Well folks. I spent about an hour with a very nice guy who asked very typical questions that you'd expect from someone who is attempting one to enroll in an online academic program by way of a Zoom or Google Meet introduction.
There are several firms utilizing similar strategies.

Cutting right to the chase, I was quoted a special anniversary promotional price for two lessons per month with someone who supposedly is a highly experienced recognizable former professional famous to whatever degree touring artist mentor. I was also offered lifetime access to some specialized guitar software program that I know nothing about and have never heard of. I was quoted $4600 for 3 months in the program, with lifetime access to this special software.

Can we talk? First of all. I asked the guy "who is this amazing accomplished mentor?" I was provided his name. Subsequently, I "Googled" and the results yielded a plumbing company and various links to this plumbing company. I had to scroll down a lot to see this "mentor's "name appear in conjunction with a local but good band's name that he played with. Is this instructor/mentor good? Is he like a wow, a nationally recognized guitar wizard? Well, he is a good player, but seemingly, more recognized on another instrument. There is not enough out there on him to make a fair assessment.
I would absolutely not say that he matches the description of this amazing accomplished former touring artist known for his craft. Would he not then have a more significant appearance online?

To be clear, I do play guitar professionally and have carved out a successful career as a solo acoustic player, and have done so for more than 30 years with over two thousand performances across North America and parts of Europe. If you Googled my name, the results go on for a very long time on various platforms. I am every so often looking to explore additional styling within my skillset and look into what some folks are doing to present educational programs within a profession that I am so thankful for and passionate about.
This Sonora school triggered my curiosity so I contacted them. The opportunity to receive coaching by renowned mentors is also intriguing,

I approached this Google Meet introduction with an interest in working with an artist along the likes of a Tommy Emmanuel who I have performed with, Leo Kottke and Jorma Kaukonen, both whom I've been compared to during my career.

$4600 for 3 months gaining two one-on-one online lessons per month with access to this "mentor" so they say on as as needed basis, equates to over $760 per one- on-one lesson!

I have mentored many guitar players and have coached countless people both emerging and advanced during my career, often at no charge. I make my living through performance, not teaching. I am honored and flattered that someone would approach me for help. I would expect to have the same or greater Internet search response when searching a mentors name, as my own. Not to say that this person is not an accomplished musician, but $760+/lesson?

In summary, You TRULY do not have to pay these exurbanite fees to become a good guitar player to what ever extent you so desire.
My professional advice would be to ask around as to who is a reputable and experienced "coach" who can offer one-on-one sessions. You might want to check out YouTube as there are just so many great instructional videos offered by prominent players that could be beneficial.

As much as the skill, your connection with the instrument, performance environment, audience and music selections are paramount. One can study all sorts of charts, tabs and diagrams all day long. That is not what makes a great performing artist. It can't hurt to incorporate an understanding, but I'd focus on "being" not technically doing. Be your music. Dive into it. Make it mean something not just sound like something. Project your own spin.

Another online advertiser that I would be weary of is Zoom Guitar. They charge $7,800. Unreal folks. Truly. You can't blame these organizations and entrepreneurs for launching a business in education because education does indeed sell. As a matter of fact, Youtube videos that offer instruction or "how to" play a song, quite often receive a higher response rate than performances of the song performance itself.

If you can take a weekend and really want to accelerate your skill and performance, Look into Jorma Kaukonen's (Hot Tuna & Jefferson Airplane), Fur Peace Ranch in Ohio. True mentors by world renown touring artists. I have nothing to do with the program, but have been aware of it's reputation for decades. I am not sure of the cost but I can assure you that it is significantly less than these internet solicitations. Look up the names of the artists that have provided coaching there. Yes, mentors for sure.