Best Web Analytics Software
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What is Web Analytics Software?
Web analytics software is a type of software that enables businesses track, measure, and analyze the behavior of visitors on their websites. These platforms provide insights into key metrics such as page views, traffic sources, user demographics, conversion rates, and bounce rates. Web analytics software allows organizations to optimize their websites by identifying areas for improvement, understanding user preferences, and measuring the effectiveness of marketing campaigns. It also helps businesses make data-driven decisions to improve user experience, increase website performance, and drive more conversions. Compare and read user reviews of the best Web Analytics software currently available using the table below. This list is updated regularly.
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1
Smartlook
Smartlook
Smartlook is a qualitative analytics solution for websites and mobile apps helping over 300,000 businesses of all sizes and industries answer the "whys" behind their users' actions. Eliminate the guesswork and discover real, actionable reasons. With a unique feature set, Smartlook finally gives you a way to understand user behavior at the micro level. Always-on visitor recordings show you what every last visitor does on your website or app, while automatic event tracking lets you know how (and how often) your visitors do specific things. You can then build conversion funnels to see your conversion rates as well as uncover why people are churning. Heatmaps for websites give you mass data about where most people click, scroll, hover, and otherwise interact with your pages. Ranked within the Top 100 Software Products in the 2019 G2 Crowd Awards, Smartlook services customers like O2, Miele, Hyundai, and Kiwi. It can also record games developed in the Unity engine.Starting Price: $39 per month -
2
Mixpanel
Mixpanel
At Mixpanel, our mission is to increase the rate of innovation. Not only as a company, but for the businesses we serve. Through our analytics and engagement product, companies can analyze how and why their users engage, convert, and retain in real-time across web, mobile, and smart devices. Then they can use that data to improve their business and products. Mixpanel serves over 26,000 companies from different industries around the world, including Samsung, Twitter, and BMW. Headquartered in San Francisco, Mixpanel has offices in New York, Seattle, Austin, London, Barcelona, Paris, and Singapore. Great products are built by teams who know their users. Go beneath the surface to learn which features are popular, who your power users are, and the behaviors tied to long-term retention. See which features are popular and how many power users you have.Starting Price: $89 per month -
3
Hotjar
Hotjar
Understand how users are really experiencing your site without drowning in numbers. Traditional web analytics tools help you analyze traffic data. But numbers alone can’t tell you what users really do on your site — Hotjar will. Track Customer Satisfaction (CSAT), Net Promoter Score (NPS®) & the Voice Of Customer (VOC). Eliminate guesswork by watching Session Recordings and see how people are really using your product. Empathize with your users and see where they get stuck. Look at user behavior and ask the right questions at the right time. Hotjar works out of the box on most popular platforms. Visualize behavior – Understand what users want, care about and do on your site by visually representing their clicks, taps and scrolling behavior – which are the strongest indicators of visitor motivation and desire. See what your users see – Eliminate guesswork with Recordings of real visitor behavior on your site.Starting Price: $99 per month -
4
WebMaxy Analyzer
WebMaxy
Webmaxy Analyzer provides real-time user insights, heatmaps, surveys & polls, funnel view and form analytics. Get access to your users’ journey videos and know the features that appeal the most to your customers. By knowing your visitors, you can enhance their website experience and boost conversion rates. WebMaxy Analyzer is used by digital marketers, owners, product marketers, and other decision-makers to make an informed decisions. It is simple to use, powerful, and easily integrates with your present tech sack. It helps you find the missing dots in analyzing user behavior. Get qualitative data that improve your web app and website by understanding how your users interact with your website and where they click through heatmaps, you can position your CTAs accordingly. Webmaxy Analyzer can help you make data-driven & informed decisions. With Webmaxy Analyzer, you can know and understand your visitors, enhance their website experience and boost conversion rates.Starting Price: $33/month -
5
Agile CRM
Agile CRM
