Choice Funeral Plans Reviews 628

TrustScore 5 out of 5

4.9

While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

Review summary

Based on reviews, created with AI

Reviewers overwhelmingly had a great experience with this company. Customers consistently praise the staff for their compassion, friendliness, and professionalism. Consumers felt at ease discussing their funeral plans, with staff members providing clear explanations of all available options. People appreciate the personal touch offered by local directors and the caring, thoughtful support provided throughout the arrangement process. The service receives high marks for its ease and efficiency, with reviewers highlighting the helpfulness and knowledge of the staff. Consumers found the prices reasonable and the options suitable for their needs, with all costs clearly explained. Reviewers also appreciate the user experience, describing the process as smooth, straightforward, and stress-free.

Based on these reviews

Rated 5 out of 5 stars

We had a lovely chap called Chris (from Hammerton’s Funeral Directors) who came to our home to discuss funeral plans for myself and my husband. He was compassionate and friendly and actually he made... See more

Rated 5 out of 5 stars

Easy to do. Offers better choices than a well known competitor. Was also far cheaper. They use local directors which gives that more personal touch. Can't really comment further as when needed I won'... See more

Rated 5 out of 5 stars

We chose Doves of Maidstone to carry out our beloved mum’s funeral and they were absolutely brilliant from start to finish. Everyone was caring, thoughtful, sympathetic and professional. Jackie guided... See more

Rated 5 out of 5 stars

It was easy to arrange by visiting local funeral directors. Straightforward process making sure my wishes were noted. Received detailed pack just over a week later. One very small discrepancy was quic... See more

Rated 5 out of 5 stars

Rebekah Elliott from Blenkiron was very helpful and very professional. Ran us through the process, explaining all available options. She ensured all our requests were carried out. This is not an ea... See more

Rated 5 out of 5 stars

This was very professional and we were treated with respect . What was lovely we were listened too. And only bought the plan we wanted with out being charged for extra we didn't need . Was a pers... See more

Company replied

Rated 5 out of 5 stars

F Curtis and Son Warminster has been the Funeral Director of choice for many members of our family; therefore it was a natural follow on that we would also draw up our funeral plans with them. Of spec... See more

Company replied

Rated 5 out of 5 stars

Chose this Plan as it managed all of our needs and was arranged via our local funeral directors who were fantastic. We had cancelled a full funeral plan for which we got a full refund and bought this... See more

Rated 5 out of 5 stars

The support and guidance from Quinns Funeral Directors, Tina in particular, helped me to make the best choices practically and for peace of mind. There was no pressure, rather a sympathetic chat with... See more

Company replied

Rated 5 out of 5 stars

Any fears of missing things were soon removed with the very smooth process for setting up and very helpful and knowledgeable staff who I soon realised had obviously dealt with like minded people as me... See more

Rated 5 out of 5 stars

I came into my local funeral director and the lovely lady that worked there was very friendly and helpful with organising a prepaid funeral. I was treated with respect and dignity and all questions I... See more

Company replied

Rated 4 out of 5 stars

I liaised with Loretta from W Sherry & Sons from the Greenford/Sudbury Hill Branch following the death of my husband and she was quite helpful. I then decided to transfer my funeral plan from the co... See more

Rated 5 out of 5 stars

We chose a direct cremation.This was a difficult thing to do but was made so much easier and less traumatic due to the very friendly and professional way the lady conducted the whole thing. Choice o... See more

Rated 5 out of 5 stars

I decided to take out a funeral plan in October 25 and did so with my local funeral director. The process was really a simple one, the questions that were asked I had the answers. The whole experie... See more

Rated 5 out of 5 stars

The staff at Joseph Hays Gt Horton Bfd, were very helpful, efficient, polite, knowledgeable, reassuring, I felt very relaxed and new I was in capable hands and all aspects were covered and taken care... See more

Rated 5 out of 5 stars

Checked 5 different schemes , short listed 2. Choice stood out because it did NOT charge more for making changes, voluntary or not. Enabled ability to check details with LOCAL Funeral directors!... See more

Rated 5 out of 5 stars

My experience from first walking into your funeral service office, (in Hayes) was something so special, I shan't forget it. From a place of fear and anxt, I was speedily in a place of calm an... See more

