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Fair Finance Reviews 1,488

TrustScore 4.5 out of 5

4.4

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Review summary

Based on reviews, created with AI

Reviewers overwhelmingly had a great experience with this company. People appreciate the smooth and easy loan application process, often mentioning quick acceptance and fast fund disbursement. Consumers highlight the helpfulness and politeness of the staff, with some reviewers specifically praising individual customer service assistants for their patience and understanding. Many customers express gratitude for the company's willingness to provide financial assistance when other lenders would not, particularly for individuals with disabilities or those receiving P.I.P. Consumers also value the user-friendly website and overall positive user experience. However, opinions on payment processes and customer service are mixed, with some reviewers reporting negative experiences such as incorrect payment allocations, long wait times, and unhelpful or contradictory information from representatives. Despite these concerns, many customers would recommend Fair Finance and use their services again in the future.

Based on these reviews

Rated 4 out of 5 stars

Brilliant company Been with fair finance for many years now, most recently i applied for a loan and got accepted, the process was smooth and painless. i did apply for £3000 but got £1000 offered to... See more

Company replied

Rated 5 out of 5 stars

This is the 3rd loan ive asked for and they have helped me and my little lady again the only loan company I actually trust it dont matter if they can not help if it wasnt right for me but they have... See more

Company replied

Rated 5 out of 5 stars

Straightforward application, not too many questions, and easy to link open banking. Applied Saturday afternoon, accepted Monday morning and funds received before 4pm same day. No fuss at all. If you n... See more

Company replied

Rated 5 out of 5 stars

"FAIR FINANCE HEAD & SHOULDERS ABOVE ANY OTHER LOAN COMPANY" Fair finance are 100% the best loan company going.Polight people in customer services, they are always there to help. Fair Finance are the... See more

Company replied

Rated 5 out of 5 stars

Applied online on Sunday evening, did the open Banking part and received a call today to say all accepted, my credit score is quite poor but haven't missed a payment on anything for over 4 years. Gu... See more

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Rated 5 out of 5 stars

It can make it difficult to find lenders willing to help out people who don’t have a typical income stream from employment. At last a loan provider who doesn’t judge and uses open banking to check for... See more

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Rated 5 out of 5 stars

Really great experience. Applied online at around 5pm yesterday and by 5:25pm all the paperwork had been signed and emailed over and loan had been agreed. Money hit my account at noon today just as I... See more

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Rated 5 out of 5 stars

I made my application over the weekend by one of their partners recommendations. Done all the necessary requirements per the application open banking and so on. They replied this morning, querying... See more

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Rated 5 out of 5 stars

I would like to thank fair finance for being a company that actually does what it says it does in helping people who can't get help elsewhere and taking each circumstance into account. It's refreshin... See more

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Rated 5 out of 5 stars

Great experience with fair finance as first time borrower ,simple and fast application ,all done within one day, only as I needed to send more information regarding my credit file , Money in my acco... See more

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Rated 5 out of 5 stars

Diona is a very good customer service assistant very patient and understanding. Easy to talk to and listened to my side. She really helped and we both got to a good position at the end. I like the one... See more

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Rated 5 out of 5 stars

Exceptional experience with Fair Finance,second loan even better. The online application done in under 15 minutes and the next day the funds were in my account. I'll keep coming back and recommending... See more

Company replied

Rated 5 out of 5 stars

Fair finance are an excellent loan company, who genuinely financially assist their applicants in a friendly compassionate way, whilst offering advice and loans at competitive rates suitable for you... See more

Rated 1 out of 5 stars

Dishonest liars , take money , Reps contradict each other , overpayments aren’t added to the balance rather applied as CREDIT!!!! wtf! Do not redress any interest on overpayments , force you to pay... See more

Company replied

Rated 5 out of 5 stars

Very friendly staff, patient with my enquiries. Every time I need to know something about the loan payments, instalments extra pay options, everything was explained to me. Easy to apply for a loan.