All-in-One CRM. Automate your sales, marketing, and service in one platform. Avoid data leaks and enable consistent messaging. Make the most of Agile's modern features & integrations, easy implementation and great support at an affordable price. Cloud based SaaS service that is mobile-ready, fast, and simple to use. Agile CRM gives you a range of prepackaged email marketing templates to give your business the visually appealing, professional look and feel it needs. Check out Agile’s email marketing template examples, then select the template you prefer, draft your message, and automate the send. You can also create custom templates—with no programming experience—that pull in your branding for added impact. Make the most of Agile's modern features & integrations, easy implementation and great support at an affordable price. Cloud-based SaaS service that is mobile-ready, fast, and simple to use.Starting Price: $8.99 per user per month -
6
Woopra
Woopra
Woopra is a Customer Journey Analytics solution that is redefining how companies understand, analyze, engage and retain their customers. The platform is designed to fuel optimization and growth throughout the entire customer lifecycle. Leveraging individual-level data to aggregate analytics reports for full lifecycle insights that bridge departmental gaps. Woopra’s proprietary tracking technology tracks usage across your website, product and mobile applications. In addition, the platform offers 51+ one-click integrations with partners such as Salesforce, Marketo, Intercom and Segment to seamlessly unify disparate data points across tools and teams.Starting Price: $999/month -
7
Zendesk Explore
Zendesk
Zendesk Explore provides analytics for businesses to measure and improve the entire customer experience. Building the best customer experience works better when it's driven by data. With Zendesk Explore, you get instant access to the customer analytics that matter—and the deeper understanding of your customers and business that comes with it. Customer support can happen anywhere—on email, chat, phone, or your social channels. It’s good to have a customer analytics tool that can keep up. Explore integrates data from every channel, so you can measure how customers interact with your brand without losing the thread. Explore comes with best practice dashboards and analysis built in, so teams of any size get the metrics that help them track towards success. You can analyze team performance, take stock of operational metrics, or get a better understanding of your customer experience. No matter what it is, Explore has a dashboard to get it done.Starting Price: $9 per agent per month -
8
GoSquared
GoSquared
Consolidate multiple growth tools in one powerful, integrated platform. Manage everything in one place. Hundreds of features to drive more trial signups, engage users, and delight customers. We price GoSquared fairly, so you can spend more of your budget on growing, and less on tooling. Hands-on support from our dedicated team. From initial setup to scaling growth processes, we're here to help. Fully GDPR compliant. We've designed GoSquared to look after the privacy of your contacts from day one. Our users are at the heart of our Product Roadmap. We ship multiple updates every week based directly on user feedback. GoSquared makes elegant tools to help you grow your subscription business. We believe you shouldn't need twenty different tools to understand and engage with your customers, and that one tightly integrated, thoughtfully designed platform is fundamentally better for everyone.Starting Price: $29 per month -
9
FreshOffice
FreshOffice
Applications for small companies with large ambitions. A CRM system for your sales department to track the entire client journey from the initial click to closing the deal. Smart mail will save the information about your clients, sort emails by tags, help plan tasks on a Kanban board, and create email templates. You can communicate with your clients and colleagues in the chat. Our chat is integrated into all FreshOffice products, bringing it to your fingertips any time you need it. Automation will start ad impressions in social media, automatically send email notifications and text messages, assign tasks and create leads. Regardless of whether or not you are an expert data analyst, you can access detailed analytics of all key parameters.Starting Price: $20 per user per month -
10
Simpo
Simpo
Communicate with users right within your application. From automated announcements to in-app walkthroughs, Simpo lets you deliver training and knowledge directly to your users. No technical expertise needed. The independence and control you need to get things done quickly. Simpo is an easy-to-use tool that sits on top of your software and enables you to create, edit and deliver information in minutes. Push announcements, knowledge, and surveys to users directly inside the software they already use, at the point of need. No more hoping they open emails or retain hours of training. With Simpo, you can reduce the time and money it takes to manually train current and new users by automating the onboarding process and using step-by-step walkthroughs. Simpo lets you run surveys and measure NPS to understand sentiment and gather actionable feedback from users directly from within the software. -
11
Marketing Optimizer
Marketing Optimizer
