Best Customer Data Platforms (CDP)
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Compare the Top Customer Data Platforms (CDP) as of December 2025
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What are Customer Data Platforms (CDP)?
Customer Data Platforms (CDPs) are software solutions designed to collect, unify, and manage customer data from various sources across an organization. These platforms aggregate data from different channels such as websites, social media, CRM systems, and purchase history, creating a centralized and comprehensive customer profile. CDPs allow businesses to segment and analyze customer data, enabling more personalized marketing and communication strategies. They also provide real-time data integration, ensuring that customer information is always up-to-date and accessible for decision-making. By leveraging CDPs, companies can enhance customer experiences, improve targeting, and drive better business outcomes. Compare and read user reviews of the best Customer Data Platforms (CDP) currently available using the table below. This list is updated regularly.
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Brainbase
Brainbase
Brainbase Assist helps companies manage any licensing, partnership or sponsorship agreement from end-to-end in a single platform. - Get insights by tracking important metrics like total sales, royalties, rights availability, upcoming events, notifications and more. - Compare progress across partners, products, categories, territories, distribution channels and detect issues before they become critical. - Create personalized, custom dashboards and generate reports with the metrics that are most important to you - Upload, view and track sales reports and royalty performance all in one place. - Eliminate human error with fully-automated sales and royalty calculations based on the contract terms.
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