Company replied

Rated 1 out of 5 stars

Nothing fair about this company , told loan was not rejected, give us a phone instruction was to apply again , ( rejected again ) Top up loan never missed a payment, , credit score higher than... See more

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Rated 2 out of 5 stars

No where in their documentation do they tell you that the 'top up' loan will be used to pay off current loan with you only getting the difference in amounts. My bank adds the funds on e.g 200 outsta... See more

Company replied

Rated 1 out of 5 stars

Reposting because they got this review I won’t be silent from the truth! Useless company! I have been with them since May last year and never missed a payment and always pay on time. My online acc... See more

Company replied

Rated 1 out of 5 stars

Not a great experience, they give you 1 st loan , ok you pay a high APR on loan , My credit score was higher than when I originally took out loan , never missed a payment but still declined a to... See more

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Rated 1 out of 5 stars

If there was an opportunity to put less than one star for the “service” received I would . Completely bogus reviews as the real experience is leaving you hanging on hold for 30mins at a time whilst... See more

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Rated 1 out of 5 stars

Put in a complaint over 12 weeks ago (12th February to be precise) and have still not had a final response letter or offer to freeze any interest or work with me considering the situation I am in. I... See more

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Rated 1 out of 5 stars

Sent a complaint in 12 days ago and have not heard back. payments have been sent to Fair finance and have been for last 12 months however only just found out payment ref was wrong fair finance have th... See more

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Rated 1 out of 5 stars

These firms should be banned. While borrowing £500 over 12 months sounds manageable at first, the actual cost is extremely high. By the end of the term, the total repayment comes to £929.40, meani... See more

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Rated 1 out of 5 stars

Took out a loan with Fair Finance last year and no problems. Everything paid back on time and loan closed. Have since twice applied for another loan due to unforeseen circumstances. Twice been refused... See more

Rated 2 out of 5 stars

Unfortunately the same as most bad credit loan companies. Will give you a loan, however if you reapply your application gets declined after making all payments on time and paying off your loan early.... See more

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Rated 1 out of 5 stars

Treat customers appallingly!!!! They think they can do whatever they want!!! None responsive I will be taking legal action Fake responses of promises to reply, still hasn't been resolved, will... See more

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Rated 1 out of 5 stars

Worst customer service, but they might improve in about 10 years but unfortunately they will be investigated by FCA by then and probably shut down. They breach direct debit rules every other business... See more

Company replied

Rated 1 out of 5 stars

I have emailed this company twice about a data enquiry and they never bothered to reply to my emails so I can only assume that their privacy policy isn't particularly important to them. It's disappoin... See more

Company replied

Rated 1 out of 5 stars

Since May, I have made three separate attempts to complain and enquire about your data policy, you still cannot be bothered to respond so I will now be escalating it further to the FCA. Terrible custo... See more

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Rated 5 out of 5 stars

They've been very experienced& polite people. I used them first time but absolutely am happy. The only thing I’m not happy is the interest on the loan which I have to pay is %305 which is too too high... See more

Company replied

Rated 5 out of 5 stars

Im so glad i came arcoss this email to apply for a loan with you im so gratefull & it will help me out so much i cant thank you enough

Rated 5 out of 5 stars

Applied for loan easy sailing lady phoned up says I was approved money in my account before 5 o’clock same day highly recommend

Company replied

Rated 5 out of 5 stars

It was fast, friendly and efficient! The call handlers were very pleasant and eager to help and once accepted the money was transferred fast and efficiently. Superb customer service!

