Best Website Visitor Identification Software

Compare the Top Website Visitor Identification Software as of December 2025

What is Website Visitor Identification Software?

Website visitor identification software enables companies to see who is visiting their website. Visitor identification software de-anonymizes website visitors and provides detailed information about the visitor. Visitor identification software is useful for sales and marketing to understand who is visiting their site, and then target them for sales and marketing. Compare and read user reviews of the best Website Visitor Identification software currently available using the table below. This list is updated regularly.

  • 1
    Visual Visitor

    Visual Visitor

    Visual Visitor

    In a world where only about 2 percent of website visitors fill out a website form, you’re missing out on the other 98 percent! That’s the case many businesses are facing when it comes to website traffic. At Visual Visitor, we’re putting an end to this by offering anonymous website visitor tracking allowing marketers to understand who lands on your website. When someone visits your site, our technology can record information such as company name, pages viewed, keywords searched, and other relevant information that would not have been available to you without it.
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    Starting Price: $299.00/month
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  • 2
    Leadfeeder

    Leadfeeder

    Dealfront

    Leadfeeder's B2B website visitor tracking and lead generation tool helps businesses track anonymous website visitors and turn them into qualified sales leads. Leadfeeder integrates with existing CRMs like Salesforce, HubSpot, Pipedrive, and email marketing tools like Mailchimp and ActiveCampaign to boost sales intelligence. With over 45,000 users globally, Leadfeeder is THE sales & marketing tool of choice for enhancing lead generation efforts. There's no credit card required for the 14-day trial, so you can get started immediately.
    Starting Price: $63.00/month
  • 3
    Clickback WEB

    Clickback WEB

    Clickback

    Sales teams want leads, not web analytics. They want companies, names, and contact information, not IP addresses, or page views. Clickback WEB is a website visitor tracking tool that gives your sales team the ability to reach out to warm B2B leads that are in the early buying-stages of the sales funnel. By using website visitor tracking and identification software, warm B2B leads rise to the surface so your sales team can focus on what they do best. Clickback WEB is different from website analytics tools because it was designed for busy sales teams that need actionable information at their fingertips, not raw, unfiltered data. Clickback WEB notifies your sales team when a targeted company returns to your website, as these are often some of the warmest early stage leads. Quickly create a custom “watch list” of the key companies and contacts you want to connect with.
    Starting Price: $99 per month
  • 4
    Whois Visiting

    Whois Visiting

    Whois Visiting

    Website Visitor Tracking Software | B2B Lead Generation Identify website visitors & reveal the businesses looking at your products or services. Real-time company data and information 🔍💻📈 14-Day Free Trial ✅ Book A Demo today 🙋‍♀️🙋‍♂️
    Starting Price: $49.00/month/user
  • 5
    A1WebStats

    A1WebStats

    A1WebStats

    Most of our competitors focus on showing you only the companies that visited your website. A1WebStats tracks the page by page movements of EVERY visitor to your website. Some of those visitors can be identified by their company name. Many can’t, but may still be people within companies, including people working from home. A1WebStats goes further than our competitors, but for less cost. Yes, we’ll give you the company names where they’re identifiable, but we give you a LOT more. We give you insights into why you’re not getting more enquiries/sales from your website visitors. That includes highlighting what you do or don’t achieve from your marketing time and budget. Here’s the best bit: you get all this free for 30 days and then it’s inexpensive if you want to continue afterwards.
    Starting Price: $40.66 per month
  • 6
    KickFire

    KickFire

    KickFire

    Today’s B2B organizations rely on accurate data to power their sales and marketing strategies – KickFire's IP address intelligence™ translates IP addresses to companies and provides account-level firmographic data, such as industry, revenue, employee count, and more. B2B marketers can leverage this data to identify website visitors, personalize content, target ads, enrich forms, append CRM data, and other account-based marketing strategies. KickFire’s IP address intelligence and B2B firmographic data are available through its LIVE Leads platform, API, and integrations with today’s leading technologies. Captivate your website visitors with personalized experiences. Target with personalized messaging. Prioritize leads based on intent signals. Retarget and optimize ad spend across campaigns. Enrich every aspect of your technology stack. Infuse KickFire data across your sales and marketing platforms. Streamline your team's workflow.
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    Visitor Queue

    Visitor Queue

    Visitor Queue

    Identify the companies that are visiting your website! Visitor Queue is an advanced B2B lead generation software that identifies the name, contact details and user data of the businesses that visit your website.
    Starting Price: $39 per month
  • 8
    Leady

