Loaf Reviews 17,776

TrustScore 4 out of 5

4.1

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Review summary

Based on reviews, created with AI

Reviewers had a great experience with this company. They appreciated the helpful and friendly staff who were patient and knowledgeable, providing excellent advice without being pushy. Consumers also found the showrooms to be comfortable and welcoming, with a relaxed atmosphere that allowed them to browse at their own pace. The availability of fabric samples and color swatches was also a plus, making it easier for people to choose the perfect options for their homes. People highlighted the quality and design of the furniture, with many expressing excitement about their purchases. However, some consumers reported issues with delivery and order fulfillment, including delays and discontinued fabrics. There are mixed opinions on the delivery service, with some customers reporting issues and others praising the delivery team. There are also mixed opinions on the quality of the product.

Based on these reviews

Rated 5 out of 5 stars

Lovely products and helpful service both on the phone and in the Loaf Battersea showroom (which helpfully kept my son occupied with popcorn and a cinema room when we visited) Loaf are a breath of... See more

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Rated 5 out of 5 stars

The islington store is beautifully laid out. You can really spend time there contemplating your purchase. The staff are available when you're ready for advice. They are patient and helpful whilst you... See more

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Rated 5 out of 5 stars

We visited your Guildford store & loved how everything was layed out. The staff were all fantastic & felt welcome to browse without any pressure. The first time sitting on a Loaf Sofa we were sol... See more

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Rated 5 out of 5 stars

We were so excited to visit Bristol Loaf, it definitely didn’t disappoint. Great environment, no pushy salespeople, helpful staff and a comfortable space to consider which amazing Loaf sofa to buy... See more

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Rated 5 out of 5 stars

Well what a lovely experience we had today at the Guildford store. Both Chloe and Joe were so helpful. I have bought a beautiful sofa which I have come away feeling so excited about having spent mont... See more

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Rated 5 out of 5 stars

Lovely, useful visit to Loaf in Chiswick. Got to try out our preferred sofas and bring home fabric samples to help us make our decision. Lovely friendly welcome from Fatiya, especially for our little... See more

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Rated 5 out of 5 stars

Went to Loaf Notting Hill and bought a Slow Riser Sofa bed. Comfy and snuggly as both bed and sofa, and great clever stain resistant fabric. Shopping experience was really chilled, offered nice refre... See more

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Rated 5 out of 5 stars

The service was excellent from the moment we arrived. No one was pushy or demanding, we were allowed to wonder quietly and when we did require help, we were supported by the loveliest person, Becs. Be... See more

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Rated 5 out of 5 stars

We had an amazing 5 hours in Battersea loaf. Staff and in particular we must commend Tia who was brilliant and assisted with us without "salesman" approach and gave us very good advice, guidance to us... See more

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Rated 5 out of 5 stars

Cannot praise Rosina (St Albans) too highly. Helpful, informed, professional and tolerant - we asked more inane questions than we should. Plus providing advice that was spot-on, covering subjects... See more

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Rated 5 out of 5 stars

Visited your Guildford store yesterday. As with Stephanie's review earlier we found Chloe and Joe both very helpful in sorting out the style, fabric type and colour of our sofa whilst allowing us to m... See more

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Rated 2 out of 5 stars

Don't ask me to rate you before we've received our goods! Your marketing department has obviously not thought this through, all I've done is order something online, but I'm certainly not gonna rate yo... See more

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Rated 5 out of 5 stars

We love coming to Loaf! Everyone is so friendly but after an initial greeting will leave you alone to mooch until you request help if you need it and then everyone is super helpful - particular shout... See more

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Rated 5 out of 5 stars

Shopping for a sofa at Loaf has been a really enjoyable process. After trying so many sofas at other stores - I visited the Battersea showroom a couple of times before placing my order - it’s designed... See more

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Rated 5 out of 5 stars

Received our Curvella sofa and Love chair on Friday. Absolutely fabulous. So beautiful and comfortable. We did order lots of made to order cushions in all sorts of shapes and sizes/colours as I have b... See more

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Rated 1 out of 5 stars

Do not buy from Loaf. I ordered a sofa, had the order accepted, and was given a delivery date. Over a month later, they emailed to say the fabric colour was discontinued and they couldn’t deliver.... See more

