ALA Insurance Reviews 21,499

TrustScore 5 out of 5

4.9

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Review summary

Based on reviews, created with AI

Reviewers overwhelmingly had a great experience with this company. Customers consistently praise the company's staff for their helpfulness, friendliness, and professionalism. Consumers appreciate the ease of dealing with the team, noting their patience and clarity in communication. People highlight the excellent customer service, with agents going above and beyond to assist and provide outstanding advice. The service offered is considered excellent, with reviewers finding the website easy to navigate and the process simple. The prices are viewed as competitive and reasonable, with many consumers saving money by choosing this company. The user experience is positive, with individuals feeling supported and well-informed throughout their interactions.

Based on these reviews

Rated 5 out of 5 stars

I have never claimed but always found customer service, when renewing my policy, excellent. I always recommend ringing them up to sort your rate. They have very competitive rates . Be careful... See more

Rated 5 out of 5 stars

Really easy and transparent website to use which made the buying of GAP, Scatch & Dent plus Tyre & Alloy insurance really easy. I did a 4yr policy to cover all of these as a just in case, but hope I d... See more

Rated 5 out of 5 stars

The lady who took my call ,I think it was Leigh, regarding a discount code I could not apply online was the epitome of helpfulness and calm. Rarely does one come across someone who has the business a... See more

Rated 5 out of 5 stars

Already have Gap cover with ALA for my current leased car and have used them for previous cars due to excellent service . This month my car insurance at renewal due in 3 weeks had gone up substantiall... See more

Rated 4 out of 5 stars

My Audi Dealer Gap was slightly cheaper for 3yr Gap Insurance and £5000 for 4th Year coverage, but they were supposed to update their invoice value as it was listed as basic spec, where I had edition... See more

Rated 5 out of 5 stars

Very pleasant and friendly telephone agents. Always helpful and knowledgeable. I've used ALA several times previously and always been delighted with their service (luckily never had to actually claim... See more

Rated 5 out of 5 stars

The service ALA offer at selling GAP policies is excellent - as good as any. The important bit is how they deal with claims; although I've had a number of policies I've, thankfully, never had to clai... See more

Rated 5 out of 5 stars

The whole process in arranging GAP Insurance for a 3 year Personal Contract Hire (PCH) contract was very simple. Checked out GoCompare for comparable prices. ALA was by far the cheapest, and contact... See more

Rated 5 out of 5 stars

Aimee was very helpful in assisting us in taking out a ALA Dent & Repair policy which we were unable to complete on line. She provided a healthy discount in recognition of our existing ALA Gap Insura... See more

Company replied

Rated 5 out of 5 stars

ALA offered me a fantastic deal for a comparative gap insurance policy for my new lease car. The nearest competitor was £179 dearer, so ALA was the obvious choice for me. The policy included everythin... See more

Rated 5 out of 5 stars

Best customer service Taking out our newest policy this week, currently have 2 others in place. We chose ALA again, while the premium wasnt the cheapest, the ease of dealing with the staff agai... See more

Rated 5 out of 5 stars

I have used before and the customer service is great. Both Amy and Luticia were helpful, patient and listened. Came back here after getting a supposed BMW gap from a dealer that was 3rd party. Benef... See more

Rated 5 out of 5 stars

I have had GAP Insurance with ALA for many years and this time when I changed my car I phoned for help sorting it out. Mel, on the other end of the line, could not have been more helpful and cheerful.... See more

Rated 5 out of 5 stars

Excellent customer service. All questions asked answered professionally. Quick , easy and convenient. One of the few companies who actually match the price of your vehical when purchased for the g... See more

Rated 5 out of 5 stars

Been with ALA for several GAP insurances now, always a pleasure to deal with, goes through everything, you can ask questions, if something doesnt hit home for you, prices fair. Not had to claim anyth... See more

Rated 5 out of 5 stars

Picked up my new car on Monday, fully expecting the dealer to be able to arrange GAP cover - apparently, the FCA stopped them selling this around 2 years ago. A bit of a panic ensued, but quickly foun... See more

Rated 5 out of 5 stars

Absolutely excellent and helpful service. Everytime I have dealt with them. This time, I forgot I had a policy fir a car I sold and they told me that the policy was still liove and immediately arrange... See more

Rated 4 out of 5 stars

Helpful staff on emails And phone. Easily updated my start date policy after lease car delivery got delayed by a recall. Easy to add photos of new car on website of existing condition. Fair price com... See more

Rated 5 out of 5 stars

Got my new car yesterday. Having watched a YouTube video about GAP insurance from Jim Starling on definitelynotaguru, I went onto the ALA website to get a quote. The quote seemed very reasonable, much... See more

Rated 5 out of 5 stars

Gap insurance is offered buy many providers, we rang around. This was the only company to provide what we wanted, a clear explanation of the cover, actually respond to our request for information and... See more

