Ethos Reviews 3,834

TrustScore 5 out of 5

4.8

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Review summary

Based on reviews, created with AI

Reviewers overwhelmingly had a great experience with this company. Customers consistently highlight the user-friendly experience, noting that the online tools are ergonomic and the process is simple and easy to complete. People appreciate the speed and efficiency of the service, with many reporting they were able to obtain coverage in a very short amount of time. The clarity of the process and upfront pricing are also frequently mentioned as positive aspects. Consumers value the helpfulness and knowledge of the agents, who are described as communicative, kind, and genuinely relatable. Reviewers feel that the agents truly care about their families and their future, providing personalized advice and support. The agents are not pushy and take the time to explain plans and answer questions patiently, ensuring customers feel at ease and well-informed.

Based on these reviews

Rated 5 out of 5 stars

At first, it seemed kinda basic... online questions, but the sliding scale of how much coverage vs. how much per month was handy. A person called to check on me via phone a few times, which was... See more

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Rated 5 out of 5 stars

One of the most pain-free, well-designed, and user-friendly onboarding experiences I've ever had. Life insurance choices are heavy but Ethos' sign up process walks you through those tough questions. T... See more

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Rated 5 out of 5 stars

I am an early 40s female in great health looking for extra peace of mind for my family should something unexpected happen. With Ethos, in 10 minutes I was insured for $1 million for a guaranteed 20 ye... See more

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Rated 5 out of 5 stars

Hello, The purchase of a whole life insurance policy was simplified tremendously compared to all and any past experiences. It was simple and points and very fair and encouraging. I would say at this p... See more

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Rated 5 out of 5 stars

Was skeptical but after reading reviews, I decided to get a term life quote. Pleasantly surprised as to how easy the process was. No medical exams. I chose a 20yr policy. Pricing was higher than my ot... See more

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Rated 5 out of 5 stars

Unbelievable how you can gain a lifetime of security in just a few short minutes. They're turnkey and ergonomic online tools are impeccable for such an important decision in providing a safety net for... See more

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Rated 5 out of 5 stars

Ethos, is the most trusted life insurance out there. After speaking with one of there agents I can tell they truly care about your family and their future. They make the process seamless and offer won... See more

Rated 5 out of 5 stars

Ben was great. Super communicative and the fact that there was an actual person to pick up the phone and coordinate a call when it was best for me was really appreciative. He helped me with a plan tha... See more

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Rated 5 out of 5 stars

Much easier, simpler, and faster than I expected. I had put off getting life insurance for months because I thought it would be a convoluted process. Instead, I was done in under 20 minutes. 10/10 wou... See more

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Rated 5 out of 5 stars

Our experience with Ethos was quick and easy. The online form was easy to navigate and took less than 30 minutes to complete. We were contacted by an Ethos professional who was not only knowledgeable,... See more

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Rated 5 out of 5 stars

Our representative, Kaleb Batchelor, was fantastic! This was our first time asking about life insurance, and he was friendly, knowledgeable, easy to talk to, and a great advisor. The whole process too... See more

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Rated 5 out of 5 stars

I was hesitant for a long while to get life insurance because I thought it was going to be a long process and honestly I didn't want to mess with it, I actually had a tiny bit of anxiety. I read aroun... See more

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Rated 5 out of 5 stars

Ethos, made getting life insurance a breeze. No annoying phone calls. Just direct questions, upfront prices, you decide yes or no. For me it was perfect. Then they deliver your policy by PDF. You... See more

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Rated 5 out of 5 stars

I've heard the Ethos commercials for months and decided to check it out. The commercials were EXACTLY correct. Applying for a policy was easy, quick and affordable. I highly recommend Ethos for your l... See more

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Rated 5 out of 5 stars

Ethos is a blessing that only God could give me in the moment my life insurance had lapsed because at over 60 I wanted a huge amount that I could not afford to keep up with but I was watching Fox News... See more

Rated 5 out of 5 stars

I’ve looking for life insurance since my family depends on me. My wife and my newly born son. Heard about Ethos thru friend and felt blessed applied for a life insurance with them. My agent, Baeleit,... See more

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Rated 5 out of 5 stars

Incredibly easy process for a first time buyer of life insurance. After answering the questions, was able to easily choose between options that fit my needs/wants. Same day life insurance in under 20... See more

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Rated 5 out of 5 stars

I am grateful that I came across Ethos Insurance. I fall into a rather restrictive niche that other insurance companies in their oh so eloquent tone told me to take a long walk off a short pier. Not... See more

Rated 5 out of 5 stars

Your agent Chris Nguyen is a convincing agent who gave me all the good stuff, even though it was only a small finale expense policy. He made me feel as if I had him write a million-dollar policy. It... See more