Marketing Optimizer is an all-in-one marketing automation platform that empowers sales organizations to generate more leads and close more deals. The platform integrates a wide range of tools to help sales teams win, including A/B and split testing, call tracking, lead management, campaign tracking, email marketing, and more. It also integrates with leading website testing, web analytics, and landing page optimization software.Starting Price: $33.00/month/user -
12
InnerTrends
InnerTrends
Know which changes to make in your app without spending time building reports. With InnerTrends, analytics reports are readily available for you. Best performing acquisition channels, problematic onboarding steps or customer engagement. Overall, your email strategy had a statistically significant positive impact on onboarding. Setting up a product analytics tool can be complicated. We provide expert guidance to make sure you have a correct setup. Tracking plan included. InnerTrends works with your team to solve any data validation issues, ensuring 100% accurate data. You want your sales and marketing efforts to be timely and effective. We integrate with your tools of choice via API for data-in and data-out needs. Product analytics with pre-built reports and guided setup.Starting Price: $299 per month -
13
Contentsquare
Contentsquare
Contentsquare's digital experience analytics cloud helps companies understand hidden customer behaviors, and use those insights to drive more successful experiences. Conventional web analytics don't give you the full picture. Traditional tools are hard to use and even harder to interpret — providing data that only specialists can decipher. We work hard to keep it simple. Our intuitive visual reporting makes it easy to see how customers are using your site or app. Contentsquare automatically surfaces your biggest opportunities and issues. It's like having your own team of analysts to crunch your data and feed you a smarter to-do list. Quantify the biggest UX issues that are costing you online customers, and prioritize what matters most. Watch the exact sessions leading to errors and friction. Surface and prioritize errors by revenue impact. -
14
NextOS
Nextiva
The NextOS platform unifies five business tools on one single screen: CRM, phone service, live chat, surveys, and analytics. This empowers users to seamlessly manage their communication tools with one log in and one account. NextOS utilizes machine learning and artificial intelligence to give your business a holistic view of each customer, making it the most intuitive platform on the market. Know how customers feel at any moment by tracking every interaction with your business. Share customer information in real-time across your entire business to empower everyone to make better decisions. Use personalized automation to make everyone feel special. Put a system of automated actions and notifications in place to engage customers at the right time with the right message. Exceed customer expectations without doing any extra work.Starting Price: $35 per month (billed annually) -
15
Evinent Analytics
Evinent
Evinent Offers Professional Software Development for Your Business. We are an ever-growing team of highly qualified software engineers with a focus on delivering customized software development and ongoing technical support to our clients. By utilizing our balanced blend of new methodologies and technologies, you will be able to streamline your software or modernize your company's web applications. Evinent Analytics provides a superb predictive analysis to suggest your customers the most interesting products. Hence, increase sales conversion. What You Get. With the Evinent Analytics Marketing Automation Platform, you can: Build profiles of customers — including their purchase history, total expenditures, and rewards history. Fraud and Risk Analytics, Analyze purchasing patterns, Determine correlations between data sets and generate statistical reports, Segment data, Predict future sales trends for products and services Receive suggestions on how to build product packages.Starting Price: $3500 per month -
16
Fibotalk
Fibotalk
No sweat one line code implementation. Get all user events like clicks and page changes. Track user experience parameters like load times, crashes, API latencies, and much more on a per user basis. Configure KPIs later. Get active lists like the trial, true evaluators, and losing interest users. With powerful filters find users based on advanced parameters, e.g., who have and have not used certain features or those who come from specific geographies. Deliver non-intrusive announcements in the application. Increase feature adoption, subscription conversion and onboarding success. Nudge users to new releases and premium features with inbuilt call to action option. Net Promoter Score (NPS) is a great indicator of user's perception. Track changing customer sentiments with publish and forget in-product NPS. The feedback request is triggered based on rules, increasing the response rate. -
17
Marketing 360
Madwire
Deliver amazing results for your sales and marketing campaigns with Marketing 360. An award-winning platform built for small to medium-sized businesses, Marketing 360 combines digital marketing software and dedicated marketing services to help SMBs grow. The platform's top features include a powerful marketing CRM, UXi Rainmaker Websites, Natural Listing Ads, Top Placement Ads, Social Targeting Ads, On-Demand Marketing Services, and more. -