Company replied

Rated 5 out of 5 stars

Hello I m write this to let you know I’m paying my credit card 80 pounds very monthly so don’t have any problem with it just to let you know

Rated 5 out of 5 stars

Thank u very much fair finance for my loan thank u Sarah very kind and friendly lady thank u to all the friendly staff at fair finance use are very helpful and very kind staff

Rated 5 out of 5 stars

Fair finance where great from start to finish really helped me when l needed it the most would highly recommend Julie Tranter

Company replied

Rated 1 out of 5 stars

Been waiting for almost a WEEK! that's right, a week if I'm going to get accepted for a loan. As I'm paid monthly and have struggled this month. A loan was optional. Seems I'll be better of elsewhere... See more

Company replied

Rated 1 out of 5 stars

They are pathological liars who treat people appallingly with NO CUSTOMER SERVICE AVOID THEM!!! I have reported them to the Financial Ombudsman and the FCA, I will be taking legal action

Rated 5 out of 5 stars

After having to stop working due to complex neurological condition getting a loan was always a no Fair finance accepted me no problem Lovely staff too

Company replied

Rated 4 out of 5 stars

I have found fair finance very helpful indeed. They have been professional and they helped me out when I needed the extra cash. I highly recommend them.

Rated 5 out of 5 stars

Had difficulties resetting password for log in and Sarah bent over backwards to help me. Great and super quick service - highly recommended.

Company replied


Company details

  1. #133 of 166 best companies in Non-bank financial service

Written by the company

We offer a range of financial products and services designed to meet the needs of people who are financially excluded. We are committed to providing high quality products and services that are affordable and accessible. Wherever possible we work in partnership with other companies and agencies that share our goals. Most of our customers are ignored by the mainstream financial services industry and exploited by the sub-prime financial services industry. When we have helped to put the loan sharks and predatory lenders out of business, then we will know we have been successful. We offer: Fair Personal loans providing affordable personal loans to individuals who don’t have any or have only limited access to mainstream finance.


Contact info

4.4

Excellent

TrustScore 4.5 out of 5

1K reviews

5-star
4-star
3-star
2-star
1-star

Replied to 83% of negative reviews

Typically replies within 1 week

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Rated 5 out of 5 stars

Having a stroke

Having a stroke, I struggle to get help. Thank you so much
Donna

10 February 2026
Fair Finance logo

Reply from Fair Finance

Hi Donna,

Thank you so much for your lovely 5-star review and for sharing your kind words. We’re grateful for your trust and very pleased we could help when it mattered most. It means a lot to hear this from you.

Please don’t hesitate to reach out if you need us again in the future.

Best regards,
Fair Finance Team

Rated 5 out of 5 stars

Great service and quick response

Great service and quick response

10 February 2026
Fair Finance logo

Reply from Fair Finance

Hi there,

Thank you for taking the time to leave us a fantastic 5-star review!

We’re delighted to hear you found our service great and the response quick. It’s wonderful to know we could make the process smooth for you.

We appreciate your support and look forward to assisting you again if needed.

Best regards,
Fair Finance Team

Rated 1 out of 5 stars

Very Poor Value – Excessive Cost of Borrowing

Fair Finance (a trading name of East End Fair Finance Limited) offers loans that are extremely expensive and difficult to justify.

As an example, borrowing £500 over 12 months results in a total repayment of £929.40 — almost double the amount borrowed. On top of that, there’s a one-off administration fee of £30 (6% of the loan), meaning the true cost is even higher from the start. Monthly repayments are £74.95 for 12 months, which is a heavy burden for a relatively small loan.

The interest rates are the biggest concern. The loan carries a fixed interest rate of 132%, with a representative APR of 280%. These figures are extremely high and feel exploitative, particularly as this type of lender often targets people who may already be in financial difficulty.

While the repayments are at least clearly structured, the overall cost makes this loan very poor value. Borrowers end up paying hundreds of pounds just for the privilege of accessing a modest amount of money.

I would strongly urge anyone considering Fair Finance to look at credit unions, community lenders, or other more affordable options before committing.

Verdict: Expensive, high-interest lending that places a significant financial strain on borrowers.

5 February 2026
Unprompted review
Fair Finance logo

Reply from Fair Finance

Hi Jack,

Thank you for your detailed feedback.

