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Review summary

Based on reviews, created with AI

Most reviewers were unhappy with their experience overall. Customers express dissatisfaction with several aspects of the business, particularly concerning refunds, customer service, and order-related issues. Consumers report difficulties in obtaining refunds, with some mentioning delays and receiving gift cards instead of money. The return policy is another source of frustration for people. Many reviewers report negative experiences with customer service, citing slow response times and unhelpful or generic replies. Some consumers mention issues with orders, such as receiving incorrect items or waiting for items. While some reviewers acknowledge positive interactions with customer service representatives, the overwhelming sentiment is negative, with many people expressing frustration and disappointment.

Based on these reviews

Rated 2 out of 5 stars

Love boohoo!! Delivery is quick and clothes are great quality. Especially buying the men’s hoodies but this time I sent a Christmas present back as the sizing came up quite small and am still waiting... See more

Rated 2 out of 5 stars

After waiting a week for my order they then told me my items were out of stock after me contacting them several times about my order being late and they reassured me it was on its way . This website u... See more

Rated 4 out of 5 stars

I had an old gift card voucher from Dec 2024 with a 2 year expiry. Tried to use it online but it was not recognised. I emailed Boohoo customer service who took a month to resolve it by issuing a new... See more

Rated 4 out of 5 stars

I had an issue with the sizing on their website. After numerous requests, only one person was able to answer my question correctly. Thanks Ivan. For Boohoo, please update your Canadian website wit... See more

Rated 5 out of 5 stars

I order from boohoo regularly probably every couple of months! Whenever there's a slight issue it's always handed well by customer service. I find the delivery is a little longer than usual if usi... See more

Rated 5 out of 5 stars

Review on the chat bot AI service via messaging. Ordered 6 items and only 1 turned up and tracking says my order had been ‘delivered’… but I am still waiting on 5 items. Asked AI Bot KAI wher... See more

Rated 5 out of 5 stars

After just placing an order and worrying that I had missed next day delivery, I quickly used the boohoo Facebook messenger service to query about my order. Kai responded within a few minutes! And very... See more

Rated 4 out of 5 stars

Spoke on messenger with Kai at Bohoo.com regarding a order that i was still awaiting on and status had not updated. Order placed on 3/01/26 and delivery expected within 2/3 working days . Was advised... See more

Rated 1 out of 5 stars

Ordered a dress and co-ord set. Dress is not even what I ordered, something completely different been sent, I want to return whole order as co-ord set is terrible quality too but no response to any me... See more

Rated 1 out of 5 stars

Absolute scammers. DO NOT ORDER FROM BOOHOO. Recently placed an order. It wouldn’t accept a full payment by debit or credit card but would allow Klarna. Placed the order and returned the times as not... See more

Rated 1 out of 5 stars

Could give zero stars if possible. Nothing works, unable to reach customer agents. You will be transferred to department that deal with faulty items, yet nobody responds, unable to cancel item when... See more

Rated 1 out of 5 stars

Two refunds both messed around same item scanned twice refunded for one item not two Refund actioned on another order and only one gift card sent out They have no customer service just generi... See more

Rated 1 out of 5 stars

My wifes tried the WhatsApp number. It just goes round and round. It seems it's useless. She's lost all confidence in boohoo. Returned items 29th December. Recieved by boohoo, didn't fully refun... See more

Rated 1 out of 5 stars

I wouldn’t even give Boohoo one star. Misleading customers issuing a gift card for £110.00 instead of refunding directly to Klarna. Breaking the UK credit law Do Not use this company. Customer... See more

Rated 1 out of 5 stars

It’s a very sad state of affairs when you not only try over 15 times by message and messages to resolve an outstanding issue . Then write to the office of the CEO (Mr Finley) by post and by email ,... See more

Rated 1 out of 5 stars

I’d give 0 stars if I could. Selected bank refund and was sent a gift card. They pushed that I selected that but I never do on any retailer, I always ask for a refund. Trying to find someone to speak... See more

Rated 1 out of 5 stars

Never buy from this company. Absolutely appalling service and still waiting for a refund of returned items from the 5th December. This company needs report for breaking consumer rights. I never ag... See more

Rated 1 out of 5 stars

An item bought through Debenhams online, now owned by Boohoo has been returned. I have been promised a refund which hasn't arrived. I've tried to get back on to them to rectify this and have got stuc... See more

Rated 1 out of 5 stars

Items returned via Asda 29th July, tracking shows returned to Boohoo 31st July, 14 days later, and nothing. Messaged via WhatsApp 2 days ago, and fobbed off. Over £300 waiting, unacceptable!!! Upd... See more

