Blue Nile Reviews 1,378

TrustScore 4 out of 5

3.9

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Review summary

Based on reviews, created with AI

Reviewers had a great experience with this company. Customers are very satisfied with the products, emphasizing their beauty and the high standards of quality. Consumers also appreciate the wide selection of gemstones and settings. Many people highlighted the quality of the packaging, considering it sturdy and attractive. Furthermore, people express their appreciation for the staff, describing them as helpful, knowledgeable, and patient. Consumers report mixed experiences with both customer and delivery service. Some reviewers had a positive experience with the customer service, particularly appreciating the attentiveness and responsiveness of the staff, both in-store and online. Some people also mention the ease of getting assistance through the chat feature. However, others report issues such as unhelpful staff, incorrect information, and lack of follow-up. Regarding delivery service, some customers experienced delays.

Based on these reviews

Rated 4 out of 5 stars

I love that Blue Nile has a diamond upgrade program that keeps the full value of your original purchase. The process is a little wonky and time consuming. When I was looking for a very specific diamon... See more

Company replied

Rated 4 out of 5 stars

Service was excellent by your staff in Salem NH location, multiple selection of rings, quality of stones, all at competitive prices. Also, pleased with every BN purchase over the years. Only issues... See more

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Rated 4 out of 5 stars

The necklace was stunning but too short. I wish Blue Nile's tennis necklaces and bracelts had sizing options to buy-up (ex: necklace at 16", 17", 18"; bracelet at 7", 7.5", 8") versus having to reach... See more

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Rated 4 out of 5 stars

For some reason the delivery date was delayed longer than expected. Other than that very happy with customer service, highly attentive and responsive! Had to exchange the ring. Chose to repurchase dif... See more

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Rated 5 out of 5 stars

We visited Blue Nile to purchase wedding rings after buying our engagement ring there a year ago. Being return customers, we received a discount. Cameron was amazing in helping us find the right ring... See more

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Rated 5 out of 5 stars

The ring is absolutely gorgeous and the quality is magnificent. We also weren’t expecting the packaging. It came in a very sturdy and attractive display box. E will be purchasing from blue Nike in the... See more

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Rated 5 out of 5 stars

Recently ordered my wedding rings from Blue Nile and have had a very pleasant experience. I realised I forgot to add a $50 discount code when checking out, and instead of making a fuss, they just sent... See more

Company replied

Rated 2 out of 5 stars

The diamond yellow gold earrings left black marks on my wife’s ears due to sub quality 14 karat gold. The shape of the earrings was not circular and felt flimsy. Not what we expected from $7k earings.... See more

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Rated 5 out of 5 stars

Beautiful 1 carat Lab created diamond stud earrings in 14k yellow gold. No one will ever be able to tell they are not natural diamonds. Every bit the sparkle I wanted but at a fraction of the cost. I'... See more

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Rated 2 out of 5 stars

I ordered design your own 4 prong diamond earrings for a store pickup. The order arrived in store late and when went to finally pickup, the backs were not secure. This should have never passed a qu... See more

Company replied

Rated 5 out of 5 stars

My experience was very good, although I was a bit nervous about scale and sizing from photos. The order process was smooth and seamless. The packaging, shipping box, internal large box and ring box... See more

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Rated 5 out of 5 stars

Customer service in store was fantastic and online chat was great as well! We had a wonderful experience in store working with Angela Porco at Somerset Mall, Troy MI. Wanted to add insurance and was a... See more

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Rated 5 out of 5 stars

After a few ordering mistakes the excellent customer service team helped me with a return and cancelling to finally, third times a charm, get the perfect gift for my partner. The quality and sparkle... See more

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Rated 5 out of 5 stars

Very good selection of settings and gemstones. Loved ability to see band in different gold colors and with shape and size of stone. Appreciated being contacted to verify my band color choice. Ring sho... See more

