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Review summary

Based on reviews, created with AI

Most reviewers were let down by their experience overall. Consumers express widespread dissatisfaction with the product quality. People report issues such as poor fabrics, missing stitches, and uncomfortable materials. Furthermore, reviewers highlight inconsistencies in sizing, even when following the provided size guide. Customers are also frustrated with the order process, citing slow delivery times and a lack of order tracking. Many consumers have had negative experiences with the delivery service, mentioning packages delivered to the wrong addresses or left at drop-off points without consent. The return policy is another source of concern, with some reviewers reporting difficulties in obtaining refunds and unexpected return fees. The customer service is often described as unhelpful, with agents providing generic responses or failing to address the issues raised by consumers.

Based on these reviews

Rated 1 out of 5 stars

Pathetic refund services. No proper size guide. I haven't received my refund after return a couple of times. This is my last time ordering from H&M. No proper customer service. Robotic chatbox appears... See more

Rated 1 out of 5 stars

What on earth has happened to H&M customer service and their new return policy of applying a return fee of £2.99 per order, even if using one return label in one box? I am absolutely astonished to ha... See more

Rated 1 out of 5 stars

I submitted 12 product reviews in January 2026 but never got the 40 points I earned. H&M staff kept telling me about a “monthly limit” and “56-day rule,” which are not mentioned anywhere on their offi... See more

Rated 1 out of 5 stars

awful company, avoid at all costs ordered 3 shirts, they sent to my billing address rather than my shipping address. i noticed as soon as order was made tried to cancel but it wouldnt let me. spoke... See more

Rated 3 out of 5 stars

I really like their home selection but it's all got so expensive recently. Purchased some dinner plates for Christmas which weren't cheap and have scratched after only a few uses. Clothes sizing is ve... See more

Rated 1 out of 5 stars

Abysmal shipping speed with limited order tracking. Third, and final, time ordering from H&M online this year. Despite everything being in stock at time of order it takes weeks (3+) to receive anythi... See more

Rated 5 out of 5 stars

Been waiting since before Christmas for my trousers, Evri went all round the world ,on the way ,one the way , this is all they kept saying , then its gone missing contact the retailer anyhow i did.H&M... See more

Rated 1 out of 5 stars

H&M has the worst quality clothing I’ve ever seen, worse than Shein or Temu, which says a lot. The fabrics feel cheap and uncomfortable, almost like tiny needles are constantly piercing your skin. S... See more

Rated 1 out of 5 stars

DELETING THE APP AND NEVER SPENDING ANOTHER PENNY THERE. Just tried to return some items brought online at Xmas but informed that sale items only have a 14 day return window - buyers are notified in... See more

Rated 3 out of 5 stars

My three items all arrived reasonably quickly but I was just given a survey to rate the delivery but not the items! The three items I ordered were all supposed to be medium size - between a 12 & 14 bu... See more

Rated 1 out of 5 stars

AVOID AVOID at all costs! Evri is killing the brand, requested for a delivery to an evri drop off point. Package was delivered to some random house. Raised with the retailer and they asked for 48 hour... See more

Rated 2 out of 5 stars

Not sure is this good place to raise the query but could you please change the sleeve designs and stop making such long sleeves. I generally love H&M, purchases, returns, customer service- all overa... See more

Rated 1 out of 5 stars

Customer service don't actually answer your questions. I booked a return to be collected and have spent hours on chat and email trying to get it collected after 3 failed attempts. Waited over a month... See more

Rated 1 out of 5 stars

Awful,not helpful customer service and returns are nightmare. Seems like the simple questions sent to an agent are answered with copy/paste a standard wording without understanding costumers question... See more

Rated 1 out of 5 stars

Diabolical customer service from people who couldn’t care less. I mistakenly sent a pair of ASOS boots back to their warehouse and they have not investigated where they are, they say they have no cont... See more

Rated 1 out of 5 stars

Do NOT order from H&M Home online. You can’t return online orders in-store, and arranging a courier return is practically impossible. Customer service is totally useless and completely unhelpful — the... See more

Rated 1 out of 5 stars

Waiting my order already 10 working day and there are no customers service in Latvia, at least in app there are just blank page! Google gives only Estonian customers service email. Online experience t... See more

Rated 1 out of 5 stars

H&M delivered a wrong product and is now refusing return and refund, while shamelessly denying their own mistake. Customer care is useless — they don’t listen, don’t help, and don’t take responsib... See more

Rated 1 out of 5 stars

Ordered in the Black Friday Sale, nearly 2 weeks later order still not received. Customer Service advised this was due to back log of BF orders. In this day and age that’s really poor. If you cannot... See more

