Merlin Cycles Ltd Reviews 79,384

TrustScore 5 out of 5

4.8

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Review summary

Based on reviews, created with AI

Reviewers overwhelmingly had a great experience with this company. Customers appreciate the wide selection of products available, ranging from tires and inner tubes to high-end bike frames and components. Consumers consistently mention the competitive prices, often noting that they are better than those of other websites and even vendors in the USA, even after accounting for customs fees. People highlight the fast and efficient delivery service, with many reporting that their orders arrived quickly and in excellent condition. The ordering process is described as simple and effective. Consumers also value the knowledgeable customer service, with staff readily available by phone to answer questions and provide assistance.

Based on these reviews

Rated 5 out of 5 stars

Shopped with Merlin for years now (pretty much since cycle businesses went online). Always have good prices and reasonable choices (and often good deals on alternatives I might not have considered)... See more

Rated 5 out of 5 stars

Bought a full bike at a great discount. Arrived with a small scratch. Merlin quickly sorted out a payment to reflect that, no issues at all. I've used Merlin for many years because of their prices,... See more

Rated 5 out of 5 stars

A recent Connex Wipperman 10sp chain and some Sealskin waterproof gloves. Both at a good price & Ive degreased and hot waxed the chain ready for use on my Winter Road bike (and lots of future cleaning... See more

Rated 5 out of 5 stars

Merlin offers a good range of products, at value pricing. They back this up with easy ordering systems and a terrific, fast delivery. Plus, there is always easy contact, even via phone, if there are a... See more

Rated 5 out of 5 stars

Great comms, good prices, huge stock. Very happy either way Merlin Cycles, will buy again (from the US). I wish they were clearer on the tax liability for the customer. Even though the US import tax s... See more

Rated 5 out of 5 stars

Brilliant company and products always fair priced with other companies but also very good deals that carbt be beaten if you look out for them. Merlin is my top of the list bike shop to get parts from... See more

Rated 5 out of 5 stars

Bought afew items from here. I have used them before & as usual . decent choice of products at reasonable prices. The items arrive relatively quickly , well packaged & in tip top brand new condition-... See more

Rated 5 out of 5 stars

I've purchased two high end bike frames in the last three years and your company makes sourcing groupsets easy . Couple that with the pricepoint which is untouchable by any vendors here in the USA . I... See more

Rated 5 out of 5 stars

I’ve bought tyres and inner tubes from Merlin Cycles in this time. The prices of the items were one of the cheapest online, and with combined purchases it was delivered for free of charge. I sent bac... See more

Rated 5 out of 5 stars

Recently bought a Merlin Malt G2X GRX Gravel Bike. I'd been in two minds about buying one having ridden mountain bikes for decades but finally took the plunge. Wish I'd got one sooner as this bike is... See more

Rated 5 out of 5 stars

Due to a change of heart on a bike build I had to return rather a large order consisting of a groupset and suspension forks. I went down to the shop, explained the situation and the refund was sorted... See more

Rated 4 out of 5 stars

Competitively priced Bell MIPS helmet and keeps my head cool , but let down by Royal Mail which also isn’t free? - it arrived a few days late. Latest items ordered on a Thursday its now Tuesday w a... See more

Rated 5 out of 5 stars

I'm a regular user of Merlin and they are always my first website to look for what I want. The process of ordering goods is very simple and works well. Delivery is always very quick, often I'm info... See more

Rated 5 out of 5 stars

Unbelievably excellent service from Merlin, on multiple orders! I've ordered from these guys a few times and always fast and efficient but my last order they went above and beyond and got my tyr... See more

Rated 5 out of 5 stars

Great pricing, fast shipping, and expedient service made my experience a good one. Have bought two wheelsets from them, and would do so again without a thought. Even after customs fees, other vendors... See more

Rated 5 out of 5 stars

Merlin has been my preferred source for cycling related goods for a number of years. I often take advantage of special offers but I have also found that the pricing of all their goods is better value... See more

Rated 5 out of 5 stars

Great shop to buy from. Bought a full set of xt brakes absolute bargain price. Didn't come in original shimano box just a plain one, but all items were individually bagged and well packaged. Really gr... See more

Rated 5 out of 5 stars

I was a bit apprehensive about ordering component from UK (I am in South Africa). The price the wheel was very attractive and so I pulled the trigger. The whole process carried out smoothly and the wh... See more

Rated 5 out of 5 stars

Great prices, excellent range of products and very efficient delivery. Bike-build was obviously very carefully completed and quality-checked, requiring no tweaks after removing from the very well-pac... See more

Rated 5 out of 5 stars

I recently bought 2 batteries from Merlin Cycles and expect that they will be first class items. I only cycle Feb til Sept so haven't got using them yet, but as I had heard good reports beforehand al... See more

Rated 4 out of 5 stars

After some email Q & A bought a DT Swiss wheelset from Merlin. Good price and prompt delivery. Having been assured that this upgrade would be fine for my bike, bit disappointed that the transfer of br... See more

Rated 5 out of 5 stars

Surprised by how great this worked out. I’m in the USA so ordering internationally made me a bit nervous about if I was getting scammed or the product was being misrepresented. Neither of those two co... See more

Rated 5 out of 5 stars

Delivery was made quickly, without an issue. The pump I'd ordered, which had excellent reviews elsewhere, turned out to be rubbish. The most expensive pump I've ever bought, binned it within days of... See more

Rated 5 out of 5 stars

I’ve purchased bike parts many times from Merlin. Competitive prices, excellent range of products and always delivered on time. Never let me down unlike one or two other companies who I won’t mention... See more

Rated 5 out of 5 stars

Great experience. Bought some new Rockshox forks for my MTB. The price was great, even cheaper than a lot of 2nd hand ones on eBay. I just went for the free 2 day shipping and as I bought them duri... See more

Rated 5 out of 5 stars

Needed a new cassette at a sensible price, ordered on a Friday morning and it arrived next day on Saturday morning, free postage too. Now you can't get better service than that.

