HWS Beauty  Reviews 13,356

TrustScore 4.5 out of 5

4.7

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Review summary

Based on reviews, created with AI

Reviewers overwhelmingly had a great experience with this company. Customers are particularly pleased with the prices offered, often noting them as the most competitive available. Consumers appreciate the wide selection of products, including both well-known and more niche brands, and feel they receive excellent value for their money. People highlight the quality and effectiveness of the products, especially for specific hair needs like damage repair and color maintenance. The delivery service is another aspect that receives high praise. Reviewers frequently mention the promptness and security of the packaging. Consumers also appreciate the helpful delivery tracking and clear communication regarding their orders. Overall, individuals express satisfaction with the company's service and product quality, making them likely to repurchase and recommend it to others.

Based on these reviews

Rated 5 out of 5 stars

First time ordered from HWS beauty very happy from start to finish. Next day delivered package was packed securely. I was a bit sceptical to buy from them after reading all the reviews here but almost... See more

Rated 5 out of 5 stars

An outstanding platform for shopping. Consistently offers the most competitive prices for the products I love. Shipments arrive promptly and securely packaged every time. I'm a big fan of Colour Wow p... See more

Rated 5 out of 5 stars

Absolut shampoo, conditioner & mask are brilliant!! Having wasted £100’s pounds on endless off the shelf products it’s so great to find products that really do work from the very first use! My hairs b... See more

Rated 5 out of 5 stars

Love this company. Got amazing deal on the three hair products I wanted - only to go to a new hairdresser who said I needed other products entirely. Contacted HWS to say I needed to return two out of... See more

Rated 5 out of 5 stars

Fantastic service. I ordered Redken shampoo and conditioner along with the L’Oréal 10‑in‑1 serum, and the prices were far better than anywhere else. Everything arrived very quickly, and the delivery t... See more

Rated 5 out of 5 stars

Great price and delivery ! I already Love the product (repeat user of the metal detox range ) brunette with highlights now growing out natural grey via grey blending so my hair has been looking dul... See more

Rated 5 out of 5 stars

Just recieved and used WOW dream filter treatment. My hair is natural pure white silver. But it's been going yellow. I've tried everything. So I've bought this and it's brilliant the yellow has... See more

Rated 5 out of 5 stars

Fantastic on price, great service, quick delivery. I do wonder sometimes when prices are so great, whether the websites are genuine, but I’m happy to confirm this one is, so this was my first time usi... See more

Rated 5 out of 5 stars

First class, faultless service. Unfortunately the courier, although pleasant, went down our neighbours drive, crossed the lawn in front of their property (on foot) through their back entrance gate th... See more

Rated 5 out of 5 stars

Very impressed with HWS Beauty. I have not used them before and came across their website while looking for Kerastase products. Best prices online and with the extra 30% off code on offer the day... See more

Rated 5 out of 5 stars

Brilliant product, my fine hair, that ended up like a fuzzy birds nest each morning, has benefited so much from it's use and stays silky smooth for quite a few days before needing to be moisturised th... See more

Rated 5 out of 5 stars

Fantastic site to buy from. Always the best prices for my favourite products. My orders always arrive quickly and well packaged. I absolutely love Colour wow products, they keep my hair extensions s... See more

Rated 4 out of 5 stars

Delivery took much longer than usual. Some of this is likely down to snow but previously deliveries have been incredibly quick. Have you changed courier? Otherwise, product as expected at good price... See more

Rated 2 out of 5 stars

When I looked further into the perfume I bought I found purchasing the same items from The Perfume Shop would have saved me £12. Mea culpa but I loathe overpaying and won’t use those particular comp... See more

Company replied

Rated 5 out of 5 stars

Easy ordering, good prices and items were well packaged. I was kept informed of my orders progress by the delivery company and my delivery instructions were met. First time I have used HWS and wouldn... See more

Rated 5 out of 5 stars

Prices are great . Products are top notch and always competitively priced - I always look out for discount times from marketing emails . My product came far quicker than anticipated as it’s Christm... See more

Rated 5 out of 5 stars

I love this sight. I xan get quality brands at affordable prices. Often with additional discounts. I have never recieved a poor quality product yet. It is definitely my go to website for hair and sk... See more

Rated 1 out of 5 stars

Colour Wow Dreamcoat arrived with packaging soaking wet. Found the lid of the product was unscrewed and had leaked everwhere. Messaged customer service who have raised a claim with DPD. I am still wa... See more

Company replied

Rated 5 out of 5 stars

Why has this site not come up before when I've Googled WOW hair products. Was a bit sceptical there was a catch with products being at such reduced prices compared to other sites, but nope, just strai... See more

Rated 5 out of 5 stars

First apologies I'd put a wrong review on here earlier thinking it was a different company so quickly deleted. Anyway this company delivered ontime Well packaged Amazing product was recommende... See more

Rated 5 out of 5 stars

Products as described, perfect condition and well packaged. Delivery took 4 days, good comms from courier (APC) who I hadn’t dealt with before. Would order from this website again.