Rated 1 out of 5 stars

Their customer service is terrible. They supplied one item short and refused to give me a refund for it. They have not shared any proof that all items were packed and despatched nor that the courier... See more

Rated 1 out of 5 stars

Been told I would receive a refund following two items going missing from my order following receiving a faulty delivery box. I am appalled by this service, they are bareface lying to me. It has been... See more

Rated 1 out of 5 stars

Should have read the reviews here before ordering!!!!! Terrible customer service... placed order and have had no updates or delivery! H&M keep passing the buck to the delivery company and "thank me f... See more

Rated 1 out of 5 stars

Worst experience ever, not surprised them shops disappearing . After a phone call to H&M last Tuesday with complaints that my parcel is lost, it’s not delivered from 3 weeks, I have been cold layer be... See more

Rated 1 out of 5 stars

Would give 0 stars if possible. Absolute joke of a customer service dept. Order gets delayed by evri and I’m simply told nothing can be done until 14 days and I have to keep waiting. The agents and ma... See more

Rated 1 out of 5 stars

Maternity wear at H&M is a joke. I’m 6 months pregnant and ordered pyjamas and nursing bras. It’s obvious that H&M are cheap and unconsidered for purpose. They are maternity pyjamas but they definit... See more

Rated 1 out of 5 stars

I visited the Polaris, Ohio location, I didn’t realize that the mall closed at 8 o’clock, but regardless the store is operating hours is until 8 PM. At 7:30 PM, I went upstairs to exit and they have t... See more

Rated 1 out of 5 stars

Twice arranged for Evri to collect, twice they failed to turn up. In an online chat (once I'd got past the useless chatbot), an agent said Evri seemed to think I was dropping the package at a coll... See more

Rated 1 out of 5 stars

Received a defective item with a hole in it. Customer service confirmed via chat that I could return it free of charge and issued a QR code. Despite this, return postage was deducted from my refund.... See more

Rated 1 out of 5 stars

Be aware when shopping online !!! When placing an order for in store collection, address can be changed without your knowing automatically! So that is how half of my multiple orders ended up in Ch... See more

Rated 1 out of 5 stars

First time H&M decided to do a Members sale, and it’s been a total disappointment. First of all, £2 off everything? That’s absolutely laughable — it doesn’t even feel like a real discount. Second, the... See more

Rated 1 out of 5 stars

Do not order anything from this company you won’t get it All your order does sit at processing Goes past the five days delivery and you get told it’ll be sent sometime They won’t cancel the... See more

Rated 1 out of 5 stars

I've been ordering from H&M online for years, often having to return clothes due to wildly inconsistent sizing, which used to be free postage ( I used Post Office for returns, as they are more reliabl... See more

Rated 1 out of 5 stars

An absolutely dreadful experience regarding a faulty linen duvet cover. It would take too long to write about the whole saga but it was like dealing with crazy people. They ring you back but cut t... See more

Rated 2 out of 5 stars

Good value products, but whenever I return anything due to quality or sizing I find I have to chase up my refund. They are not recognising or confirming refunds regularly and they need to be contacted... See more

Rated 1 out of 5 stars

If I could give 0 stars I would. Rude and arrogant staff completely dismissive. Clothing had incorrect pricing, no customer service, no basket or trolleys to gather items, when you ask staff questions... See more

Rated 1 out of 5 stars

Customer service is useless and unhelpful. Ordered product over 5 days and still waiting. They say they have dispatched and courier saying not received the parcel. No one to speak to to get this reso... See more

Rated 1 out of 5 stars

I’m beyond disappointed with my recent purchase from H&M. The quality of the items was awful – cheap fabric, loose threads, and some even had defects. The sizing was completely inaccurate, and even fo... See more

Rated 1 out of 5 stars

Ordered two marble side tables from H&M home. Both arrived broken. The return process was a nightmare with Evri refusing to pick them up as a return because they were too heavy, serious communication... See more

Rated 1 out of 5 stars

If I could not give any stars I would have chosen that had it been an option, Without doubt the rudest sarcastic condescending email I have ever received from a company before. The customer serv... See more

Rated 1 out of 5 stars

Wanted to buy one of the viral mohair jumpers but they are all out of stock, the same thing happened last year. However I noticed that these jumpers, new with tags, current season are constantly bein... See more

Rated 1 out of 5 stars

I order a jacket 5th of January. Something went wrong with the order didn't receive any info about the purchase. Immediately contacted H&M for refund. Till now I have not received any refund. Every t... See more

Rated 1 out of 5 stars

Not surprising this shop gets poor reviews. Ordered 10 pairs of medium trunks. They delivered extra large in packaging marked medium! Customer Service is appalling. Persuaded them to pay to have the... See more


Company details

  1. Children's Clothing Store
  2. Bedroom Furniture Store
  3. Cosmetics Store
  4. Fashion Accessories Store
  5. Kitchen Supply Store
  6. Living Room Furniture Store
  7. Shoe Store

Information provided by various external sources

H&M offers fashion and quality at the best price in a sustainable way for women, men, teenagers and children. The range includes everything from sparkling gala outfits and exclusive designer collaborations to everyday basics and high-performance yoga wear to help fashion fans across the world dress their personal style.


