smooche Reviews 3,383

TrustScore 4.5 out of 5

4.4

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Review summary

Based on reviews, created with AI

Reviewers overwhelmingly had a great experience with this company. Customers are particularly pleased with the product quality, frequently mentioning the eyebrow serum and color-changing foundation. Many consumers highlight the effectiveness of these products, noting visible improvements and satisfaction with the results. People also appreciate the packaging and the inclusion of thoughtful touches with their orders. However, there are mixed opinions regarding the order process, with some consumers reporting delays or issues. Despite these challenges, reviewers consistently praise the customer service, particularly highlighting representatives Jessa and Genrev for their helpfulness, responsiveness, and dedication to resolving issues. Consumers value their proactive communication and personalized assistance, which significantly enhances their overall experience with the company.

Based on these reviews

Rated 4 out of 5 stars

Very pleasantly surprised. Great foundation, silky smooth, goes on evenly, great colour match. Maybe not quite enough coverage for blemish prone areas and delivery took over 3 weeks but otherwise very... See more

Company replied

Rated 5 out of 5 stars

Thank you so much for making the best eyebrow serum. As a woman who is 60+ due menopause I found my eye brow hair was disappearing. I have tried other brands , but they failed to make any difference... See more

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Rated 5 out of 5 stars

Regarding my order # 249061: I have been corresponding with GENREV, who has been most helpful and accommodating. I think that there was a computer 'glitch' and my BOGO did not go through. When I que... See more

Company replied

Rated 5 out of 5 stars

My order (#236247) seemed to take forever but it was worth the wait. Jessa provided superb customer service and kept in contact until my order arrived. The color changing foundation is exceptional.... See more

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Rated 5 out of 5 stars

I was a 20 year advocate for Estee Lauder's foundation, but kept seeing different ads for this foundation that changed colour to perfectly match your skin tone. So I decided to purchase and see if it... See more

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Rated 5 out of 5 stars

I haven’t received my order yet but I’m writing this review to emphasise how wonderful customer services have been in resolving my issue I ordered the lip plumper which was buy one get one free bu... See more

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Rated 5 out of 5 stars

This was my first occasion dealing with Smooche. I placed 2 orders & when I made an enquiry I was exceptionally pleased by how "Jessa" dealt with & resolved my issue. My order reference was #232780... See more

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Rated 5 out of 5 stars

Great customer service very helpful with issues. I have got the lash and brow serums, the face roller and shua and lip gloss. I have noticed a big difference in my lashes and I absolutely love the fac... See more

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Rated 3 out of 5 stars

I just started using the liquid foundation today so I'll put a different review on Trustpilot once I give it a chance. However what worries me is where the product is actually made. It is not Californ... See more

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Rated 5 out of 5 stars

Excellent customer service, great products, fast delivery and I can't say enough about the whole wonderful experience. Even when there was an issue with ordering, Jizelle completely handled the situat... See more

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Rated 1 out of 5 stars

I ordered the foundation early January, having not heard anything, I emailed to then be told the item was out of stock, why hadn't they advised me of this?? I emailed four more times asking for an... See more

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Rated 5 out of 5 stars

My order got lost. Very disappointing. BUT JESSA was really awesome. She figured out what happened to my package and swiftly got thing sorted out and always kept me up to date with what was going on... See more

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Rated 5 out of 5 stars

I ordered some lip plumper and it had to be shipped internationally which made it hard to track. I reached out to customer service and Jizzele helped me, she was more informative than any customer ser... See more

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Rated 5 out of 5 stars

Excellent foundation love it. Feels lovely and light on skin coverage good you can use bit more if suffer from redness. Does not go caked or sink into any lines for example under eyes.

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Rated 5 out of 5 stars

Excellent service! A very fast response was provided and everything was explained clearly. A lot of care and attention to detail is evident, and it truly feels like the order is in good hands. Very ex... See more

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Rated 5 out of 5 stars

Ordered an item from Smooche yesterday. I wanted to check I wasn’t being signed up for a hidden subscription, liked I’ve been duped with twice with other companies. Got a response within a few hours... See more

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Rated 5 out of 5 stars

My order from Smooche came quickly--about 2 weeks ago. But a few days ago I got a notice that (what I thought was) a new order which I didn't send for and that it was being shipped. I wasn't ready... See more

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Rated 5 out of 5 stars

I didn’t know you had to add 2 lip glosses to cart for BOGO but when I sent an email to Jessa with customer service, she replied promptly and took care of me immediately. What great customer, personal... See more