Rated 5 out of 5 stars

Ordered a few bits & pieces from Merlin now and I’ve also called to ask advice a few times too. Service has been fantastic! Most recently took advantage of their offer for a set of DT Swiss gra... See more

Rated 5 out of 5 stars

Great products at good prices great service and delivery too !!! 🤓 Abus Gamechanger 1 helmet previous one now been replaced as 5years old. Yeah I liked so much I got another one 😄 Sis Rego strawb... See more

Rated 5 out of 5 stars

I have used Merlin Cycles numerous times as one of my go to suppliers for my cycling needs. Living in Canada and with other UK online cycle stores not shipping world wide, MC is now my only supplier.... See more

Rated 5 out of 5 stars

After receiving a faulty valved Camelback Podium bottle, I had trouble with the return form but was promptly supported via email on how and where to send my return. I was sent a replacement very quic... See more

Rated 5 out of 5 stars

Guys at Merlin built my Felt AR to a high standard. Delivery was seamless. I was kept informed of delivery times by them and their courier through every stage. Delivery bike box was of a high standar... See more

Rated 5 out of 5 stars

Merlin are the first choice with anything cycling related. Why? Incredibly good prices, uncomplicated and prompt service which is as close to guaranteed as it gets. It's the simplicity and trustwor... See more

Rated 5 out of 5 stars

I was looking for a new Bosch battery for my 10 year old KTM e-bike and after a lot of research Merlin were up to half the cost of some batteries and considerably cheaper than all the rest. It was del... See more

Rated 5 out of 5 stars

I purchased a GRX Di2 components set - am located in USA. Price was very competitive, availability online was transparent. Easy to transact and no errors. They met their performance commitments on shi... See more

Rated 1 out of 5 stars

Delivery is fast no question about it. However the item was opened doesn’t look brand new. When I contacted and let them know about the issue the response was “ Thats completely normal, its just the... See more

Company replied

Rated 3 out of 5 stars

Product was great but website experience is TERRRRIBLE. Please do something to improve because it's really poor and must be losing you business. I tried to order an item once and didn't realise that I... See more

Company replied

Rated 4 out of 5 stars

Great price. Quick despatch. Fox fork exactly as described. The only issue is the UPS International delivery was much slower than promised and their tracking info is so poor that for a week I could... See more

Rated 5 out of 5 stars

Had our sons MTB in for a service. Unfortuatly on his first ride we had some issuses invoving bolts not torqued up correctly. This caused damage to the bike. The bike was returned and everything put r... See more


Company details

  1. Bike Accessories Store
  2. Bicycle Store

Information provided by various external sources

Merlin Cycles is one of the UK's leading internet bike shops. Established in 1993 and always specialising in the mail order of all the leading brands of cycling equipment. Road cyclist, mountain bikers, tourist and commuters are all catered for at merlincycles.com

merlincycles.com Details

Written by the company

Customer Service
We pride ourselves on customer service, unlike some online retailers we have a team of experienced staff ready to take you telephone call during office hours. You can also email us 24/7 and we guarantee a rapid reply.
Delivery and returns
We offer free UK shipping on over 90% of our product range. We also offer free worldwide shipping to Europe, USA, Australia and Japan plus many other destinations. 99% of orders recieved before 2.30pm are shipped the same day by 1st class post or courier. We offer a no quibble 30 day returns policy.

Contact info

4.8

Excellent

TrustScore 5 out of 5

79K reviews

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Rated 5 out of 5 stars

This company is great

This company is great. I would not hesitate to recommend them. Their prices are really good and their service is fantastic. I had an issue with a faulty helmet which was kindly resolved by their returns department without any fuss. 5*

31 December 2025
Rated 5 out of 5 stars

Excellent Cycle store

Great communication, good range of accessories at a decent price. Despatched very promptly, well and securely packaged.
Free shipping using Royal Mail is a bonus for those of us in rural areas where other couriers are far less reliable and who, unlike the posties, too often leave deliveries out on your doorstep in all weathers and other security issues.
Can thoroughly recommend Merlin Cycles.

30 December 2025
Rated 5 out of 5 stars

New bike day

Although buying a stock bike and nothing customised, the service I received was superb. All questions were always answered promptly and in person, delivery was quick and the bike well packaged. Price was the cheapest out there.

30 December 2025
Rated 4 out of 5 stars

Issues resolved promptly

The only reason I haven't given 5 stars is that I initially received the incorrect items.
Once they were in transit back to Merlin Cycles (at no cost to me, other than driving to a drop off point), my correct parts were sent.
Customer service was profesional and resolved the problem promptly. Parts were well priced and held in stock.
Would definitely buy from them again.

30 December 2025
Rated 4 out of 5 stars

Good products

I regularly shop at Merlin. They always have good products and good prices. However, if the price drops after your purchase, even on the same day, they don't adjust the price.

30 December 2025

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