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Rated 5 out of 5 stars

Our customer service agent Amie was very knowledgeable, and patiently taught us the basic principles of diamonds. She was very sensitive to our needs and discreetly asked the questions necessary to... See more

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Rated 5 out of 5 stars

Jeremy was amazing. He helped me from start to finish, explaining everything and answering all of my questions. He was very patient, knowledgeable, and friendly. I would definitely go to Blue Nile at... See more

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Rated 1 out of 5 stars

I have spent around $60,000 on various jewelry including an engagement ring among other high end items. The quality is poor and when you exercise a warranty after another jewelry says it’s poor crafts... See more

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Rated 5 out of 5 stars

Upgrading my ring for our 30th wedding anniversary so I started looking at multiple sites. I’ve ordered from Blue Nile in the past and now they have stores you can go into to look in person so I booke... See more

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Rated 5 out of 5 stars

Wife had lost her original wedding band a while back. I'd gotten her an anniversary ring, so she decided that she also wanted a replacement, yellow gold band that matched the anniversary ring she ha... See more

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Rated 5 out of 5 stars

I ordered 3 items around Black Friday/cyberMonday. They all exceeded my expectations for quality and beauty. One item showed up at a lower price on cyberMonday than what I had paid, and customer servi... See more

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Rated 1 out of 5 stars

Terrible quality, will not honor their lifetime warranty. Within 4 months these earrings were tarnishing and real 14 karat gold will not do that. So these are either defective or fake and they will no... See more

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Rated 1 out of 5 stars

My husband bought diamond studs for me for Christmas from Blue Nile. They are too heavy and hung down on my ear lobes even with different backs. He tried to return them one week after Christmas in ori... See more

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Rated 1 out of 5 stars

I'm very disappointed I made such an important purchase (engagement ring) through Blue Nile. I made plans to propose on a romantic trip out of the country based on the date I would receive the ring. I... See more

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Rated 1 out of 5 stars

After spending thousands of dollars on a ring, we recently had to send back for a resizing and they did not send the ring back with the bigger box. Now, customer service is saying they will charge me... See more

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Rated 3 out of 5 stars

When I ordered a pair of earings in mid-November, I did not see anything that let me know that it would take until December 17 for them to ship. They did arrive before Christmas, but I was worried.... See more

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Rated 3 out of 5 stars

I bought this for a gift for my granddaughter. It's a beautiful bracelet and she loves it, however, we are contemplating returning it as it is too big for her wrist. She spoke to a consultant about po... See more

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Rated 3 out of 5 stars

The customer service was exceptional! After that the actual purchase was disastrous. We ordered a solitaire and a jacket. We were told they would be sized. We paid cash then received a call stating th... See more

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Rated 1 out of 5 stars

The ring that arrived was too tight, and due to shipping delays, the return/exchange period elapsed before the ring arrived. No extension of this period was offered. A truly terrible experience. I ad... See more

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Rated 4 out of 5 stars

The ring was beautiful with very quick shipment and immediately took my payment. The problem is the return process. Shipped the ring back was received on December 30 not actually credited with it bein... See more

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Rated 2 out of 5 stars

Had gone to the Austin location to purchase wedding bands for my fiance and myself. Had purchased our rings and came in to the wrong size. Both my ring and my fiance's ring did not fit. We were pr... See more

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Rated 3 out of 5 stars

The diamond earrings themselves are outstanding. Very sparkly and beautiful. The only reason I am rating a 3 (instead of a 5) is that one of the backings is already loose. I’ve barely had the earrings... See more

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Rated 5 out of 5 stars

Great experience! Bought my wife her engagement ring 10 years ago and an eternity ring for our anniversary. Easy peasy lemon squeezy and both appraised well above purchase price. She loves them and ha... See more

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Rated 5 out of 5 stars

Lianna Glass really delivered excellent customer service. I really appreciated her patience and knowledge to help me shop for a wedding band. She also brought water and snacks out for my 18 month year... See more

