I had such an eye opening discussion…
I had such an eye opening discussion with Ina. Thank you very much for the coaching call!
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Ina J Photography is a Canberra-based pet photographer, creating timeless, outdoor portraits for pet parents who want to celebrate their animals as family, not just pets. Ina focuses on relaxed, natural sessions and finished artwork designed to be displayed and treasured for years. Ina work closely with clients to create images that feel personal, meaningful, and true to their connection with their dog (or dogs). Ina also supports established pet photographers who want their businesses to feel as steady and intentional as the work they create. Ina J Photography helps other photographers install a simple, repeatable booking system, one that brings in the right clients without relying on hustle, daily posting, or salesy tactics.
Canberra, Australia
I had such an eye opening discussion with Ina. Thank you very much for the coaching call!
An excellent free introductory course into marketing pet photography was offered to those that were interested. The face to face online sessions were extremely interactive and delivered the aims of the sessions plus were extremely light hearted. In my opinion, a photographer tends to be good at their photography but not necessarily at everything that needs to go with it eg marketing. Many strategies were outlined around social media but not forgetting other ways of attracting clients. The interesting myth that was busted was that a photographer's income was not a reflection on the amount of followers they have on social media. The Facebook group is extremely interactive and friendly and the more you put into it the more you get out. Ina is certainly very supportive of anyone interacting with the business. No question is out of bounds. I would certainly recommend this freebie training and have now happily signed up to a further course. I am at the start of my business journey but others are already established business owners and have still found the course to be extremely helpful with a way to develop their marketing skills to further their income.

Reply from Ina J Photography
Great, easy to follow and valuable content for photographers.

Reply from Ina J Photography
I cannot say enough amazing things about my experience working with Ina as a one on one coaching client as well as part of her mastermind. She is an open book and passionate about what she is teaching, and even more important to me was that she is also doing the work herself, not just teaching it from afar!

Reply from Ina J Photography
I’ve known Ina online since around 2020, after we connected through a photography program.
What I admire most about Ina is that she actually implements what she learns. She tests ideas in her own photography business, refines them, and only then teaches them. Watching her grow her business over the years has been a lesson in consistency, curiosity, and follow-through.
I’m about to begin Ina’s Mastermind, a small group of five, because her approach is practical and grounded, real marketing strategy guided by lived experience, not theory.
We’ve even swapped books over the years, having both created “Tails of…” projects, which speaks to a shared respect for the craft and the long game of this industry.
If you’re a photographer looking to learn from someone who truly walks the talk, Ina is well worth learning from.

Reply from Ina J Photography
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