Best Web Analytics Software
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Compare the Top Web Analytics Software as of October 2025
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What is Web Analytics Software?
Web analytics software is a type of software that enables businesses track, measure, and analyze the behavior of visitors on their websites. These platforms provide insights into key metrics such as page views, traffic sources, user demographics, conversion rates, and bounce rates. Web analytics software allows organizations to optimize their websites by identifying areas for improvement, understanding user preferences, and measuring the effectiveness of marketing campaigns. It also helps businesses make data-driven decisions to improve user experience, increase website performance, and drive more conversions. Compare and read user reviews of the best Web Analytics software currently available using the table below. This list is updated regularly.
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1
Kubit
Kubit
Your data, your insights—no third-party ownership or black-box analytics. Kubit is the leading Customer Journey Analytics platform for enterprises, enabling self-service insights, rapid decisions, and full transparency—without engineering dependencies or vendor lock-in. Unlike traditional tools, Kubit eliminates data silos, letting teams analyze customer behavior directly from Snowflake, BigQuery, or Databricks—no ETL or forced extraction needed. With built-in funnel, path, retention, and cohort analysis, Kubit empowers product teams with fast, exploratory analytics to detect anomalies, surface trends, and drive engagement—without compromise. Enterprises like Paramount, TelevisaUnivision, and Miro trust Kubit for its agility, reliability, and customer-first approach. Learn more at kubit.ai. -
2
TrafficGuard
TrafficGuard
With TrafficGuard, you'll never have to worry about polluted traffic ruining your campaign efforts again. Our cutting-edge ML/AI-driven technology filters out dumb and sophisticated, fraudulent traffic in real-time, ensuring that your ad spend is directed towards real, high-quality clicks and conversions. This means improved campaign results and a higher return on your ad spend (ROAS). The powerful solution ensures that every penny of your advertising spend is safeguarded so you can focus on achieving your marketing goals with peace of mind. Let TrafficGuard take the worry out of ad fraud protection and help you guard your: - Google Search (PPC) campaigns - Mobile UA campaigns - Affiliate spend - Social Networks But we don't just stop at technology - our expert campaign management and world-class customer service ensure you have a partner you can rely on for all your ad fraud protection needs.Starting Price: Free for up to $2.5k ad spend -
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Kochava
Kochava
Kochava is a real-time data solutions company offering a comprehensive growth stack of solutions for data-driven advertisers. We empower advertisers to measure what matters with tools that deliver better insights and actionable data in one operational platform. Advertisers can map their growth journey with Kochava, leveraging mobile measurement partner (MMP) services, a next-generation marketing mix modeling (MMM) SaaS platform, and a premium platform for search ads automation and app store optimization (ASO). Kochava's MMM SaaS and search ads automation/ASO platforms work with advertisers using Kochava or any other MMP. With a culture of customer-driven innovation, dedication to data security, and the most powerful tools in the ecosystem, Kochava is trusted by top brands to harness their data for growth. Headquartered in Sandpoint, ID, the company has offices globally.Starting Price: FREE -
4
Matomo
Matomo
Matomo is the leading open-source web analytics platform, used on over 1.4 million websites in over 190 countries and translated into over 50 languages. Matomo values privacy protection, 100% data ownership and no data sampling. It has two different hosting options – cloud and on-premise. Cloud takes the hassle out of installation, whereas On-Premise is the free, open-source and self-hosted PHP/MySQL software you can install on your own server, which gives you maximum flexibility. This premium web analytics and conversion optimisation tool is designed to give you the most conclusive insights with a complete range of features such as heatmaps, sessions recordings, goals, form analytics, visitor profiles, ecommerce and funnels.Starting Price: $23 per month -
5
Smartlook
Smartlook
Smartlook is a qualitative analytics solution for websites and mobile apps helping over 300,000 businesses of all sizes and industries answer the "whys" behind their users' actions. Eliminate the guesswork and discover real, actionable reasons. With a unique feature set, Smartlook finally gives you a way to understand user behavior at the micro level. Always-on visitor recordings show you what every last visitor does on your website or app, while automatic event tracking lets you know how (and how often) your visitors do specific things. You can then build conversion funnels to see your conversion rates as well as uncover why people are churning. Heatmaps for websites give you mass data about where most people click, scroll, hover, and otherwise interact with your pages. Ranked within the Top 100 Software Products in the 2019 G2 Crowd Awards, Smartlook services customers like O2, Miele, Hyundai, and Kiwi. It can also record games developed in the Unity engine.Starting Price: $39 per month -