Rated 5 out of 5 stars

I worked with an Agent that wasn’t pushy at all, gave me facts and truths about the way life insurance works. After about 45 days of looking around and checking with a few other carriers he was the on... See more

Rated 3 out of 5 stars

Simple and easy to complete the process, but not great customer help with issues. I waited on hold forever wondering if I was actually in line or was never going to be helped. The online email submiss... See more

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Rated 1 out of 5 stars

I chose Ethos to create a will and trust online. It sends you through a series of questions with no way to navigate through the process and documents. Once completed you can not review documents, n... See more

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Rated 1 out of 5 stars

After seeing too many commercials that said how easy it was to get a quick estimate for life insurance I decided to try. I did not want to have my information sent to a bunch of other sites. I wanted... See more

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Rated 3 out of 5 stars

I appreciate the ease of applying but the phone calls were too much. If I don’t answer the first time, someone would call back multiple times without leaving a message.

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Rated 1 out of 5 stars

This is a company run by people ready to gulp money. Please do not use their free trial , they trick you into paying. When i didn’t wanted to proceed, they refused to payme 300$ that they charged for... See more

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Rated 2 out of 5 stars

Some changes you make to the content do not update in the actual documents. It allows you to edit and build your trust. but the when you go to view and print, the changes you made are not shown in th... See more

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Rated 1 out of 5 stars

I submitted an online request for Ethos life insurance. Their quote was almost 3 times more for much less coverage then what Prudential quoted me. Every time I hear the Ad for Ethos I change the cha... See more

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Rated 1 out of 5 stars

I haven’t been able to access my account and make a payment since I signed up. Person I spoke to to fix this issue didn’t fix it and I still can’t access my account to make a payment. It’s been over a... See more

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Rated 5 out of 5 stars

Ethan Abbe was a pleasure to work with first thing in the morning. I felt very comfortable sharing information and although there were some minor computer transmission technical difficulties, he worke... See more

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Rated 5 out of 5 stars

Kim was incredibly helpful and took her time walking me through my life insurance policy. This was entirely new to me and setting it up was something I had put off for far too long. I wasn’t sure if i... See more

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Rated 5 out of 5 stars

George was responsive, helpful, thorough, respectful throughout my life insurance quote process! I had shopped around several other life insurance companies and found many agents to be pushy, rude,... See more

Rated 1 out of 5 stars

I called to ask questions and the representative was not helpful and referred me back to the website to apply. Their ads say it is easy to apply. Really bad first impression of the company from someon... See more

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Rated 4 out of 5 stars

Pretty good interface and easy to apply. However, one improvement would be an immediate email after signing up and being approved. I signed up for a policy that had a start data of a few days after si... See more

Rated 5 out of 5 stars

I was approved so far pending of course whatever they need to check in my medical records. It wasn't fast as they claimed but still the process was flawless and relatively smooth and easy to navigate... See more

Rated 5 out of 5 stars

Honestly everything has gone well. I qualified quickly and got a very reasonable rate that I can afford. Thank Ethos for making sure my family is protected just in case.

Company replied

Rated 1 out of 5 stars

It’s a scam. they keep charging me for Greenhouse life insurance and when I call they tell me they changed to Wysh. when I call wish they don’t even acknowledge that they’ve changed their name, and h... See more

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Rated 5 out of 5 stars

What made my experience great was dealing with very knowledgeable and friendly agents. The process was quick and easy. My mind is at ease now before the up coming holidays. My family doesnt have to wo... See more

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Rated 1 out of 5 stars

Ethos is a ripoff. I am a super-preferred customer with absolutely no health issues whatsoever, and healthy as a horse, and Ethos quoted me $500/month for a 250K 20-year policy for no reason at all.... See more

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Rated 5 out of 5 stars

Talking with an agent over the phone who patiently answered all my questions and wasn't pushy with a higher plan but really advised on what would be a good fit based on my specific life circumstances.... See more

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Rated 5 out of 5 stars

I've been hearing on the radio about this company and wasn't sure. I believe they're here for the long term and I appreciate the services. Family is the most important in life and you have to make sur... See more

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Rated 5 out of 5 stars

More coverage for less and I had an agent reach out to ensure I didn’t have any questions. It’s nice to know my family is covered if something happens without breaking the bank!

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Rated 5 out of 5 stars

Ethos Life has the easiest, most straightforward process on the planet for getting life insurance. It is the quickest and easiest of all the places I looked at. Others will have you jumping through mo... See more

Rated 5 out of 5 stars

When I decided to write my will I was recommended to use Ethos online service. I have to admit that this service is really simple and fast and the process can be finished in 10 minutes under usual con... See more

Rated 2 out of 5 stars

This process was very easy and a representative contacted me very quickly to answer my questions! Getting the approval was easy, but getting a copy of the actual policy has been difficult. Everytime... See more

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Rated 1 out of 5 stars

In November, after a consultation with an agent, I transitioned to Ethos Life Insurance. I attempted to contact the agent to update him on a change in payment method, but received no response. Furthe... See more

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Rated 5 out of 5 stars

Scott Pierce did an excellent job helping me with my policy. He was professional, knowledgeable and made the process smooth and easy. Thank you!

