Soufeel Reviews 1,875

TrustScore 3.5 out of 5

3.6

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Review summary

Based on reviews, created with AI

Most reviewers were somewhat happy with their experience overall. Consumers express mixed feelings regarding their orders and the products they received. Some people appreciate the items and the possibility to personalize gifts. Others, however, report issues such as receiving the wrong item or encountering problems with the product's functionality. A few reviewers mention that the images on the products do not match the ones advertised. People highlight the support they received from customer service, particularly mentioning the kindness and helpfulness of specific representatives. On the other hand, a few consumers express concerns about the quality of the products. Moreover, some reviewers report issues with the delivery service, such as delays or items not arriving as expected.

Based on these reviews

Rated 5 out of 5 stars

Very helpful with with a faulty product and were promptnwoth answering my questions and sending me a brand new item with only a 20% stocking fee. The flip book music box is very cute and my girlfriend... See more

Rated 5 out of 5 stars

Purchased an item which arrived in excellent packaging, had a minor issue which was resolved quickly and without any fuss. The customer support is probably the best I've experienced in a long time whi... See more

Rated 5 out of 5 stars

We lost our beloved dog to a stroke. I have been trying to decide what items we would like to purchase to honor our Oliver. SOULFEEL has been helping us by suggesting items that we would like to purch... See more

Rated 5 out of 5 stars

I ordered a magnet as a present and had an issue with the first one. I contacted Soufeel and was assisted by Cherry, who was absolutely amazing in resolving the problem. The customer service was exce... See more

Rated 5 out of 5 stars

Cherry with Customer Service was so kind and caring to help get my flipbook photo frames to me in time for Christmas. 🎄✨ I wanted my family to be able to open these special gifts on Christmas Day, a... See more

Rated 5 out of 5 stars

Products were of excellent quality. I received my ornament with a song different than what I ordered. Customer service rep Cherry C. was amazing! She was so very patient, genuinely concerned and helpf... See more

Rated 5 out of 5 stars

I ordered a fridge beats magnet gift for my girlfriend for Christmas and it arrived in good condition but the music did not play. I immediately reached out to the company asking for a new order. I spo... See more

Rated 5 out of 5 stars

I ordered 2 magnetic picture musical frames and a Capule machine. I had an issue with the Capsule machine but my customer service representative was Cherry C. resolved my issue in a timely and efficie... See more

Rated 1 out of 5 stars

This company is pretending to be a UK based small company and in reality they are mass produced rubbish shipped direct from China. Having recieved the poor imitation of what was being advertised they... See more

Company replied

Rated 1 out of 5 stars

Poor experience with buying a personalised charm. Picture scratched and not covered so the paper photo is exposed. Payed for VIP service which stated delivery in 3-6 days it took 4 weeks. Payed for a... See more

Company replied

Rated 5 out of 5 stars

Love their personalised products,and have ordered previously from Soufeel without any issues. On this occasion, there was a small issue with one of the fridge magnets not playing music, but Cherry C f... See more

Rated 1 out of 5 stars

Products are absolutely shocking and take forever to be delivered. When delivered items were cheap and tacky and its a nightmare to get hold off someone in the company. Wpuld not recommend ANYONE buy... See more

Company replied

Rated 5 out of 5 stars

My order came with a small typo on the wooden base, but everything else was really nice and exactly what I expected. Their customer service was super quick to help out. They apologized and arranged a... See more

Rated 1 out of 5 stars

Presents as a UK based company but product made and shipped from China, first red flag. The product is described as black walnut but it actually spray painted pine or similar, most of the fittings are... See more

Company replied

Rated 1 out of 5 stars

I ordered a print of an action figure. For €30, the result was a completely pixelated and misaligned print. Truly something unworthy and unacceptable, totally different from the images shown... See more

Company replied

Rated 5 out of 5 stars

This was my first time ordering something like this, was a wonderful idea for my father's day gift to my dad. Got it in 2 weeks, unfortunately in the delivery process we had an issue and it stuttered... See more

Rated 1 out of 5 stars

The quality of the 3D effect personalised key ring is not what one would expect for £17.95. They obviously get a lot of complaints about it based on their responses to emails. I expected the 3D effect... See more

