Address use of "society" and "users"

[cwilso]

Fixes part of #211 , after reverting #250 and taking inspiration from #252.

[csarven]

Approved #252 , and approving also this PR with the understanding that the result is equivalent, and the only difference is a technical matter - patch branched off at an earlier point (if that is what's desired.)

[tantek]

Agreed these are very specific improvements per the long thread of feedback in #211, over the last version published in the TR: https://www.w3.org/TR/2024/NOTE-w3c-vision-20241018/

[msporny]

LGTM

[cwilso]

seeing approvals across the board, merging.

[chaals]

Thanks to all for hanging in there and seeing this through. I realise it was a long discussion and at times very frustrating for people, across the board. Being able to have those discussions is an important part of why W3C matters (although I would argue our main value is in how well we can work out when that needs to be done, rather than just the ability to do it).

[koalie]

punctuation fix