18
Quantum Metric
Quantum Metric
Quantum Metric gives you the empathy and experience data you need to put people at the heart of your products. Machine learning helps you automate the identification of technical issues and confusing user experiences in real time. Empathize with your customer and easily resolve issues with detailed session replay. Powerful UX analysis that is easy to use and draw insights from, even if you are just browsing your site. Combine qualitative and quantitative data in one platform so teams can make data-backed design decisions. -
19
Fullstory
Fullstory
Fullstory is a behavioral data platform that surfaces the sentiment buried between clicks, revealing the untold story behind consumer behaviors. From building better fraud detection and forecasting to creating personalization that genuinely resonates, Fullstory enables product, engineering, and data teams to connect sentiment signals with other data sources to intentionally design the next best action. Providing deeper and more immediately actionable insights beyond conventional web and product analytics that can only surface what’s happening but not why, Fullstory is the only behavioral data platform that provides the context needed to build in-the-moment experiences that drive revenue. With automatically captured, indexed, and semantically structured first-party data— served up to your data ecosystem or through our product analytics with session replay, Fullstory’s behavioral data is ready-made for AI. Enterprises no longer waste countless hours and resources analyzing data. -
20
Gainsight
Gainsight
Everything you need to turn your customers into your biggest growth engine. The Gainsight Customer Cloud brings together all the technology you need to ensure your customers easily adopt your products and achieve their desired outcomes with your company. Orchestrate the customer journey across every function and create clients for life by delivering great outcomes at scale. Combine deep SaaS product analytics with personalized in-app engagements to deliver exceptional user experiences. Capture feedback, close the loop with respondents, and discover insights to ensure an exceptional customer experience. An open platform that acts as a central hub for customer data systems and provides actionable insights to every employee to make better decisions in service of the customer. Scale revenue growth through whitespace analysis, upsell and cross-sell playbooks, and streamlined renewals processes. -
21
Adobe Marketo Measure
Adobe
Prove and improve impact with unmatched visibility into marketing performance. What is working and what isn’t? That’s the question every marketer needs to be able to answer. And it’s exactly why every B2B marketing team needs revenue attribution. Beyond just clicks and leads,Adobe Marketo Measure gives marketers unmatched visibility into their true impact on the bottom line. With attribution that measures every touchpoint in the customer journey—digital and offline, paid and organic, marketing and sales—accurately identify which channels and campaigns deliver the most revenue and highest ROI. Dealing with disparate data is frustrating.Adobe Marketo Measure automatically connects and unifies your data, so you can spend more time acting on insights and less time on tedious tasks. Get accurate data without the pain of broken spreadsheets and duplicate conversion counting. When it comes to attribution models, one size doesn’t fit all. -
22
Sugar Market
SugarCRM
Sugar Market is transforming how mid-sized marketing teams reach audiences and measure success throughout the buyer journey. Attract more visitors to your website and gain visibility into how they interact with digital assets. Capture leads by creating conversion-focused landing pages, emails and forms with intuitive, drag-and-drop builders. You can qualify those leads with multi-step nurture campaigns and sophisticated lead scoring models. Leverage your marketing automation platform to drive alignment with sales by handing off only the most qualified leads. With Sugar Market, you can easily uncover which tactics are working—and where improvements are needed—to refine campaigns and constantly deliver results. It’s the all-you-need marketing automation solution built to work for you. With a curated toolset that includes highly intuitive campaign builders, advanced automation and superior reporting, Sugar Market focuses on what matters most to marketers. -
23
Sparq
Alida
Sparq is a customer insights platform that uncovers actionable earned data. This relationship-based approach progressively profiles the customer at every interaction producing richer customer insights. Customer attributes like motivation, preference, and beliefs are translated into actionable data points. Deeper insights deliver value and improve customer acquisition, retention, and customer satisfaction. Progressive profiling delivers customer insights that can’t be obtained anywhere else. Sparq offers customers the best source of continuously updated insights about customer preferences, priorities, and buying behaviors, obtained with consent. Each Vision Critical customer is assigned a Customer Success Manager who provides guidance on best practices for recruitment and engagement developed over almost 20 years in the customer insights business. -
