Sport It First Reviews 5,176

TrustScore 4 out of 5

4.1

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Review summary

Based on reviews, created with AI

Reviewers had a great experience with this company. Customers appreciate the reasonable prices and the quality of the products. Many consumers highlight the fast delivery service, with orders often arriving promptly and efficiently. People also mentioned that the ordering process was easy and straightforward. However, opinions on the products and orders are mixed. Some consumers reported issues with receiving the wrong size or incorrect items. Others experienced delays in delivery or encountered problems with returns and refunds. Despite these issues, many customers expressed satisfaction with their purchases and the overall service provided.

Based on these reviews

Rated 4 out of 5 stars

The order and original delivery was absolutely great and lightening fast, no problems with the item, all great, but the length of time waiting for the exchange was too long for my liking. Great comms... See more

Rated 5 out of 5 stars

Absolutely great experience. My first time buying from Sport it First and truly couldn't recommend them enough, I'll definitely be purchasing from here again. I ordered on 22nd Jan, my trainers got se... See more

Rated 5 out of 5 stars

Ordered a Speedo Fastskin Suit on Friday morning and a got my delivery on the Saturday , after ordering direct from speedo and having nothing but trouble and socking customer service. Sport it First... See more

Company replied

Rated 5 out of 5 stars

As always when ordering from a company for the first time, I checked Trustpilot- and there were some reviews that were a bit worrying-nonetheless, they offered Paypal and the stuff I wanted was not in... See more

Rated 5 out of 5 stars

Great service, will definitely use again! Initially placed an order, used the wrong payment method, Customer Service were quick to reply and cancel my order. I ordered it again to be shipped to Aust... See more

Company replied

Rated 5 out of 5 stars

Spotted your site while searching for some different polo shirts for my husband. Quick delivery and the quality of the polo shirts is great, worth every penny. They are a perfect fit and my husband l... See more

Company replied

Rated 5 out of 5 stars

The order was dispatched quickly. I needed to return as I ordered the wrong size. Return process straight forward but return stuck at post office. Emailed customer service and they investigated with a... See more

Company replied

Rated 5 out of 5 stars

Excellent product - just love these trainers. Online ordering was really easy and an excellent fast turnaround in delivery. Thanks love them and will certainly use the company again. Happy days

Company replied

Rated 5 out of 5 stars

Made 2 orders now, some work trousers by Dickies, which you can’t seem to get anywhere. Sizes were limited but luckily had my size. Both orders (separated by 1 month), arrived on time and were as e... See more

Rated 5 out of 5 stars

I'm very pleased with my Brooks trainers and the service from Sport it First. The shoes are comfortable and I'm hopeful they will help my plantar facilitus. I did have to have a couple of attempts to... See more

Company replied

Rated 5 out of 5 stars

I had read some poor reviews and was somewhat concerned about purchasing but I cannot fault their service. The item came quickly, was as advertised. Unfortunately I had to return it for a larger size... See more

Company replied

Rated 5 out of 5 stars

Would give this company more stars if they were available! Placed an order on Friday and asked if they could send it as quick as possible - delivered next day and they are a fabulous product!

Rated 2 out of 5 stars

Ordered a pair of Asics Metaspeed edge, fitted too small/tight despite ordering half size up as I always do, so had to return using the 48 hour Tracked Service. Despite them being received back 3rd Ap... See more

Company replied

Rated 1 out of 5 stars

I've attempted to order something from Sport It First now twice, and they've sent me the wrong size both times. I don't think their website has accurate stock information and they just 'make it up' wh... See more

Rated 5 out of 5 stars

I ordered a pair of white kicker boots, just the same as the ones I bought back in 1981. Excellent quality, stylish shoes. Great price too, £55. Arrived very quickly, well packaged. Love them. Hope... See more

Company replied

Rated 2 out of 5 stars

Received an item where the pictures did not show there was a hole manufactured into the shoe so made it impractical. Contacted customer service who waived the returns fee since the product wasn't as a... See more

Company replied

Rated 1 out of 5 stars

Absolutely appalling customer service from start to finish. Sent me the incorrect item twice with colour and the second pair looked worn not new condition as described. There is no or a lack of respo... See more

Rated 1 out of 5 stars

bought through secret sales at a great discount. Cute little boots for my grand daughters. 2 days later they cancelled the order and refunded. Not because they had a stock issue but because they had d... See more

Rated 1 out of 5 stars

Do not buy from this company. I bought trainers via Debenhams which were too big. Had problems returning them. I was eventually given a barcode to return. I am still fighting for my refund, umpteen... See more

Rated 1 out of 5 stars

I liked Sport It First and was shopping here regularly, but my last order wasn't pleasant at all. Usually I shop with big chunks and return the items that don't fit or I don't like. In my last ord... See more

Rated 1 out of 5 stars

Shocked when my parcel was showing as delivered (with no photo as proof of postage) - I contacted the company and they kept repeating the tracking showed as delivered. I asked them for proof of postag... See more