6
Mixpanel
Mixpanel
At Mixpanel, our mission is to increase the rate of innovation. Not only as a company, but for the businesses we serve. Through our analytics and engagement product, companies can analyze how and why their users engage, convert, and retain in real-time across web, mobile, and smart devices. Then they can use that data to improve their business and products. Mixpanel serves over 26,000 companies from different industries around the world, including Samsung, Twitter, and BMW. Headquartered in San Francisco, Mixpanel has offices in New York, Seattle, Austin, London, Barcelona, Paris, and Singapore. Great products are built by teams who know their users. Go beneath the surface to learn which features are popular, who your power users are, and the behaviors tied to long-term retention. See which features are popular and how many power users you have.Starting Price: $89 per month -
7
Countly
Countly
Countly is a product analytics solution and innovation enabler that helps organizations track product performance and user journey and behavior across mobile, web, and desktop applications. Ensuring privacy by design, it allows organizations to innovate and enhance their products to provide personalized and customized customer experiences, and meet key business and revenue goals. Track, measure, and take action - all without leaving Countly. -
8
Amplitude
Amplitude
Build products that drive outcomes. Amplitude is the product intelligence platform that helps teams convert, engage, and retain customers. Teams building digital products use Amplitude to better understand user behavior, ship improved experiences, and retain more customers. Gain a deeper understanding of how customers experience your digital products. Empower teams to ship faster, measure impact, and visualize user journeys. Personalize product experiences to drive engagement, conversion, and loyalty. Product intelligence gives teams the data and insights they need to build great product experiences—and do it at scale. Use self-serve analytics to understand what happens, why, and how to improve your product. Align on decisions and integrate with your existing workflows and tech stack to make changes, fast. -
9
AT Internet
AT Internet
A major global player in digital analytics and European market leader, AT Internet measures more than 20,000 sites and applications for a range of international brands and across all industries. Its brand-new Analytics Suite Delta enables companies to optimize their business decisions, engage their audiences over the long term and significantly boost their growth. A hybrid analysis platform for data, marketing and product teams, Delta is based on a powerful state-of-the-art technical infrastructure that provides groundbreaking flexibility, integrations and predictive features. Delivering unrivaled data accuracy and consistency for the entire customer journey, the solution reveals ROI-oriented insights that are precise, reliable and valuable to teams across the organization. This in turn drives higher performance and business growth through informed decision making, unifying departments and breaking data silos.Starting Price: €335/month -
10
NetSpring
NetSpring
NetSpring brings the modeling flexibility and exploratory power of BI to self-service product analytics, working directly off any cloud data warehouse. Key Functionality: - Self-serve answers to any question, starting from a rich library of product analytics reports, with the ability to pivot seamlessly back and forth between any report and ad hoc visual data exploration - Combine product instrumentation with any business data in your DW for context-rich analytics - Avoid writing and maintaining complex SQL for funnel/path-type queries, but have the option of leveraging SQL for specialized analysis Key Benefits: - Full Business Context: Access any data in the DW. Deeply understand the drivers of retention, referrals, and revenue. - Privacy & Security: Your customer data never leaves the DW. Maintain a single governed source of truth. - Cost & Maintenance: Simply connect to the DW and self-serve. No data movement. Cost not tied to event volume.Starting Price: $49/mo per seat -
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Indicative
Indicative
Marketers, product managers, and business analysts use Indicative to optimize customer conversion, engagement, and retention. Indicative connects to all your customer data sources, synthesizes them into a complete view of behavior, and gives you the actionable insights you need to grow your customer base and build great products. Indicative's free plan offers up to 1 Billion user actions per month and complete access to the robust behavioral analytics platform!Starting Price: $0.00 -