Company replied

Rated 5 out of 5 stars

Prior to this experience, I had no previous knowledge on life insurance or how it worked and was a bit hesitant about the process. Marc was well informed and able to answer all of my questions and con... See more

Rated 5 out of 5 stars

Very fast and easy to get a life insurance policy! Very helpful with any questions or concerns regarding different plans they offer in order to ensure your loved ones are taken care of when the time c... See more

Company replied

Rated 5 out of 5 stars

My insurance agent is Matt, and he made the entire process simple and quick. He was professional, knowledgeable, and took the time to explain everything clearly. I truly appreciated how easy he made w... See more

Company replied


Company details

  1. Insurance Agency
  2. Financial Consultant

Written by the company

Ethos is a new kind of life insurance built for people who don’t have time for fine print, extra doctors appointments, or hidden fees. We believe that life insurance should be affordable and accessible, because it protects families when they are most vulnerable. So we took advantage of a fresh start, rebuilding the process in a simpler, faster way. This freed us to pursue our goal: to protect all families.


Contact info

4.8

Excellent

TrustScore 5 out of 5

4K reviews

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Rated 1 out of 5 stars

Typical insurance company

Typical insurance company. They simply want to make the most money they can make. Insuring mainly the younger generations. Also their statement about no medical questions is not exactly true. They are able to get into your medical information and within seconds make a decision. I am a 65 year old that has been in the hospital ONCE, take zero prescription meds, work full time. But all they can offer me is a $25,000. Policy for a ridiculous amount of money. No Thank you, very TYPICAL.

11 February 2026
Unprompted review
Ethos logo

Reply from Ethos

Hello Judith,

Thank you for taking the time to provide us with your feedback.

While Ethos has streamlined the application process to obtain life insurance by eliminating the need for medical exams and/or blood tests, medical history and other health related questions are still asked during the application process as they factor into determining how much coverage a client qualifies for.

To ensure that the information clients are providing is up to date, we do ask permission to obtain medical records on occasion.

We're sorry to hear that you did not qualify for as much coverage as you were expecting. If you are still interested in obtaining coverage and would like to speak with one of our licensed agents, please email us at [email protected] so we may verify your contact information and have someone connect with you right away.

Thank you,
The Ethos Team

Rated 5 out of 5 stars

Cool and easy and peace of mind and…

Cool and easy and peace of mind and accepting what no one wants to but its reality.

9 February 2026
Unprompted review
Ethos logo

Reply from Ethos

Hello Don,
Thank you for sharing your feedback!
We’re happy to hear that you’ve had a great experience with Ethos so far.
If there is anything that you need help with, please be sure to reach out to us.
Thanks again!

Rated 5 out of 5 stars

Scott did an excellent job…

Scott Pierce did an excellent job helping me with my policy. He was professional, knowledgeable and made the process smooth and easy. Thank you!

10 February 2026
Unprompted review
Ethos logo

Reply from Ethos

Thank you for taking the time to share your feedback with us Patrick. We’re glad to hear that you had a great experience working with Scott. If there is anything you need help with in the future, please do not hesitate to reach out.

Rated 5 out of 5 stars

Everything made easy

9 February 2026
Ethos logo

Reply from Ethos

Hello there,
We’re so glad to hear that, and we appreciate you sharing your feedback with us. Please reach out to us if you need help with anything else in the meantime.
Thank you!

Rated 5 out of 5 stars

Great but needs some help love the site…

Great but needs some help love the site tho

9 February 2026
Ethos logo

Reply from Ethos

Thank you for taking the time to share your feedback with us Neftali. We’re glad to hear that you had a great experience—that means a lot to us! We're happy we could make things convenient for you. If there is anything you need help with in the future, please do not hesitate to reach out.

Rated 5 out of 5 stars

very easy steps to getting life…

very easy steps to getting life insurance. Have had many friends and family use Ethos. Highly recommend anyone looking for life insurance.

9 February 2026
Ethos logo

Reply from Ethos

Thank you so much for sharing your feedback with us, Jordan. We’re glad to hear that the process of obtaining a life insurance policy was so simple. Don’t hesitate to reach out to us if there is anything else we can assist with in the meantime!

Rated 5 out of 5 stars

Website is easy to use

Website is easy to use and got approved very quickly!

9 February 2026
Ethos logo

Reply from Ethos

Hello Kim,
Thank you for sharing your feedback!
We’re happy to hear that you’ve had a great experience with Ethos so far.
Your feedback made our day-we're always here to ensure hassle-free experience.

