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Review summary

Based on reviews, created with AI

Most reviewers were unhappy with their experience overall. A significant number of consumers expressed dissatisfaction with the company's subscription practices, reporting unexpected sign-ups and difficulties in canceling. Many reviewers also reported negative experiences with customer service, citing unhelpful responses and unresolved issues. Furthermore, a notable portion of people reported issues with refunds, particularly when products had been opened or used. The opinions on product quality and performance are mixed. Some consumers praised the product for its lightweight texture, blendability, and skin-enhancing effects, while others reported issues such as poor color matching, a chalky or cakey appearance, and skin irritation. There is no consensus regarding the product itself.

Based on these reviews

Rated 3 out of 5 stars

I’ve been using Gloe for just under 4 months now and I have to say, it’s the only product I’ve tried that delivers exactly what it claims. Color match? Spot on. Texture? Lightweight and silky. Longevi... See more

Rated 1 out of 5 stars

Ordered in 25th December 2025, heard no postage or delivery information from them for weeks. Messaged them, emailed them, heard nothing. Tracker says still waiting to be picked up by courier. I a... See more

Rated 1 out of 5 stars

Absolutely terrible company. I never intended to sign up to a subscription, yet they’ve been taking money from my account without clear consent. The product itself gave me an allergic reaction, an... See more

Company replied

Rated 1 out of 5 stars

Foundation colour match is good , however application isn’t great as it sits on the skins surface, using a foundation brush doesn’t blend it only moves the product around , had to go back in with a be... See more

Rated 5 out of 5 stars

I’ve tried tinted moisturizers and a couple BB creams before—always felt too greasy or too noticeable. Gloe is different. It’s like a real skin filter. Smooth application, disappears instantly, and th... See more

Rated 4 out of 5 stars

I was looking for a natural looking foundation that could match my face and I came across this product on my FYP. It arrived at the expected time. The bottle is nice but I personally don’t like the ap... See more

Rated 5 out of 5 stars

Woke up looking like a zombie. Applied this and instantly looked human again. It's that smooth. Not patchy, not thick. Just disappears into the skin but makes you look healthier. Not too pricey either... See more

Rated 1 out of 5 stars

This product is shit if you are a person of color! Even applying a small dab leaves a pale residue on your skin like bad sunscreen. When you contact customer service about their 30-day guaranteed... See more

Rated 1 out of 5 stars

This product is a total waste. If you are a person of color and apply to your skin -- even a dab -- it does not blend into your skin, but does the opposite, leaves a pale residue like bad sunscre... See more

Rated 1 out of 5 stars

All of the 5 star reviews must be written by the scam of a company. Truly awful product, impossible to return because they don’t accept the product back if you’ve tried it and they don’t take returns... See more

Rated 1 out of 5 stars

This company is a total scam !! They send you a tracking number that is not attached to anything but a non existing package that never leave …… it has been so long - email now is never answered - AVOI... See more

Rated 1 out of 5 stars

One star is being generous. Absolutely terrible. This product made me look like Casper the Friendly Ghost—chalky, fake, and ridiculous, as if I had a layer of makeup plastered on my face. The worst... See more

Rated 1 out of 5 stars

Does the complete opposite of what it advertises. Very cakey and does not color match your skin at all. I was able to contact customer service after about a week or longer they finally responded. Sent... See more

Rated 1 out of 5 stars

Website says it offers a money-back guarantee if it doesn't match your skin-tone, which it claims to do with any skin tone once you blend it in. I got it and when I blended it in it was still noticeab... See more

Rated 1 out of 5 stars

DO NOT BUY FROM THEM. It’s a scam. I have purchased two products, haven’t received. When I check tracking it says it was delivered but neither Gloe nor the courier can provide more information. W... See more

Rated 1 out of 5 stars

I made a one-time purchase from this company and was shocked to discover—one month later on October 8th—that €27.21 was charged to my credit card for a subscription I never signed up for. I was neve... See more

Rated 4 out of 5 stars

I tried this without knowing what it was. A friend gave me a bottle. I tried it and it's brightening you have to blend it well but it did color match but it's a bit light. I made an honest review on i... See more

Rated 1 out of 5 stars

STAY AWAY!!! BIG TIME SCAMMERS! I contacted Gloe after seeing that my subscription was being renewed for a second month to cancel. They advised me there is a minimun of 2 months on the subscription wh... See more

Rated 1 out of 5 stars

The worst customer service experience I have ever had. Deceptive marketing with the subscription pricing. No response to emails and enquires. After several attempts to correct the situation I just ga... See more

Company replied

Rated 1 out of 5 stars

DON'T DO IT. I wish I had read these reviews first. Got scammed into a subscription that was very well hidden. I spoke to customer service, they said "its in the fine print that you didnt read". Th... See more