    Leady

    Leady

    Leady recognizes the corporate visitors that come to your website and reports back to you. Start conducting relevant campaigns aimed at the right prospects. Find out who is ready to buy and engage in in-context communication. Leady turns your anonymous website visitors into business leads with full company and person profile. Imagine you knew detailed information about each of your website visitors. Which company they work for, what website they came from and what engaged them on your website. Thanks to this information, you can easily attract potential clients who are interested in your product or service. At the perfect moment. Only a small fraction of your website visitors leaves their contact information. Thanks to our Leady app, you know whom you engaged and you can reach out to them first.
    Starting Price: $39 per month
  • 9
    ipapi

    ipapi

    ipapi.co

    ipapi (ipapi.co) is owned and operated by Kloudend, Inc. a company incorporated in Delaware, USA. It has rapidly grown from a niche IP intelligence service, started in 2016 to a leading IP Address Location service and Geolocation API provider. We are trusted by thousands of businesses that rely on us for IP address analytics & location intelligence round the clock. Our client base includes fortune 500 companies, market leaders in e-commerce, startups, SaaS providers, payment gateways, forensic analysts, logistics sector, mobile gaming studios, website designers, ad agencies, educational institutes, governments & open source projects.
    Starting Price: $12 per month
  • 10
    Leadenhancer

    Leadenhancer

    Leadenhancer

    Use our data to discover new leads, update contact information in your CRM, create segments of accounts you want to target with advertisements or custom web content. By tracking B2B visitors and collecting their information straight from your Web site, your marketing will add a new dimension and insight your website visitors. The website visitors can after segmentation and qualification be converted to new hot leads that bring better timing in sales. Connect Leadenhancer with your other systems. Leadenhancer connects to 3rd party services via standard Apps and/or OpenAPI. Send leads to your CRM/ERP system, use the scoring and tracking information in your marketing automation platform, send your Leadenhancer Segments to your Adserver or Data Management Platform (DMP).
    Starting Price: $89 per month
  • 11
    Ruler Analytics

    Ruler Analytics

    Ruler Analytics

    Automatically tie revenue back to your campaigns and channels via marketing attribution. Spend less time juggling reports, and more time optimising your outputs and your budget. Make data-driven decisions by integrating your website, your CRM and your marketing apps to view the data you need, where you need it most. Track calls, forms, live chat and touchpoints. Track every click, call and conversation-driven to your website automatically through our forms, live chat and call tracking integrations. Link your marketing touchpoints to clicks, leads and sales to prove what does and doesn't work. Gain clarity on how high-quality leads behave to help optimize campaigns based on value-driven metrics. Your data’s out there, it’s just disconnected. And it leaves you unable to understand which channels are driving new leads or identify which leads go on to become sales. Ruler's marketing attribution software allows you to connect the data from your leads to your CRM and analytics tools.
    Starting Price: $79 per month
  • 12
    Radiate B2B

    Radiate B2B

    Radiate B2B

    Radiate B2B is the leading European B2B advertising and intent data platform designed for companies selling to enterprises. It focuses on combining intent signals and advertising to drive optimised media spending and sales insight. Since launching in 2017, the platform: 1. Targets specific companies with advertising on Display networks, proactively reaching companies in your ideal customer profile, whether they have come to your website or not. Drives a 2- 3x increase in engagement and awareness within target companies with optimised media spend. 2. Increases exposure within the 5% of companies in market. Connect your intent data to your advertising - either Display or Linkedin. Increase meeting generation by 30% 3. See intent signals from your website, across the Internet and your advertising. 4. Sync to your CRM/MA platforms.
    Starting Price: from £50 per month
  • 13
    Albacross

    Albacross

    Albacross Nordic

    Revenue Acceleration from Albacross. Introducing the Revenue Acceleration Platform that gives you an unparalleled power to capture companies’ demand and accelerate your revenue. Identify anonymous website visitors. View and reach out to the companies that show high buying intent, but aren't converting. Save time and boost efficiency by integrating Albacross into your existing platforms. Self-service account based marketing. Target companies with personalized ads and influence decision makers. Search for new leads by industry, annual revenue, country and more. We offer a range of free tools for finding and filtering high-value leads. Pick your daily budget
 and campaign length. Show the world your awesome banner ads! We support JPG, PNG and HTML5. Craft campaigns that engage better and convert more. Shorten the prospecting time and know how to prioritize active buyers. Help the success team better retain or upsell your customers.
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