We take your concerns very seriously. Our loans aim to offer fair access to credit for those who might otherwise be excluded, with full transparency on terms (including the £30 admin fee, 132% fixed rate, and 280% representative APR) as required by the FCA. While these rates are higher due to the risk profile we serve, we always encourage exploring all options, including credit unions.

If there’s anything specific from your experience you’d like to discuss further, please email us at [email protected]

We appreciate your perspective and hope to address your concerns.

Best regards,
Fair Finance Team

Rated 5 out of 5 stars

The service received was fast

The service received was fast, positive, great!
No delays, great communication
Minimal time spent applying
Well recommend

29 January 2026
Fair Finance logo

Reply from Fair Finance

Hi Karen,

Thank you so much for your fantastic 5-star review and kind words! We’re thrilled to hear the service was fast, positive, and hassle-free with great communication throughout. It’s lovely to know you’d recommend us—thank you for choosing Fair Finance and for taking the time to share your experience.

We look forward to helping again if needed!

Best regards,
Fair Finance Team

Rated 5 out of 5 stars

"FAIR FINANCE HEAD & SHOULDERS ABOVE…

"FAIR FINANCE HEAD & SHOULDERS ABOVE ANY OTHER LOAN COMPANY" Fair finance are 100% the best loan company going.Polight people in customer services, they are always there to help. Fair Finance are the very best, as they do care if your disabled or have a bad credit score.Most companies wont give you the time of day! Especially if your in receipt of "P.I.P. If you have long term life dissability like myself. Thankyou yet again for your help..i'd advise anyone to take a loan out with "Fair Finance" Thankyou Again.

4 February 2026
Unprompted review
Fair Finance logo

Reply from Fair Finance

Hi Robert,

Thank you so much for your wonderful 5-star review. We’re truly touched to hear that you feel Fair Finance is head and shoulders above other loan companies, and that our polite, supportive team has made such a positive difference.

Your kind recommendation means a great deal to us, and it’s fantastic to know we’ve been able to help you again. We’re committed to supporting everyone who needs us, no matter their circumstances, and feedback like yours encourages us to keep going.

Thank you again for choosing Fair Finance and for taking the time to share your experience—we really appreciate it!

Best regards,
Fair Finance Team

Rated 1 out of 5 stars

Can't even get a awnser no reply

Can't even get a awnser no reply. I've made two applications recently and still not heard anything

27 January 2026
Unprompted review
Fair Finance logo

Reply from Fair Finance

Hi Darren,

We are sorry to hear about your experience and understand your frustration. We strive to provide timely responses, and we apologise that we haven't met your expectations in this case.

Please contact us directly at [email protected] so we can assist you further and resolve any issues with your applications. Thank you for your feedback.

Best regards,
Fair Finance Team

Rated 1 out of 5 stars

Worst customer service

Worst customer service, but they might improve in about 10 years but unfortunately they will be investigated by FCA by then and probably shut down. They breach direct debit rules every other business follows the rules but they are saying they are different.

27 January 2026
Unprompted review
Fair Finance logo

Reply from Fair Finance

Hi Shahed,

Thank you for your feedback. We have already responded to your concerns and clarified your complaint, but if you need further assistance, please reach out to us at [email protected]

Best regards,
Fair Finance Team

Rated 5 out of 5 stars

Excellent service

22 January 2026
Fair Finance logo

Reply from Fair Finance

Hi Donna,

Thank you for your excellent review. We look forward to assisting you again whenever needed.

Thank you for choosing Fair Finance.

Best regards,
Fair Finance Team,

Rated 5 out of 5 stars

VERY PROACTIVE TEAM

VERY PROACTIVE TEAM. EXCELLENT CUSTOMER SERVICE.

22 January 2026
Fair Finance logo

Reply from Fair Finance

Hi Guillaume,

Thank you for your 5-star review and for your kind words. We're happy to hear that you found our team very proactive and that you experienced excellent customer service.