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Rated 5 out of 5 stars

Walked into the Bellevue Square Mall location looking for a 5-year eternity band. The specialist I worked with made the entire experience extremely positive. I was in and out within 15-20 minutes with... See more

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Rated 5 out of 5 stars

We had looked at Blue Nile's selection online and wanted to see some pieces in person. Fortunately, there's a Blue Nile Brick and Mortar location in Bellevue (we live in Seattle). We had great servi... See more

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Rated 5 out of 5 stars

I had loss one of my diamond studs. Thankful I had insurance Jewelers Mutual, after my claim was approved they coordinated with Blue Nile and sent me several pairs to pick from. I received the pair to... See more

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Rated 5 out of 5 stars

I really like your jewelry. I didn't know exactly why I find it just better looking that almost everything else online. Simple but at the same time very classy and stylish. The overnight shipping expe... See more

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Rated 5 out of 5 stars

I dealt with Katie Weldon when I purchased an engagement ring, the service was as flawless as the diamond. There was never any question Katie couldn’t assist with even sometimes getting back to me on... See more

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Rated 2 out of 5 stars

Salesperson not knowledgeable. Took forever to look up stuff online and I could do it faster. Gave me incorrect info and I bought a ring that later I had to return and replace. It took 30 minutes to c... See more

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Rated 1 out of 5 stars

I need a compensation for a gift that was suppose to arrive a week before christmas and arrived after new years. They told me I’ll get the compensation once the product has been shipped. How can I c... See more

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Rated 5 out of 5 stars

Since the day I bought my wife's engagement ring 10 years ago, to recently. Purchasing the 10 year anniversary ring, I've never had a bad experience. Great delivery, very transparent. Best quality of... See more

Company replied


Company details

  1. Jewelry Store

Written by the company

As the largest online retailer of certified diamonds, engagement rings and fine jewellery, we offer outstanding quality, selection, and value.


Contact info

3.9

Great

TrustScore 4 out of 5

1K reviews

5-star
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1-star

Replied to 97% of negative reviews

Typically replies within 1 week

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Rated 1 out of 5 stars

Here you go take this for the price

You sent me a ring we never looked at. We sent pictures of what we wanted came to your shoe room and picked out 2 rings. Once we negotiated price on the rings you sent us something of your choosing. I still don't have my refund even though we returned the rings in 24 hours directly to your store. Horrible experience and still no refund.

6 January 2026
Unprompted review
Rated 1 out of 5 stars

I placed an order with Blue Nile and…

I placed an order with Blue Nile and about a week later noticed that the diamond had been changed to a lower-grade stone without any notification. I immediately contacted customer service and was told that an exchange had been processed in their system. However, I never called or went online to request any exchange.

This felt very concerning and unprofessional, as I was never informed of any change to my order. I was told they would switch it back to the original diamond I had selected. After waiting a week and a half, I then received an email stating that the original diamond was now out of stock.

When I contacted customer service again, the representative was rude and unhelpful. I am currently still waiting on a refund for the ring.

Based on this experience, I will not shop with this company again. I also noticed that reviews on their website must be submitted directly to the company, which makes me question whether all customer experiences — especially negative ones — are being published.

12 February 2026
Unprompted review
Rated 1 out of 5 stars

The ring size was wrong

The ring size was wrong! I waited over 6 weeks and the store rep didn’t give any updates or respond. Then I get the ring and it’s too big. It’s at least a 6.5 when it was supposed to be 6 then I contacted customer chat and they didn’t even apologize or seem to care. I would never ever use blue Nile again.

21 January 2026
Unprompted review
Blue Nile logo

Reply from Blue Nile

Hi Saadia, thank you for sharing your feedback and we sincerely apologize this has been your experience. We know how exciting an upgrade can be, and we want to ensure you can enjoy your new ring as soon as possible. Our customer care team will be reaching out to offer further assistance!