Rated 4 out of 5 stars

I purchased my GAP Insurance after a recommendation from “Definitely not a Guru” as his link offered 10% discount. That didn’t work as your 5% overwrote it! But none the less continued with purc... See more

Company replied

Rated 5 out of 5 stars

Nice easy transaction and good price. Have used ALA before with no issues and they refund you for unused cover so all good. Only thing was they did not cover my £150k Porsche as said £120k was the lim... See more

Rated 5 out of 5 stars

I've been with ALA for the best part of 10 years now, switching my Gap insurance from one car to another. Each time it's been stress free and super easy to do. The premiums are always very good for a... See more

Rated 1 out of 5 stars

Avoid unless you want to pay for no cover! Bought a policy, nearly a year in needed to make a claim, the claim process I was given the pass around from garage to garage over the period of 2 months... See more

Company replied

Rated 5 out of 5 stars

I’ve used ALA before based on a recommendation from a friend so did not hesitate to use them again for my new Personal Contact Hire car. What really stood out was how clear and concise the... See more

Rated 5 out of 5 stars

Telephone call answered promptly by a very pleasant, friendly, member of staff. (name of Charley/Charlie). The transfer of my existing GAP policy with ALA to cover my new car was done very efficient... See more

Company replied

Rated 5 out of 5 stars

ALA exceeded all expectations and went above and beyond in a professional and friendly manner. They explained all of the warranty policies and cover to me in great detail and happily went over anythi... See more

Rated 5 out of 5 stars

Charlotte great help a credit to the team, helped me take out policy for GAP insurance and key cover together. Very patient and clear when communicating. Please refer to the manager for the good cus... See more

Company replied

Rated 5 out of 5 stars

I recently bought GAP insurance from ALA and ran into a small issue with my private plate confusing the website. I requested a callback and Charlotte got in touch really quickly — she was super helpfu... See more

Rated 5 out of 5 stars

My phone call to ALA to update my GAP insurance was made very easy by the young lady who took the call. I rang them from the forecourt of the garage from which I had just picked up my new car and ever... See more

Rated 5 out of 5 stars

Great customer service, easy to take out the policy I needed. They also offer monthly payments with is great. I just renewed after my first year for the additional three years for my finance contract.... See more

Rated 5 out of 5 stars

Thank you ALA for a brilliant customer journey a first time customer. From the very beginning, an easy to navigate website that is very understanding and presents clear information. Spoke to an agent... See more

Rated 3 out of 5 stars

Price comparison site price was not going through due to conflicting discount codes. Tried again next day. Phone support not available on Saturday. Eventually resolved by myself by clearing ALA cookie... See more

Company replied

Rated 5 out of 5 stars

Easy Internet process and best value. Gap Insurance is a 'no brainer' for vehicles over a certain value, more so if the vehicle is financed. You don't want to end up with no car but still have a... See more

Rated 5 out of 5 stars

I came across ALA after watching YouTuber "Definitely Not A Guru". Having visited and browsed through the ALA website s well reviewing the feedback it came me confidence to go with ALA. After requesti... See more

Rated 5 out of 5 stars

When my online quote came through, the terms and conditions were attached which made it very easy to make a decision. When I rang to ask a question, the member of staff was clear, concise, polite an... See more

Rated 5 out of 5 stars

I purchased a number of insurances for a new car. I’ve used ALA before for GAP insurance but hadn’t had to claim. The reason I’ve chosen GAP insurance in the first place was due to a previous new car... See more

Rated 5 out of 5 stars

Everytime I contact ALA I have such a lovely experience and end the phone call with a smile on my face. Everyone is so helpful, friendly and answers all my questions. They clearly have the customers b... See more

Rated 5 out of 5 stars

Very good value, which gives peace of mind in the event of writing off your car. Easy to transfer cover when changing vehicles. Special thanks to Mel today who was so helpful polite and prof... See more

Rated 5 out of 5 stars

Always an excellent service from ALA. They have looked after our gap insurance needs for many years and we would not choose anyone else. Highly recommended. Lee Stephenson was our advisor and gave us... See more

Rated 5 out of 5 stars

I purchased a 3-year Platinum extended warranty for my Jaguar F-Type through ALA. From the start, their service has been excellent. When Spectrum initially rejected part of my claim I contacted fo... See more

Rated 5 out of 5 stars

This was a no brainer as far as I was concerned,just got new car on lease and the gap insurance they were offering was extortionate so quick look on Google and found ALA. Really good price and all the... See more

Rated 5 out of 5 stars

Have used for years, always expert and helpful advice to get the best policy for our gap insurance on every new car we buy , 7 at last count and extending if we hold onto the car for more than 4 year... See more

Rated 5 out of 5 stars

Needed Gap insurance for the new lease car and found ALA through Moneysupermarket. The quote given was the best price for the same cover as the other quotes and because ALA had very good reviews I dec... See more