Company replied

Rated 1 out of 5 stars

They sent the wrong item and refused to grant me a refund despite it meeting the requirements of the return policy. They avoided acknowledging refund requests. This is a dishonest company, order fro... See more

Company replied

Rated 1 out of 5 stars

I’m happy to have received my order.But massively dissapointed,I designed a moon picture for my brothers daughter,under the impression it was going to be lovely and gold/shiny beautiful pic….no it w... See more

Company replied

Rated 1 out of 5 stars

Terrible quality jewlery. Purchased a photo charm for my partner and after just three month it's off colour and tarnished, basically unwearable. Contacted customer support who did reply promptly but... See more

Company replied

Rated 1 out of 5 stars

UPDATE: THESE CROOKS SENT A DAMAGED ITEM FROM CHINA AND ARE REFUSING A REFUND. DONT THROW AWAY YOUR MONEY. Buyer beware. Although the website indicates a UK company, do not be fooled. Produ... See more

Company replied

Rated 1 out of 5 stars

Sneaky add ons costing more without realising. Be really careful when ordering from Soufeel as they add extras on that need unticking at the end, such as delivery insurance. Also, if you add a gift... See more

Company replied

Rated 1 out of 5 stars

If I could leave zero stars I would. Product did not work and after much back and forth a replacement sent that (surprise) did not work - they want videos proving the fault, which were sent mu... See more

Company replied

Rated 1 out of 5 stars

Ordered the trinket box, such a great idea where photos flip over but hugely disappointing because half pictures that look ridiculous. Mechanism doesn't work properly, the product looks nothing like t... See more

Company replied

Rated 1 out of 5 stars

Terrible company to deal with. The website deceives you in thinking its UK based (its overseas Asia and USA Based!) thus making you think all will be simple (buying, postage and even refunds ect) it... See more

Company replied

Rated 1 out of 5 stars

I purchased a product from this company in good faith but what I received was way below acceptable. The engraved text was illegible. The photos were sat at the bottom of the box. When I sent the... See more

Company replied

Rated 1 out of 5 stars

Absolute WASTE of money - £53 i spent on a museum of us frame came with many faults, i emailed them with picture proof of bad quality for a full refund and was denied! > White background with th... See more

Company replied

Rated 1 out of 5 stars

EDIT: I find it hilarious that after a few negative reviews have been posted, that this company suddenly achieves as if by magic, MULTIPLE positive reviews, how funny is that? You are now REFUSING t... See more

Company replied

Rated 1 out of 5 stars

I don't usually write reviews, but have to say that I'm extremely disappointed with the product and service. I ordered 3 mini 3d photo viewer 'keychain's for family members for Christmas and they have... See more

Company replied

Rated 1 out of 5 stars

Previous review they requested I took down which I did assured it was on its way. Paid £8.99 for express delivery as wanted it for a special Christmas present now not due till 29th Dec. Please be advi... See more

Company replied

Rated 1 out of 5 stars

Absolutely joke i have been complaining for months sent video and photos. Too slow to response. Soufeel refuse to refund me. People do not purchase from Soufeel. Unhelpful staff. No I don't... See more

Company replied

Rated 1 out of 5 stars

So the delivery was double what it says (clicked the option that said 6-9 days and it took 3 weeks) and then it has arrived broken. Will be expecting either a refund or a replacement

Company replied

Rated 1 out of 5 stars

Extremely disappointed. Ordered a gift for my partner who's Mother had recently passed away as a keepsake to honour her memory. Paid extra for priority shipping and item still took 9 business days to... See more

Company replied

Rated 1 out of 5 stars

If I could give no stars I would have. Item never arrived, kept saying delivery address was incorrect which it wasn't! Refusing to contact courier company or issue refund for item not received.... See more

Company replied

Rated 2 out of 5 stars

Beware of this company. They add insurance and a printed box into your cart. I didn't realise and ordered a box, clearly I didn't need to. I emailed immediately after ordering asking them to remov... See more

Company replied

Rated 1 out of 5 stars

My order arrived, it was nothing at all like the description or picture. It was poor quality. I asked for a refund, they refused but offered to replace it with something looking more like their descri... See more

Company replied

Rated 1 out of 5 stars

If I could put no stars I would... I saved original ages from advert of item and glad I did, it came nothing like the item like I thought it would as I had seen reviews off other customers since purch... See more