Company replied

Rated 1 out of 5 stars

Returned items from two Christmas orders as they weren’t suitable. Return confirmation emails were missing items, and it took weeks of chasing via messages only (the only contact option) to get thi... See more

Rated 1 out of 5 stars

Appalling customer service. I’m still trying to get a refund on an order made 2 months ago. They insist on giving me a gift voucher when I just need it my original payment method! (Klarna). They take... See more

Rated 1 out of 5 stars

SCAM. Do not order from boohoo. If you return anything, they will gaslight you by saying you selected a gift card refund when you didn’t. I am currently taking this up with various bodies and refuse t... See more

Rated 1 out of 5 stars

Selected original payment method when returning items and was emailed saying I would be refunded. A month later I have been sent a gift card. When trying to seek assistance keep getting the same AI ro... See more

Rated 1 out of 5 stars

Absolutely awful, don't know if they have changed hands as I've never had an issue before. But after receiving an email showing my order and correct amount. I then recieved another email with a new pr... See more

Rated 1 out of 5 stars

I’ve been issued two gift cards for two returns after they stated I ‘selected’ this method of return. It’s actually not even an option on their returns portal to select gift card. They have now jus... See more

Rated 1 out of 5 stars

Shockingly Bad Service Paid for next day delivery, got my order 3 days late. Returned the item immediately. It’s now 7 WEEKS later and still no refund. I’ve emailed multiple times and got absolutel... See more

Rated 1 out of 5 stars

Ordered and paid extra for next day delivery, which did not arrive the next day but 2 days later meaning the event was missed. I returned the next day and its now been over 2 weeks and I still havent... See more

Rated 1 out of 5 stars

I received Boohoo gift cards for Christmas as I have always loved their clothes and bought quite a few things over that period. Some returns were refunded however I am still waiting for a refund from... See more

Rated 1 out of 5 stars

The government need to step in and refuse the company being allowed to trade. Biggest scam in the world and everyone knows, but no one seems to care. Awful awful employees who have absolutely no idea... See more

Rated 1 out of 5 stars

Poor, poor customer service. What I can only describe as a ‘glitch’ in their app whilst checking out, knocked off my discount code results in £10 extra charged. Spoken direct with multiple people thro... See more

Rated 1 out of 5 stars

Ordered perfume that was supposed to arrive in time for Christmas. A box arrived on December 28th....perfectly sealed but empty. Notified BooHoo who "looked into this" found CCTV footage showing it b... See more

Rated 1 out of 5 stars

Awful customer service. Ordered items and returned part of the order. Only some of the items I returned were refunded leaving me £40 out of pocket. Attempted 4 times via the AI assistant to speak to a... See more

Rated 1 out of 5 stars

Bad customer service using an automated system through Messenger. Processed an order after saving new address information, and the processed order showed the old address. Email shows new one, but as y... See more

Rated 1 out of 5 stars

I BOUGHT ITEMS DROM BOOHOO, RETURNED NOVEMBER THEY DIDNT REFUND ME UNTIL I CONTACTED KLARNA THEM THEY REFUNDED WITH GIFT CARD LAST WEEK SAYING I CHOSE GIFT CARD. WHY WILL I CHOOSE GIFT CARD FOR OVER £... See more

Rated 1 out of 5 stars

I have sent numerous emails, messages on WhatsApp’s and messenger, trying to get my refund to a gift card since 18th December. I get the same paragraph sent to me each time, emails back and forth with... See more

Rated 1 out of 5 stars

I’ve been a loyal customer to Boohoo for many years but this new refund system is completely shameful. They know exactly what they are doing have the gift card option as the default option hoping that... See more

Rated 1 out of 5 stars

Avoid this company. I would give 0 stars if I could. I've used boohoo for many years without issue but it seems they have forced me to have a gift card for returning my items, despite me not choo... See more

Rated 1 out of 5 stars

Used to order regular from this company but dont think i will again?! Ordered an item in navy blue and got it in pale blue,arranged a return which i am expected to pay for when i didnt change my mind... See more

Rated 1 out of 5 stars

Bought a dress and paid 6.99 for dpd guaranteed next day delivery. Didn’t arrive, tracking didn’t work and customer service useless. Would never use boo hoo again, other companies far more reliable. C... See more

Rated 1 out of 5 stars

I wouldn’t actually give one star they deserve zero. I am £73 out of pocket after returning items that were unsuitable and poor quality. I have not received my refund. I have tried using WhatsApp me... See more