Rated 1 out of 5 stars

DO NOT USE! I am locked into a three month subscription which I wasn’t aware I’d signed up for. Gloe has now taken the second payment when I’ve not received the first set of products! So I can’t even... See more

Rated 1 out of 5 stars

This company is bordering on criminal! I stated back in July 2025 that I didn’t like the product sent (after the initial shipment didn’t even arrive and eventually after several SHOUTING emails I g... See more

Rated 1 out of 5 stars

his company claims to have "easy returns" & a 30-day FREE trial clearly stated on their website. After receiving the product, I tried it on. The product is a foundation that they claim, "automatically... See more

Rated 1 out of 5 stars

Horrible company, they state that there is a “30 day money back guarantee” and also “perfect match or your money back”…..this is from the website…. ”We want you to be completely satisfi... See more

Rated 1 out of 5 stars

T his product is terrible. It is poor quality and does not perform as advertised. Do not be fooled by it. Manufactured in China, it took over two weeks to arrive. Avoid this product to save your money... See more

Rated 1 out of 5 stars

I purchased this face product hoping it would meet the advertised claims, but unfortunately, it did not deliver. The texture and results were far from what was promised. I returned th... See more

Rated 1 out of 5 stars

Ridiculous and infuriating. I’m a customer who does not regularly buy makeup. I’m a male in my 30s and decided to try this foundation after seeing an ad. I made a one-time purchase through Shop... See more

Rated 1 out of 5 stars

Product does not apply as portrayed in the social media videos. It goes on and doesn’t absorb and leaves a white cakie mess on your face and they do not stand behind their products

Rated 1 out of 5 stars

When I tried the product, my skin felt like it was burning, left a dull grey-white colour on my face. Hard to remove from my face, and I can not get a response from the company about getting a re... See more

Rated 1 out of 5 stars

I thought I was pale until I used this product. I'm not mad the product was a bust. I'm mad they lock you into a subscription. Like um. Where is the login panel so I can cancel. I don't see it. I have... See more

Rated 1 out of 5 stars

Poor quality product and also you cannot escape thier two month subscription once you click on it. By eu laws this is not legal

Company replied

Rated 1 out of 5 stars

This 4 in 1 match foundation claims to match any skin tone, and for me it did blend in to match my skin, it also has a nice light fragrance, but it has zero coverage and settles into any fine lines a... See more

Rated 5 out of 5 stars

Almost gave it a 1 star cause my first pack arrived broken but after reaching out they got it reshipped and fixed the issue with a refund & apology.

Rated 3 out of 5 stars

In indoor lighting, it looks great. Outside though, I noticed it looked a little chalky on my forehead. Not terrible, but not invisible either.

Rated 1 out of 5 stars

Worst product ever. Also, they trick you into a renewing subscription when you place your first order, so be careful!

Rated 3 out of 5 stars

Some days it looks good, others not so much. It’s super easy to apply, but results were inconsistent on my skin.

Rated 5 out of 5 stars

Didn’t expect to be this impressed I used it once before a night out and got a compliment on how “fresh” I looked. That’s a first. Super easy to apply—takes me less than a minute. Not greasy or thick... See more

Rated 5 out of 5 stars

Guys, don’t sleep on this I'm not a makeup guy, but this isn’t makeup the way I thought. It’s just skin improvement. Fills in the uneven bits, hides redness, and makes me look fresh. Super natural.

Rated 1 out of 5 stars

I feel bad that i didn’t check reviews on here before buying it . The worst foundation I tried on . Doesn’t match my skin color and makes my pores look even bigger . What a waste of money !

Rated 3 out of 5 stars

I like the idea behind Gloe, and the finish is nice. For me, it was just a bit off on the undertone—looked slightly pink under daylight.

Rated 1 out of 5 stars

Worst product I’ve ever tried. It does not do anything it says on the advertisement. It did not blend to my skin colour I look like I was putting on make up for Halloween. Avoid avoid avoid.

Rated 3 out of 5 stars

Gloe feels really smooth and blends easily, but I was hoping for a bit more coverage. It evens things out, but doesn't hide much.


2.0

Poor

TrustScore 2 out of 5

77 reviews

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1-star

Replied to 9% of negative reviews

Typically replies within 2 weeks

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Rated 1 out of 5 stars

Ridiculous and infuriating

Ridiculous and infuriating. I’m a customer who does not regularly buy makeup. I’m a male in my 30s and decided to try this foundation after seeing an ad. I made a one-time purchase through Shop Pay and did not knowingly sign up for any membership, subscription, or recurring program. I also did not provide my email directly, as everything was processed through Shop Pay.

Within minutes of completing the purchase, I received a notification that I had been automatically enrolled in a three-month subscription, receiving multiple products each month. I attempted to cancel immediately, within five minutes, but was told the subscription could not be canceled.

