What is Rare Carat?
Rare Carat is one of the leading diamond jewelry retailers in the United States, and best rated jeweler on Trustpilot since 2024. Founded in 2016, the company initially started as a diamond search engine (“Kayak for Diamonds”). In 2021, Rare Carat pivoted away from the search engine model, started accepting payments, becoming merchant of record on all transactions and taking end-to-end responsibility for customer service and satisfaction. Behind the scenes, Rare Carat aggregates many vetted wholesalers, with whom customers never interact. All products sold on Rare Carat come in a Rare Carat branded box, the company no longer selling products from third party brands. The company has gained a reputation for exceptional customer protection, customer service, quality and pricing. Learn More about the company here: About Rare Carat
Over a million of happy customers used Rare Carat so far.
Find the best diamond online
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See our guide on the 4 Cs
TrustPilot, Google and BBB users have submitted more than 5,000 positive Rare Carat reviews.
Rare Carat’s offers more than 1,500,000 natural and lab-grown diamonds from vetted wholesalers, using sophisticated AI to rate diamond deals and help you find the best value.

Powerful Reports on Diamonds Don’t get ripped off, no matter where you shop. Use the free Rare Carat Report, a Price and Quality check for any diamond you are considering buying anywhere.

Free Human Gemologist Help
Additionally, Rare Carat Gemologists are available 24/7 to answer diamond questions about any diamond sold anywhere, no strings attached. Give it a shot and you’ll see why Rare Carat reviews are excellent.

Questions? Get in touch at [email protected] or visit us at RareCarat.com to discover the smarter way to buy diamonds.
We don’t care where you buy diamonds - just that you buy smart.
Learn More About Rare Carat
What is Rare Carat?