Company replied

Rated 1 out of 5 stars

The company is misleading and makes its money from marketing scams. It automatically applied a shipping insurance charge that you have to opt out of so I was charged an extra £4 for forgetting... See more

Company replied

Rated 1 out of 5 stars

Ordered something that looks special for my wife looked really nice if she would have received it . Very disappointed can’t track order anymore either it’s not been updated. Contacted customer service... See more

Company replied



Contact info

3.6

Average

TrustScore 3.5 out of 5

2K reviews

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Replied to 98% of negative reviews

Typically replies within 24 hours

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Rated 1 out of 5 stars

Ordered a Valentines gift in plenty of…

Ordered a Valentines gift in plenty of time for delivery, but paid for the faster delivery to make sure it arrived, now the package is stuck with Yodel, no updates in 3 days, can guarantee no chance of it ever arriving with that courier, don’t waste your money with this company.

February 12, 2026
Unprompted review
Rated 5 out of 5 stars

Cherry very helpful

Cherry was very helpful with letting me know where the process of replacing the item i purchased was. She communicated with me very well and very timely

February 9, 2026
Unprompted review
Rated 2 out of 5 stars

Ordered a week or more in advance and…

Ordered a week or more in advance and now updated that won’t get valentines gift, before Valentine’s Day.
Disappointed as I spent over £65 and express delivery.
Wouldn’t advise to use them for any creative gifts

February 12, 2026
Unprompted review
Rated 3 out of 5 stars

Well worth the wait

The important thing to say about this company is that their products are unique and well made. I have 2 products so far and they are gorgeous. The personalised fridge magnet and the gallery of us are perfect.
However, delivery takes about a month and the company needs to make this clear.
Well worth the wait

February 11, 2026
Unprompted review
Soufeel logo

Reply from Soufeel

We are sorry for any disappointment caused. Please know this was certainly never our intent. We appreciate you taking a moment to bring this feedback to our attention so we may continue to work to improve going forward. After checking our customer service has contacted you via email to offer a better solution to you. We will help resolve this issue soon.

Rated 1 out of 5 stars

Late delivery and broken product…

So the delivery was double what it says (clicked the option that said 6-9 days and it took 3 weeks) and then it has arrived broken. Will be expecting either a refund or a replacement

February 10, 2026
Unprompted review
Soufeel logo

Reply from Soufeel

We are sorry for any disappointment caused. Please know this was certainly never our intent. We appreciate you taking a moment to bring this feedback to our attention so we may continue to work to improve going forward. After checking our customer service has contacted you via email to offer a better solution to you. We will help resolve this issue soon.

Rated 1 out of 5 stars

Absolute WASTE of money

Absolute WASTE of money - £53 i spent on a museum of us frame came with many faults, i emailed them with picture proof of bad quality for a full refund and was denied!
> White background with the pictures had stains on and random dots all over
> ordered spotlights to go with but they gave me no access in the frame to install.
> plastic screen that came with it was completely bent

I will never ever buy from this company again what a load of shi*

February 9, 2026
Unprompted review
Soufeel logo

Reply from Soufeel

We’re very sorry for the trouble you’ve experienced. Thank you for letting us know. Our customer service team will contact you shortly by email to assist with your order and make sure the issue is resolved as soon as possible. Thank you for your patience and understanding.

Rated 2 out of 5 stars

Terrible quality

The item received matches the description and photos, however the quality is far below what is acceptable for the premium price charged.
I purchased the “Museum of Us” frame and was very disappointed. The frame is not straight, the pictures are off-centre, the background quality feels cheap, the side panels are misaligned, and only one of the lights works. The figures themselves are poor quality, and out of the 7 people included, 4 are seated with no benches provided, making them impossible to display properly.
At around £30, this might be acceptable. But for £80+, I expected a premium product, not something that feels rushed and poorly finished.
I also contacted the company with a query over two weeks ago and received no response, which raises concerns about customer service and reliability. The business appears to surface around Valentine’s Day, charge premium prices, and then become unresponsive.
While an item was delivered, the value for money is extremely poor. I would not recommend ordering from this site if you care about quality or customer support and your money

February 7, 2026
Unprompted review
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Reply from Soufeel

We are sorry for any disappointment caused. Please know this was certainly never our intent. We appreciate you taking a moment to bring this feedback to our attention so we may continue to work to improve going forward. After checking our customer service has contacted you via email to offer a better solution to you. We will help resolve this issue soon.

