I have never claimed but always found customer service, when renewing my policy, excellent. I always recommend ringing them up to sort your rate. They have very competitive rates . Be careful... See more
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Company details
About ALA Insurance
Written by the company
We won Best Customer Service in Financial Services at the UKCXAs (2024) and we won at Bronze award for customer service in 2025, which we are hugely proud of and we feel our Trustpilot reviews from our customers reflect this too!
As an FCA authorised and regulated company, we are able to offer specialist insurance policies developed with our extensive knowledge of the insurance market. We offer competitive pricing and Best Price Guarantee on any online comparable GAP insurance quote.
5-Star customer support and absolute peace of mind.
Our customer support team is on hand to help you with a query, explain the ins and outs of GAP insurance, to process a vehicle transfer or to simply - as sometimes it’s just nice to chat things through with someone - help you purchase a policy. Ask us anything, we’ll answer any little question or query so you’re completely satisfied that you’re making the right decision for you. We’ve worked hard to earn our reputation with our customers and we’re working even harder to keep it. We are the most highly rated insurance company on Trustpilot too, with an overall 4.9 star rating.
Cover for the just in case.
All our policies are 5 star Defaqto rated and designed to be that final protective polish, a safety net for your money. All our policies are insured and protected giving you that extra airbag for your finances. We think about what might happen, so you don’t have to.
Get a quote today, from the kind kind, not the pushy kind.
Get a GAP Quote
Get a Warranty Quote
Get a Cycle Quote
5% off GAP with code ALA26
Written by the company
- Get 5% off your GAP insurance policy with us!
- Using code ALA26, you can get 5% off your GAP insurance policy and 5% off our Warranty cover and minor damage policies. This code can be applied to policies for new and used vehicles. For more information visit our website or call one of our friendly, UK-based team on 01653 916304.
Best Price Guarantee
If you find a comparable GAP premium online for less, we will match the price!

We offer a Best Price Guarantee on any online comparable GAP insurance quote, so that you will always be confident that our price to you will always be as good or better than any of our competitors for a similar rated product.
Contact info
Unit 3, Park Farm Courtyard, Easthorpe, YO17 6QX, Malton, United Kingdom
- 01653916304
- [email protected]
- ala.co.uk
Replied to 100% of negative reviews
Typically replies within 48 hours
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See how their reviews and ratings are sourced, scored, and moderated.
Excellent discussion on my…
Excellent discussion on my requirements. No baffling statements, everything was very clear to make appropriate insurance. The lady who assisted me was very friendly and very clear with explanations of the various options, Highly recommended.
Mel was courteous and efficient.
Always good to have piece of mind..
Always good to have piece of mind... Never had problems and answers all my questions.
Great
Great, communication and advice on various policies available. Call handler ( forget names) was paitent, professional and understanding of my needs, with no pressure to take any policy out.
The extra piece of mind i know have is great at a very reasonable cost
ALA gave me a competitive price for my…
ALA gave me a competitive price for my policy and the site was super easy to use for initiating the policy
Great service and value
Reminders come well ahead of the expiry date and nothing is too much trouble to the team. This is my 10th year with ALA and I wouldn't go anywhere else. Customer service is efficient and friendly, a quote to renew my GAP insurance took a couple of hours. Happy customer
Amy was very helpful and patient …
Amy was very helpful and patient guided me through the whole exercise in a efficient manner
Great Value
Really easy to get online quote. By far the best value for money policy I could find
Helpful assistance with application
Easy to obtain a quote. Some difficulty with online application so I called for assistance; my call was quickly answered and application finalised without fuss in a friendly and professional manner.
ALA -Great Service
I used their ALA's online portal and it was user friendly and easy to navigate.
Got all the documents within an hours
Wonderful
Great experience from start to finish. The agent explained everything about the policy. All completed very quickly, brilliant service. Very happy customer.
Purchasing the GAP and scratch and dent…
Purchasing the GAP and scratch and dent insurance was very simple to do.
Process excellent.
Haven’t claimed on the policy hopefully that will be just as easy, although I hope I never use it! Great peace of mind to have.
Extending GAP
My GAP was about to expire and as I intend to keep the car for another three years at least I have extended my GAP, very easy to do and not outrageously expensive,
Swapping from my old vehicle to a new…
Swapping from my old vehicle to a new one. Whole experience was very easy and all online.
Refreshingly helpful and responsive!
When I selected the wrong product, Ala were very helpful and responsive which is refreshing!
Staff provided quick
Staff provided quick, efficient service and was able to set up my policy in minutes.
Customer service and competitive rates
I have never claimed but always found customer service, when renewing my policy, excellent.
I always recommend ringing them up to sort your rate.
They have very competitive rates . Be careful if getting a quote for more than a year from other providers, some quote only for a years cover.
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