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Rated 5 out of 5 stars

The eyebrow serum actually works. I was patchy on my upper brows (from over plucking) and I am shocked at the new growth since using this product. I was so skeptical too! It's great. Also, I had great... See more

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Rated 1 out of 5 stars

Im in UK - delivery took 3 weeks not 5 days as advertised- then, it doesn't work. May work for fair skin but did not work for me - light medium tone. Requested the 'immediate, no questions asked'... See more

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Rated 1 out of 5 stars

This lip stain simply DOES NOT WORK. The colour literally comes off over the course of a single meal. Have taken care to give this product a red hot go - ensuring my lips are clean and dry before appl... See more

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Rated 3 out of 5 stars

On 7 th January 2026, I inadvertently rebought a colour changing foundation from this company. I contacted them to return the second set . However they have made made what should be a simple return... See more

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Rated 1 out of 5 stars

Ordered a bundle pack on the 11th Jan two foundations but nothing has arrived have tried for weeks to get someone to message me and have sent emails been on there customer service and absolutely... See more

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Rated 4 out of 5 stars

Disappointing as it really didn't work for me. Felt a bit of a burn briefly but that was it. However they were kind enough to reply quickly and offered to try and resolve any issu... See more

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Rated 4 out of 5 stars

Customer service is quick to respond to enquiries. GENREV was super helpful and friendly. When it comes to the product the lip plump works but definitely did not last 4 hours. It gave a nice nat... See more

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Rated 2 out of 5 stars

Their product definitely makes your lips bigger however I noticed a day or two after using their product I had a burning throat sensation which lasted for two weeks and I’m still recovering although i... See more

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Rated 1 out of 5 stars

The product didn't work for me and they are not transparent about their refund policy - not good customer service. I was willing to try it for a few more months to give it more time, but their websit... See more

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Rated 1 out of 5 stars

Ordered my products on the 17 th January - still not delivered today is the 1/2/26 . No updates or communication- poor service. 7/2/26 - 3 weeks and still no delivery. The company has been in co... See more

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Rated 2 out of 5 stars

Just bought the lip plumper. Each time I have used it my lips had an intense burning sensation which then moved into my mouth and throat. I tried several times as the description says safe and suitab... See more

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Rated 1 out of 5 stars

The plumper doesn't do anything besides making my lips look glossy, which I could also use cheap lipbalm for and tbh instead of tingeling it actually hurts and burns. The colours of the peel offs... See more

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Rated 5 out of 5 stars

I was experiencing a delay in my order. Genrev responded very quickly to my email ensuring there would be a followup. I received my order a few days later. I love love this foundation. I have vitiligo... See more

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Rated 2 out of 5 stars

Lip stain, beautiful but has a 2 hour wear tops. It doesn't meet expectations, it's not like you can reapply when you are out. I contacted support and followed all instructions given, and tried ag... See more

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Rated 5 out of 5 stars

placed my 3rd order with SMOOCHE as i am extremely happy with my purchases , I stupidly ordered the same product on my 3rd order by mistake . I contacted the company via email explaining my mistake to... See more

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Rated 1 out of 5 stars

This product does not work as promised. I used it for 4 months every night- plus morning and night on weekends with 0 results. False advertising at it's finest. No refund given if you don't have photo... See more

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Rated 5 out of 5 stars

A very easy to use site. Clear advice & instructions, allied to a wide colour palette. Straight forward ordering and speedy delivery. No fuss but plenty of information. A fun looking product.

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Rated 1 out of 5 stars

I ordered a couple of lip stains and the products seemed like a scam. Poor packaging, products that smelled like cheap perfume and bad ingredients. Also the colour did not last on the lips and could b... See more

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Rated 5 out of 5 stars

234015 Order Number Forgot to add 2xitems in my order to benefit from the BOGOF offer and messaged Smooche customer care. Had a lovely reply from Jesse almost immediately who tracked the dispatch... See more

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Rated 5 out of 5 stars

It's very unusual to have a product that truly stands up to its advertising BUT this foundation is amazing. It absolutely covers well and changes to your skin tone but you honestly forget it's on. My... See more

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Rated 5 out of 5 stars

My naughty niece was clearly captivated by the convincing marketing on IG so she used my card to purchase. Jizelle patiently walked me through the return process for my order# 141215. Her tone was... See more

