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Content marketing is an excellent strategy to make potential customers aware of your brand. The ‘content’ in content marketing could be a video, blog post, podcast, or social media post. As most potential customers often do some preliminary research before purchasing products or services, they’ll likely find your content before making a purchase decision. If your content is helpful, those potentia

By now you’ve most likely joined Twitter (and if you haven’t, you need to, pronto!). Twitter is not only a great place for businesses and marketers, but it’s also a great place to spruce up your writing skills. Yes. You read that correctly. Twitter can make you a better writer. Here’s how. Twitter forces you to be concise If you’ve ever used Twitter, you know that you have 140 characters to say wh

Copywriters preach the importance of great headlines, because your audience will only read your copy if they first click on the headline. Yet, writing a great headline is tricky because: 1.) There isn’t a single way to write a headline. There are plenty of tips on writing headlines, like using power words, mentioning benefits, and adding intrigue. So which one should you choose? 2.) Using good tip

You may have noticed we did a major design overhaul of Copyblogger a few weeks ago. If you haven’t stopped by the site lately, come on over and take a look. In keeping with tradition, I like to release a free version of the previous design whenever things change substantially. So that’s exactly what we’re doing now. So, I’d like to introduce the Copyblogger child theme for the Genesis Framework fo

Blogging is still one of the best opportunities to make money online as you can build an engaged audience and then sell products, services, or sponsorships. Yet, the prospect of building a blog that will generate thousands of dollars can feel daunting if you’re just starting your journey as a blogger. The blogging landscape is more competitive than ever, and the strategies that used to work even j