24
mediarithmics
mediarithmics
mediarithmics is the modern Customer Data Platform that helps enterprise players revolutionize growth by re-architecting consumer engagement at scale. We power real-time marketing personalization, cookie-less audience monetization, and agile data collaboration within a single technology solution. By de-siloing data across your business, we enable marketing, monetization, product, and data teams to action insights to create more compelling customer experiences. -
25
Dataroid
Dataroid
Enterprise-level digital analytics and customer engagement platform that helps you enhance every customer interaction and deliver a better experience with data-driven insight. Comprehend and enhance every customer interaction. Take real-time actions. Start delivering a better experience. Collect customer behavioral data across your channels automatically from day 1 – without custom development. See each individual customer interaction under a unified customer profile. Analyze customer paths and journeys with visual dashboards. Deep dive into the reason behind with out-of-the box analytics reporting and Dataroid’s data lake. Measure real-time engagement metrics for your communication. Use Dataroid to better understand your customer behavior, enhance digital product experience, and drive retention. -
26
Wizaplace
Wizaplace
Wizaplace : the all-in-one marketplace creation plateform Wizaplace supplies an all-in-one platform for creating marketplaces. The Saas solution integrates in a single environment all the required functions to build and manage a marketplace. The plateform is based on a completed functional core with back office for administrator and sellers, and front office for clients. Wizaplace offers an easy-to-use, complete and strong solution for any type of marketplace : BtoC, BtoB, CtoC, products or services. Strengths of Wizaplace solution - Intuitive all-in-one solution - Quick implementation of marketplace - No commission on Wizaplace's customers' sales - A robust Saas technology Companies from all sectors and sizes have chosen Wizaplace to launch a marketplace : startups wanting to quickly validate their business model as large groups looking for growth levers. -
27
Qubit
Qubit
Hundreds of brands use Qubit CommerceAI to power the next generation of product recommendations, badging and insights to build exceptional customer experiences. Learn which products drive performance and which don't, through automated insights you can action. Qubit CommerceAI generates a model per shopper to make every customer interaction more relevant. Qubit fuses data, intent, and design tools to enable your team to create more effective customer experiences. By collaborating with real eCommerce teams we've built the next-gen personalization tool. No code. No clunkiness. The world's first customer-to-product recommendations engine, made possible with deep learning technology. Harness the power of our model-per-shopper technology and layer on business rules to create the most relevant product recommendations to date. Access the same recommendations technology that drives the unrivaled success of YouTube and Google. -
28
Pendo
Pendo
Pendo is a product experience platform that helps software product teams deliver products users love. With Pendo, product teams can answer questions like which features are customers using? Which features are they ignoring? Which ones are driving delight and which are causing pain and confusion? From these same insights, you can easily set up in-app messages, guides and walkthroughs without any coding to help users get the most value from your products. By quickly identifying the specific features and workflows that cause users pleasure and pain, you can use the Pendo platform to guide users through the rough spots and drive them to adopt the features that create raving fans. -
29
FoxMetrics
FoxMetrics
FoxMetrics helps you overcome the challenges with siloed systems and products. It captures, stores, and unlocks data generated from the web, mobile, and other sources and drives value from your customer behavioral data.FoxMetrics empowers businesses to collect, enrich, transform, visualize and explore your web visitor activities. Easily report on sessions, users, page views, custom events, and other related metrics. Improve the ROI by measuring, and, identifying your most effective marketing methods and campaigns to maximize conversions and sales across all channels. Your biggest challenge isn’t a lack of data - it’s the inability to quickly draw meaningful and actionable insights from it. FoxMetrics empowers restaurants to collect and analyze data from their website visitors, ordering systems, loyalty platforms, delivery platforms, location/map platforms and more from online and offline.
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