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PostHog
PostHog
PostHog is the single, open-source platform to analyze, test, observe, and deploy new features. We enable developers to build better products by providing the tools they need to capture events, perform analytics, record user sessions, conduct experiments, deploy new features, and more, all in one platform. PostHog can replace multiple tools you may currently use with one single, interoperable platform that lets you combine data in new ways. Available tools include... - Product Analytics, replaces Amplitude - Web Analytics, replaces Google Analytics - Feature Flags, replaces LaunchDarkly - Session Replay, replaces Fullstory - Mobile Replay, replaces LogRocket - Surveys, replaces Pendo - A/B Experiments, like VWO - Data Warehouse, replaces Looker - CDP, replaces Segment And we're constantly shipping new things! Plus, everything in PostHog includes a generous free tier each month so small teams don't have to worry about costs, after which you only pay for usage.Starting Price: Free -
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Datawaves
Datawaves
Simply push your events data, then retrieve it in a way that makes sense to you and your users. Use Datawaves if you have a website or an app and want to add any kind of charts for your users about data that is changing constantly over time. We charge per writes. It is very affordable, only $15 for 1M writes. You can set usage limit too. Pay as you go, and don't worry about usage spikes. Inspector enables you to query your data using a simple GUI. It is perfect for testing how the results of your queries will look like before writing code.Starting Price: $0.2 per month -
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ShinyStat
ShinyStat
A website without analytics is like a boat without a compass. Measure in real-time and easily the performance of your website. The ideal analytics suite for publishers. All in real-time. The complete real-time analytics platform dedicated to eCommerce. The solution for agencies and for those with many digital properties. The right message at the right time. DMP is tailored with specific clusters for each business model. A data organization aligned with business objectives. Mobile applications are numerous, one for every need, but how and how much are they used? Mobile analytics is a tool that analyzes the characteristics of the mobile channel to guarantee higher performance. A suite of solutions dedicated to On-site Marketing Automation based not only on user browsing and behavioral data but also on socio-demographic and interest data stored in our proprietary DMP. Our services provide quantitative and qualitative reports based on strictly census data in true real time.Starting Price: €88 per year -
15
Snowplow Analytics
Snowplow Analytics
Snowplow is a best-in-class data collection platform built for Data Teams. With Snowplow you can collect rich, high-quality event data from all your platforms and products. Your data is available in real-time and is delivered to your data warehouse of choice where it can easily be joined with other data sets and used to power BI tools, custom reports or machine learning models. The Snowplow pipeline runs in your cloud account (AWS and/or GCP), giving you complete ownership of your data. Snowplow frees you to ask and answer any questions relevant to your business and use case, using your preferred tools and technologies. -
16
Fibotalk
Fibotalk
No sweat one line code implementation. Get all user events like clicks and page changes. Track user experience parameters like load times, crashes, API latencies, and much more on a per user basis. Configure KPIs later. Get active lists like the trial, true evaluators, and losing interest users. With powerful filters find users based on advanced parameters, e.g., who have and have not used certain features or those who come from specific geographies. Deliver non-intrusive announcements in the application. Increase feature adoption, subscription conversion and onboarding success. Nudge users to new releases and premium features with inbuilt call to action option. Net Promoter Score (NPS) is a great indicator of user's perception. Track changing customer sentiments with publish and forget in-product NPS. The feedback request is triggered based on rules, increasing the response rate. -
17
Fullstory
Fullstory
Fullstory is a behavioral data platform that surfaces the sentiment buried between clicks, revealing the untold story behind consumer behaviors. From building better fraud detection and forecasting to creating personalization that genuinely resonates, Fullstory enables product, engineering, and data teams to connect sentiment signals with other data sources to intentionally design the next best action. Providing deeper and more immediately actionable insights beyond conventional web and product analytics that can only surface what’s happening but not why, Fullstory is the only behavioral data platform that provides the context needed to build in-the-moment experiences that drive revenue. With automatically captured, indexed, and semantically structured first-party data— served up to your data ecosystem or through our product analytics with session replay, Fullstory’s behavioral data is ready-made for AI. Enterprises no longer waste countless hours and resources analyzing data. -
