Best Customer Intelligence Platforms of 2025

OdinText Text Analytics

OdinAnswers

At the intersection of Customer Experience and Business Intelligence, Customer Intelligence reveals the critical connection between your customer's thoughts and feelings and the metrics driving business. Explore gives you the power to develop the Answers your company needs to make impactful decisions. You have collected the thoughts and feelings of your customers in various feedback, survey and customer support systems. Start putting this data into OdinExplore to understand at scale. Find which topics are most impactful to your customers by exploring the topics in their feedback. Explore auto-terms, create important topics, apply dictionaries, and analyze emotions and sentiment. Create segments based on specific demographics, ratings, or time periods to discover and highlight the distinctions between different groups of people. Run multiple experiments to gain new perspectives on different customer segments, products, and more.

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Starting Price: $999 per month

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LiveRamp

Everything we do centers on making data safe and easy for businesses to use. Our Safe Haven platform powers customer intelligence, engages customers at scale, and creates breakthrough opportunities for business growth. Our platform offers the modern enterprise full control of how data can be accessed and used with industry leading software solutions for identity, activation, and data collaboration. Build access to data, develop valuable business insights and drive revenue while maintaining full control over access and use of data at all times. Accurately address your specific audiences at scale across any channel, platform, publisher or network and safely translate data between identity spaces to improve results. Protect your customer data with leading privacy-preserving technologies and advanced techniques to minimize data movement while still enabling insight generation.

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Coglide

Coglide helps marketers automatically build and manage buyer personas so they can run personal, engaging, high-performance campaigns. Good marketing starts with good buyer personas. Personas enable us to understand who we are trying to market and sell to. Without them, we would be running campaigns and creating content with no idea of who we are targeting. Buyer personas represent a set of characteristics your business needs to understand about your ideal customers. It's that simple really. Increase the focus and quality of your decision making with data-driven insights on how best to engage your audiences and what to include in messaging and content marketing. Dynamic persona mapping quickly uncovers who your audience is and where they are in the journey to determine the optimal number of touchpoints for nurturing your sales funnel for better results.

Starting Price: $99 per month

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Learning Objects

QLTECH

Learning Objects is the Cloud platform that allows you to create your own dedicated training environment. Video on demand, videoconferencing room, documentary, refresher courses and regulated and non-regulated training, provision of participation certificates and student communities. Our solution entirely in Italian, developed in Italy for companies, associations, training institutions, is integrated with zoom, webex cisco, woocommerce, wordpress. The convergence of transversal, technical, technological, informational and strategic skills are the element that distinguishes the Qltech approach to the digital market. We are a digital marketing agency and we are a software house. Therefore we develop highly technological and innovative marketing projects to grow your business. Data management, customer Intelligence insight, artificial intelligence marketing, digital strategy, customer interaction solutions.

Starting Price: $99 per month

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Lifesight

Lifesight is a unified marketing measurement platform that helps marketers move away from inaccurate measurement techniques and enables them to measure their full-funnel marketing using modern measurement methods like marketing mix modeling, incrementality testing & causal attribution - Helping them make better decisions that result in sustainable & profitable growth.

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Insight7

Unlock customer insights, 10x faster with AI. Understand pain points, desires & behaviors in seconds. Prioritize the right problems using key signals. Save hours wasted analyzing data manually. Interviews, surveys, NPS. Supports docx, csv, pdf, mp3, and mp4. Our AI finds relevant patterns and insights in your data. We’ll email you a link to visualize and share your insights. Insight7 extracts insights, themes, and sentiment. Visualize and share insights. Identify pain points, desires, and behaviors 10x faster. Visualize opportunities and priorities in seconds. Save time and money spent on research and development. Get instant answers to questions like “what features do I need to prioritize?” Analyze up to 50 documents in one click. Discover top user experience complaints instantly. Leverage insights to prioritize usability improvements. Identify opportunities to improve user experience in one click.

Starting Price: $19 per month

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Wisely

Winning restaurant brands in every category are personalizing the guest experience to maximize customer lifetime value with Customer Intelligence. There's a proven way to find and keep valuable customers—for life. Profitable brands are empowering every department to work a little smarter. Brands that know their customers best—and inject that intelligence throughout their organization—will win share of wallet, mind, and market. CLV is the profit generated from each individual customer from first visit through last. Industry-leading brands are making this north star metric integral to their business. Gain control of your guest data and connect data silos for a view of 100% of guests. Identify your top 5% of customers by Customer Lifetime Value.

