ICON.  Reviews 36,654

TrustScore 4 out of 5

3.9

While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

Review summary

Based on reviews, created with AI

Reviewers had a great experience with this company. Customers appreciate the high quality and the good fit of the products. Consumers highlight that the items meet their expectations in terms of appearance, with shades matching the advertisement. People find the clothes comfortable and durable, even after multiple wears and washes. Reviewers highlight that the brand understands proportions, and the clothes mix well together. However, some consumers have reported issues with the delivery service, with orders arriving later than expected. Some reviewers have also experienced problems with the return policy, finding the process confusing and expensive because return shipping is not free.

Based on these reviews

Rated 4 out of 5 stars

I always worry that the color won’t match the online photos, but this one was spot on. The shade looked exactly like what was advertised no surprises or faded tones. It’s reassuring when the product m... See more

Company replied

Rated 1 out of 5 stars

A word of warning for anyone using icon.Amsterdam. I ordered shoes which took 2 weeks to arrive. When they did arrive they were extremely oversized and therefore didn’t fit. I found trying to contac... See more

Company replied

Rated 2 out of 5 stars

The pants were delivered quickly, but they are not as described in the pictures. They run very, very large, are not ankle-length, and are also not slim at the bottom. Instead, they are extremely wid... See more

Company replied

Rated 5 out of 5 stars

I originally picked this up thinking it would be something I’d only wear now and then. Turns out, it’s become part of my everyday routine. It’s comfortable, easy to throw on, and works with almost eve... See more

Company replied

Rated 5 out of 5 stars

Took the linen trousers on a full day of walking and didn’t feel uncomfortable once. They stayed light, didn’t cling and never felt damp. Even after washing them a couple of times, the fabric actually... See more

Company replied

Rated 4 out of 5 stars

The polo fabric feels heavier than usual, but in a good way. It sits nicely and doesn’t cling, which gave me confidence wearing it to both casual and slightly formal settings. That versatility makes i... See more

Company replied

Rated 5 out of 5 stars

Even after several wears, the shape and fit have held up nicely. There’s no stretching out or losing form, which you sometimes see with other items. It still looks and feels just like it did at the be... See more

Company replied

Rated 5 out of 5 stars

I thought it would be just a light layer, but the jacket actually fits way better than I expected. The cut sits nicely on my shoulders and it doesn't feel baggy or too tight just right for moving arou... See more

Company replied

Rated 5 out of 5 stars

I ordered two different denim styles and was honestly impressed by how consistent the fit felt between them. Waist, rise and leg opening all matched exactly what I expected. That alone puts this brand... See more

Company replied

Rated 3 out of 5 stars

The long-sleeve polo starts to deteriorate after just a few hours of wear — individual threads begin to stick out, although it has to be said that it’s very comfortable. Some types of T-shirts (I... See more

Company replied

Rated 5 out of 5 stars

The loafers surprised me by needing almost no break in. They felt comfortable right away. The leather looks like it’ll age nicely over time. No heel slipping, which is usually my issue. They feel supp... See more

Company replied

Rated 5 out of 5 stars

Opening the box, the hoodie smelled clean right away, which was a nice touch. It felt fresh and ready to wear without that weird factory scent some clothes have. I put it on immediately and it was com... See more

Company replied

Rated 5 out of 5 stars

This brand just understands proportions. Sleeves, shoulders and lengths all feel considered. Nothing looks forced or trendy. Everything mixes well together. It’s made my wardrobe feel more intentional... See more

Company replied

Rated 5 out of 5 stars

ICON Amsterdam offers the best support I’ve ever experienced. Always reliable, always top-notch – the quality truly speaks for itself! Shipping is incredibly fast, and even if something goes wrong on... See more

Company replied

Rated 5 out of 5 stars

From the very first wear, the lounge set worked perfectly both at home and when I stepped out. It felt comfortable without looking sloppy, and by evening the fabric hadn’t stretched out at all. That b... See more

Company replied

Rated 5 out of 5 stars

I usually brace myself for slow customer support replies, so I was surprised when I got a friendly, clear answer about sizing within an hour. I followed their advice, ordered two items and both fit ex... See more

Company replied

Rated 5 out of 5 stars

I didn’t plan on buying much but somehow ended up with a hoodie and two polos. Everything fit better than expected. Nothing felt awkward or poorly cut. It feels like someone actually understood how cl... See more

Company replied

Rated 5 out of 5 stars

Layered over a hoodie, the piece still moved easily. It didn’t feel stiff or restrictive, which made layering practical. That flexibility makes it more useful in my wardrobe.