Rated 3 out of 5 stars

We were initially disappointed that the representative at village forgot to call us for a first appointment to discuss taking out a plan, though we were promised the call and stayed home. My name... See more

Rated 5 out of 5 stars

Had a friend who had a funeral plan from 2005. When she passed away recently her plan was used right away with no hassle from the funeral director. Everything was organised. We decided after the funer... See more

Rated 5 out of 5 stars

My appointment at my chosen funeral director was dealt with by a courteous and discreet lady in a private office. The choice team were very responsive and timely in answering my queries .i received... See more

Rated 5 out of 5 stars

Jamie from Gills funeral directors was very professional and helpful in every way. He explained the plan to my husband and myself, gave us time to ask questions. I had to go back to see Jamie the foll... See more

Rated 5 out of 5 stars

I was nervous about going to book my own funeral but Eileen was very friendly and made you feel relaxed.I had used the same funeral director for my daughter when she passed away a few years ago althou... See more

Rated 5 out of 5 stars

I wanted a straight forward arrangement and found everything explained very well and the choices given were perfect for me. However being a bit nervous going ahead without speaking to someone I phoned... See more

Rated 5 out of 5 stars

I have made arrangements for my no fuss funeral with Arthur Gresty Funeral Directors. Anthony, who also arranged my late wife's funeral brilliantly, made the entire process simple and straightforwar... See more

Rated 5 out of 5 stars

I found the experience very easy due to the professionalism of the gentleman that guided me through the process. At no time did I feel pressured to divert from my wishes. I feel comforted that my fune... See more

Rated 5 out of 5 stars

Outstanding service from Brigid. Brigid and her team conducted my father's funeral and was outstanding in every way. We have since returned under happier circumstances as we decided to plan my mothe... See more

Rated 5 out of 5 stars

Thomas Bragg were both professional and empathetic. They helped us make the right decisions for us in a relaxed atmosphere. When the time comes, we know our wishes will be adhered to and our family... See more

Rated 5 out of 5 stars

Organising your own funeral is quite daunting but the funeral director put me at my ease. The form was explained well and quite straightforward. Many choices and every aspect covered with many option... See more

Rated 5 out of 5 stars

In the main it was all 100 %, one small problem which was quickly dealt with was that although my bank was one of the major brands it was not possible to pay by direct transfer. This was quickly sort... See more

Company replied

Rated 5 out of 5 stars

I used my local funeral directors to buy my plan, they completed the formalities for me and liaised with Choice Funeral Plans. They arranged everything for me, plan, finance and time. What I thought... See more

Rated 5 out of 5 stars

The genuineness, cleanliness of the place, the honesty, the knowledge, the atmosphere and welcoming attitude. Knows what he was talking about, answered all questions in a simple to understand manner a... See more

Rated 5 out of 5 stars

Went to Turners funeral directors in bramley rotherham s66. Was attended to immediately..an a lovely woman called Lianne visited us at home...talked us through everything and was more than helpful.... See more

Rated 5 out of 5 stars

I went to our local Funeral Director who made us feel at peace. Not easy discussing this subject. For us it was so much better to be seen personally and all was arranged for us We explained w... See more

Rated 5 out of 5 stars

The manager of the Uxbridge branch was excellent in every respect. Welcoming, offered refreshment, and explained all the options and costings in a clear and concise manner. Prior to our agreement, she... See more

Rated 5 out of 5 stars

Losing a parent is a difficult thing. I found Choice simple, flexible and empathetic. I was able to choose the funeral. Having had such a good experience when I lost one parent, I chose to use Choice... See more

Rated 5 out of 5 stars

After my wife sadly passed away in March I decided I didn’t want anyone to go through the hassle of planning my funeral, after all it’s my funeral and they might get it wrong. So I went along to m... See more

Rated 5 out of 5 stars

My wife passed and she wanted to make sure everything was planned so everyone attending her service would remember her good times and things went so well for her I decided I didn't want to leave thi... See more

Rated 4 out of 5 stars

I took out a Choice Funeral Plan following a conversation with a local independent funeral director. The process was clear, simple and made perfect sense and save us almost £2k on the overall funeral... See more