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Rated 5 out of 5 stars

Excellent customer service today. Pearl was incredibly helpful and patient with us while we picked our new sofa, and showed us some cheaper options for fabric for a foot stool. Ally the manager was wa... See more

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Rated 2 out of 5 stars

The delivery charge seems steep for the items I ordered and the lack of any tracking and a record of my order in my account after ordering seems like really basic things that would help are missing. A... See more

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Rated 1 out of 5 stars

20 defects reported after our recent purchase of a sofa plus 2 chairs and offered £125 as a token gesture. Eventually increased the offer after lots of emails and phone calls but so disappointed with... See more

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Rated 5 out of 5 stars

Ben and Kamen from the Loaf Brigade were incredibly helpful and very much restored our faith in purchasing from Loaf (after unfortunately several delivery issues we’ve had in the past). They arrived w... See more

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Rated 1 out of 5 stars

Bought a bed in 2023 that cost an extorinate amount of money nearly over £1500. 2 years later, through no particular wear or tear from us, the entire frame has broken including the wooden frame parts... See more

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Rated 5 out of 5 stars

Spent a very comfortable 45 minutes in the Loaf store Notting Hill! Staff were very friendly, attentive and helpful but knew when to leave me alone. Very helpful having the extra long tape measures... See more

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Rated 5 out of 5 stars

Having ordered some swatches online we decided we needed to visit a loaf ‘shack’ to confirm our thoughts and have a sit on our potential sofa purchase. On arrival Ellen took us under her wing and help... See more

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Rated 5 out of 5 stars

I did a virtual consultation with Mia which was very helpful as we live 2 hours from a Loaf store and having visited last weekend to decide on what we wanted we still had a few more things to agree on... See more

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Rated 5 out of 5 stars

We had a fantastic experience at your store in Battersea. We spent nearly 2 hours there. Liam was amazing and was very patient with me. Defo recommend the experience. There was also no pressure. Liam... See more

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Rated 5 out of 5 stars

We have visited the Edinburgh store several times and have always had excellent service. Having finally made a decision we placed an order. Wendy was on hand to help us. She was incredibly helpful and... See more

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Rated 5 out of 5 stars

A spacious showroom and really good to actually see the cushions and to be able to sit on a display cushion. Sample pieces were available too, to be able to see the different colours and to take aw... See more

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Rated 5 out of 5 stars

Staff are always friendly and welcoming and conduct themselves in a professional manner. The store is bright and spacious and well signed, is easy to get to and there's plenty of free parking outside... See more

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Rated 1 out of 5 stars

Ordered 2 sofas in September. 2 days before delivery, Loaf said they had only produced 1. To be fair they later supplied a loan sofa but now we are told the 2nd sofa won’t be delivered until march, 6... See more

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Rated 1 out of 5 stars

Can’t get hold of anyone- utterly useless! Why bother having a customer service line! Have now given up and ordering elsewhere! Doesn’t bode well for any customer service if I actually order anything... See more

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Rated 5 out of 5 stars

Thank you very much to the Loaf team at Wilmslow. A particular thanks to Kane - his professional advice, friendliness and patience with us was outstanding. Especially as we visited quite a few tim... See more

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Rated 5 out of 5 stars

Helpful staff and good range of display stock. Colour and fabric samples made it easy to narrow down options, and free swatches were great for taking home to colour match. Only improvement would be... See more

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Rated 4 out of 5 stars

Staff were helpful and informative and knew when to leave you alone. Information on products were well presented and easy to understand. A good selection of fabric to choose from. Only downside was a... See more

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Rated 1 out of 5 stars

The reason for my poor score is that I’ve only had it since mid November (two months) and it has started squeaking when I sit down or stand up, considering I only weigh 60kg I don’t think this shoul... See more

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Rated 5 out of 5 stars

The staff all had excellent product knowledge the atmosphere in Redbrick is relaxed and friendly. You could ask questions about items of interest get answers but not feel pressured into sale. You felt... See more

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Rated 1 out of 5 stars

Ordered, paid in good faith, delivery later but due next week, just received phone call to say now mid November. Unacceptable, will be requesting a refund when someone gets back to me, lady said hav... See more

