Big Data Trends Marketplace!
A demonstration of using live twitter streaming data to guage the customer market perception. We have carried out text sentiment analysis to analyze the customer's perception to recent changes in the market.
Business Objective: Understanding the market trends and customer sentiments is a key differentiator in a company being more successful
- Do you want to know how your audience feels about a new product?
- Want to make sure you have an effective marketing strategy?
- Gauge the opinion of people on a new technology?
Solution: Real-time Perception Analysis is the way to go!
Approach: We have gotten real-time data from Twitter and have performed sentimental analysis on the tweets to understand the perception of various products in the market. We gauge what is positive about a porduct and what is negative about a product. Using this we could understand how unbiased audience are reacting to any product in the product in a cost efficient way.
Video (Presentation + Demo): https://www.youtube.com/watch?v=fYU43EYDf2E
This project repository is created in partial fulfillment of the requirements for the Big Data Analytics course offered by the Master of Science in Business Analytics program at the Carlson School of Management, University of Minnesota.