Rated 5 out of 5 stars

Caring and considered approach. Able to help me make the right choices in a very difficult time . I never felt uncomfortable or pressured. Having this plan in place as taking the stress away and pro... See more

Rated 5 out of 5 stars

Having chosen a reputable Funeral Company for our Funeral Plan who use Choice Funeral Plans, we found Choice could cater for all our needs at a price we could afford. They were very approachable and... See more

Rated 5 out of 5 stars

My mom and dad chose you to do there funeral arrangements. And both funerals was amazing from the start to the finish. Has a large family most of us have also now chose the same funeral plans for ours... See more

Rated 5 out of 5 stars

outstanding service from Chris he and i have known each other since last year.he did my late wife's funeral very thoughtful and very kind. also i must mention a young lady Rachel she also was very ple... See more

Rated 5 out of 5 stars

Karen at Doves in Orpington took her time explaining all the options available, what was included and what was not. This ensured I got the best plan for myself. I will recommend Karen at Doves to my... See more

Company replied

Rated 5 out of 5 stars

I received a very professional service from Choice Funeral . Every plan was explained to me in great detail . Hence I opted for the Funeral Plan that was right for my family .

Company replied

Rated 5 out of 5 stars

All our family have dealt with Stories funeral services for many year. Nothing is to much trouble. We would like to thank al the staff for their many years of personal service. George and Mauree... See more


Company details

  1. #4 of 5 best companies in Funeral Insurance Company
  2. #10 of 21 best companies in Funeral Director

Written by the company

Our Funeral Plan enables you to prepay for certain elements of your funeral in advance and fix the cost of Funeral Director Services, protecting you from the risk of these rising. Choice Funeral Plans can be purchased direct, or they can be purchased in funeral homes which are operated by the Funeral Partners Group. Funeral Partners is a network of Funeral Directors throughout the UK, most of which are well-established local firms. Some of our businesses have been around for over 300 years.

A plan to suit you

Written by the company

Our Funeral Plan allows you to make arrangements for your funeral, which may protect your loved ones from uncertainty about your final wishes and risks of rising costs for these services.

Contact info

4.9

Excellent

TrustScore 5 out of 5

628 reviews

5-star
4-star
3-star
2-star
1-star

Hasn’t replied to negative reviews

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Fantastic - 100%

Fantastic service - I have been getting matters in order lately, having seen Martin’s Money recommend Choice Funeral Plans, I had started my plan online but needed some information, following my initial call to Choice I had nothing but professional, friendly advice, all my questions answered with no hesitation and knowledgeable staff. I felt confident that my cremation is in the right hands.
I continued the application online, in my own time, as there is a lot to take into consideration, but just knowing I could call and speak to someone at the end of the phone put my mind at ease.
I am happy with my decision, I have not questioned it.
The payment plan has a good range of how much time period to pay back over and affordable payments.
It has options if I were to move, or needed change my plan if my circumstances changed in the future with obviously extra cost for the latter if it was upgraded, which is expected, but all this was explained on the phone in detail.
Having researched a few companies to ensure I chose the right one for my requirements, I found Choice to have more perks available, and things you could request, which other companies did not.
There was a hiccup with my direct debit set up - I had entertained a digit wrong but they contacted me straight away reassuring me there was not anything to worry about, it was dealt with efficiently and rectified promptly, the lady was so kind and helpful.
I received my plan within in a week, and now I can relax.
Choice have given me 100% customer service, the staff I spoke to and emailed were all genuine, friendly, supportive and knowledgeable, the plan is by far competitive in this field, I feel confident, and trust I have chosen the right funeral planners in Choice.
Thank you for everything ☺️

2 January 2026
Choice Funeral Plans logo

Reply from Choice Funeral Plans

Dear Elizabeth,

Thank you so much for taking the time to leave us a 5 star review.

We are pleased to hear that you had a positive and straightforward process purchasing a plan with us.

Please do not hesitate to reach out if you need anything else.

Warm regards,
Choice Funeral Plans

Rated 5 out of 5 stars

Effortless and swift to organize

Effortless and swift to organize, and a pleasure to interact with.

4 February 2026
Unprompted review
Choice Funeral Plans logo

Reply from Choice Funeral Plans

Dear Carla,

Thank you so much for taking the time to leave us a 5 star review.