Rated 1 out of 5 stars

Awful

Awful. Scam. Do not use.

February 7, 2026
Unprompted review
Soufeel logo

Reply from Soufeel

We are sorry for any disappointment caused. Please know this was certainly never our intent. We appreciate you taking a moment to bring this feedback to our attention so we may continue to work to improve going forward. After checking our customer service has contacted you via email to offer a better solution to you. We will help resolve this issue soon.

Rated 1 out of 5 stars

Terrible

Got a custom CD, photo quality was terrible and came with a crack down it. Would never purchase from here again.

February 5, 2026
Unprompted review
Soufeel logo

Reply from Soufeel

We are sorry for any disappointment caused. Please know this was certainly never our intent. We appreciate you taking a moment to bring this feedback to our attention so we may continue to work to improve going forward. After checking our customer service has contacted you via email to offer a better solution to you. We will help resolve this issue soon. -Cherry

Rated 1 out of 5 stars

Products are absolutely terrible

Products are absolutely shocking and take forever to be delivered. When delivered items were cheap and tacky and its a nightmare to get hold off someone in the company. Wpuld not recommend ANYONE buying ANYTHING from this website.
Absolutely shocking results and wont refund.

February 5, 2026
Unprompted review
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Reply from Soufeel

We’re very sorry to hear about your experience and completely understand your frustration. Our customer service team will reach out to you directly to help resolve the issues with your order. We appreciate your patience while we work to make this right.

Rated 1 out of 5 stars

Shoddy Chinese fake goods

This company is pretending to be a UK based small company and in reality they are mass produced rubbish shipped direct from China. Having recieved the poor imitation of what was being advertised they then want you to barter as to what level of refund you get - a clear lack of understanding of the consumer rights in the UK. Don’t be stung and avoid at all cost!!!

February 3, 2026
Unprompted review
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Reply from Soufeel

We sincerely apologize for the disappointment and frustration caused by your experience. We understand that the product did not meet your expectations and that our handling of the situation was not satisfactory. Please know that your feedback is taken seriously, and we are committed to improving both the quality of our products and the service we provide. We truly regret the inconvenience this has caused and are very sorry for your negative experience.

Rated 1 out of 5 stars

SCAM COMPANY - AVOID LIKE THE PLAGUE!

Can’t believe I was taken in by this company - the fact they asked me to pay extra above their extortionate postage cost to “insure” the postage, and the fact they ask for tips for their staff, should have been huge red flags!
My order did eventually arrive (despite me not paying for “insurance”) but was absolute rubbish. I ordered a phone case printed with customized photos; I received a cheap plastic case with a sticker on the back, which had already peeled away in places and started bubbling in others - key parts of the design had already disappeared completely. As such the item was totally useless.
I contacted the company and sent photographic evidence of the defective product; I received an email from “Sienna” saying they would replace the item if I paid another £5.99 shipping. I had already made it clear that I wanted a full refund, not a replacement, as the quality of the item is so poor that it could never function as a phone case - even if it arrived undamaged, it would clearly be damaged upon use. I explained this again and also asked why they would ask me to cover a replacement postage fee when this is both illegal and against their own returns policy? (which clearly states that in the event of a defective item “Soufeel will cover return and replacement postage fees”).
Next I received an email from “Cherry”, who offered me $6 in compensation - Cherry, as you’ve been replying to all these negative comments, could you explain to everyone how $6 can possibly compensate someone who has paid £20.94 for a totally useless and worthless item??
I explained again that this would not resolve the issue and that I was entitled to a full refund; “Cherry” then emailed again completely ignoring my response and offering another replacement… As such I have ceased wasting my time and taken my claim to PayPal.
I’m sure that “Cherry” will respond to this with the same stock answer that she has left on the preceding 1 star reviews, inviting me to contact customer service - please be aware that I have already contacted customer service THREE TIMES and been ignored. Let’s see if “Cherry” still says the same thing!
It also seems incredibly fishy how every single positive review mentions having a customer service issue but how wonderful, kind and responsive Cherry was in dealing with it… So I’m here to let you know that Cherry is NOT wonderful, kind or responsive - she completely ignores what you write in your email and refuses to resolve your issue, wasting your time by making you go round in circles.
… And if you’re going to leave fake reviews Soufeel, do you really think it reflects well on you that every single reviewer seemed to have an issue with their order that they had to take up with customer service?
TLDR - absolutely awful company; please do not waste your time and money, and do not ignore the red flags as I did!