Starting Price: $200 per month

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BPRISE

BPRISE is an advertising and marketing technology firm that brings brands and retailers closer to their mobile-first customers in the online and offline space through ads triggered at relevant locations and measures the impact of ads on conversion and engagement. Our Solution: A Marketing Suite To Engage Your Digital-First Customers Offline And Online. The marketing suite ‘BPRISE Blend’ optimizes the reach of ad campaigns, captures the depth of marketing attribution and visualizes customer journey through the purchase funnel to accurately measure the ROI of digital advertising. Advertisers: Achieve One To One Personalization In Digital Advertising. When is a DSP the answer to maximizing the ROI of your ad spend while speaking with each customer individually? Brands: Gain True Customer Intelligence Of Your Human Consumers. What are the customer insights from online and offline sources that help form profitable customer segments?

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Netbiscuits

We at Netbiscuits are your partner when it comes to personalized content on your website. With our Device Detection solution, you can create customized web content for different devices and ensure that your customers receive a web experience that is perfectly tailored to their device. Use our Customer Intelligence solution, which we have implemented with one of our partners, this allows you to target your customers at exactly the right moment with the right product and thus increase your sales. Personalize your web pages for each visitor and play out dynamically and in real-time a page variant optimized for this user. We also have a solution for this with our partners! With another of our partners we offer a solution for the automated generation of product texts. The user-friendly Natural Language Generation software enables you and your team to generate large amounts of text in many languages in a scalable way.

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Reputation Aegis

MAXXCOM Internet

Reputation Aegis is an intelligent platform designed for both brands and companies. Its use allows you to measure and improve your customers' experience, as well as manage your brand image, collecting comments from customers throughout the internet universe. It collects and organizes crucial Customer intelligence data, with numerous parameters that each Brand can customize. It measures the customer experience at the Brand level, at each point of sale and even at the level of its employees. It helps the constant improvement of the products and brands that you. markets, through the comments of its customers. Reputation Aegis is suitable for any kind of company. Reputation Aegis helps SMBs, franchises and large companies with many outlets build or maintain their competitive advantage.

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ActionIQ

The ActionIQ Customer Data Platform enables you to align your people, technology, and processes to deliver exceptional customer experiences across every touchpoint. How to separate the CDP posers from the true players. Download ActionIQ’s guide to save yourself months of frustrating research and get to the truth on the confusing CDP landscape. In today’s experience economy, consumers expect brands to know them and consistently deliver authentic, helpful experiences. The ActionIQ CDP enables large organizations to solve chronic customer data fragmentation and gain the customer intelligence needed to orchestrate experiences across all their brand touchpoints. Build an omnichannel “smart hub” stack that unifies data and empowers teams with the real-time insights they need. Gain deep customer understanding that enables you to deliver trust-building, profitable customer experiences at scale.

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Amperity

Built for precise, scalable identity resolution, Amperity’s platform delivers on the promise of a complete customer 360 foundation. Starting with a novel approach to resolving identities at scale, learn how we've revolutionized how brands harness the power of customer data. Turn raw customer data into fuel that powers your organization across marketing, analytics, and IT. Skip the data wrangling and query quagmires. Deliver accurate, high-impact insights throughout your organization. Speed, scale, and security to handle the largest datasets easily while respecting user privacy. Our expert teams work with you to get up to 10X return on your investment. A CDP for the entire organization, no matter who needs to use it or what tools need to be connected. Our approach makes sense of messy data and lets you put it to work, fast. Industry-leading value & guidance. Patented, AI-driven Customer 360.

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Adtelligence

ADTELLIGENCE GmbH

Use existing customer data to generate insights. Learn about your customers to forecast their behavior. Train your website to proactively identify visitor needs and respond with the best possible content. Automate your processes and enable the engine to learn from its experiences. This allows you to activate your customer with the right offer at the right time – automated and in real time. Relieve your team of time consuming, repetitive tasks and extend the capacity for achieving your goals. We deliver smart, future oriented software solutions to ensure maximum effectiveness for all your sales processes.