Please do not hesitate to reach out if you need anything else.

Warm regards,
Choice Funeral Plans

Rated 5 out of 5 stars

My local funeral director

I came into my local funeral director and the lovely lady that worked there was very friendly and helpful with organising a prepaid funeral. I was treated with respect and dignity and all questions I had was answered with respect. I would highly recommend.

17 December 2025
Choice Funeral Plans logo

Reply from Choice Funeral Plans

Dear Catherine,

Thank you so much for taking the time to leave us a 5 star review.

We are pleased to hear that our team were able to provide caring and supportive service.

Please do not hesitate to reach out if you need anything else.

Warm regards,
Choice Funeral Plans

Rated 5 out of 5 stars

Information provided was excellent .

I received a very professional service from Choice Funeral . Every plan was explained to me in great detail . Hence I opted for the Funeral Plan that was right for my family .

23 October 2025
Choice Funeral Plans logo

Reply from Choice Funeral Plans

Dear Alice,

Thank you so much for taking the time to leave us a 5 star review.

Please do not hesitate to reach out if you need anything else.

Warm regards,
Choice Funeral Plans

Rated 5 out of 5 stars

Simply easy

Simply easy, quickly arranged and delightful person to deal with.

23 December 2025
Choice Funeral Plans logo

Reply from Choice Funeral Plans

Dear Jane,

Thank you so much for taking the time to leave us a 5 star review.

We are pleased to hear that you had a positive and easy process purchasing a plan with us.

Please do not hesitate to reach out if you need anything else.

Warm regards,
Choice Funeral Plans

Rated 5 out of 5 stars

Straight forward ,very pleased with the…

Straight forward ,very pleased with the service.

27 January 2026
Choice Funeral Plans logo

Reply from Choice Funeral Plans

Dear David,

Thank you so much for taking the time to leave us a 5 star review.

We are pleased to hear that you had a positive and straightforward process purchasing a plan with us.

Please do not hesitate to reach out if you need anything else.

Warm regards,
Choice Funeral Plans

Rated 5 out of 5 stars

The whole process was very good

The whole process was very good. All done with grace. And understanding . A what could have been a difficult process made very simple.

29 December 2025
Choice Funeral Plans logo

Reply from Choice Funeral Plans

Dear Brenda,

Thank you so much for taking the time to leave us a 5 star review.

We are pleased to hear that you had a positive and simple process purchasing a plan with us.

Please do not hesitate to reach out if you need anything else.

Warm regards,
Choice Funeral Plans

Rated 5 out of 5 stars

It was really easy to find and purchase…

It was really easy to find and purchase the best.plan. All the information I required was easy to find.

23 January 2026
Choice Funeral Plans logo

Reply from Choice Funeral Plans

Dear Paul,

Thank you so much for taking the time to leave us a 5 star review.

We are pleased to hear that you had a positive and easy process purchasing a plan with us.

Please do not hesitate to reach out if you need anything else.

Warm regards,
Choice Funeral Plans

Rated 5 out of 5 stars

Great service,extremely helpful

Great service,extremely helpful, got everything that I wanted . I have now booked another appointment for my husband to discuss his funeral arrangements.

11 December 2025
Choice Funeral Plans logo

Reply from Choice Funeral Plans

Dear Audrey,

Thank you so much for taking the time to leave us a 5 star review.

Please do not hesitate to reach out if you need anything else.

Warm regards,
Choice Funeral Plans

Rated 5 out of 5 stars

Amazing young lady

Amazing young lady, who explained details of the plan so professionally. with care and compassion.

16 January 2026
Choice Funeral Plans logo

Reply from Choice Funeral Plans

Dear Mark,

Thank you so much for taking the time to leave us a 5 star review.

We are so glad that you were impressed by the service you received from our team.

Please do not hesitate to reach out if you need anything else.

Warm regards,
Choice Funeral Plans

Rated 5 out of 5 stars

The funeral director s Edwin Pounds…

The funeral director s Edwin Pounds answered all our questions and was very nice

1 December 2025
Choice Funeral Plans logo

Reply from Choice Funeral Plans

Dear Peter,

Thank you so much for taking the time to leave us a 5 star review.