18
Gainsight
Gainsight
Everything you need to turn your customers into your biggest growth engine. The Gainsight Customer Cloud brings together all the technology you need to ensure your customers easily adopt your products and achieve their desired outcomes with your company. Orchestrate the customer journey across every function and create clients for life by delivering great outcomes at scale. Combine deep SaaS product analytics with personalized in-app engagements to deliver exceptional user experiences. Capture feedback, close the loop with respondents, and discover insights to ensure an exceptional customer experience. An open platform that acts as a central hub for customer data systems and provides actionable insights to every employee to make better decisions in service of the customer. Scale revenue growth through whitespace analysis, upsell and cross-sell playbooks, and streamlined renewals processes. -
19
Scuba
Scuba Analytics
Self-service analytics at scale. Whether you’re a product manager, the head of a business unit, a chief experience officer, a data scientist, a business analyst, or an IT staffer - you’ll appreciate how simple Scuba makes it to access your data and immediately begin mining it for insights. Whether you’re trying to understand the behavior of your customers, your systems, your apps – or anything else associated with actions taken over time – Interana is the only analytics platform that lets you move beyond dashboards and static reports, to a mode where you and your team can interactively explore your data in real-time to see not just what is happening in your business, but why. With Scuba you're never waiting for your data. All of your data is always available, so you can ask questions as quickly as you can think of them. Scuba is designed for everyday business users, so there’s no need to code or know SQL. -
20
Dataroid
Dataroid
Enterprise-level digital analytics and customer engagement platform that helps you enhance every customer interaction and deliver a better experience with data-driven insight. Comprehend and enhance every customer interaction. Take real-time actions. Start delivering a better experience. Collect customer behavioral data across your channels automatically from day 1 – without custom development. See each individual customer interaction under a unified customer profile. Analyze customer paths and journeys with visual dashboards. Deep dive into the reason behind with out-of-the box analytics reporting and Dataroid’s data lake. Measure real-time engagement metrics for your communication. Use Dataroid to better understand your customer behavior, enhance digital product experience, and drive retention. -
21
Zarget
Osmnez Technologies
Zarget was founded in 2015 by Osmnez Technologies and has become a leading SaaS company that provides heatmaps, funnel analysis, A/B testing, and split URL testing based on conversion rate optimization software, along with the industry's first ever chrome plug-in. Aiming to enable digital marketing professionals and product managers to efficiently optimize their websites/SaaS products, with zero dependencies on their technical experience. Every feature has been developed to ensure a seamless experience throughout the optimization journey. -
22
Verto Analytics
Verto Analytics
We operate US based panel whose members opt-in to passive metering across all their eligible devices – smartphones, tablets, laptops, and desktop computers. The ongoing, longitudinal, cross-device Verto panel captures a wide breadth of behaviors – internet click-streams, application use, downloads and installs, view time and audio time, search activity and terms, travel locations, and robust ecommerce information across a variety of sites and apps. This single-source database is unique to Verto; no other behavioral analytics company has the ability to track consumer behavior across multiple devices with this level of depth. It gives us the exclusive ability to passively capture a breadth of behaviors. We enrich these insights with behavioral analysis and custom surveys. -
23
Pendo
Pendo
Pendo is a product experience platform that helps software product teams deliver products users love. With Pendo, product teams can answer questions like which features are customers using? Which features are they ignoring? Which ones are driving delight and which are causing pain and confusion? From these same insights, you can easily set up in-app messages, guides and walkthroughs without any coding to help users get the most value from your products. By quickly identifying the specific features and workflows that cause users pleasure and pain, you can use the Pendo platform to guide users through the rough spots and drive them to adopt the features that create raving fans.
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