Rated 4 out of 5 stars

Natural Diamond Upgrade

I love that Blue Nile has a diamond upgrade program that keeps the full value of your original purchase. The process is a little wonky and time consuming. When I was looking for a very specific diamond, I would have thought that the parent company, Signet, would allow a search across their entire diamond inventory across their multiple brands. I ended up going a little larger and spent more than planned since inventory at Blue Nile was fairly limited. In addition, you can somewhat follow the progress if you register for an account but would be nice if there was a way to better track each step. They definitely could use a technology upgrade. Other than that, the diamond expert was super helpful and I love the stone I purchased.

16 January 2026
Unprompted review
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Reply from Blue Nile

Congratulations on your upgrade Wylie! We appreciate your patience while everything was processed, and we are so glad to hear you love your new diamond! Thank you for your feedback, we are always looking for ways to improve our customer experience as well.

Rated 5 out of 5 stars

Diamond is beautiful

Diamond is beautiful! Loving my new solitaire pendant,
Presentation box is amazing. I will definitely look at Blue Nile for other jewelry pieces

25 December 2025
Unprompted review
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Reply from Blue Nile

Thank you Tracie! We are so glad to hear you love your new necklace!

Rated 5 out of 5 stars

Gorgeous ring

The ring is absolutely gorgeous and the quality is magnificent. We also weren’t expecting the packaging. It came in a very sturdy and attractive display box. E will be purchasing from blue Nike in the future for sure. You’ve find a repeat customer.

19 January 2026
Unprompted review
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Reply from Blue Nile

Congratulations, we are thrilled to hear how amazing your new ring turned out!

Rated 5 out of 5 stars

Michael helped us out and he was great

Michael helped us out and he was great. He was helpful every step of the way and as attentive as a person can be. I have nothing but good things to say about my experience.

14 December 2025
Unprompted review
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Reply from Blue Nile

Congratulations Bennett! We are honored you chose Blue Nile for such a special purchase, and we are so happy to hear Michael made your experience even more special.

Rated 2 out of 5 stars

Poor quality

I ordered design your own 4 prong diamond earrings for a store pickup. The order arrived in store late and when went to finally pickup, the backs were not secure. This should have never passed a quality check.
I was told it is best to put in a repair order and now over 3 weeks later I still have no eta in when I will finally receive my order. The quality did not meet my expectations at all.
Called customer service, spoke to a customer rep with a luck lister attitude and was disconnected with zero call back.

14 January 2026
Unprompted review
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Reply from Blue Nile

Hi Kyla, thank you for taking the time to share your feedback. We sincerely apologize that your earrings were not perfect and we care that those improvements are made for you. We will have more information to share about the completion date very soon, and we greatly appreciate your patience. If you have any further questions or concerns our customer care team would love to assist you.

Rated 3 out of 5 stars

Great selection bad service

I liked the selection and all the choices and discounts on the jewelry the downside was the sales lady was very rude I came in wearing casual clothes jeans and a t-shirt and she assumed what my budget was without any prior discussion about budget and was automatically pointing me to buy cheaper options than what I originally wanted

9 January 2026
Unprompted review
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Reply from Blue Nile

Hi Alexander, thank you for choosing Blue Nile for your special purchase. We sincerely apologize for your recent experience. We have forwarded your feedback and hope to have the pleasure of delivering amazing service during your next experience.

Rated 1 out of 5 stars

I submitted a repair December 7 and…

I submitted a repair December 7 and it’s not supposed to be done until April 9….that’s four months. That is an excessive wait time for a jewelry repair.

7 December 2025
Unprompted review
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Reply from Blue Nile

Thank you for choosing Blue Nile Christine, and we greatly appreciate your patience while your bracelet is serviced. We apologize for any disappointment due to the timing, and value that your jewelry is serviced with care. Our customer service team is happy to assist you with any questions or concerns moving forward.