Rated 5 out of 5 stars

Very friendly and professional and gave…

Very friendly and professional and gave me what I wanted at this time.

6 February 2026
Ethos logo

Reply from Ethos

Hello Staretta,
Thank you for sharing your feedback!
We’re happy to hear that you’ve had a great experience with Ethos so far. Its wonderful to know the process felt easy—thank you for your kind words.

Rated 5 out of 5 stars

I had insurance within an hour

I had insurance within an hour. Easy!

5 February 2026
Ethos logo

Reply from Ethos

Hello Mary,
Thank you for sharing your feedback!
We’re happy to hear that you’ve had a great experience with Ethos so far.
If there is anything that you need help with, please be sure to reach out to us.
Thanks again!

Rated 5 out of 5 stars

Great service

Ethan Abbe was a pleasure to work with first thing in the morning. I felt very comfortable sharing information and although there were some minor computer transmission technical difficulties, he worked with me and we were able to get through the process.

9 February 2026
Ethos logo

Reply from Ethos

Thank you for taking the time to share your feedback with us Eddie. We’re glad to hear that you had a great experience working with Ethan Abbe. If there is anything you need help with in the future, please do not hesitate to reach out.

Rated 5 out of 5 stars

easy process

9 February 2026
Ethos logo

Reply from Ethos

Hello Kelly,
We're so glad to hear that! We always aim to make things simple and smooth for you. If there is anything that you need help with, please be sure to reach out to us.
Thanks again!

Rated 5 out of 5 stars
Ethos logo

Reply from Ethos

Thank you so much for sharing your feedback with us, Robert. We’re glad to hear that the process of obtaining a life insurance policy was so simple. Don’t hesitate to reach out to us if there is anything else we can assist with in the meantime!

Rated 5 out of 5 stars

I don't think anything could be easier…

I don't think anything could be easier to fill out!

8 February 2026
Ethos logo

Reply from Ethos

Hello Lynne,
We're so glad to hear that! We always aim to make things simple and smooth for you. If there is anything that you need help with, please be sure to reach out to us.
Thanks again!

Rated 3 out of 5 stars

I appreciate the ease of applying but…

I appreciate the ease of applying but the phone calls were too much. If I don’t answer the first time, someone would call back multiple times without leaving a message.

4 February 2026
Ethos logo

Reply from Ethos

Thank you very much for your feedback, Lauren.

Our team of licensed agents aims to be available to help any questions once a customer starts the application process, but we apologize if outreach felt excessive.

We are happy to have you as a customer! Please reach out if you need help with anything in the meantime.

Cheers,
The Ethos Team

Rated 1 out of 5 stars

No Quote. They sold my information as leads and I am getting Spammed by other carriers and agents.

After seeing too many commercials that said how easy it was to get a quick estimate for life insurance I decided to try. I did not want to have my information sent to a bunch of other sites. I wanted to put my information in once and get a quote. That's what they advertised!
I filled out every page in lots of personal details including phone, address and other personal information. Hit the click to get my quote now! The icon swirled around until it said "See your quote now" I had two options see your from two different companies, not Ethos. I clicked on the first. They wanted me to put all the information is all over again. Needless to say, they sent my information to other carriers as leads, probably sold my information. Now I am being inundated with spam!

6 February 2026
Unprompted review
Ethos logo

Reply from Ethos

Hello Helen,

Thank you for providing us with your feedback.

To clarify, Ethos has never been a carrier/insurer of life insurance policies. We facilitate the application process and clients are directed to one of the handful of carriers we work with based on their coverage needs and what they qualify for. When that happens, some carriers do require confirmation of some of the information already entered.

If you are no longer interested in obtaining coverage, please email us at [email protected] and we can close your application. You can also view our privacy policy and/or submit a request to delete your data at the link below.

https://privacy.ethoslife.com/policies

Please let us know if you have any other questions in the meantime.

Thank you,
The Ethos Team

Rated 5 out of 5 stars
Ethos logo

Reply from Ethos

Hello there,
We’re so glad to hear that, and we appreciate you sharing your feedback with us. Please reach out to us if you need help with anything else in the meantime.
Thank you!

Rated 5 out of 5 stars

Excellent

Quick result

6 February 2026
Ethos logo

Reply from Ethos

Hello Raish,
Thank you for sharing your feedback!
We’re happy to hear that you’ve had a great experience with Ethos so far. Its wonderful to know the process felt easy—thank you for your kind words.

Rated 5 out of 5 stars

Ease of maneuvering through the process…

Ease of maneuvering through the process !

7 February 2026
Ethos logo

Reply from Ethos

Thank you for taking the time to share your feedback with us Lanora. We’re glad to hear that you had a great experience—that means a lot to us! We're happy we could make things convenient for you. If there is anything you need help with in the future, please do not hesitate to reach out.

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