Contact info

1.4

Bad

TrustScore 1.5 out of 5

16K reviews

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Hasn’t replied to negative reviews

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Rated 2 out of 5 stars

No longer quality

I have been shopping here for years and unfortunately the quality is now cheap, no quality control.

10 February 2026
Unprompted review
Rated 1 out of 5 stars

Bad H&M customer service

What on earth has happened to H&M customer service and their new return policy of applying a return fee of £2.99 per order, even if using one return label in one box? I am absolutely astonished to have been charged £6 to return a duplicate order. They clearly don't value long term, customer loyalty and are risking losing my custom for the sake of not refunding me just £2.99 (one of the 2 return fees). Think I'd prefer to take my custom elsewhere...

10 February 2026
Unprompted review
Rated 1 out of 5 stars

Very disgusting discriminating people…

Very disgusting discriminating people and staff clothing bland boring and outdated with fake information going around of band like merch being said and put as being shown at the store the sizes are atrocious and absolutly stupid

8 February 2026
Unprompted review
Rated 2 out of 5 stars

Disaster delivery and poor customer service

Unfortunately, H&M choose Evri to deliver their orders.

Couple of weeks ago one order left outside whilst raining and I was in. No permission gave to leave the parcel.

Today after 2 failed delivery dates, no reason given but the H&M app implying I wasn't in when the Evri driver never bothered the order arrived with the box in a terrible state.

Evri customer service useless. H&M customer service useless and one lady just went silent on the phone.

Do these companies understand what it means by the words customer and service!!

So if you have failed your customer who has waited in on 2 separate days with no delivery then being told not to deliver today as I was going away but that was ignored ( luckily they caught us as we were leaving) then hand over a parcel damaged and with a hole on it remember this is well below an acceptable standard.

Everything was there but that was luck more than care !!!

Fortunately the products are good so I am happy with the product but OMG H&M get rid of Evri !! They are useless and remember when a customer both rings and uses chat with an issue please deal with it and don't feed us with excuses and options which you then say you can't do ( i.e suggest a locker then say the parcel is too big). On the call the person went silent and left me hanging on purpose.

Finally, to note the time I spent communicating with H&M was 47 minutes!!! Told they would make sure Evri knew I was away...yet again failure !!!

If H&M actually acknowledge this my order is 84838561140. You have my email address as well so you can reached out there.....not holding my breathe!!

8 February 2026
Unprompted review
Rated 1 out of 5 stars

unpleasant worker

Worker made me and my girlfriend feeling very uncomfortable staring at us around the shop, also was rude when we left the shop and when we said thank you she looked at us with disgust. Very disappointed with this service, will not be returning.

8 February 2026
Unprompted review
Rated 3 out of 5 stars

H&M quality

Over the last 10 years, I have occasionally bought clothes from H&M. It's affordable, and I usually find what I need. The only thing I am not completely happy about is the quality of the clothes.. The clothes looks good when you wear it in the beginning, but it quickly changes form or break around the stitches. But I guess you get what you spend :-)

7 February 2026
Unprompted review
Rated 1 out of 5 stars

Avoid buying gifts - strange returns policy

My husband gifted me a pair of trousers for my birthday, they were too long for me. I took the actual receipt and gift receipt with me into store. I was told that as I didn’t have the card they were purchased on I would only be entitled to an exchange (which I understood).

As I did not want to exchange for the same style of bottoms in a different size, due to the length being the issue, I had to choose something else for the exact same cost or a higher value.

I was there with my 2 year old and 4 year old so did not have the opportunity to browse. There was also nothing I could really see that I wanted for £37.99. I asked if the value could be put onto a gift voucher and was told that was against policy. I was therefore forced into just picking up the first things I saw and inevitably spending more money due to it being very difficult to find items to add up to the exact £37.99 when you are not requiring a direct exchange for a different size.

I understand this may be the policy but it doesn’t make sense to me. Beware if you are buying gifts from here as it’s very complicated if you need to return something and you are likely to end up spending more money while you are there.

I would also like to add that I called customer services about this just to check the policy was correct. They were extremely dismissive, did not want to listen and made me feel small. The whole experience was just stressful and really quite petty.

Certainly won’t be buying anyone a gift from H&M - save them the hassle!