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Qfiniti

OpenText CEM

OpenText™ Qfiniti is a unified, centrally managed suite of workforce optimization solutions for multichannel interaction analysis, offering real-time agent support and call center performance management capabilities. Qfiniti automatically delivers relevant, accessible and actionable customer intelligence to allow organizations to better understand customer interactions and deliver outstanding service across the globe. Deployed on-premises or on the cloud, Qfiniti integrates with most contact center telephony systems and CcaaS vendors, such as Amazon Connect, Twilio, RingCentral and Genesys. Offers performance assessment capabilities to identify coaching opportunities. Allows users to create and modify evaluations online with easy-to-use scoring and navigation features. Uses unique agent rankings, skills, seniority and availability to support scheduling,and allows users to forecast staffing requirements and accurately schedule single and multi-skilled agents.

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Nylas

Billions of people. Trillions of connections. One API. The Nylas APIs power applications with email, calendar, and contacts sync from any inbox in the world. Only Nylas provides one API for 100% of email, calendar, and contacts integrations. Add missing information in contact records. Make warmer intros with the help of a connection graph. Compile data from each address book to create a unified data source. Straightforward, universal connectivity to lower your costs, save time, and increase developer productivity. Transform data into insights and personalize the user experience. Fuel innovation with unique customer intelligence. Automate digital processes to drive business growth. Streamline user workflows with powerful scheduling automation. Discover how organizations just like yours are driving engagement and increasing customer satisfaction with the Nylas APIs.

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Sparq

Alida

Sparq is a customer insights platform that uncovers actionable earned data. This relationship-based approach progressively profiles the customer at every interaction producing richer customer insights. Customer attributes like motivation, preference, and beliefs are translated into actionable data points. Deeper insights deliver value and improve customer acquisition, retention, and customer satisfaction. Progressive profiling delivers customer insights that can’t be obtained anywhere else. Sparq offers customers the best source of continuously updated insights about customer preferences, priorities, and buying behaviors, obtained with consent. Each Vision Critical customer is assigned a Customer Success Manager who provides guidance on best practices for recruitment and engagement developed over almost 20 years in the customer insights business.

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Olo

Olo is a leading on-demand commerce platform powering the restaurant industry’s digital transformation. Millions of orders per day run on Olo’s enterprise SaaS engine, enabling brands to maximize the convergence of digital and brick-and-mortar operations. The Olo platform provides the infrastructure to capture demand and manage consumer orders from every channel. With integrations to over 100 technology partners, Olo customers can build digital experiences with the largest and most flexible restaurant commerce ecosystem on the market. Over 500 restaurant brands use Olo to grow digital sales, maximize profitability, and preserve direct consumer relationships. Acquired Wisely in October 2021, a leading customer intelligence and engagement platform for restaurants.

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TransUnion TruAudience

TransUnion

Transform omnichannel media performance with the next generation of identity-driven marketing capabilities. TruAudience™ powers data-driven marketing and measurement with a suite of privacy-first identity resolution, data enrichment, audience targeting and advanced analytics solutions. Transform your data strategy with a robust, end-to-end source of identity. Reach and engage audiences seamlessly across all marketing channels. Continuously measure and improve the impact of your marketing investments. TruAudience connects your data, teams and marketing platforms with a single identity graph to generate better outcomes. More accurately target audiences and personalize experiences across paid and owned media. Adjust media budget allocation, audience targets, creative and publisher placements.

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Alida

Alida gives you both broad feedback and deep insights from your customers, so you can make decisions with them—not for them. Alida has the only global CXM and insights platform that empowers brands to collect and action both deep insights AND broad feedback. Delivering a world-class customer experience with actionable customer intelligence. Alida offers an unfair advantage to some of the world’s most successful brands. We help you take the guesswork out of high-stakes decisions by listening to, and acting on, your customers’ and employees’ ideas, thoughts, and feelings. It’s the best way to reduce customer churn, create meaningful experiences, and uncover new market opportunities. We refuse to ever get comfortable sticking with what feels familiar and are committed to doing what’s unexpected as long as we are confident it’s the right thing to do. That gives us an unfair competitive advantage.