Rated 5 out of 5 stars

I had to speak to a customer service agent to arrange my tyre and alloy insurance. This lady was so helpful and friendly, as well as very patient with me. There were quite a few questions regarding... See more

Rated 5 out of 5 stars

Aimee had told me she would contact me on 2 June to discuss continuing similar GAP cover to what I had already. She contacted me as agreed and she clearly explained the process and options available.... See more

Company replied


Company details

  1. Insurance Company
  2. Cycle Insurance Company
  3. Insurance Agency
  4. Insurance Broker
  5. Non-Bank Financial Service

About ALA Insurance

Written by the company

ALA Insurance is one of the largest, online, independent providers of GAP Insurance, Warranty, Short Term Motor Insurance, Scratch & Dent Insurance, Tyre & Alloy Wheel Insurance, Keycare, Excess Cover and Cycle Insurance.
We won Best Customer Service in Financial Services at the UKCXAs (2024) and we won at Bronze award for customer service in 2025, which we are hugely proud of and we feel our Trustpilot reviews from our customers reflect this too!
As an FCA authorised and regulated company, we are able to offer specialist insurance policies developed with our extensive knowledge of the insurance market. We offer competitive pricing and Best Price Guarantee on any online comparable GAP insurance quote.

5-Star customer support and absolute peace of mind.
Our customer support team is on hand to help you with a query, explain the ins and outs of GAP insurance, to process a vehicle transfer or to simply - as sometimes it’s just nice to chat things through with someone - help you purchase a policy. Ask us anything, we’ll answer any little question or query so you’re completely satisfied that you’re making the right decision for you. We’ve worked hard to earn our reputation with our customers and we’re working even harder to keep it. We are the most highly rated insurance company on Trustpilot too, with an overall 4.9 star rating.

Cover for the just in case.
All our policies are 5 star Defaqto rated and designed to be that final protective polish, a safety net for your money. All our policies are insured and protected giving you that extra airbag for your finances. We think about what might happen, so you don’t have to.

Get a quote today, from the kind kind, not the pushy kind.

Get a GAP Quote
Get a Warranty Quote
Get a Cycle Quote

5% off GAP with code ALA26

Written by the company

Get 5% off your GAP insurance policy with us!
Using code ALA26, you can get 5% off your GAP insurance policy and 5% off our Warranty cover and minor damage policies. This code can be applied to policies for new and used vehicles. For more information visit our website or call one of our friendly, UK-based team on 01653 916304.

Best Price Guarantee

If you find a comparable GAP premium online for less, we will match the price!

If you find a comparable GAP premium online for less, we will match the price!
In these times we understand that you need to be sure you’re getting the very best value for money.
We offer a Best Price Guarantee on any online comparable GAP insurance quote, so that you will always be confident that our price to you will always be as good or better than any of our competitors for a similar rated product.

Contact info

4.9

Excellent

TrustScore 5 out of 5

21K reviews

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Replied to 100% of negative reviews

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Rated 5 out of 5 stars

Excellent discussion on my…

Excellent discussion on my requirements. No baffling statements, everything was very clear to make appropriate insurance. The lady who assisted me was very friendly and very clear with explanations of the various options, Highly recommended.

12 February 2026
Rated 5 out of 5 stars

Great

Great, communication and advice on various policies available. Call handler ( forget names) was paitent, professional and understanding of my needs, with no pressure to take any policy out.
The extra piece of mind i know have is great at a very reasonable cost

5 February 2026
Rated 5 out of 5 stars

Great service and value

Reminders come well ahead of the expiry date and nothing is too much trouble to the team. This is my 10th year with ALA and I wouldn't go anywhere else. Customer service is efficient and friendly, a quote to renew my GAP insurance took a couple of hours. Happy customer

3 February 2026
Rated 5 out of 5 stars

ALA -Great Service

I used their ALA's online portal and it was user friendly and easy to navigate.

Got all the documents within an hours

2 February 2026
Rated 5 out of 5 stars

Wonderful

Great experience from start to finish. The agent explained everything about the policy. All completed very quickly, brilliant service. Very happy customer.

10 February 2026
Rated 5 out of 5 stars

Purchasing the GAP and scratch and dent…

Purchasing the GAP and scratch and dent insurance was very simple to do.
Process excellent.
Haven’t claimed on the policy hopefully that will be just as easy, although I hope I never use it! Great peace of mind to have.

10 February 2026
Rated 5 out of 5 stars

Extending GAP

My GAP was about to expire and as I intend to keep the car for another three years at least I have extended my GAP, very easy to do and not outrageously expensive,

3 February 2026
Rated 5 out of 5 stars

Customer service and competitive rates

I have never claimed but always found customer service, when renewing my policy, excellent.

I always recommend ringing them up to sort your rate.

They have very competitive rates . Be careful if getting a quote for more than a year from other providers, some quote only for a years cover.

2 February 2026

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