Rated 1 out of 5 stars

Horrendous fraudsters! Reporting to trading standards. My daughter ordered some trousers money taken from bank however received no email or order number. Contacted boohoo they say they can’t do anythi... See more

Rated 1 out of 5 stars

SCAMMERS. SCAMMING THOUSANDS OF PEOPLE EVERY DAY. ordered £62 worth of maternity clothes, returned every item due to awful quality literally all completely see through Chose refund onto origin... See more

Rated 1 out of 5 stars

Poor customer service, shocking refund policy from boohoo. When refunding it gives you an option of gift card or original payment method. If selected in error can't not be changed. This will put peop... See more

Rated 1 out of 5 stars

SCAM company Do not order as they do not give you your refund if you return anything and there’s no way to actually speak to anyone. You get to speak to AI and then get a message saying you should ha... See more

Rated 1 out of 5 stars

Been a premier customer for many years. Will never be placing an order again. Quality of the clothes is poor, items arriving ripped/damaged/covered in make up or fake tan. 7 WEEKS for a refund is bey... See more

Company replied

Rated 1 out of 5 stars

Honest how do you get a refund from thus company when goods not delivered by evri I’ve been waiting two months for over £80 can’t contact them by phone anymore disgrace can any one help me ! I’ve emai... See more

Rated 1 out of 5 stars

Like many many others I was victim to the gift card refund scam. However DO NOT BACK DOWN. I have today received a full refund to my original payment method despite them saying this isn’t possible. I... See more

Rated 1 out of 5 stars

I emailed straight away only in seconds after placing an order to request to cancel the order. They replied in minutes to my emails on that day saying they can’t cancel any order even if it was 1 minu... See more

Rated 1 out of 5 stars

Everyone who has has experienced a requested refund to original payment method and instead received a gift card, like I recently have - TWICE. PLEASE EMAIL - BBC WATCHDOG watchdog@bbccouk Let's m... See more


Company details

  1. Fashion Accessories Store
  2. Men's Clothing Store
  3. Women's Clothing Store

Information provided by various external sources

WeAreUs. WeAreboohoo Keeping one step ahead is what boohoo does best. Offering up-to-the-minute fashion across womenswear and menswear, boohoo brings you the very latest trends inspired by the catwalk, celebs and the street, alongside a huge range of basic styles to keep your wardrobe looking fresh every day. You want it, we've got it. From our party-ready Night range to the laidback boohoo Blue line and our Plus and Petite collections, there's something for everyone with up to 100 new styles dropping daily. See it today, wear it tomorrow with our super-fast next day delivery service available in the UK. We also ship internationally to Europe, the USA, Australia and beyond so there's no excuse not to get something new.


Contact info

2.6

Poor

TrustScore 2.5 out of 5

207K reviews

5-star
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Replied to 71% of negative reviews

Typically replies within 1 week

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Rated 1 out of 5 stars

Gift Card Scam

As per the many other reviews here, I recently returned an order to boohoo and despite KNOWING FOR SURE that I picked the ‘refund to the original payment method’ option - they have still refunded me by gift card. DO NOT ORDER FROM BOOHOO if you think you may need to return anything. ITS A SCAM - and I will be taking this further.

10 February 2026
Unprompted review
Rated 1 out of 5 stars

Awful customer service

Awful customer service.

I pay for premier delivery which means I don't pay to return.

I created my return back in Jan and was being charged so messaged on Facebook and spoke to someone who created the return for me.

I originally paid for this order via Klarna and paid the remaining balance of the one item I kept from a £100 order.

I went on my Klarna to see that my payments were overdue as boohoo hadn't confirmed the return. When I messaged customer services I was told that I opt for a gift voucher which I never did as they created the return on my behalf.

Now they are refusing to refund me and making me keep a gift voucher.

They created the return so they are at fault.

Replies from customer service are shocking, you ask for a manager or complaints team and get ignored.

They don't read your messages properly before replying.

Horrendous - scamming people with gift vouchers for returns.

2 January 2026
Unprompted review
Rated 1 out of 5 stars

DISHONEST SCAMMERS

I arranged a return and selected the refund to the original payment method. After waiting longer than usual for the refund I contacted customer service on WhatsApp to be told I selected a gift voucher. I would not EVER select this refund method. I stated this to customer services and was told it could not be changed. From reading reviews it would appear that boohoo are dishonesty authorising refunds as a credit voucher so as not to lose the sale and that this is a common problem for many customers. The time frame to use the voucher is only 90 days where most companies offer 12 months. Not the point however, as I did not select this refund method. Having worked in retail for various online companies, I'm also aware that this can be changed and the customer can be refunded to the original payment method. It would appear boohoo are actively being dishonest and do not value their customers at all.