We look forward to assisting you again whenever needed.

Thank you for choosing Fair Finance.

Best regards,
Fair Finance Team,

Rated 5 out of 5 stars

This is the 3rd loan ive asked for and…

This is the 3rd loan ive asked for and they have helped me and my little lady again the only loan company I actually trust it dont matter if they can not help if it wasnt right for me but they have helped me so much I much love this company wouldnt go any where else 💖
Never give negative feedback back if they can not help there are reasons to why they can or can not help but they do actually help everyone in any given situation.
So much love for this company 💓 💕 💗

20 January 2026
Unprompted review
Fair Finance logo

Reply from Fair Finance

Hi Amy,

Thank you so much for your wonderful feedback and for your continued trust in Fair Finance.

We are happy to hear that we have been able to support you with your third loan and that you feel such a strong sense of trust in our service.

Your kind words about our team and your "much love" for the company are incredibly encouraging. We are here to help everyone in any given situation, and your feedback confirms we are achieving our mission.

Kind regards,
Fair Finance Team

Rated 5 out of 5 stars

Amazingly easy

Straightforward application, not too many questions, and easy to link open banking. Applied Saturday afternoon, accepted Monday morning and funds received before 4pm same day. No fuss at all. If you need money quickly these guys are ideal, you pay a bit more, but dealt with with minimum fuss

19 January 2026
Fair Finance logo

Reply from Fair Finance

Hi Patrick,

Thank you for your fantastic 5-star review!

We are delighted to hear that you found the application process “Amazingly easy” and that you received your funds so quickly. We aim to make the process as straightforward as possible, and your feedback confirms we are meeting that goal.

Thank you for choosing Fair Finance.

Kind regards,
Fair Finance Team

Rated 5 out of 5 stars

Loan application

Absolutely excellent service my loan application was approved and when I called Customer Service they were very helpful and respectful
I certainly would recommend my friends who need a loan

16 January 2026
Fair Finance logo

Reply from Fair Finance

Hi Mr. Ralph,

Thank you for your fantastic 5-star review and for being a Fair Finance customer.

We are delighted to hear that your loan application was approved and that our Customer Service team was so helpful and respectful. Providing excellent service and a smooth process is our top priority, and it’s wonderful to know we achieved this for you.

We are especially grateful for your recommendation to your friends.

Kind regards,
Fair Finance Team

Rated 5 out of 5 stars

Fantastic service

Fantastic service

15 January 2026
Fair Finance logo

Reply from Fair Finance

Hi Pete,

Thank you for your 5-star review. We are delighted to hear you received fantastic service and appreciate you taking the time to share your feedback.

Kind regards,
Fair Finance Team

Rated 5 out of 5 stars

Very quick service

13 January 2026
Fair Finance logo

Reply from Fair Finance

Hi Emma,

Thank you for you 5-star review and for being a Fair Finance customer.

We are happy to hear that you experienced a very quick service. We know that when you need a loan, speed and efficiency are key, and we are committed to making the process as smooth and fast as possible for our customers.

Thanks again for taking the time to share your positive experience.

Kind regards,
Fair Finance Team

Rated 1 out of 5 stars

Reposting because they got this review…

Reposting because they got this review I won’t be silent from the truth!

Useless company! I have been with them since May last year and never missed a payment and always pay on time. My online account said I could apply for a top up loan. They emailed yesterday asking for information which I had given what the loan was for. This morning I have been unsuccessful. Clearly loyal customers means nothing to this company!

8 January 2026
Unprompted review
Fair Finance logo

Reply from Fair Finance

Hi Douglas,

We’re sorry to hear you’re disappointed with the outcome of your refinance application. While invitations to apply are based on account activity, all applications still go through affordability and eligibility checks at the time of review, so approval isn’t guaranteed.