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Rated 4 out of 5 stars

Originally I had delivery issues when my foundation didn't arrive within 5 working P days. After complaining, I was told this product was out of stock, but as soon as it comes back into stock, it wi... See more

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Rated 1 out of 5 stars

I did not have an issue when order products, however upon trying to make a return of UN-USED product I was ignored. Smooche violated their own policy of making returns within 14 days of purchase. I ma... See more

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Rated 5 out of 5 stars

I had the best experience with Smooche customer support. Genrev was incredibly kind, helpful and quick to respond to my questions. The entire interaction felt personal and genuine, which is rare th... See more

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Rated 5 out of 5 stars

I have had an amazing experience since my first order! Direct updates throughout my first purchase and my second order! Especially after I placed the order!! I was able to email my contact person to l... See more

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Rated 1 out of 5 stars

Never again! Still never received my order. Asked customer service for help got nowhere- they provided me a bogus tracking number. Genrev is a scammer. Stopping payment today with my credit card com... See more

Company replied


Company details

  1. Cosmetics Store

Written by the company

Smooche is a solutions-oriented beauty brand, creating a world where everybody feels confident. For perfect lips, lashes, brows and skin.


Contact info

4.4

Excellent

TrustScore 4.5 out of 5

3K reviews

5-star
4-star
3-star
2-star
1-star

Replied to 99% of negative reviews

Typically replies within 24 hours

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Rated 5 out of 5 stars

The lovely Genrev was so helpful…

The lovely Genrev was so helpful Thankyou her emails back to me were spot on

13 February 2026
Unprompted review
smooche logo

Reply from smooche

Hi there,

Thank you! We’re so glad to hear that Genrev was "spot on" with her responses. Providing clear and helpful support is exactly what we strive for, and she’ll be thrilled to know she hit the mark for you!

Warm regards,
The Smooche Team

Rated 1 out of 5 stars

SCAM - DO NOT buy from this brand

I don't often write reviews but this brand is ridiculous. DO NOT purchase from Smooche. If you are still waiting on delivery, contact your bank like I did and get the charge reversed because Smooche does everything, including lying, to deny you a refund for an undelivered product. Save your money - just buy off Amazon, Temu or Shein for $5 instead of $50 because these guys very likely drop ship from the same suppliers.

I placed an order on 30 Dec 2025, and I have been back and forth for over 6 weeks with no resolution. Every email they state they are "looking into it" and refuse to refund. When I asked a second time for a refund, 6 emails later, the blatantly lied and said their 'logistics team' confirmed it was 'likely' still going through customs clearance - AusPost confirmed no product attached to the tracking number has arrived in the country. Reverse your charge now if you are waiting - it's the only way you will get your money back.

Update: as soon as I lodged a charge dispute with my bank, they contacted me within hours to say my order is on the way and asked me to cancel my dispute. They supplied the same link I have had the whole time which has had no update since 7 January and are now trying to flag my review as defamatory. Just look at the other 1 star reviews, there's tonnes of similar customer experiences.

11 February 2026
Unprompted review
smooche logo

Reply from smooche

Hi Stacey,

We’re sorry to hear that you had this experience, and we’d love to make things right. However, we couldn’t locate your order based on the review alone. Could you please share your order number with us? This will help us look into the issue and assist you as quickly as possible.

You can reach us at [email protected] or reply here with your details. We’re happy to help!

Genrev
Smooche Team

Rated 5 out of 5 stars

Had great experience

Had great experience, very nicely explained by Marry who answered my email within 30 mins n now instead of worrying I'm enjoying waiting for my order 🤩😍

12 February 2026
Unprompted review
smooche logo

Reply from smooche

Hi Saima,

Thank you! We're so glad Marry could clear everything up for you so quickly. Moving from "worrying" to "enjoying the wait" in just 30 minutes is exactly what we aim for! We can't wait for your order to arrive. 🤩😍

Warm regards,
The Smooche Team

Rated 5 out of 5 stars

I was already a fan of Smooche…

I was already a fan of Smooche (it’s all about the Normal Lip Plumper for me! The first day I used it, someone actually commented on my lips!!) and Jessa’s exceptional customer service sealed the deal for me; she was completely wonderful helping me when I made an error with my latest order, and I’m so so grateful for how lovely she was and how she went out of her way to resolve it.
Biggest hugs to Jessa at Smooche for being the bestest and providing excellent customer service, which is not always the case with a lot of companies these days.
Smooche gave the results, and Jessa gave the kindness 💜
Thank you so much

12 February 2026
Unprompted review
smooche logo

Reply from smooche

Hi Alex,

Thank you so much! We love that the Normal Lip Plumper is getting you noticed, there's no better compliment than that! Jessa will be so touched by your "biggest hugs" and kind words. We're thrilled she could turn your order error into such a positive experience. Smooche is all about results and kindness, and we're so glad you felt both! 💜

Warm regards,
The Smooche Team

Rated 2 out of 5 stars

3 weeks……..still waiting…!!!!