Company replied

Rated 5 out of 5 stars

During the day I noticed no annoyances at all, which is rare for me. The clothes stayed comfortable, nothing twisted or stretched weirdly. That made the whole wearing experience smooth and stress-free... See more

Company replied

Rated 5 out of 5 stars

The delivery experience was solid from start to finish. It didn’t arrive overnight, but the timing was reasonable and the tracking updates were clear and accurate. Knowing exactly when it would show u... See more

Company replied

Rated 5 out of 5 stars

I didn’t expect to care about packaging but this was genuinely satisfying. Everything arrived neatly folded with no creases. No excess plastic anywhere. It felt premium without being flashy. The prese... See more

Company replied

Rated 5 out of 5 stars

After my first purchase, I didn’t hesitate when it came time to order another. I usually like to test things for a while, but this one proved itself right away. When a product performs this well, gett... See more

Company replied

Rated 1 out of 5 stars

I ordered 3 pairs of pants — 2 arrived perfectly with UPS, but the third one still hasn’t shown up after two weeks. When I try to track it, it supposedly shipped with DHL, yet it has been stuck in a... See more

Company replied

Rated 5 out of 5 stars

Even though the outer box looked rough, everything inside was perfect. Clothes were clean, folded neatly and odor free. Nothing felt rushed or careless. The packaging protected everything well. That a... See more

Company replied

Rated 5 out of 5 stars

The VOCO TROUSERS 2.0 from Icon Amsterdam are a solid upgrade compared to their previous models. What stands out immediately is the modern, tapered fit that works well for both casual and semi-forma... See more

Company replied

Rated 5 out of 5 stars

The waist stayed put all day, no slipping or pinching. It’s a small detail but makes a big difference when wearing something for hours. That comfort made me appreciate the design more.

Company replied

Rated 5 out of 5 stars

The parcel arrived earlier than promised, which was a nice surprise. Everything was packed carefully and looked store fresh. The fabric quality stood out immediately when I touched it. After wearing i... See more

Company replied

Rated 1 out of 5 stars

Ordered a jacket on the 27th November, now the 22nd december and still nothing. Been in contact numerous times but I have been told theres a backlog due to black friday. Item shipped on the 4th decemb... See more

Company replied

Rated 5 out of 5 stars

To be honest, I am always wary of white sneakers, because they often get dirty quickly and the quality is disappointing. But my Classic Leather Trainers completely surprised me. The finish is pure cra... See more

Company replied

Rated 4 out of 5 stars

I never thought I’d find a pair of trousers that were both incredibly comfortable and stylish, but the Tech Trousers are exactly that. The material is soft yet structured, with just the right amount o... See more

Company replied

Rated 1 out of 5 stars

Quality of the apparel is pretty good but the delivery times and returns processing is very poor. Both orders I have placed took well over a week to arrive and I am still waiting for a refund after I... See more

Company replied

Rated 3 out of 5 stars

Whilst the purchase process was simple the delivery was way too slow. 4 weeks approximately. This is disappointing. The trousers I ordered do look great quality but the size and fit didn’t suit me.... See more

Company replied

Rated 1 out of 5 stars

Was looking forward to getting a fast order but instead i had to wait 5 weeks to get the items, some never came and quality was just poor. Now its a cheap brand but was still expecting to get somethin... See more

Company replied

Rated 5 out of 5 stars

The box arrived clean and intact, no dents or damage. Everything inside was folded neatly and looked fresh. That kind of careful handling makes the delivery feel reliable.

Company replied

Rated 5 out of 5 stars

I’ve owned sneakers from well-known designer brands before, but I always found them too expensive for what you get. ICON Amsterdam proves that quality and style don’t have to be unaffordable. My Class... See more

Company replied

Rated 5 out of 5 stars

There was no package smell at all, which felt good straight away. I could wear the clothes immediately without washing first. That small detail made the experience smoother.

Company replied

Rated 5 out of 5 stars

I’ve owned so many sneakers, from budget options to expensive designer brands, but the Classic Leather Trainers from ICON Amsterdam are truly different. When I first put them on, I immediately noticed... See more

Company replied


Company details

  1. Clothing Shop

Written by the company

Discover perfectly tailored menswear that combines premium quality, comfort, and timeless style at an unbeatable price. ICON empowers men through self-development, confidence, and fashion to become the best version of themselves.