Rated 5 out of 5 stars

So impressed with hswbeauty.co.uk I ordered some wow dream cocktail after reading many reviews and all I can say is WOW this product is amazing but was so impressed with delivery which was swift was i... See more

Rated 5 out of 5 stars

Found this little gem of website while last minute shopping for my holiday. Needed the items next day. Ordered the night before and it came first thing in the morning!! I'm really impressed how fast a... See more

Rated 5 out of 5 stars

This loreal professional scalp shampoo has resolved my decades- long, incredibly painful scalp issue. After trialing a small bottle, I was able to purchase a much larger one from here easily, along wi... See more

Company replied

Rated 5 out of 5 stars

I’ve used HWS for a couple of years now after receiving conditioner from another company that was fake. They always deliver on time (if not earlier than expected), their products are real and I would... See more

Rated 5 out of 5 stars

Was a little apprehensive about ordering this, because of the price.. Actually happy I did, and will definitely order again. Unlike any other hair products, these leave your hair feeling soft and... See more

Rated 1 out of 5 stars

Sent the wrong item. Very poor customer service in trying to resolve this. They want the wrong item returned which is fair but so Not send a prepaid labels so I now need to find a printer, take t... See more

Company replied

Rated 5 out of 5 stars

Quick delivery, good price, nothing wrong with service.was wary as never heard of you before but not had any problems. Don’t like the product, Steampod 4, not easy to use, doesn’t straighten well, mu... See more

Rated 5 out of 5 stars

Ordered a Colour WOW dream filter product for my hair. When it arrived the box was wet, inside and out. On checking, neither the lid or pump spray were on correctly - hence the wet box! Contacted cu... See more

Rated 5 out of 5 stars

Good prices on two of my absolute favourite hair products. The Kerastase Cicaflash conditioner is the best conditioner for my grey hair as it gives it shine and smoothness and I would never be witho... See more

Rated 5 out of 5 stars

Delighted with your service and the speedy response to queries but the same could not be said of your courier, Parcelforce, who were less than useless. I had many notifications of delivery which did... See more

Rated 5 out of 5 stars

Excellent service from HWS . The Kevin Murphy Anti gravity lotion ( so much better than the spray) has been a game changer for my fine hair. Weightless and non sticky, worked through the hair before b... See more

Rated 4 out of 5 stars

Communication and emails were good at keeping informed. Took a few days to send to delivery company . They were slow missing their appointed day which was a Friday so went to the following week befor... See more

Rated 4 out of 5 stars

Overall the company is good, two deliveries and the package had leaked but third time lucky and customer service were great. Their courier requires a signature which is quite odd these days so again... See more

Company replied

Rated 5 out of 5 stars

I love the selection of products available and I especially love the prices! Can't find them cheaper anywhere. The absolute repair oil is just fantastic! I applied it on towel dry hair and dried my... See more

Rated 5 out of 5 stars

Search online and found the best price. However never used or heard of them before so wasn’t sure how good the service will be especially delivery. However, I can confidently tell you, GREAT price,... See more

Rated 5 out of 5 stars

Great service and fab price. I ordered a L’Oreal Vitamino hair protector spray which was about £6 cheaper than other online beauty sites. Delivery took about 4/5 days but it arrived all safely package... See more

Company replied

Rated 5 out of 5 stars

First time purchasing at this shop, delivery was normal, average, nothing to complain about there. Got a wicked deal on their colour wow range. Trying to catch another sale when payday comes so I can... See more

Rated 5 out of 5 stars

Fantastic first experience. Bought some hair products at a great price. They were shipped almost immediately and arrived next day. I will definitely use this company again.


Company details

  1. #29 of 90 best companies in Beauty supply store
  2. #23 of 78 best companies in Cosmetics and Perfumes Supplier
  3. #43 of 126 best companies in Cosmetics shop
  4. #28 of 110 best companies in Hair product shop
  5. #30 of 62 best companies in Skin care clinic

Written by the company

Discover the best salon haircare brands all in one place. Whatever your hair needs, we have something for everyone.


Contact info

4.7

Excellent

TrustScore 4.5 out of 5

13K reviews

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Rated 5 out of 5 stars

Excellent Purchase

This was my first purchase from HWS and it was a very good experience! The package was delivered quickly and was well wrapped. The price I paid was very competitive too. Can recommend this company

4 February 2026
Rated 5 out of 5 stars

EXCELLENT CUSTOMER SERVICE/DELIVERY..….

First time ordering from HWS Beauty and wasn’t sure what to expect from some of the reviews but have to say, very easy to navigate their website and delivery was super quick.. practically next day delivery! And got my products much cheaper than other sites…Will definitely use them again!

4 February 2026
Unprompted review
Rated 5 out of 5 stars

Professional items at half the price

The items I buy are usually very expensive, they were cheaper here and I was given an extra 20% off code. I thought it was a scam site but these reviews are so good. The items came with Royal Mail and were in perfect condition. I will be back.

29 January 2026

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