11 February 2026
Unprompted review
Rated 1 out of 5 stars

Not even worth a star

If I could give less than a Star I would. My gosh their customer service is pretty much non existent!!
It was my first time ordering off boohoo and it's my last. I ordered some trousers,they send sparkly gold shoes ...how ? How can you get those two mixed up. ! I've tried to contact customer services and all I get is " we've got a high demand please expect a delay " 🤦🏼‍♀️doesn't specify a certain timeframe for delay...some have even said they've waited months for a response. It's absolutely disgusting! For such a big company You should be able to live chat through their website like you can with shein and other clothing places. and sort it there and then, or even through messenger or email.

11 February 2026
Unprompted review
Rated 1 out of 5 stars

ABSOLUTE SCAMMERS!!!!!!!

ABSOLUTE SCAMMERS!!!!!!!
I requested a refund to my original payment method; however, I was instead issued £189.42 in gift cards without my agreement. Despite contacting customer service to have the refund returned to my card, the issue was not resolved.

I ultimately decided to use the gift cards, only to discover that a PIN is required to redeem them. No PIN was provided in any correspondence. I have since contacted customer support again but have not received a response. This experience has been extremely frustrating and has left me dissatisfied with the level of customer service provided.

10 February 2026
Unprompted review
Rated 1 out of 5 stars

Yet another bad experience from boohoo

Yet another bad experience from boohoo.
I had no intention of shopping with them again but since last time they refunded me via gift voucher rather than the original payment as requested I needed to use it.

I received my order today and of the 5 items I ordered 1 wasn’t sent at all and instead of the pair of boots I ordered they sent me a scarf.
The scarf was in a bag that said wide fit square toe heeled boots but was definitely a scarf inside.

What moron sends a scarf in place of boots.

I swear they get worse every time I shop with them

11 February 2026
Unprompted review
Rated 1 out of 5 stars

My order never arrived

My order never arrived, and Boohoo are refusing to refund me despite clear evidence that the parcel was never delivered.

The tracking now states “returned to sender.” Despite this, Boohoo are still refusing to help or issue a refund.

Their customer service is completely unacceptable. Every reply I receive is generic, clearly automated, and avoids actually addressing the problem. There is no accountability, no urgency, and no real attempt to resolve the situation.

I am now left without the items and without my money. This has been a frustrating and stressful experience, and I will not be ordering from Boohoo again.

4 February 2026
Unprompted review
Rated 1 out of 5 stars

❗️❗️REFUND UPDATE❗️❗️

An update for people still battling to get their money back. I managed to get mine refunded but it was a long process. I messaged Boohoo using messenger and WhatsApp relentlessly. The outcome was the same, they said the case was closed due to ME selecting gift card as refund (we all know this isn't true)
Don't give up here. You need to email groupcomplaints, dan.filey and carol.kane (all at boohoo dot com) You need to state within your email: "If the store credit option is a pre selected default option, then please note that a pre selected default does not count as consent under UK consumer law. A voucher refund is only valid if the consumer actively chooses it. A default option is NOT legally binding as it is not actively chosen." Also open a case with Resolver and report to BBC Watchdog.
They cancelled my gift cards and refunded to Klarna, but they still stated that it was my fault for selecting gift card. Hope this helps.

11 February 2026
Unprompted review
Rated 1 out of 5 stars

Horrible service

Horrible service! Do not trust and be careful with your refund!
1. I’ve paid for the next day delivery and the delivery was delayed for several days!
2. The wrong item was delivered and when communicated with boohoo I’ve received no reply to it or my questions are being ignored.
3. The refund system automatically chooses the refund method as a gift card and does not give any other option to process the refund. I can’t even get into a page without skipping gift card refund option! Due to 14 days refund policy, haven’t received customer service reply on time so had to process!
4. The refund hasn’t been awknoledged for over a month after I’ve started chasing.
5. All of the above concerns were ignored and I was given a gift card that I don’t want and don’t need!
Now it’s a day 2 and they are ignoring my request to raise a complaint and in their words “deem this matter as closed”!
It’s not closed and I want to raise a complaint!

Bryn and Mary Jane you should be ashamed of the customer service service that you are providing! Very disappointing

10 February 2026
Unprompted review
Rated 1 out of 5 stars

Lets all report this company!!!!