At the time of my cancellation request, the order had not been processed or shipped. There was no practical reason the company couldn’t stop fulfillment, yet they refused to do so. Forcing a customer into a multi-month commitment they didn’t knowingly agree to, especially before an order has even shipped, is extremely frustrating.

This experience feels misleading and unnecessarily rigid. Instead of resolving the issue quickly and keeping a customer satisfied, the company chose to enforce fine print in a way that creates resentment. THIS IS STUPID AND THE COMPANY IS STUPID!

10 February 2026
Unprompted review
Rated 1 out of 5 stars

Repeatedly Ignored

Ordered in 25th December 2025, heard no postage or delivery information from them for weeks. Messaged them, emailed them, heard nothing. Tracker says still waiting to be picked up by courier.

I asked my bank to dispute them and get a refund.

I have been ignored on all messages and emails.

19 January 2026
Unprompted review
Rated 1 out of 5 stars

STAY AWAY!! BIG TIME SCAMMERS!

STAY AWAY!!! BIG TIME SCAMMERS! I contacted Gloe after seeing that my subscription was being renewed for a second month to cancel. They advised me there is a minimun of 2 months on the subscription which I was unable to get out of. Then, it went to renew a 3rd month so I went into my account to cancel the subscription but I had been locked out of the account so was unable to cancel it. I contacted customer service and then they advised me that its 3 month minimum this time which I could clearly see from the previous email and the website that its 2. I then receive an email from customer service that they are sorry for my experience yet they have not resolved me accessing my account or cancelling my subscription. On top of that they keep trying to debit the money from my account luckily I have cancelled my card so they cant debit it!

13 January 2026
Unprompted review
Rated 1 out of 5 stars

Stay away from this product

T his product is terrible. It is poor quality and does not perform as advertised. Do not be fooled by it. Manufactured in China, it took over two weeks to arrive. Avoid this product to save your money. I regret my purchase.

20 December 2025
Unprompted review
Rated 1 out of 5 stars

One star is being generous.

One star is being generous.

Absolutely terrible. This product made me look like Casper the Friendly Ghost—chalky, fake, and ridiculous, as if I had a layer of makeup plastered on my face. The worst part? When I told the company I was unhappy, they had the nerve to demand a 20% restocking fee. What a joke. If you’re thinking of buying this, do yourself a favor and get it from Amazon where you can return it without being penalized. This company clearly doesn’t stand behind its product. And I still don't have a return adress. I am going to have to dispute it. Or sue this company

5 December 2025
Unprompted review
Rated 4 out of 5 stars

Subtle, but powerful

You don’t see it on your face. But you see the effect. Cleaner skin, fewer visible lines, and a more even tone. Honestly a must-have for any guy wanting a bit of a boost.

1 November 2025
Unprompted review
Rated 1 out of 5 stars

DO NOT BUY FROM THEM

DO NOT BUY FROM THEM. It’s a scam. I have purchased two products, haven’t received.
When I check tracking it says it was delivered but neither Gloe nor the courier can provide more information.
When I contact customer service they are very unhelpful. They don’t try to find a solution and they stoped replying to my emails.
This company is a scam, do yourself a favour and don’t buy anything from them

12 November 2025
Unprompted review
Rated 1 out of 5 stars

Scam

This 4 in 1 match foundation claims to match any skin tone, and for me it did blend in to match my skin, it also has a nice light fragrance, but it has zero coverage and settles into any fine lines and pores you have and also has a chalky white cast, claims to be buildable coverage i have tried 5 layers and still no coverage. I purchased this to have a no makeup look to cover a few problem areas on my skin. It didn't work for me at all. The company claims to offer a full money-back guarantee, that if it dont work for you... no questions asked money back. I reached out to the the customer service on the website 4 days ago and have not ever heard anything back. After reading other reviews about issues getting refunds I fear I have been scammed. It's very misleading to claim a no questions asked money back guarantee and then not even respond to a request. And reading about people that do get a response back say that because the product was opened they cant get a refund, haha buyer beware this company seems very scummy and misleading, also claims to be an American company and ships from an American warehouse, when in reality I received my shipment from China and it took over 2 weeks to recive from date of purchase.

8 November 2025
Unprompted review
Rated 5 out of 5 stars

Better than I expected, way better

I’ve tried tinted moisturizers and a couple BB creams before—always felt too greasy or too noticeable. Gloe is different. It’s like a real skin filter. Smooth application, disappears instantly, and the match? Surprisingly accurate. I have medium olive-toned skin and most stuff either makes me look orange or pale. This didn’t. It just worked. Ordered once and then immediately signed up for the subscription. Don’t want to be without it again.

15 September 2025
Unprompted review

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