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Rated 5 out of 5 stars

I would like to give a special thank you to CJ for the amazing support. CJ helped me a lot with the return process and coordinating everything after a mistake made by the delivery team. Throughout the... See more

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Rated 5 out of 5 stars

Excellent customer service. Easy to park, children made to feel very welcome. Plenty to entertain them - table football, sweets, choc ices. Clearly displayed items, leaflets with pricing and dimension... See more

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Rated 5 out of 5 stars

Friendly telephone discussion when I made an order for sofa and chair. I had already been to a Loaf store and tried out several of their sofa’s. The experience in store was positive and didn’t feel ru... See more

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Rated 5 out of 5 stars

Ordered a sofa that would not fit in our home! Arrived promptly at 7am and received a call shortly after 9am from ‘Josh’ who explained our options- a full refund or reorder a smaller sofa. He was very... See more

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Rated 5 out of 5 stars

Pete was amazing today. He was helping with a discontinued fabric order and called to say they had managed to source it. Even my extra demands were met with positivity, enthusiasm and a perfect resul... See more

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Rated 5 out of 5 stars

Just purchased two large Loaf mirrors online after visiting their store in Edinburgh. The shop is way more modern than any other shop and much more trendy, including the staff, not forgetting the free... See more

Company replied


Company details

  1. #356 of 405 best companies in Home Furniture Shop
  2. #188 of 227 best companies in Bedroom furniture shop
  3. #50 of 55 best companies in Furniture Accessories
  4. #217 of 238 best companies in Homewares Shop
  5. #109 of 119 best companies in Living room shop
  6. #81 of 90 best companies in Sofa store

About Loaf

Written by the company

Welcome to our Laid-Back World!

We make ridiculously comfy sofas and beds and lovely laid-back homewares to help people lead happier, more relaxed lives. We're champions of comfort and craftsmanship and use old-school know-how to make our wares. In fact, all our sofas and upholstered beds are made right here in Blighty. We've got a choice of over 150 kicked back colours across nine feel-good fabrics. You can help yourself to free swatches on our website. Don't forget to swing by one of our slowrooms to rest-test our range or give our team of Loafers a call, we're always happy to help.

NEW ARRIVALS SWATCHES SLOWROOMS

Loaf

Written by the company


Contact info


4.1

Great

TrustScore 4 out of 5

18K reviews

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Replied to 99% of negative reviews

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Rated 1 out of 5 stars

Watch the guarantee

I don’t like leaving a poor review but I Have a bed frame from Loaf which has never been right. There has been Previous email correspondence about the bed frame being faulty. I Have made contact with Loaf again several years later as the bed frame is still terrible and their website states a 10 year guarantee. I Have now been told it’s only 5 years and that they cannot do anything. However, the bed was purchased before the 5 year guarantee mark?
The main issue is its Very hard to have a proper conversation as they take nearly a week to reply per email and a different person each time. I also had a response asking me not to email them again because they are having a busy period but how can you properly resolve a situation when you don’t get a response for a week.

11 February 2026
Unprompted review
Rated 5 out of 5 stars

Really helpful and responsive team

Really helpful and responsive team. Thanks.

10 February 2026
Loaf logo

Reply from Loaf

Hi Helen,

Thank you for your kind review.

We’re delighted to hear you found the team helpful and responsive we really appreciate you taking the time to share your feedback.

Warm regards,
Cynthia

Rated 5 out of 5 stars

Helpful staff

Helpful staff without being over attentive.
Free goodies to eat!!

10 February 2026
Loaf logo

Reply from Loaf

Hi Steve,

Thank you for your lovely review.

We’re so pleased to hear you found the team helpful without being over-attentive  and that you enjoyed the treats too!

Warm regards,
Cynthia

Rated 5 out of 5 stars

Friendly helpful staff

Friendly helpful staff

10 February 2026
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Reply from Loaf

Hi Marcus

Thank you for your review. 

I’m so pleased to hear that our team was helpful and friendly

Warm regards,
Cynthia

Rated 1 out of 5 stars

So disappointing!