Lets all report this company for breaking the law and stop it happening to others.
Report to:
thismorning
watchdog
ITV News
financial-ombudsman
Report to Trading Standards using the citizens advice
Also use X to post complaints
Use resolver to try and get refund issued.

11 February 2026
Unprompted review
Rated 1 out of 5 stars

I need to remember to stop using BOOHOO

Once again I am having a nightmare returning my items. I have had a ln email co forming my refund to a credit note which I did NOT select (I didn’t even see a section to have the option to select) I contacted customer services on Monday had a robot reply I asked to speak to someone and got a reply on Monday middle of the night by a person, I message back Tuesday am and am back to the robots! We’re at Wednesday and just sent a message chasing to which I’ve had to start all over again with my enquiry. Customer service at its worst

9 February 2026
Unprompted review
Rated 1 out of 5 stars

AVOID THIS COMPANY

Boohoo are nothing more than scammed who disregard consumer rights to return something within a 30 day period. I bought something that didn't fit, its impossible to get through to customer services or to get a returns label. You just go through to ai generated responses asking for all kinds of rubbish like photos of the item, packaging etc.. then when you say the item doesn't fit they say that you cannot return for that reason!!! Ridiculously floating consumer rights laws. Avoid at all costs. Now I know why FB marketplace and vinted is full of people selling Boohoo items!

10 February 2026
Unprompted review
Rated 1 out of 5 stars

REFUND SCAMMERS

Will not refund me to my original payment method! Keep saying I requested credit to my account when I didnt!!!
Keep getting told I will be refunded and then the next email get told im receiving credit.
I DO NOT WANT THE CREDIT.

Still owe me over £300!!!

2 February 2026
Unprompted review
Rated 1 out of 5 stars

manufacturing issues and customer…

manufacturing issues and customer service is terrible. All AI and virtual assistants that don't know what its doing and the responses from a real person are slow. 18 hours and no response, absolutely ridiculous

10 February 2026
Unprompted review
Rated 1 out of 5 stars

Didn't receive my items

Didn't receive my items. Every time you reply to their messages on Messenger, it give you an automated response which starts the questions about your query all over again. Going round and round in circles.

Won't buy from them again.

Useless.

Will be contacting my bank to force the refund.

11 February 2026
Unprompted review
Rated 2 out of 5 stars

Ordered online

Ordered online, all ok. Then got an email to say that half my items were out of stock. What’s the point in letting me place the order then???
Paid for next day delivery. Still one week later and nothing 😢

3 February 2026
Unprompted review
Rated 1 out of 5 stars

An item bought through Debenhams…

An item bought through Debenhams online, now owned by Boohoo has been returned. I have been promised a refund which hasn't arrived. I've tried to get back on to them to rectify this and have got stuck in a loop of very unhelpful messages that make no sense and are not answering the issue. This refund is never going to be honoured so I've reported it to my bank.
BEWARE OF THIS AWFUL COMPANY

2 February 2026
Unprompted review
Rated 1 out of 5 stars

Scamming by defaulting to gift card instead of refunding to original payment method

If I could give zero stars I would, been a customer for years and never had a problem. Purchased through Klarna recently and returned the items, been given a gift card which they said I selected and did not and my returns summary says refund, refusing to refund to original payment method, then said they would and have gone back on it. Constantly being ignored and have raised complaints directly and with resolver and still being ignored.
Absolutely appalling service and treatment to a longstanding customer, there isn’t even an option to select a refund method when I’ve returned it, therefore I have not given consent under consumer law and they are in breach of this.
DO NOT USE, I will not be a returning customer and I have paid for premier

20 January 2026
Unprompted review
Rated 1 out of 5 stars

I have had to raise multiple issues

I have had to raise multiple issues, repeatedly explain myself, go through an AI bot, and then speak to an agent who simply repeats scripted responses. Please take the time to actually read the message from your customer and address the specific issue being raised.

I have provided clear evidence that you emailed me confirming my returned items were received and that a refund would be processed. Despite this, I have still not been refunded.

It should not be difficult to review your own correspondence, verify what has already been confirmed in writing, and take the necessary action to resolve this properly.

Additionally, the gift card refund process is extremely disappointing. I did not request a gift card, yet one was issued for my return. I am now being told it has a 90-day expiry date. This is not acceptable, particularly when I was expecting a standard refund to my original payment method.

This experience has been frustrating, inefficient, and unnecessarily complicated. If this is the level of service customers can expect, it raises serious concerns about the future of your business.

ALSO: do NOT come back and say "We are sorry for the inconvenience caused, please reach out to our customer service team and we can support you" because that AI crap is not helping.

10 February 2026
Unprompted review

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