ALT

HELLO TUMBLR.

Wow, we made it. 2025. One of the years of all time.

And, speaking of time, it's that time of year again when we reflect on the Times™ we've had: Welcome to Year in Review.

This year, we’re doing something new: Instead of the usual fandom data list drop, we took a closer look at the culture bubbling up through tag data and across your dashboards in 2025—the communities, aesthetics, and micro-moments that shaped the year.

We’ve broken it down into five chapters, each one illustrated by the posts that best capture the moment, because Tumblr is you, and the posts you make along the way. 

You can jump into any chapter using the links below, or head here for the full experience.

Like the look? You can grab the theme for your blog here.

Alright. Let’s get into it:

This Isn’t Nostalgia, It’s Tumblr
Dive into popular nostalgia tags and the conversations around them that have become part of our today on Tumblr in 2025. Call it nostalgia if you want. We’ll call it Tumblr in 2025.

Your Life as a Moodboard
Jump into moodboard aesthetics and the astronomic rise of girlblogging in this year of our Lana, 2025. 

Cozy Dystopia
Re-discover all the elements that, along with r e a l i t y, co-created the cozy dystopia we’ve all been basking in on Tumblr in 2025. 

Age of the Creator
Hear from some of our favorite creators on Tumblr and how they’re using their blogs to create exciting projects and build community around their craft.

Fandom: The New Mainstream
A look back at some of the biggest fandoms of 2025 through the lens of fan art, fanfic, and fandom discourse.

We hope you enjoy this little slice of Tumblr in 2025. How was your 2025 on Tumblr? What did you create, join, celebrate, lose your mind over? Add your own Year in Review to the tag by using #tumblr 2025.

Tumblr Tuesday: Heated Rivalry

It’s a Tuesday on Tumblr, and the Heated Rivalry fever is showing no signs of stopping. The adaptation of Rachel Reid’s bestselling novel about rival hockey players is light on hockey and heavy on good old enemies to lovers, and we’re so here for it. Please enjoy this collection of Hollanov art (and some Skip, for balance) to tide you over til Friday.

@annasartaccount:

Originally posted by annasartaccount

@wastingstarlight:

Originally posted by wastingstarlight

@ohcebo:

Originally posted by ohcebo

@lizzybizzyart:

Originally posted by lizzybizzyart

@semi-artomatic:

Originally posted by semi-artomatic

@lapetitepedestre:

Originally posted by lapetitepedestre

@gremlinnddraws:

Originally posted by gremlinnddraws

@newtkelly:

Originally posted by newtkelly

@thence-we-came-forth:

Originally posted by thence-we-came-forth

@vermillionaire314:

Originally posted by vermillionaire314

@amjjey:

Originally posted by amjjey

@catandcrown:

Originally posted by catandcrown

@c-leadraw:

Originally posted by c-leadraw

@miplup:

Originally posted by miplup

@madi-karp-draws:

Originally posted by madi-karp-draws

@schreienfeuer:

Originally posted by schreienfeuer

@spideyswede:

Originally posted by spideyswede

@arbitriumart:

Originally posted by arbitriumart

@betanoiz:

Originally posted by betanoiz

Recap of the recap? Check it out over on the other app 👁️👄👁️

Tumblr Tuesday: This one goes out to The Creature

It's a Tuesday in November of the year 2025, and Guillermo Del Toro's Frankenstein has us all in its clutches. The Creature in particular has really captured your collective imaginations as we all relive our love for a 207-year-old tale—and thankfully, the artists on Tumblr have our best interests at heart. Please enjoy this collection of Frankenstein art. Spoilers (and many depictions of The Creature) ahead!

(Tap on the attribution to go to the original post :)

@smokey-jinn:

Originally posted by smokey-jinn

@caputm0rtuum:

Originally posted by caputm0rtuum

@monsieur-egg:

Originally posted by monsieur-egg

@chacha-rouge:

Originally posted by chacha-rouge

@hadrassians:

Originally posted by hadrassians

@aphrostiel:

Originally posted by aphrostiel

@teafromthemicrowave:

Originally posted by teafromthemicrowave

@backtoearlier:

Originally posted by backtoearlier

@mokkasstuff:

Originally posted by mokkasstuff

@elcoffin:

Originally posted by elcoffin

@phantomw0rks:

Originally posted by phantomw0rks

@belciiboo:

Originally posted by belciiboo

@dancinghannigram:

Originally posted by dancinghannigram

@cloudy-rina:

Originally posted by cloudy-rina

@spideyswede:

Originally posted by spideyswede

@vamprire:

Originally posted by vamprire

@mimi-maru:

Originally posted by mimi-maru

@ruinlasdraws:

Originally posted by ruinlasdraws

@haruya-rabbit:

Originally posted by haruya-rabbit

@redundantz:

Originally posted by redundantz

@persialiu:

Originally posted by persialiu

@drawinglinestoconstellations:

Originally posted by drawinglinestoconstellations

@hsw3k:

Originally posted by hsw3k

@tourmaline-dream:

Originally posted by tourmaline-dream

@clockworklocks-art:

Originally posted by clockworklocks-art

Tumblr Tuesday: Halloween! Dividers!

Yes, yes, hello! It’s finally Halloween week, and we hope you're all enjoying the little creep haunting the like button. Today, we’re celebrating some of the folks out there creating Halloween-themed dividers to elevate all your spooky fics and posts. What would we do without them?!

Please enjoy, and do proceed with caution—we've got some flashing, mild gore, blood, and bones here. 'Tis the season, after all.

(Each of these dividers comes from a themed collection—tap the attribution on your faves to see the whole set!)

@saradika-graphics:

Originally posted by saradika-graphics

@solitary-serendipity:

Originally posted by solitary-serendipity

@dollywons:

Originally posted by dollywons

@animatedglittergraphics-n-more:

Originally posted by animatedglittergraphics-n-more

@tsunami-of-tears:

Originally posted by tsunami-of-tears

@petalpxl:

Originally posted by petalpxl

@crucifyd:

Originally posted by crucifyd

@strangergraphics:

Originally posted by strangergraphics

@digilatte:

Originally posted by digilatte

@kodaswrld:

Originally posted by kodaswrld

@cursed-carmine:

Originally posted by cursed-carmine

@thecutestgrotto:

Originally posted by thecutestgrotto

@drinkthesky:

Originally posted by drinkthesky

@successfulicons:

Originally posted by successfulicons

@fisshbones:

Originally posted by fisshbones

@wethairjoel:

Originally posted by wethairjoel

@bab3tt3-at3-oatm3al:

Originally posted by bab3tt3-at3-oatm3al

@pepsipoet:

Originally posted by pepsipoet

@thehereticsx:

Originally posted by pagedgaps

👻🎃🦇 OOohohoOoh crEEpeRrrs! 🦇🎃👻

🔮👻🎃🦇🔮👻🎃🦇🔮👻🎃🦇🔮👻🎃🦇🔮👻🎃🦇🔮👻🎃🦇🔮👻🎃🦇🔮👻🎃🦇🔮👻🎃🦇🔮👻

You may have noticed...something strange in our neighborhood...

Some of the tags appear to be haunted by Halloween spirit, infused with eerie elixir, or maybe just filled to bursting with...your generic…spooky stuff.™ Who’s to say for sure? Certainly not us!

Tap the heart on posts with these glowing tags at your own peril—we’ve had reports of a terrifying entity haunting the like button!

Stay safe out there 😘

🔮👻🎃🦇🔮👻🎃🦇🔮👻🎃🦇🔮👻🎃🦇🔮👻🎃🦇🔮👻🎃🦇🔮👻🎃🦇🔮👻🎃🦇🔮👻🎃🦇🔮👻

Tumblr Tuesday: Artober

October is a big month for art challenges! From birdtober to linktober, peachtober to wisptober, and the dark-fantasy-themed cursed relics, here are some highlights from some of this month's art challenges. Join in if you like, there's still time :)

@owlyjules:

Originally posted by owlyjules

@cowsfae:

Originally posted by cowsfae

@ora-draws:

Originally posted by ora-draws

@juliettecousin:

Originally posted by juliettecousin

@nickifortunati-warren:

Originally posted by nickifortunati-warren

@onennezumi:

Originally posted by onennezumi

@scottpartridge:

Originally posted by scottpartridge

@taurzza:

Originally posted by taurzza

@lescarnetsdehaku:

Originally posted by lescarnetsdehaku

@bomkii:

Originally posted by bomkii

@sunbruiser:

Originally posted by sunbruiser

@charlotte-bopp:

Originally posted by charlotte-bopp

@goddessofbees:

Originally posted by goddessofbees

@mochiwei:

Originally posted by mochiwei

@alexchawke:

Originally posted by alexchawke

@pawseds:

Originally posted by pawseds

@aghostplant:

Originally posted by aghostplant

@oliviarampaige:

Originally posted by oliviarampaige

@emmathewson

Originally posted by emmathewson

@virgohcreates:

Originally posted by virgohcreates

@piratedllama-art

Originally posted by piratedllama-art

@meganrafferty:

Originally posted by meganrafferty

Keeping your Tumblr safe 🔐

Hey Tumblr, your security is super important to us. In light of a recent surge in scams, we want to make sure you have all the tools and knowledge to keep your account safe:

• Verify the source: If someone claiming to be from Tumblr Support reaches out, always check the sender's email address. Official Tumblr communication will come from tumblr.com or tumblr.zendesk.com domains, and Tumblr will never contact you via another platform.
• Don’t click suspicious links: Check the destination of a URL before clicking, and look for anything that doesn't seem right, such as a misspelled website name. 
• Recognize phishing: Phishing messages or emails often try to create a sense of urgency ("Your account will be suspended if you don't click here now!"). They might also contain grammatical errors or poor formatting. 
• Never share your password: Tumblr staff will never ask you for your password. If anyone asks for your password, it's a scam.
• Enable Two-Factor Authentication (2FA): This adds an extra layer of security. Even if someone gets your password, they can't access your account without the second verification step. You can enable 2FA in your account settings.

For more on avoiding scams and keeping your account safe, check out the Help Center. 

If you ever suspect your account has been compromised, or encounter a scam, a suspicious message, or a fake account, contact Tumblr Support. We're here to help!

Tumblr Tuesday: Dan and Phil finally, finally announce that podcast

Here’s some lovely phanart to celebrate the big announcement and 16 years of these two yapping with gusto.

And, for those who are artistically inclined and celebrating phandom news, #phantober25 and #phinktober2025 are ongoing 🌝

@eldieii:

Originally posted by eldieii

@awinchestershell:

Originally posted by awinchestershell

@adziedoodle:

Originally posted by adziedoodlesphan

@lornaillustrates:

Originally posted by lornaillustrates

@polar-bears-making-pancakes:

Originally posted by polar-bears-making-pancakes

@scenefulw0rkz:

Originally posted by scenefulw0rkz

@lovelydeps:

Originally posted by lovelydeps

@isthisadrawingiseebeforeme:

Originally posted by isthisadrawingiseebeforeme

@lumintsu:

Originally posted by wildlymint

@magmae16:

Originally posted by magmae16

@mothmanbussy420:

Originally posted by mothmanbussy420

@insomniac-ink:

Originally posted by insomniac-ink

@chompingonnuggets:

Originally posted by inactive-chompingonnuggets

@doodleswithangie:

Originally posted by doodleswithangie

@afditlodap:

Originally posted by afditlodap

@imarabittdraws:

Originally posted by imarabittdraws

@dorkymirage:

Originally posted by dorkymirage

@ratzinmybasement:

Originally posted by ratzinmybasement

@reallybadblackoutpoems:

Originally posted by reallybadblackoutpoems

@chromolumen:

Originally posted by chromolumen

Tumblr Tuesday: Despite everything, it's still you.

Another good week for game fans! Yesterday marked a whole decade of Undertale. Happy anniversary to the game and all who have loved it for so long <3 To celebrate, here's a small selection of all the beautiful art fans are making. Explore more here.

@sparticus2000art:

Originally posted by sparticus2000art

@ink-ami:

Originally posted by ink-ami

@elesketchii:

Originally posted by elesketchii

@featherspiral:

Originally posted by featherspiral

@fairydropart:

Originally posted by fairydropart

@basofy:

Originally posted by basofy

@paradise-paradise:

Originally posted by paradise-paradise

@lynxgriffin:

Originally posted by lynxgriffin

@cavipe:

Originally posted by cavipe

@renrink:

Originally posted by renrink

@le-poofe:

Originally posted by le-poofe

@bugcoat:

Originally posted by bugcoat

@crescentbutton:

Originally posted by crescentbutton

@makigorogoro:

Originally posted by makigorogoro

@carefreejules:

Originally posted by carefreejules

@here1snyan:

Originally posted by here1snyan

@yuritxrt:

Originally posted by yuritxrt

@shira-wolficute:

Originally posted by shira-wolficute

@kettle-bird:

Originally posted by kettle-bird

@cinemantagonist:

Originally posted by cinemantagonist

@artsy-savvy:

Originally posted by artsy-savvy

@axoppii-i:

Originally posted by axoppii-i