Purchased 2 sofas from Loaf after always loving the brand / products - when they finally arrived both sofas had faults in the fabric plus had been damaged. Customer service agreed to send out replacements which would take 8 weeks. Today the long awaited sofas arrived - guess what - with even more damage than the original ones. Even the delivery drivers said that they wouldn’t accept them. We are so disappointed by the lack of care taken when it comes to quality control, we expected so much more from Loaf. We’ve been offered yet another set of replacement sofas and have had vague suggestion of a good will gesture / compensation - no sign of that yet!! Loaf - sort your supply chain out and quality control. Loaf customers - check your products!!!

10 February 2026
Unprompted review
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Reply from Loaf

Hi Lily,

Thank you for taking the time to share your review,

I’m truly sorry for the repeated disappointment you’ve faced with your sofas. We completely understand how frustrating this must be, . This is certainly not the level of quality or service we aim to provide, and we appreciate you raising these concerns.

We'll  review what has gone wrong here with our wider teams, we've requested for more information from you, if you can reply back to the information requested, we'll look into it for you straightaway

Warm regards,
Cynthia

Rated 3 out of 5 stars

Bed great but after sales support less so, and crazy replacement process.

Delivery arrived as expected and happy with bed but it was missing the headboard cushion. Instead of sending me a cushion, it's 4-6 weeks wait for a whole new bed (they aren't setup to ship parts seperately).

It's painful to think of the extra effort, cost to Loaf and the extra carbon footprint of delivering a whole new bed when all I need is a cushion. I think Loaf needs to reassess their replacement process.

Email responses were also very slow - waiting 6-7 days for a reply at one point. In the end got a helpful call.

Would be 2 stars but upped to 3 as they refunded my delivery charge to say sorry.

5 February 2026
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Reply from Loaf

Hi Robert,

Thank you for sharing your review 

I’m pleased to hear you’re happy with the bed itself, though I’m very sorry for the frustration caused by the missing headboard cushion and the delay in communication you experienced.

We completely understand your concerns regarding the replacement process and the environmental impact of delivering a full item when only a single component is required. this is something we are actively reviewing.

I’m glad that our team was eventually able to speak with and offer a resolutions, though we recognise this situation could have been handled more smoothly from the start.

Thank you again for raising this with us  it’s feedback like this that helps us improve.

Warm regards,
Cynthia

Rated 1 out of 5 stars

Rubbish delivery, dining chair leg snapped with sharp splintered wood, rubbish return process

Ordered some dining chairs and paid for delivery. Loaf emailed me promising I would get a 90 minute window, and offered the chance to reschedule, for the delivery. This didn’t occur - I got a 5 hour window with no opportunity to reschedule. Order WEB-710169.

On opening the delivery, one of the legs of the dining room chair was snapped in half. In unpacking I managed to get a nasty splinter. I called Loaf who asked me to send pictures.

As I didn’t get a response and the boxes containing the chairs are taking up a lot of space, I chased by phone the next day. I then received a follow up email instructing me to package up the chairs and await a return collection, for which I have to wait in all day to await collection of the item, meaning I have to take more time off work.

Very annoyed with terrible service and dangerously faulty item received. Would add a photo if I could.

6 February 2026
Unprompted review
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Reply from Loaf

Hi Barron,

Thank you for taking the time to leave us a review

I’m very sorry for the issues you encountered while shopping with us this is certainly not the experience we want for you. I’m also sorry for the inconvenience caused by the delivery window not matching what was communicated, and for the disruption this has caused to your schedule.

Our team is continuing to review this with our delivery partners to prevent similar issues happening again in the future.

I can see that someone from team has now set now set up your return, we've also reached out to you again with a resolution

Kind regards,
Cynthia

Rated 5 out of 5 stars

Love love love my new bed and mattress

Love love love my new bed and mattress.
Carefully delivered and built in the chosen room for me, all packaging taken away. Thanks!

21 March 2025
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Reply from Loaf

Hi Amber,

Thank you so much for your lovely review.

We’re thrilled to hear how much you love your new bed and mattress, and that the delivery and installation went so smoothly. It’s great to know everything was taken care of for you.

Enjoy your new setup, and thank you again for choosing Loaf!

Warm regards,
Cynthia

Rated 4 out of 5 stars

Excellent service from staff

Excellent service from staff - attentive and helpful. A little bit busy this particular Sunday so a couple additional staff would have been helpful

1 February 2026
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Reply from Loaf

Hi Phiphi,

Thank you for your kind feedback!