January 26, 2026
Unprompted review
Soufeel logo

Reply from Soufeel

We are truly sorry for the frustration and disappointment this situation has caused. We sincerely apologize for the poor quality of the phone case you received and for the experience you’ve had with our customer service. Please know that this was never our intention, and we take your feedback seriously. We are committed to improving both our product quality and our customer service processes so that situations like this do not happen in the future.

Rated 1 out of 5 stars

Crooks, do not purchase

They sent the wrong item and refused to grant me a refund despite it meeting the requirements of the return policy. They avoided acknowledging refund requests. This is a dishonest company, order from somewhere else for a cheaper price and better customer service.

Edit: after I wrote this review, they emailed me again asking for £6 to replace the item despite me asking for a refund for the 5th time. They willfully avoid acknowledging refund requests and lie about it. A waste of money.

December 8, 2025
Unprompted review
Soufeel logo

Reply from Soufeel

We’re very sorry for the inconvenience. Please check your email, as our customer service team has already reached out to help resolve this issue. We truly want to make this right and appreciate your patience.

Rated 1 out of 5 stars

Poor experience with buying a personalised charm

Poor experience with buying a personalised charm. Picture scratched and not covered so the paper photo is exposed. Payed for VIP service which stated delivery in 3-6 days it took 4 weeks. Payed for a velvet bag for the charm this didn’t arrive. Totally disappointment and a waste of time. Definitely won’t buy from this website again.

January 31, 2026
Unprompted review
Soufeel logo

Reply from Soufeel

We’re very sorry for the trouble you’ve experienced. Thank you for letting us know. Our customer service team will contact you shortly by email to assist with your order and make sure the issue is resolved as soon as possible. Thank you for your patience and understanding. -Cherry

Rated 1 out of 5 stars

Extremely disappointed with products, feel ripped off.

The quality of the 3D effect personalised key ring is not what one would expect for £17.95. They obviously get a lot of complaints about it based on their responses to emails. I expected the 3D effect to be as depicted in the photographs on the website but the actual product received was way short of the image shown on website. I think they should either remove the product or reduce charge to about £2.50 which better reflects the actual product received. I would advise everyone to stay clear of purchasing from this website.

January 31, 2026
Unprompted review
Soufeel logo

Reply from Soufeel

We are sorry for any disappointment caused. Please know this was certainly never our intent. We appreciate you taking a moment to bring this feedback to our attention so we may continue to work to improve going forward. After checking our customer service has contacted you via email to offer a better solution to you. We will help resolve this issue soon. -Cherry

Rated 1 out of 5 stars

STAY AWAY!!!

I ordered a print of an action figure.
For €30, the result was a completely pixelated and misaligned print. Truly something unworthy and unacceptable, totally different from the images shown on the website — absolutely misleading advertising.

What exactly did I pay for?

The frame included in the price is barely more than fragile, poorly assembled particle board.
The shipment was 3 days late.
Since it was a gift, this put me in serious difficulty.

I honestly don’t understand how they are still in business; I strongly suspect the reviews are fake!
I requested a full refund and they are taking an unreasonable amount of time, asking for details I had already provided, clearly to avoid issuing any kind of refund. DISHONEST.

January 12, 2026
Unprompted review
Soufeel logo

Reply from Soufeel

We are truly sorry for the experience you’ve had and for the frustration this has caused. This is not the level of quality or service we aim to provide. Please rest assured that our customer service team has been informed and will contact you directly to review your case and handle the resolution as soon as possible.

Rated 5 out of 5 stars

Great Customer Service

Very helpful with with a faulty product and were promptnwoth answering my questions and sending me a brand new item with only a 20% stocking fee. The flip book music box is very cute and my girlfriend loves it. Be careful turning the dial the wrong way otherwise a beautiful product. Thank you for the help.

January 27, 2026
Unprompted review

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