Good results
The setup took around five weeks. I was originally planning to launch in two, but in fairness a lot of that delay came from me not providing everything on time. Once things were fully set up, it was clear the structure itself was solid.
We started running ads and some cold outreach into a workshop. Lead cost landed around $14 from ads and about $7 from cold outreach, which was already better than what we were seeing before for similar quality.
Show-up rate on the previous webinar was around 39%, and booking rate came in at roughly 11%. The audience felt engaged and well-informed, not random or confused.
We closed 9 deals from that run, which was about a 70% close rate on booked calls. Overall, the results were strong. I’m giving this 4 stars mainly because of the setup timeline, but once live, the system clearly works if you follow through.
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