Best Free Web Analytics Software

New Relic's Website Performance Monitoring empowers digital leaders to protect and enhance online revenue streams by ensuring optimal website performance. This easy-to-use, no-code solution provides continuous, automated monitoring that proactively identifies and alerts on critical issues like downtime and slow load times, which directly impact conversion rates and customer satisfaction. By delivering actionable insights into key metrics, including Core Web Vitals, it enables data-driven decisions to improve user experience, optimize marketing campaigns, and maintain a competitive edge. New Relic’s platform provides the visibility needed to minimize revenue loss from poor website performance, improve marketing ROI, and ensure alignment between digital strategy and business outcomes.

DataUnlocker protects your website's frontend from technical disruptions often caused by browser extensions, network filtering, and privacy tools. Modern web apps rely on analytics and marketing platforms for essential metrics – but many of these tools silently fail, even when used in full compliance with GDPR and other regulations. DataUnlocker introduces a secure JavaScript and network layer that turns third-party data into first-party, shields it from interference, ensures request delivery, and enables 100% data accuracy. Whether you're using server-side tagging or client-side analytics tools – both prone to blocking – DataUnlocker works out of the box with them all: Google Analytics, GTM, Meta Pixel, Hotjar, Segment, and others. It acts like a protected proxy, helping you recover 15–50% of lost data, fix attribution, and make smarter, data-backed decisions with confidence.

Identify the companies that are visiting your website! Visitor Queue is an advanced B2B lead generation software that identifies the name, contact details and user data of the businesses that visit your website.

Open Web Analytics is the free and open-source web analytics framework that lets you stay in control of how you instrument and analyze the use of your websites and applications. Run OWA under your own domain or as part of your web application. OWA is a customizable web analytics framework that can be extended to meet your needs. Track WordPress and Mediawiki-based websites and admin events. OWS provided you with dozens of standard metrics, dimensions, and reports. Extensive data access API enables integration with raw data access. OWA respects GDRP and other privacy frameworks. In addition to dozens of standard web analytics metrics, dimensions, and reports, OWA has several advanced features that are not often found in open source offerings. Monitor analytics via the dashboard. View detail usage of any web page including prior and next pages viewed. View the clickstream of anonymized user sessions.