Rated 1 out of 5 stars

Ordered two pairs of trainers for delivery within two working days via DPD. Three days later, an email redirected me to their delivery partner (not DPD), showing the items as received at the depot. S... See more

Company replied

Rated 1 out of 5 stars

STOLEN MONEY AND NO GOODS! JUST SOLD ME A PICTURE ON LINE WITHOUT SELLING PHYSICAL GOODS, AMAZON HAVE STEPPED IN DELIVERY TWO DAYS ITS 11 DAYS LATER NOW, TRACKING NOT VALID 180 DAYS TO 6 MONTHS OLD,... See more

Rated 1 out of 5 stars

Ordered a kipling bag from secret sales. Bag is not to my liking so saw a slip inside parcel saying to send it to you went on to the sportitfirst.returnscenter.com was asked to put the order number in... See more

Company replied

Rated 1 out of 5 stars

Returned an item bought from Debenhams (tried on, didn't fit, put back in box). They refunded me £10 less than I paid because they claimed the box was damaged. If it was, it was damaged in the pos... See more

Rated 1 out of 5 stars

I ordered trainers through decathlon for a Christmas present, they arrived Christmas eve and after inspecting I realised the wrong size had been sent. After a very frustrating exchange, the new pair s... See more

Rated 1 out of 5 stars

No delivery for well over a month. Basically same 3 standardized responses to 3 requests of information of whereabouts of item paid for. Delivery company said they had no knowledge of the order to be... See more

Company replied

Rated 1 out of 5 stars

I had incorrectly sent 2 pairs of trainers back to sport it first instead of Sportshoes ( I had multiple returns and used the wrong label) to the cost of £180 I sent sport it first proof of pos... See more

Rated 1 out of 5 stars

Item not received. They claimed there was a failed delivery attempt which was not true as we were in the property all the time. Unable to speak to anyone in "customer service" at either Sport it First... See more

Rated 1 out of 5 stars

Ordered a pair of under armour supersonic 5s through Amazon and this company are the third party sellers. I order on the 24th of February and they still haven’t even dispatched the order to Amazon car... See more

Company replied

Rated 1 out of 5 stars

1 star as no option to leave zero stars. Ordered online through boohoo. Received used item with no box or tags. Emailed asking for return details. 2 weeks later no reply. Emailed again, was eventu... See more

Rated 1 out of 5 stars

Bought Brooks Ghost trainers from this seller but through Amazon. Trainers fell apart at 5 weeks. Seller won’t refund as it’s outside of the 1 month return. The item is faulty but they say because the... See more

Rated 1 out of 5 stars

Very disappointed, I ordered football, nowhere did it say ill have to pay custom fees. I paid £13 for 2day delivery, I still haven't received my parcel. I've had to pay €48.00 customs and still didn't... See more

Company replied

Rated 1 out of 5 stars

Ordered a pair of running shoes on 2/12 for my girlfriend. Heard nothing except the “order is on its way” email for the next 2 weeks. Contacted Sport It First, they said my order was “lost in transit”... See more

Rated 1 out of 5 stars

Item arrived extremely late however kept it due to necessity otherwise it would have gone back. The item itself was very nice but sadly it had a defect which showed up within a small amount of... See more

Rated 1 out of 5 stars

I bought a pair of shoes from Sport It First on the Decathlon marketplace, and the experience has been a nightmare from start to finish. Wrong size sent • I ordered a UK 7, but t... See more

Rated 5 out of 5 stars

A great company, customer service was excellent l had a problem with size, sorted with a phone call with a real person, who was polite ,the quality of the trousers was excellent, I would definite... See more

Company replied

Rated 2 out of 5 stars

Retailer refuses to honour the manufacturer's warranty on goods sold. They are legally required to do so under UK consumer rights legislation [The supplier's reply below confirms this - but it is... See more

Company replied

Rated 5 out of 5 stars

Bought some Puma running shoes, never heard of the company before but the price was good so I bought them, no problems, fast delivery, good company

Rated 5 out of 5 stars

First time purchaser and the experience was great. I found some Hoka trainers that I wanted at a great price. I placed the order on the Saturday evening and they arrived on the Tuesday.

Rated 5 out of 5 stars

Shoes were well priced and arrived very quickly. I had to return the items and whilst there was a short delay with this, their support were very quick to sort this out and so overall very happy with t... See more

Company replied

Rated 1 out of 5 stars

Delivery was pathetic - email advised it was left with neighbour next door - it wasn't - it was delivered to the correct address and left on the doorstep but no-one knocked on the door first.

Company replied

Rated 5 out of 5 stars

Excellent price for my asics trainers. Kept updated at every way up untill i got them delivered

Company replied

Rated 5 out of 5 stars

Bought asic boots for my daughter. She said they are very comfortable and light. Quick delivery and no problems

Company replied


Company details

  1. Clothing Store
  2. Shoe Store
  3. Sportswear Store

Written by the company

Clothing and footwear supplier.


