Caleb Thornton

I was running ads and low-ticket funnels for a while. On the surface it worked, but behind the scenes it was exhausting. Lots of leads, lots of noise, very few people actually ready to buy. Sales calls felt like convincing instead of closing, and every push felt heavier than it should.

I started using the self-selling live events system mainly to clean things up. What surprised me was how different the audience felt once people got to the event. They already understood my offer, my pricing, and why it existed. No explaining basics, no chasing attention. The conversations were completely different.

The event itself stopped feeling like a launch and started feeling like a process. I didn’t have to hype anything. I just showed up, walked through the framework, and the right people moved forward. Same offer, same business, way less friction. That alone made it worth it for me.