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Enlyft

Enlyft helps B2B companies generate better leads, close more deals, and acquire more customers - faster. Enlyfts AI-driven customer intelligence platform leverages machine learning to profile and predict the buying behavior of millions of companies worldwide, based on technology use, hundreds of business attributes, and real-time buyer intent signals. Increase sales by quickly discovering, prioritizing and engaging with prospects likely to buy your solution. Enlyft’s proprietary data platform contains real-time information on company firmographics, technology usage, buying intent signals and hundreds of additional account attributes. Leverage dedicated machine learning based models to predict future outcomes, by combining Enlyft’s comprehensive account insights with your customer history. Seamlessly integrate account insights into popular B2B Sales and Marketing platforms like Salesforce, HubSpot, Dynamics 365, LinkedIn, and more. Enrich records and keep data fresh.

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Oracle Infinity

Oracle

Collect digital behaviors in real time, apply intelligence to that data, and offer recommended actions to enhance the digital customer experience—at the exact right moment. Oracle Infinity Behavioral Intelligence optimizes a customer’s digital journey in real time, making their online experience highly relevant and personalized. Harness customer behaviors as they happen and use them to optimize customer experience. Increase engagement and loyalty by providing the content, offers, and promotions that resonate best with each visitor, customer, or prospect. Use a system that will grow with you. Built on an innovative, big data platform, Oracle Infinity is a digital intelligence solution that offers unparalleled data collection and accessibility. Gather data about each customer at an individual level to better understand behaviors and deliver more personalized experiences. Stream your online behavioral data into one, unified location.

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Hummingbird

Hummingbird RegTech

Compliance investigations and reporting for smart financial institutions. Customer intelligence designed for compliance. One platform for all your case investigations and reporting. Modern technology for filing suspicious activity reports (SARs). Manage cases, conduct investigations, and create detailed reports to file as SARs or refer to partners. Validate and file suspicious activity reports using the Hummingbird platform or our APIs. Master Regulation E and Z disputes with speedy workflows and integrated chargeback handling. Test compliance programs with custom workflows, automatic workpapers, and real-time reporting. Enable shared investigation and reporting needs between banks and FinTech partners.

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Veeva Link

Veeva Systems

Veeva Link delivers real-time customer intelligence to enable relevant engagement with key people. Identify and prioritize key people and foster informed, high value interactions. Drive alignment across field teams, channels, and geographies. Keep a pulse of your scientific platform and competitive activity to tailor your strategies. Provides real-time customer intelligence on key people in 12 different therapeutic areas. Leverage Link's global presence to identify current and emerging leaders, experts, and influencers and gain a more nuanced understanding of the therapeutic area ecosystem. Activities, tweets, research findings, and collaborations are aggregated in real-time in one place. Enabled by advanced technologies and validated by 1,000+ data curators, Veeva Link ensures data accuracy and coverage. Enables commercial agility and operational efficiency through data and platform integration.

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Matrixian

Matrixian Group

Transforming data into reliable insights for smarter real estate decisions. As specialists in model-based valuations we have developed an Automated Valuation Model (AVM) that operates globally. It generates accurate and immediate property valuations in more than 40 countries. This enables you to establish home values, evaluate collateral, analyze portfolios, validate appraisal reports and assess investment opportunities worldwide. Our flexibility in data delivery ensures that you always receive the data in the format that works best for you. With our very own Matrixian platform, APIs, batch files, (PDF) reports, and stunning visualizations via our mapping system, we can deliver data in real-time or on a scheduled basis. This allows you to choose the data delivery experience that meets your unique needs.

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Retina

Predict future value from day one. Retina is the customer intelligence solution that provides accurate customer lifetime value metrics early in the customer journey. Optimize marketing budgets in real-time, drive more predictable repeat revenue, and elevate brand equity with the most accurate CLV metrics. Align customer acquisition around CLV with improved targeting, ad relevance, conversion rates & customer loyalty. Build lookalike audiences based on your best customers. Focus on customer behavior instead of demographics. Pinpoint attributes that make leads more likely to convert. Uncover product features that drive valuable customer behavior. Create customer journeys that positively impact lifetime value. Implement changes to boost the value of your customer base. Using a sample of your customer data, Retina delivers individual customer lifetime value calculations to qualified customers before you buy.