It’s wonderful to hear that our team was attentive and helpful. I really appreciate your understanding about it being particularly busy that Sunday and your comments have been noted. 

I hope to welcome you back again soon!

Warm regards,
Manny.

Rated 5 out of 5 stars

Great actual shop, easy online

An easy online order that was underpinned by a great service at the team at the Edinburgh shop. They were really helpful and had some great suggestions. I would not have bought the chair if I had not been able to visit a showroom first.

8 February 2026
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Reply from Loaf

Hi Littlelucys,

Thank you so much for your kind words! 

I’m thrilled to hear that visiting our Edinburgh Shack helped you find the perfect chair and that our team could offer helpful suggestions. It’s always wonderful to know our service made your online ordering experience easy and enjoyable. 

I hope you’re loving your new chair!

Warm regards,
Manny.

Rated 5 out of 5 stars

Great items very good value and fast…

Great items very good value and fast delivery

6 January 2026
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Reply from Loaf

Hi June,

Thank you very much for taking the time to leave such a positive review. 

Amazing to hear that you were pleased with the quality of the items, the value for money and our fast delivery service. Customer satisfaction is extremely important to us and your feedback truly means a lot. 

We look forward to serving you again in the future!

Warm regards,
Manny.

Rated 5 out of 5 stars

We had an amazing 5 hours in Battersea Loaf

We had an amazing 5 hours in Battersea loaf. Staff and in particular we must commend Tia who was brilliant and assisted with us without "salesman" approach and gave us very good advice, guidance to us demonstrating her expertise. The entire showroom was amazing, so inviting and relaxed with absolutely no pressure whatsoever to buy. We did purchase and found the range extensive and pricing to be fair. Tia also offered us excellent and personal after sales care. Thank you so much and we would certainly recommend Loaf and the Battersea showroom.

31 January 2026
Unprompted review
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Reply from Loaf

Hi Paula,

Thank you so much for taking the time to share such a wonderful review. It’s great to hear that you had such a great experience at our Battersea Shack and spent a memorable five hours with us!

Your kind words about Tia mean a great deal, I’ll be sure to pass on your feedback to her and the wider team. We’re proud of the relaxed, no-pressure environment we aim to create, so it’s lovely to know you felt comfortable, well-advised and supported throughout your visit and after your purchase.

Thank you again for choosing Loaf and for your recommendation. I hope you enjoy your new purchase for many years to come and we’d love to welcome you back again soon!

Warm regards,
Manny.

Rated 5 out of 5 stars

Friendly knowledgeable staff

Friendly knowledgeable staff, very helpful.

19 January 2026
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Reply from Loaf

Hi M Bootman,

Thank you very much for your kind feedback! 

I’m delighted to hear that you found our staff friendly, knowledgeable and helpful. Providing excellent customer service is very important to us, so it's always great to know our efforts are appreciated. 

I look forward to welcoming you back again soon!

Warm regards,
Manny.

Rated 5 out of 5 stars

Great company

Really easy to order online and very quick delivery. Quality products

5 February 2026
Loaf logo

Reply from Loaf

Hi,

Thank you very much for your kind feedback. 

I’m delighted to hear that you found our online ordering process simple and straightforward and that your delivery arrived quickly. It’s especially great to know you’re happy with the quality of our products, as we always aim to provide the best possible service and standards. 

I truly appreciate your support and look forward to hearing from you soon!

Warm regards,
Manny.

Rated 5 out of 5 stars

Great customer service and great…

Great customer service and great products

4 February 2026
Loaf logo

Reply from Loaf

Hi Kim,

Thank you so much for your kind words! 

I’m thrilled to hear that you enjoyed both our products and our customer service. Your feedback means a lot to us and motivates our team to keep providing the best experience possible. 

We look forward to serving you again soon!

Warm regards,
Manny.

Rated 5 out of 5 stars

Lovely helpful staff and great quality…

Lovely helpful staff and great quality furniture

1 February 2026
Loaf logo

Reply from Loaf

Hi Thomas,

Thank you so much for your wonderful review. 

