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Newsletter: 39 things we’ve learned about marketing for developers #12016
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Two points about marketing at PostHog: | ||
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1. We’re a dev tool who markets mostly to software developers. | ||
2. We care a lot about our brand, content, website, and launches. Other marketing channels, less so. |
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This intro felt a bit out of place. From the headline I was expecting something about marketing for devs, but this felt a bit out place. I think we need to open with something else. Also could we make it a bit more exciting?
Sorry I realize this isnt helpful feedback as it nots anchored in specifics. I'll give it some thought about what we can do for the intro
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Left a suggestion to tweak this, but it works for me. This format is all about being direct, so it's best not to add to much stuff here.
1. We’re a dev tool who markets mostly to software developers. | ||
2. We care a lot about our brand, content, website, and launches. Other marketing channels, less so. | ||
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Here’s what we’ve learned about marketing for developers. |
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this list has great advice but currently feels like a giant block of text that isnt easy to skim. Can we tweak the layout?
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As this is a first draft, I expect illustrations / memes, etc will follow to break things up.
Some ideas you could add:
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1. We’re a dev tool who markets mostly to software developers. | ||
2. We care a lot about our brand, content, website, and launches. Other marketing channels, less so. | ||
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Here’s what we’ve learned about marketing for developers. |
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As this is a first draft, I expect illustrations / memes, etc will follow to break things up.
Co-authored-by: Andy Vandervell <[email protected]> Co-authored-by: Lior539 <[email protected]>
Changes
New newsletter, largely based on things we've already written about marketing to be an "in-between week" issue like https://newsletter.posthog.com/p/43-things-weve-learned-about-hiring
I'd appreciate feedback on:
Need to add some graphics :)
Checklist
Article checklist