Best Free Web Analytics Software

New Relic's Website Performance Monitoring empowers digital leaders to protect and enhance online revenue streams by ensuring optimal website performance. This easy-to-use, no-code solution provides continuous, automated monitoring that proactively identifies and alerts on critical issues like downtime and slow load times, which directly impact conversion rates and customer satisfaction. By delivering actionable insights into key metrics, including Core Web Vitals, it enables data-driven decisions to improve user experience, optimize marketing campaigns, and maintain a competitive edge. New Relic’s platform provides the visibility needed to minimize revenue loss from poor website performance, improve marketing ROI, and ensure alignment between digital strategy and business outcomes.

Your data, your insights—no third-party ownership or black-box analytics. Kubit is the leading Customer Journey Analytics platform for enterprises, enabling self-service insights, rapid decisions, and full transparency—without engineering dependencies or vendor lock-in. Unlike traditional tools, Kubit eliminates data silos, letting teams analyze customer behavior directly from Snowflake, BigQuery, or Databricks—no ETL or forced extraction needed. With built-in funnel, path, retention, and cohort analysis, Kubit empowers product teams with fast, exploratory analytics to detect anomalies, surface trends, and drive engagement—without compromise. Enterprises like Paramount, TelevisaUnivision, and Miro trust Kubit for its agility, reliability, and customer-first approach. Learn more at kubit.ai.

Track visitors and convert them to customers. We do much more than classic web analytics when it comes to your statistics. Watch your visitors as they come from referrals, browse through pages, Trigger your specified actions and goals in funnel, and convert to paid customer. All of your visitors informations and profiles are provided you in a searchable daterange-enabled report. Using Profile Aliasing, If same user login via another device, we identify and attach visits to first and original visitor profile. Knowledge is power. Know what they click on. Stop wasting money with advertisement until you try this! Like classic heatmaps where it show heatmap of most clicked areas of your pages? You're going to love Page Analysis. Identify low performing elements and buttons, see exactly which element in your pages get most and least clicks, pivot until your conversion rate reach to roof.

Matomo is the leading open-source web analytics platform, used on over 1.4 million websites in over 190 countries and translated into over 50 languages. Matomo values privacy protection, 100% data ownership and no data sampling. It has two different hosting options – cloud and on-premise. Cloud takes the hassle out of installation, whereas On-Premise is the free, open-source and self-hosted PHP/MySQL software you can install on your own server, which gives you maximum flexibility. This premium web analytics and conversion optimisation tool is designed to give you the most conclusive insights with a complete range of features such as heatmaps, sessions recordings, goals, form analytics, visitor profiles, ecommerce and funnels.

Plerdy - Multifunctional SaaS solution for an improvement of conversion on websites. - Heatmaps - we see exactly where the clicks were on the website. All clicks on the website are recorded and displayed in real time. Which helps to understand how users behave on the website. - Popup smart forms - you can quickly create and show on the website different pop-up forms without developers and designer. Examples: The pop-up form for collecting leads from the website. Offer to the users when they abandon their shopping cart. - SEO-alerts - tool that continuously analyzes your website SEO factors to provide regular notifications on changes. Checks keywords, titles, tags and attributes to define what can be optimized. Provides both aggregated and on-page statistics to evaluate your web resource.

Countly is a product analytics solution and innovation enabler that helps organizations track product performance and user journey and behavior across mobile, web, and desktop applications. Ensuring privacy by design, it allows organizations to innovate and enhance their products to provide personalized and customized customer experiences, and meet key business and revenue goals. Track, measure, and take action - all without leaving Countly.

DataUnlocker protects your website's frontend from technical disruptions often caused by browser extensions, network filtering, and privacy tools. Modern web apps rely on analytics and marketing platforms for essential metrics – but many of these tools silently fail, even when used in full compliance with GDPR and other regulations. DataUnlocker introduces a secure JavaScript and network layer that turns third-party data into first-party, shields it from interference, ensures request delivery, and enables 100% data accuracy. Whether you're using server-side tagging or client-side analytics tools – both prone to blocking – DataUnlocker works out of the box with them all: Google Analytics, GTM, Meta Pixel, Hotjar, Segment, and others. It acts like a protected proxy, helping you recover 15–50% of lost data, fix attribution, and make smarter, data-backed decisions with confidence.

Identify the companies that are visiting your website! Visitor Queue is an advanced B2B lead generation software that identifies the name, contact details and user data of the businesses that visit your website.

Open Web Analytics is the free and open-source web analytics framework that lets you stay in control of how you instrument and analyze the use of your websites and applications. Run OWA under your own domain or as part of your web application. OWA is a customizable web analytics framework that can be extended to meet your needs. Track WordPress and Mediawiki-based websites and admin events. OWS provided you with dozens of standard metrics, dimensions, and reports. Extensive data access API enables integration with raw data access. OWA respects GDRP and other privacy frameworks. In addition to dozens of standard web analytics metrics, dimensions, and reports, OWA has several advanced features that are not often found in open source offerings. Monitor analytics via the dashboard. View detail usage of any web page including prior and next pages viewed. View the clickstream of anonymized user sessions.

Track your website visitors in real time without compromising their privacy. VisitorStats.co is a lightweight, privacy-first analytics solution that gives you all the essential insights you need to grow your business while respecting your users' trust. We do things differently. There’s no IP tracking, no fingerprinting, and no cookies—ever. Your users remain anonymous, and you remain fully compliant with major privacy laws, including GDPR, CCPA, and PECR. Whether you're running a personal blog or managing a high-traffic eCommerce store, our platform gives you clear, accurate data without invading anyone’s privacy. Our tracking script is blazing fast, weighing in at less than 1 kilobyte. It won’t slow down your website or negatively affect your SEO performance. Instead, you'll get clean, real-time statistics presented in a user-friendly dashboard designed for clarity and speed.

Betterlytics is a fast, privacy-first web analytics platform built for modern teams. It helps you understand your website traffic with real-time insights, without compromising user privacy or site speed. Betterlytics is cookie-free and fully GDPR-compliant, so no consent banners are needed. Track page views, visitor behavior, bounce rates, custom events, and conversions with a clean, intuitive dashboard. The script is ultra-lightweight (<1KB), ensuring minimal performance impact. Ideal for startups, SaaS products, and developers, Betterlytics supports unlimited websites, custom goals, and team collaboration. Choose between a managed cloud version or self-hosted deployment for full control. With a developer-friendly API, flexible event tracking, and powerful filtering, Betterlytics gives you everything you need to make data-driven decisions - fast, secure, and compliant.