Placed my order on 23rd Jan, still waiting for my order because apparently out of stock…..im getting fed up waiting, I’ll be asking for a refund

12 February 2026
Unprompted review
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Reply from smooche

Hi Lynne,

We’re sorry to hear about your experience and want to make things right. We’ve sent you an email to discuss this further and find the best resolution for you. Please check your inbox, and feel free to reply at your earliest convenience.

Looking forward to assisting you!

Genrev
Smooche Team

Rated 3 out of 5 stars

Frustrating

Placed order and money taken 22nd January. Emailed chasing but always "out of stock". Now its back in stock so am in a queue. Offered a free product but no good if I do not get the original. Do not carry on advertising if you cannot fulfill the orders. Lets hope the product is worth the wait.

12 February 2026
Unprompted review
smooche logo

Reply from smooche

Hi Debbie,

We’re sorry to hear about your experience and want to make things right. We’ve sent you an email to discuss this further and find the best resolution for you. Please check your inbox, and feel free to reply at your earliest convenience.

Looking forward to assisting you!

Genrev
Smooche Team

Rated 5 out of 5 stars

Best Customer Service

I made an error when I was ordering my buy one get one free, and omitted to add it to my basket, so only received one.....Jessa sorted it out for me immediately. Best customer service ever. Thank you.

12 February 2026
Unprompted review
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Reply from smooche

Hi Bella,

Thank you so much! We're so glad Jessa could step in and fix that BOGO error for you immediately. We always want to make sure you get your full order, and hearing that you had the "best customer service ever" truly makes our day!

Warm regards,
The Smooche Team

Rated 5 out of 5 stars

Jessa

Jessa, she was very accommodate on my order also updated on my orders excellent customer service

10 February 2026
Unprompted review
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Reply from smooche

Hi Leigh,

Thank you! We’re so glad Jessa was accommodating and kept you updated on your order. It’s great to hear you had an excellent experience with her!

Warm regards,
The Smooche Team

Rated 5 out of 5 stars

I spoke to GENREV order # 245794 via…

I spoke to GENREV order # 245794 via email . She told me the order had to come from a different warehouse. She was very quick in her response to my email .Definitely recommend this company

11 February 2026
Unprompted review
smooche logo

Reply from smooche

Hi Karen,

Thank you! We're so glad Genrev could quickly clear up the warehouse details for order 245794. We appreciate your patience with the extra logistics and are thrilled to have your recommendation!

Warm regards,
The Smooche Team

Rated 5 out of 5 stars

Excellent after sales

There was some confusion on the advert of buy 1 get 1 free...perhaps they could make it much clearer but after my complaint i have had nothing but help and assistance from them primarily GENREV and my official order number is 253793

11 February 2026
Unprompted review
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Reply from smooche

Hi Dawn,

Thank you! We appreciate your honest feedback regarding the BOGO advert, we're always looking for ways to make things clearer. We are so glad Genrev could step in and provide the assistance you needed for order 253793 .

Warm regards,
The Smooche Team

Rated 5 out of 5 stars

Great Customer Service

Genrev was able to rectify a mistake that was made on my order.

11 February 2026
Unprompted review
smooche logo

Reply from smooche

Hi Veronica,

Thank you! We're so glad Genrev could jump in and get that mistake rectified for you quickly. We always aim to make things right, and it's great to know you had such a positive experience!

Warm regards,
The Smooche Team

Rated 1 out of 5 stars

Never received my order from January 19…

Never received my order from January 19 2026. I have been in touch with Jessa from customer service. She told me on February 7 that the package had already been shipped with a tracking number which just says a label was created but has not been shipped yet. I’ve wrote again because status is the same for days and no reply. I am afraid I won’t recieve it.

6 February 2026
Unprompted review
smooche logo

Reply from smooche

Hi Iva,

We’re sorry to hear about your experience and want to make things right. We’ve sent you an email to discuss this further and find the best resolution for you. Please check your inbox, and feel free to reply at your earliest convenience.