I’m really pleased to hear that you found our team helpful and that you’re happy with the quality of our furniture. Providing friendly service and high-quality products is always our top priority, so it’s lovely to know this came across. 

Your kind feedback means a great deal to the whole team and I truly appreciate you taking the time to share your experience. I hope to welcome you back again soon.

Warm regards,
Manny.

Rated 1 out of 5 stars

poor quality control and customer communications

We ordered a Barney dining table which looked nice enough in the showroom. When ours showed up, it had a poorly done 30cm long fill in the middle of the top of the table as well as multiple other smaller fills ~1cm. Yet the one in the showroom had no fills - totally different quality. Fair enough they accepted it immediately for replacement.

After waiting for a replacement, when seen side by side with the original table being collected on the same day it is a totally different colour, enough to confuse the delivery team. The top of the replacement table also has such colour variation between the main centre piece and the joining side pieces that it just looks odd. It's going back for a refund. Again, nothing like the item in the showroom even with natural variations in the wood.

I asked the delivery team if they have a lot of Barney tables going back, they told me yes they had done quite a few. Quality control has clearly been substandard.

We were also going to order dining chairs and so collected a set of fabrics from a showroom. When we went to order, the colours had disappeared from the website. We took a couple of weeks to decide on options but don't people typically do that? No notice in store or on the website that the colours were about to disappear. Eventually we found out from their customer support that the colours were discontinued and that new colours are coming in March (it was January at the time). They did try to mention a few alternatives which were unfortunately very different colours and fabric types.

So we travelled back to the store to pick up new samples and choose again but then the replacement table arrived. In the end we had second thoughts after that whole experience - save ourselves the time/effort and go with something else.

1 February 2026
Loaf logo

Reply from Loaf

Hi Chris,

Thank you for taking the time to share such detailed feedback. I’m sorry for the disappointment and frustration caused by your experience.

What you describe regarding the quality and finish of the tables you received is clearly not the standard we aim to deliver. Variations in natural materials like wood are expected, but large visible fills, inconsistent colouring, and a noticeable difference from the Shack. I fully understand why this led to a loss of confidence and I apologise that our quality control did not meet expectations on this occasion.

I understand your decision to seek an alternative after such a disappointing experience. If you would be willing, we would welcome the chance to discuss this further and see if there is anything we can do to restore your confidence in us.

Warm regards,
Manny.

Rated 5 out of 5 stars

Great sofas, staff and shopping experience

Went to Loaf Notting Hill and bought a Slow Riser Sofa bed. Comfy and snuggly as both bed and sofa, and great clever stain resistant fabric. Shopping experience was really chilled, offered nice refreshments (pastries and bubbles) and the staff were really friendly and helpful but not at all pushy. Also entertaining for my 2 year old! Thanks to Muna and Sadiqa for all your help!

31 January 2026
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Reply from Loaf

Hi Thomas,

Thank you so much for your lovely feedback!

I’m thrilled to hear you’re enjoying your Slow Riser Sofa Bed and that it’s both comfy and practical. It’s wonderful that your little one had fun too! Muna and Sadiqa will be so happy to hear your kind words, they really love helping our customers. 

We can’t wait to welcome you back again soon!

Warm regards,
Manny.

Rated 5 out of 5 stars

Very knowledgeable and helpful staff.

29 January 2026
Unprompted review
Loaf logo

Reply from Loaf

Hi Melanie,

Thank you for your kind feedback! Our team works hard to provide knowledgeable and helpful support and we’re delighted to hear that it made a difference for you. We take pride and care to deliver a premium service.

Hope to hear from you soon!

Warm regards,
Manny.

Rated 3 out of 5 stars

Delivered on the wrong day to the wrong…

Delivered on the wrong day to the wrong address.

1 February 2026
Loaf logo

Reply from Loaf

Hi Thomas,

I’m sorry that this has been a frustrating experience for you.

Depending on Parcel Force’s schedule, they may deliver earlier than the planned date and they should inform you if this is the case. They may also deliver to a neighbour if no one is available to accept the delivery. However, on this occasion this process was not followed and I sincerely apologise for the inconvenience caused.

Your experience has been passed to improve our services so this does not happen again.

Appreciate your patience while we put this right. 

Warm regards,
Manny.

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