7 February 2026
Unprompted review
Rated 1 out of 5 stars

Pathetic refund services

Pathetic refund services. No proper size guide. I haven't received my refund after return a couple of times. This is my last time ordering from H&M. No proper customer service. Robotic chatbox appears everytime we search for customer support. You will not get your money back. 👎

5 December 2025
Unprompted review
Rated 3 out of 5 stars

Quality gone downhill

Lately I have noticed the quality of the items have gone downhill. I brought 2 tops and the stitching was loose on both of them, before that I brought a dress online it said it could be washed at 40 degrees C, but then came out faded. I have washed my other handm.clothing at 40 and had no problems before. I also picked up a rug from the homeware section which I found was scuffed on the corner from people walking on it in the shop.

22 January 2026
Unprompted review
Rated 3 out of 5 stars

Decent styles for the price

Decent styles for the price, but the quality is very hit-or-miss lately. Some items shrink after the first wash even on a cold cycle. It’s okay for fast fashion, but nothing more

3 February 2026
Unprompted review
Rated 1 out of 5 stars

Shocking customer service - no items

Ordered £120 worth clothes online including £3.99 for delivery on 28th January. 3 working days later, 2nd February I received an email from delivery company EVRI that they tried to deliver my parcel. I was given 2 options and I chose to nominate my neighbour to receive it.
3rd of February and other email - saying EVRI was unable to deliver and a warning that 1 more attempt and my parcel will be returned to H&M.
Next day, the 4th of February my neighbour called me in my work saying he receive A PARCEL but not from H&M but an other order if mine (Temu) which was delivered by Royal Mail Parcel Force.
And an hour later the email came from EVRI: "we tried to deliver your item and now we are returning it to sender"
The most shocking: H&Customer Service whom I called on the 5th of February. No consideration, no sympathy to their customer and most importantly no options given for me to choose what I want to do. I was told the ONLY OPTION IS A REFUND.
NO OPTION FOR STORE PICK UP. NO OPTION FOR RESENDING etc
Shockingly bad service. Stay away from this company.

5 February 2026
Unprompted review
Rated 3 out of 5 stars

Nice selection but got expensive and delivery is very slow

I really like their home selection but it's all got so expensive recently. Purchased some dinner plates for Christmas which weren't cheap and have scratched after only a few uses. Clothes sizing is very hit and miss and also got expensive. The delivery/processing time is always incredibly slow, which is especially frustrating when you pay £3.99 for delivery. Placed an order with another big company the day after I placed an H&M one and that order is here already, H&M one hasn't even been shipped yet. Disappointing. Not what it used to be.

2 February 2026
Unprompted review
Rated 1 out of 5 stars

Their customer service is terrible

Their customer service is terrible. They supplied one item short and refused to give me a refund for it. They have not shared any proof that all items were packed and despatched nor that the courier company has delivered all the items and yet they continue to say that all items were packed and shipped.
Beware they are not an honest company.

14 December 2025
Unprompted review
Rated 1 out of 5 stars

Atrocious customer service!

I have never experienced such poor customer service! Having dealt with over ten different representatives to raise and resolve a complaint, I have reached the conclusion that this is a team of poorly trained, inept people. In store the customer service is great, however, the online chat, telephone and online customer service is atrocious. I have been left feeling completely frustrated. Offshore outsourcing will ruin H&M’s reputation and business in the long run!

4 February 2026
Unprompted review
Rated 1 out of 5 stars

awful company avoid at all costs

awful company, avoid at all costs

ordered 3 shirts, they sent to my billing address rather than my shipping address. i noticed as soon as order was made tried to cancel but it wouldnt let me. spoke to customer service who said i couldnt do anything as the 15 min window had passed baring in mind this was only 11 mins since making the order. now not letting me cancel because they decided to do it quickly and cant contact the warehouse to change or cancel order! awful company avoid at all costs

3 February 2026
Unprompted review
Rated 1 out of 5 stars

Absolutely rubbish customer service. Avoid!!

A friend bought my sons some H&M clothing for Christmas but chose the wrong sizes. I went to the shop mid January to see if I could exchange them. Firstly they said it was really too late as the month to return was up as they were purchased on 27 November. I haven’t come across another shop that doesn’t allow you until the end of January to return Christmas presents bought from the end of October onwards?!
Then they said because they had been bought online, I couldn’t exchange the goods in the shop, even though I had a copy of the receipt email (from my friend). They suggested I call customer services which I did but they said they could refund the money to my friend’s card but not exchange the clothes even though they were still selling the same items in the shop - NOT in the sale. It’s so frustrating, I have two tops that are no good for my kids. What kind of customer service is that?! I will never buy from them again on principle. Very disappointing.

31 January 2026
Unprompted review

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