helping the ecosystem mature and become self-aware.
  • You may also want to shape its development, influence its framing, or support key actors.

Complication

  • Lack of clarity: The field lacks a shared identity, clear boundaries, or an established community.
  • Information fragmentation: No single institution, publication, or database captures the whole picture.
  • Traditional methods fall short: Academic journals, media coverage, and industry conferences often lag behind or fail to recognize emerging domains.
  • Ecosystems are fluid: Networks evolve rapidly, and influence is often informal or distributed.
  • Mapping is complex: Stakeholder relationships, conceptual frameworks, and key players are not always visible or structured.

Question

How do I quickly and effectively understand, navigate, and engage with an emerging field?

Hypothesis

  • Ecosystem mapping provides a structured way to:
    • Identify key stakeholders, organizations, and thought leaders.
    • Reveal patterns, relationships, and gaps in the field.
    • Support decision-making for investment, funding, or strategic engagement.
    • Help a field name itself, develop coherence, and gain recognition.
    • Provide a foundation for field-building, movement-building, or industry development.
  • Effective mapping requires specialized expertise, balancing data collection with thoughtful structuring.
  • A strong map creates clarity and impact, helping actors within the field see themselves in relation to the whole and coordinate more effectively.

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