A collaboratively developed framework for planning activist campaigns, started at MozFest 2015. This project aims to provide a shared resource for anyone approaching the task of planning a new activist campaign.

Share your experiences and views of campaigning by opening a pull request or creating an issue on this repository - all contributions welcome!

Elements to think about when planning a campaign:

• defining the issue
• goals
• decision-making
• people / stakeholders
  • identifying roles (activists, partners, allies, targets, leadership)
• advocacy
• education
• legitimacy
• scaleability
• organization
• timeline
• experiences / rationale
• resources
  • does a framework already exist?
  • good practice - what's worked already?
    • burnout
• outcomes
• tactics
  • media
    • identifying social media platforms
  • offline activities
  • identifying audiences
  • call to action