We’re pleased to know that you had a positive experience with Edwin Pounds & Sons Funeral Directors.

Please do not hesitate to reach out if you need anything else.

Warm regards,
Choice Funeral Plans

Rated 5 out of 5 stars

Great is Hadly the right word

Great is Hadly the right word? Porlourwas convenient staff very helpful.

19 December 2025
Choice Funeral Plans logo

Reply from Choice Funeral Plans

Thank you so much for taking the time to leave us a 5 star review.

Please do not hesitate to reach out if you need anything else.

Warm regards,
Choice Funeral Plans

Rated 5 out of 5 stars

This was a quick and simple process

This was a quick and simple process, thank you.

6 January 2026
Choice Funeral Plans logo

Reply from Choice Funeral Plans

Dear Ian,

Thank you so much for taking the time to leave us a 5 star review.

We are pleased to hear that you had a positive and simple process purchasing a plan with us.

Please do not hesitate to reach out if you need anything else.

Warm regards,
Choice Funeral Plans

Rated 5 out of 5 stars

Very easy from start till finish

Very easy from start till finish, I had no hard sell and was able to pick what I wanted for when I pop my clogs.

20 January 2026
Choice Funeral Plans logo

Reply from Choice Funeral Plans

Dear Ken,

Thank you so much for taking the time to leave us a 5 star review.

We are pleased to hear that you had a positive and easy process purchasing a plan with us.

Please do not hesitate to reach out if you need anything else.

Warm regards,
Choice Funeral Plans

Rated 5 out of 5 stars

Complete and Professional Experience

All explained fully, no rush to sign up, excellent advice from Michelle

19 December 2025
Choice Funeral Plans logo

Reply from Choice Funeral Plans

Dear Mr Parry,

Thank you so much for taking the time to leave us a 5 star review.

We are pleased to hear that Michelle was able to give you the support you needed.

Please do not hesitate to reach out if you need anything else.

Warm regards,
Choice Funeral Plans

Rated 5 out of 5 stars

Easy to understand

Easy to understand, all aspects covered

17 January 2026
Choice Funeral Plans logo

Reply from Choice Funeral Plans

Dear Mr Yhearm,

Thank you so much for taking the time to leave us a 5 star review.

We are pleased to hear that you had a positive and easy process purchasing a plan with us.

Please do not hesitate to reach out if you need anything else.

Warm regards,
Choice Funeral Plans

Rated 5 out of 5 stars

Very helpful experience

My wife and I were very happy with the service that we recieved when we booked our funeral plan.Every wish we had was covered. The whole experience was quick and helpful.

4 December 2025
Choice Funeral Plans logo

Reply from Choice Funeral Plans

Dear Mrs Pettitt,

Thank you so much for taking the time to leave us a 5 star review.

We are so glad that you were impressed by the service you received from our team.

Please do not hesitate to reach out if you need anything else.

Warm regards,
Choice Funeral Plans

Rated 4 out of 5 stars

The lady who sold the plan to me was…

The lady who sold the plan to me was helpful & answered any questions I had

17 December 2025
Choice Funeral Plans logo

Reply from Choice Funeral Plans

Dear Deborah,

Thank you so much for taking the time to leave us a review.

It's great to know that we could answer all your questions.

If there is anything specific you feel we could improve upon, please do not hesitate to let us know.

Warm regards,
Choice Funeral Plans

Rated 5 out of 5 stars
Choice Funeral Plans logo

Reply from Choice Funeral Plans

Dear Kevin,

Thank you so much for taking the time to leave us a 5 star review.

Please do not hesitate to reach out if you need anything else.

Warm regards,
Choice Funeral Plans

Rated 5 out of 5 stars
Choice Funeral Plans logo

Reply from Choice Funeral Plans

Dear Geoff,

Thank you so much for taking the time to leave us a 5 star review.

We are pleased to hear that you had a positive and easy process purchasing a plan with us.

Please do not hesitate to reach out if you need anything else.

Warm regards,
Choice Funeral Plans

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

Companies can ask for reviews via automatic invitations. Labeled Verified, they’re about genuine experiences.

Learn more about other kinds of reviews.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look