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Databook

Our comprehensive platform delivers the insight and tools to help enterprise go-to-market teams hit peak performance, deal after deal. Databook gives sales professionals access to data-driven insights on everything from opportunity intelligence to propensity to buy. Focus account-based sales and marketing to accelerate the sales cycle. Armed with the right data, go-to-market teams gain a unique understanding of why companies are ready to buy, which business outcomes they’re seeking, and when deals are most likely to close. Consistently meet, or exceed, quotas. With just a few clicks, Databook helps sales reps craft sophisticated deliverables that speak directly to key buyers with the power to influence high-dollar deals. Efficiently fill the pipeline and drive more wins with ease. Now the whole go-to-market team can repeatedly create and win large enterprise deals. Featuring an intuitive, secure, cloud-based application and a host of productivity-enhancing modules.

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Canvs

Canvs AI is an insights platform that transforms open-ended text from surveys, social media, transcripts, product reviews, and more into conversational intelligence about how people feel and why. Canvs is used by some of the world’s most admired brands, research agencies, and media and entertainment companies to accelerate time-to-insights, deepen understanding of audiences, and reduce the cost of analysis. Automate the analysis of open-ended text to quickly unlock consumer insights with deep, nuanced emotional context and high analytical confidence. Quickly explore, filter, and compare findings and generate stunning data visualizations with Canvs’ intuitive, easy-to-use insights portal. Streamline analysis of open-ends in your brand and concept tests and automate the coding of unaided awareness, recall and attribute questions. Quickly identify and categorize the sentiment and emotions associated with responses and respondents.

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involve.ai

involve.ai is a no-code platform to unify all your fragmented customer data in an early warning dashboard. Scale efficiently without adding dozens of new CSMs or data analysts. Get complete visibility of your customers by unifying all your fragmented data so you can scale your customer experience. Personalized recommendations for action across the entire customer journey to know exactly which customers to prioritize every day and become proactive. Sentiment analyses deliver accurate customer health, helping you identify churn risk and upsell/ cross-sell opportunities way before they happen. Historical data analysis creates recommended Segmentation and Benchmarking to identify leading indicators.

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Tavisca

Delivering the best customer experience is more than knowing when to communicate. It’s also about how to communicate in our digital, multi-device, multi-channel world to deliver personalized engagement and meaningful interaction. Irrespective of the medium, the message, or the mode, we have the customer experience team and tools to ensure the best experience for your customers, with a seamless representation of your brand. Within our ecosystem, data powers every customer interaction with analytics at the core. As a result, our responsive and contextual platform drives customers to greater lifetime value. Applying machine learning and algorithmic techniques to personalization, call center fraud, gaming, marketing, content intelligence, customer intelligence, digital concierge, and overall engagement. Providing active drill-down dashboards, allowing clients to unlock their insights and collaborate in an analytics playground to further drive strategy.

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Hive Marketing Cloud

Hive Marketing Cloud: Customer Intelligence and Engagement Platform Hive Marketing Cloud Hive is a privately owned business, founded 2010, which specialises in the Travel, Insurance and Retail industries. Hive helps brands engage and convert audiences at scale by deploying highly personalised, sophisticated multi-channel marketing from a single platform – surfacing ALL of their data for improved, relevant customer experiences. Hive gives you the tools to discover data insights, reveal customer lifetime value, create recency frequency and value (RFM) based segmentation, orchestrate and automate customer journeys, and measure engagement and results, reporting on impact beyond clicks and opens.

Starting Price: £1,750/month

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Best Customer Intelligence Platforms

Compare the Top Customer Intelligence Platforms as of June 2025

What are Customer Intelligence Platforms?

OdinText Text Analytics

LiveRamp

Coglide

Learning Objects

Lifesight

Insight7

Wisely

BPRISE

Netbiscuits

Reputation Aegis

ActionIQ

Amperity

Adtelligence

Qfiniti

Nylas

Sparq

Olo

TransUnion TruAudience

Alida

Enlyft

Oracle Infinity

Hummingbird

Veeva Link

Matrixian

Retina

Databook

Canvs

involve.ai

Tavisca

Hive Marketing Cloud