1,000,000+ HAPPY CUSTOMERS

Written by the company

Discover perfectly tailored menswear that combines premium quality, comfort, and timeless style at an unbeatable price. ICON empowers men through self-development, confidence, and fashion to become the best version of themselves.

Contact info

3.9

Great

TrustScore 4 out of 5

37K reviews

5-star
4-star
3-star
2-star
1-star

At Trustpilot, it's all about human content. This business can also access our AI-assisted response tool which helps them draft replies.

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Effortlessly polished

These pleated trousers somehow make every outfit look more put together without trying. Comfortable waistband, nice drape and I even got a compliment at work which never happens.

1 February 2026
Rated 5 out of 5 stars

Overall

Overall, everything just makes sense. Nothing feels overdesigned and all the pieces work together in a very natural way.

5 February 2026
Rated 5 out of 5 stars

The delivery process was smooth and…

The delivery process was smooth and hassle free, which made the experience even better. My order arrived earlier than expected, and everything was well packaged and in perfect condition. I really appreciated the efficiency and reliability as it saved me time and gave me peace of mind. Overall, the service was excellent and exceeded my expectations.

6 February 2026
Rated 5 out of 5 stars

The fit of the shirt stayed consistent…

The fit of the shirt stayed consistent even after washing. which was a pleasant surprise. It held its shape well without shrinking or stretching and the material still felt comfortable to wear. I appreciated that the fabric remained breathable making it easy to wear throughout the day. Overall, it’s a reliable shirt that combines durability with comfort.

6 February 2026
Rated 5 out of 5 stars

The shirt fit really well and had a…

The shirt fit really well and had a nice, comfortable cut that made it easy to wear throughout the day. The fabric was breathable which kept me feeling cool and fresh even in warmer weather. I also appreciated that it didn’t feel heavy or restrictive making it a great option for casual outings or everyday use. Overall, it’s a good balance of comfort and practicality and I’d be happy to wear it again.

1 February 2026
Rated 5 out of 5 stars

Fantastic service from the company

Fantastic service from the company, I had a few quality issues and only a couple of emails and photos all the items were replaced and sent out to me again. This gave me extreme confidence to order more items in the future. I would highly recommend this company. A great service 

11 February 2026
Unprompted review
Rated 5 out of 5 stars

Reliable everyday bomber

My bomber still looks new even after multiple wears. It blocks wind well and keeps its shape. Definitely feels like a piece that will last for years, not just a season.

4 February 2026
Rated 1 out of 5 stars

Complete scammers.

Complete scammers.
Hugo Boss top was a cheap fake.No labels etc.
Several emails later they want me to return the item to an address in Sao Paolo , Brazil! It will probably cost more to return the item than i paid(£34.99). It was purchased, supposedly from the Icon Outlet at the 02 in London. Then I got a reply from The Netherlands and now they want me to return it at my own expense to Brazil.
All this is designed to make you give up of course.
AVOID, AVOID.AVOID !!
I don’t usually fall for a scam, I always check the provenance of the shop and as it was London, as it was advertised, I went ahead. Also there were positive reviews on Trustpilot which reassured me, but they must have been using a bona fide shop address in a scam.

11 February 2026
Unprompted review
Rated 5 out of 5 stars

The jeans arrived earlier than

The jeans arrived earlier than expected, and I was surprised at how comfortable they felt right away. Usually jeans take time to break in but these were good from the start. That made me appreciate them even more.

11 February 2026
Rated 5 out of 5 stars

Looked sharp all day long

This tee quickly turned into an everyday favorite. It’s super comfortable, fits nicely and i don’t have to think twice before putting it on. Sometimes the simplest pieces end up being the ones you rely on the most and this is definitely one of them.This tee quickly turned into an everyday favorite. It’s super comfortable, fits nicely and i don’t have to think twice before putting it on. Sometimes the simplest pieces end up being the ones you rely on the most and this is definitely one of them.

11 February 2026
Rated 5 out of 5 stars

Not usually into cardigans

Not usually into cardigans but this one changed my mind. It’s easy comfortable and doesn’t feel fussy. Sometimes trying something different pays off and i’m glad I did with this piece.

2 February 2026

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

Companies can ask for reviews via automatic invitations. Labeled Verified, they’re about genuine experiences.

Learn more about other kinds of reviews.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look