Contact info

4.1

Great

TrustScore 4 out of 5

5K reviews

5-star
4-star
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1-star

Replied to 37% of negative reviews

Typically replies within 48 hours

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Rated 2 out of 5 stars

Took order but goods not in stock

Ordered trail running shoes via Debenhams but fulfilled by Sport It First. Took the order and money but Sport It First didn’t actually have the item in stock. Not sure why in this day and age of online shopping that stock control should be an issue.

8 February 2026
Unprompted review
Rated 1 out of 5 stars

Disappointed

Ordered through Debenhams - couldn't fulfil order - with no notice cancelled order several days later.

5 February 2026
Unprompted review
Rated 5 out of 5 stars

Highly recommend, will buy here again

Absolutely great experience. My first time buying from Sport it First and truly couldn't recommend them enough, I'll definitely be purchasing from here again. I ordered on 22nd Jan, my trainers got sent the same day and arrived the 23rd Jan. They were also the lowest price online, no negatives whatsoever.

22 January 2026
Rated 1 out of 5 stars

Cancelled

bought through secret sales at a great discount. Cute little boots for my grand daughters. 2 days later they cancelled the order and refunded. Not because they had a stock issue but because they had decided to increase the price. Disappointingly Secret Sales did not do anything about it either.

12 December 2025
Unprompted review
Rated 5 out of 5 stars

One of the best online shops I've used recently

As always when ordering from a company for the first time, I checked Trustpilot- and there were some reviews that were a bit worrying-nonetheless, they offered Paypal and the stuff I wanted was not in stock anywhere else. Ordered, pretty much showed up the next day, perfect condition, precisely as described, well-packaged. One of the best online shops I've used recently- I'd happily use them again.

15 January 2026
Unprompted review
Rated 1 out of 5 stars

Absolutely appalling customer service…

Absolutely appalling customer service from start to finish. Sent me the incorrect item twice with colour and the second pair looked worn not new condition as described. There is no or a lack of response from customer services. Therefore I would avoid at all cost.

16 December 2025
Unprompted review
Rated 5 out of 5 stars

Good service and delivery as stated.

Made 2 orders now, some work trousers by Dickies, which you can’t seem to get anywhere. Sizes were limited but luckily had my size.
Both orders (separated by 1 month), arrived on time and were as expected.
I can’t fault them.
Thank you.

6 January 2026
Unprompted review
Rated 5 out of 5 stars

Quality item

Quality item, now hard to find, at a good price was delivered quickly in the busiest time of the year. One small delay but I was notified.

22 December 2025
Rated 1 out of 5 stars

Ordered a pair of running shoes on 6/12…

Ordered a pair of running shoes on 2/12 for my girlfriend. Heard nothing except the “order is on its way” email for the next 2 weeks. Contacted Sport It First, they said my order was “lost in transit”. So, a waste of time in the end and short a Christmas present. Useless company.

19 December 2025
Unprompted review
Rated 5 out of 5 stars

Recommended!

I have had an excellent purchasing experience and very satisfied with the service and shipping.

21 November 2025
Rated 1 out of 5 stars

Sadly, avoid ordering from here

I've attempted to order something from Sport It First now twice, and they've sent me the wrong size both times. I don't think their website has accurate stock information and they just 'make it up' when they send something. Sounds like a strange business model but emailing to say something is out of stock instead of sending the wrong sizes saves time not only for the person ordering but also the company. I tried phoning and emailing, but they don't pick up the phone and emails have gone unanswered.

1 December 2025
Unprompted review
Rated 1 out of 5 stars

Poor service.

Item arrived extremely late however kept it due to necessity otherwise it would have gone back. The item itself was very nice but sadly it had a defect which showed up within a small amount of use therefore tried to open up a communication with the seller.

Did everything the seller requested including pictures and a description then had to wait a number of days for a response, the response was not worth the wait.

A very poorly constructed message in which the seller ignored all the information given to them and instead made a decision based off personal preference?

To completely miss the point of the dialogue and come to a very strange conclusion has me thinking this company has no idea what they are doing.

Complaint raised and i definitely wouldn't recommend this company based on the service received as a whole. (Poor delivery, poor item, poor aftercare service). Thanks

17 November 2025
Unprompted review
Rated 1 out of 5 stars

Scammers

1 star as no option to leave zero stars.
Ordered online through boohoo. Received used item with no box or tags.
Emailed asking for return details. 2 weeks later no reply. Emailed again, was eventually sent details a week later and returned straight away. 3 months later, still no refund.

23 July 2025
Unprompted review
Rated 5 out of 5 stars

New Puma Runners

Bought some Puma running shoes, never heard of the company before but the price was good so I bought them, no problems, fast delivery, good company

10 April 2025

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