Looking forward to assisting you!

Genrev
Smooche Team

Rated 5 out of 5 stars

My order # 252382..I sent a email…

My order # 252382..I sent a email asking about my order and I got a response from Jessa letting me know about my order. She was quick to respond and assured me my order was in place. Thanks to her, I have confidence in my purchase. If possible my future orders I would like to be handle by Jessa. Thankyou 😀

11 February 2026
Unprompted review
smooche logo

Reply from smooche

Hi Catherine,

Thank you! We’re so glad Jessa could give you that peace of mind regarding order 252382. It’s wonderful to hear her quick response gave you such confidence in your purchase! While our whole team is here to help, we’ll definitely make a note of your preference for Jessa and share your lovely feedback with her. 😀

Warm regards,
The Smooche Team

Rated 5 out of 5 stars

Brilliant results

Thank you so much for making the best eyebrow serum. As a woman who is 60+ due menopause I found my eye brow hair was disappearing. I have tried other brands , but they failed to make any difference or impact. Although discouraged, I thought I’d give it one more try and invest in your growth serum. Wow, it has worked miracles for me and my eyebrows are looking fuller and head. I definitely will be reordering this brilliant product. 😍
GENREV)(239014)

31 January 2026
Unprompted review
smooche logo

Reply from smooche

Hi Leanne,

Thank you! We are absolutely thrilled to hear our serum worked "miracles" for your brows. Knowing we could help you find a solution that actually works means the world to us! Genrev will be so happy to see your success with order 239014. We can't wait for your next order! 😍

Warm regards,
The Smooche Team

Rated 5 out of 5 stars

Regarding my order # 249061

Regarding my order # 249061: I have been corresponding with GENREV, who has been most helpful and accommodating. I think that there was a computer 'glitch' and my BOGO did not go through. When I questioned GENREV, she went above and beyond to find out what happened and ended up sending me the 2nd serum for the $4.00 cost of the shipping.

9 February 2026
Unprompted review
smooche logo

Reply from smooche

Hi Margaret,

Thank you! We’re so glad Genrev could fix that "glitch" and get your BOGO serum sorted for order 249061. We’ll be sure to share your kind words with him, he'll be thrilled to know she could help!

Warm regards,
The Smooche Team

Rated 5 out of 5 stars

Good customer service appreciated.

Order no 244294. Thank you Genrev for your response and the update on my order. Am looking forward to trying thins foundation.

9 February 2026
Unprompted review
smooche logo

Reply from smooche

Hi Kathy,

Thank you! We're so glad Genrev could provide you with a helpful update on order 244294. We know you're excited to try the foundation, and we can’t wait for it to arrive so you can see the results for yourself!

Warm regards,
The Smooche Team

Rated 5 out of 5 stars

Jessa was fabulous sorting out the…

Jessa was fabulous sorting out the issues I had with my order 252075. She dealt with it promptly and was very helpful a credit to your company. Wouldn’t hesitate to recommend your company

6 February 2026
Unprompted review
smooche logo

Reply from smooche

Hi Sheila,

Thank you so much! We are thrilled to hear that Jessa was "fabulous" in resolving the issues with order 252075. We certainly agree that she’s a credit to our team, and your recommendation means the world to us!

Warm regards,
The Smooche Team

Rated 5 out of 5 stars

Thanks Jessa

10 February 2026
Unprompted review
smooche logo

Reply from smooche

Hi Ayesha,

Thank you! We're so glad Jessa was able to help you out. We’ll be sure to pass your thanks along to her, it'll definitely make her day!

Warm regards,
The Smooche Team

Rated 5 out of 5 stars

Very prompt and professional

Very prompt and professional

9 February 2026
Unprompted review
smooche logo

Reply from smooche

Hi Martha,

Thank you! We're so glad we could provide the prompt and professional service you deserve. Short, sweet, and much appreciated!

Warm regards,
The Smooche Team

Rated 1 out of 5 stars

Keep your info because my order was paid and never shipped!

My order number 240036 Mary
I never received any information about my order. No shipping information, tracking or after email no response.

9 February 2026
Unprompted review
smooche logo

Reply from smooche

Hi BRIAN,

We’re sorry to hear about your experience and want to make things right. We’ve sent you an email to discuss this further and find the best resolution for you. Please check your inbox, and feel free to reply at your earliest convenience.

Looking forward to assisting you!

Genrev
Smooche Team

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