Best Marketing Automation Software

Compare the Top Marketing Automation Software as of May 2025

What is Marketing Automation Software?

Marketing automation software is software for businesses to automate and streamline their marketing processes. It allows users to use pre-programmed tasks, such as email campaigns, to reduce the time spent on manual tasks. It can also help companies track customer behavior through analytics and provide insights into how an organization's marketing efforts are performing. By automating these processes, marketers are able to focus more of their energy on strategy and other value-adding activities. Compare and read user reviews of the best Marketing Automation software currently available using the table below. This list is updated regularly.

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    Leapwork

    Leapwork

    Leapwork

    Leapwork has created the world’s most accessible automation platform. Through a visual, no-code approach, Leapwork makes it easy for business and IT users to automate repetitive processes, so enterprises can adopt and scale automation faster. Leapwork is used by more than 400 global enterprises across all industries, from banks and insurance companies to life science, government and aerospace. Clients include NASA, PayPal, BNP Paribas and Daimler. The company is headquartered in Copenhagen, Denmark, and has local offices across Europe, US and Asia.
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