Rated 5 out of 5 stars

Recently ordered my wedding rings from…

Recently ordered my wedding rings from Blue Nile and have had a very pleasant experience. I realised I forgot to add a $50 discount code when checking out, and instead of making a fuss, they just sent the money directly to my bank. Great company with great customer service they really do care.

3 February 2026
Unprompted review
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Reply from Blue Nile

Thank you for your kind feedback Adam! We are so glad to hear your experience was amazing and we look forward to providing you another incredible experience in the future!

Rated 5 out of 5 stars

Krista P

Krista P. was very very helpful. Her response time was super quick, her emails were very informative and professional. She laid out all my options for my ring. She even took the time to find an order I had placed in 2012 to compare sizes! I could t be happier! (We had a handful of emails so I picked a random date below).

14 January 2026
Unprompted review
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Reply from Blue Nile

Congratulations Lisa! We are thrilled to hear how amazing your experience with Krista has been!

Rated 1 out of 5 stars

After spending thousands of dollars on…

After spending thousands of dollars on a ring, we recently had to send back for a resizing and they did not send the ring back with the bigger box. Now, customer service is saying they will charge me for a new one. We followed instructions and would’ve never sent it if we knew that they would not send it back! This is not the kind of customer service I expect after spending thousands of dollars on a ring. I will no longer recommend to anyone!

2 February 2026
Unprompted review
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Reply from Blue Nile

Hi Erica, thank you for sharing additional details about your resize service. We apologize for any disappointment in the packaging your ring was returned to you in. Our customer care team will be reaching out shortly to offer further assistance!

Rated 5 out of 5 stars

Great Service and Support, went the extra mile for us

We visited Blue Nile to purchase wedding rings after buying our engagement ring there a year ago. Being return customers, we received a discount. Cameron was amazing in helping us find the right ring and size! She was very knowledgeable. I surprised my fiancé there with another ring, which I called and set up the surprise with Chris. He was also great at making the surprise special. Thank you!

31 January 2026
Unprompted review
Blue Nile logo

Reply from Blue Nile

Thank you so much Parker! We love hearing how incredible your experience has been with Cameron and the team. Congratulations!

Rated 5 out of 5 stars

Blue Nile always pleases.

I have made a number of purchases over the years and every one of them has been professional, helpful and
‘classy!’ The presentation always impresses me, and of course the quality of your pieces is top shelf. I hope Blue Nile is around thru the end of time!

1 February 2026
Unprompted review
Blue Nile logo

Reply from Blue Nile

Thank you very much for your kind words! We will continue to be here for all of your jewelry needs!

Rated 5 out of 5 stars

Blue Nile has been very accommodating

I ordered my other half an eternity ring, and usual, I ordered the wrong size...twice. They have been very good in the exchange process and keep me up to date when I ask for the status.

I've ordered several pieces and they never disappoint.

15 December 2025
Unprompted review
Blue Nile logo

Reply from Blue Nile

Thank you Eddy! We are happy to hear the exchange process has been a breeze, and we look forward to sending your perfect size soon!

Rated 5 out of 5 stars

The selection of items and the quality…

The selection of items and the quality of the two rings that I purchased was exceptional. I loved the fast shipping and the secure way the rings were packaged.

7 January 2026
Unprompted review
Blue Nile logo

Reply from Blue Nile

Thank you very much! We are thrilled to hear you love your new rings!

Rated 1 out of 5 stars

They are “partnered” with one of the…

They are “partnered” with one of the shadiest loan companies you will ever have to deal with, which is basically in itself a fraud company, making Blue Nile an accomplice to that.

They have the same “problem” that caused student loan defaults like crazy, ACH payments “accidentally failing” and an excessively corrupt and useless beaurocratic structure that both racks up late fees and hurts your credit and makes it difficult to pay even if you have the money and want to do so.

And of course they fight you like hell and lawyers don’t usually want to touch it either because it has even gone to Congress as an issue and they won’t even touch it.

Avoid buying from this company, it is like the plague.

28 February 2025
Unprompted review

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