We do value your loyalty and understand how frustrating this can be. If you’d like to discuss the decision or get more clarity, our support team is happy to help.

Kind regards,
Fair Finance Team

Rated 4 out of 5 stars

Brilliant company

Brilliant company

Been with fair finance for many years now, most recently i applied for a loan and got accepted, the process was smooth and painless. i did apply for £3000 but got £1000 offered to me, which is understandable, but hopefully once i pay this back and in the near future they may offer me a higher amount as a good customer. i would recommend fair finance as a great option if you need a loan at short notice!

7 January 2026
Unprompted review
Fair Finance logo

Reply from Fair Finance

Hi!

Thank you for your great review and for being a loyal Fair Finance customer. We’re really pleased to hear you found the application process smooth and straightforward. We appreciate your understanding around the loan amount offered, and we always review eligibility based on affordability at the time.

Thanks again for the recommendation, it means a lot to us.

Kind regards,
Fair Finance Team

Rated 2 out of 5 stars

No where in their documentation do they…

No where in their documentation do they tell you that the 'top up' loan will be used to pay off current loan with you only getting the difference in amounts. My bank adds the funds on e.g 200 outstanding and topping up 1k....your new loan is £1200.

If i wanted less than £600 I'd have gone elsewhere, as now im having to take a second smaller loan elsewhere to pay my for second LPG delivery this quarter due to weather hitting -6c for the last month (unfortunately its not cheap to run rural heating)

9 January 2026
Unprompted review
Fair Finance logo

Reply from Fair Finance

Hi Naria,

Thank you for your feedback. We’re sorry for any confusion around how a refinance loan works. We did send an email before issuing the agreement explaining that the existing loan would be settled first, with the remaining balance paid to you.

We understand how important it is to have clarity when making financial decisions and regret that this wasn’t clearer for you. If you’d like to discuss this further or need any additional support, our team is happy to help.

Kind regards,
Fair Finance Team

Rated 1 out of 5 stars

I wanted a loan but as I am a new…

I wanted a loan but as I am a new customer they would only allow me as£1000 loan
I need around 3000 to get a decent car I can't with a £1000 loan. Called fair finance . well not been fair with me.

31 December 2025
Unprompted review
Fair Finance logo

Reply from Fair Finance

Hi Andy,

Thank you for your review. We’re sorry to hear you’re disappointed. For new customers, our maximum initial loan is £1,000. Once a first loan has been successfully managed, customers can apply for higher amounts of up to £3,000 on subsequent loans, subject to affordability checks.

We understand this may not meet your needs right now and regret any frustration caused. If you’d like to discuss your options or have any questions, our team is happy to help.

Kind regards,
Fair Finance Team

Rated 1 out of 5 stars

Dishonest liars

Dishonest liars , take money ,
Reps contradict each other , overpayments aren’t added to the balance rather applied as CREDIT!!!! wtf! Do not redress any interest on overpayments , force you to pay the full balance no matter what !!! Sneaky ! Do not respond , seem to have no clue what they’re doing ,recorded my own calls , will be taking the further !! Avoid this company like the plague !!! Ignore they’re pathetic attempt to pretend they want to help all calls recorded , all proof ready for the ombudsman , company isa complete scam , do not have anything to do with this company , the replies to this review are complete rubbish they don’t help at all nor do they do anything apart from steal your money , no redresses , lies and more lies

29 December 2025
Unprompted review
Fair Finance logo

Reply from Fair Finance

Hi Aaron,

We’re sorry to hear about your experience and that you feel this way. We take concerns about communication and account handling very seriously.

Any additional payments made reduce the outstanding balance, meaning customers save on interest and receive a rebate in line with the loan terms. We’re sorry if this wasn’t explained clearly or if you were given conflicting information.

We’d like the opportunity to review your account and address your concerns properly.

Please contact us at [email protected]
so we can look into this for you.

Kind regards,
Fair Finance Team

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