What Was Once the Best Subscription in Ireland Is Now a Cautionary Tale
I’ve been a loyal Omnipass member for six years. I saw it as the best deal going, €17.99 for unlimited movies, no seat fees, and the freedom to go often without second-guessing the cost. It brought people into cinemas regularly, made up the shortfall with snacks and loyalty, and built a real community of moviegoers.
Now? That value is gone.
Omniplex reduced the monthly price just so they could introduce per-visit seat charges. Front row “Super Saver” seats are now the only ones included, the least desirable seats in the house. For anyone who wants a normal view of the screen, you’re now paying extra per visit on top of the subscription. It’s the equivalent of being charged delivery on your all-you-can-eat buffet.
They’ve claimed to be “listening” for months now, but nothing has changed. No tiered plan. No loyalty perks. No actual improvements to match the increased cost of use. Just the same copy-paste PR lines while long-time members cancel in droves.
The most frustrating part? People want to keep supporting them. I’ve personally suggested multiple solutions: a premium tier, snack discounts, seat credit schemes, any form of recognising loyalty and making the pass make sense again. But Omniplex has shown no urgency to act.
It didn’t have to be like this. But Omniplex has taken a great service and hollowed it out, hoping people wouldn’t notice.
We did.