Poor demand & supply management
I finished work at 5pm this evening in the UK (about the time the email arrived from Durston telling me the new batch of XD 1+ was available to purchase) with the intention of ordering a tent only to find that when I got on line 20 mins later to order one that they'd already sold out again. Whilst I'm very pleased that they're selling well and all the hype seems to have worked I hope they appreciate that those of us hoping to buy one might not feel inclined to wait until their next release (Nov?) and instead might choose to purchase another brand that can meet customer demand. I know this is a readily accepted marketing ploy used to elevate the demand and cost of these things, but it's not one I've come across in the back backing world before. For the sake of brand and customer loyalty would it not have been sensible to take orders with payment in advance so that people can plan their lives and forthcoming trips accordingly. Very disappointed and won't necessarily be waiting to enter the same lottery in November unless I have some assurance this will be addressed.








